Learn how to grow and monetize your newsletter! We interview the best newsletter operators, founders, and creators on how they grow their audiences and make money. Hosted by Matt McGarry and Ryan Carr.
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Courtland and Channing Allen interview the ambitious indie hackers who are turning their ideas and side projects into profitable online businesses. Explore the latest strategies and tools founders are using to capitalize on new opportunities, escape the 9-to-5 grind, and create their own personal revenue-generating machines. The future is indie!
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The podcast is all about online product launches for creators, small business owners, and entrepreneurs. On the show, we discuss and deconstruct online product launches with guests that are launching online courses, podcasts, masterminds, coaching, and all kinds of services from copywriting to fashion. The podcast comes out in seasons with each season focused on a specific topic. In Season 1 of the podcast we focus on online courses, diving into topics like cohort-based courses, email market ...
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Stupid arguments to help creators make smart decisions.
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Condensed and curated insights from experts, leaders, books, tweets, blogs, videos and experiences. On business, life, work, meditation, productivity, technology and many more. Stay tuned. www.krishnakumar.co.in Twitter @kkaction
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The Dr. Luke Hobson Podcast discusses designing learning experiences, teaching, and learning. The purpose of this show is to help folks, like yourself, learn about best instructional design practices by sharing stories and bringing on incredible guests. We also discuss career tips and guidance for transitioning into instructional design and related learning and development positions. Other podcast topics include higher education and online learning. If you are a learning nerd, you are welcom ...
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John Newtson - How Agora, Motley Fool, and MarketWise Make $1B+ From Newsletters
57:19
57:19
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John Newtson is the founder of Financial Marketing Summit, a marketing conference for financial publishers, trading educators, and media brands. Connect with John on LinkedIn: linkedin.com/in/johnnewtson Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com…
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The State of Newsletter Advertising In 2024 w/ Ryan Sager & Jesse Watkins
51:05
51:05
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-> Learn more about Newsletter Operator All Access here. -> Use code "GROWLETTER" to get $100 off your ticket to The Newsletter Conference. About this Episode Ryan Sager and Jesse Watkins are the founders of Who Sponsors Stuff, an advertising intelligence tool that tracks 500+ newsletters, and the hosts of The Newsletter Conference, which will take…
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The Power of Reflections in Learning Experiences
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Our society is stuck in a fast-paced go-go-go mode. Overworking is celebrated. Multitasking is expected. Do you know one thing you can’t rush though? The learning process. Today, we are talking about the benefits of slowing down by utilziing reflections. 👉 Mentioned Links: Transcript and Blog 👉 Recommendations: 🎓Take your instructional design skill…
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Matt and Ryan talk about behind-the-scenes and early-stage plans for building a newsletter in public, how to grow your agency through a newsletter, and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Ma…
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How My Course Generated $105,000 In 4 Days, Growing Your Agency With a Newsletter, and More
44:06
44:06
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Matt and Ryan talk about how to sell out a cohort-based course, how to use newsletters to get and keep clients for service-based agencies, and much more. Support our sponsors: Refind Ads helps you grow your newsletter on auto-pilot Get a $25 ad credit when you spend $100 or more. -- Sponsy streamlines sponsorship operations and reporting so you can…
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Anik Singal - How To Sell Your First Information Product, Webinar Marketing Secrets, How To Avoid Getting Sued By The FTC, and More
57:41
57:41
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Anik Singal is an entrepreneur, author, and expert in scaling education businesses. Check out Anik's books and podcasts here: AnikSingal.com Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowL…
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The Disconnect Between Instructional Design Degrees, the Real World, and How to Fix It
21:25
21:25
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I need to take you behind the scenes for a moment to discuss a huge issue within the instructional design field. There is a disconnect between instructional design degrees and real world expectations. It’s been a trend I’ve been monitoring for years, and it only seems to be getting worse. Students are graduating with these degrees and don’t know ho…
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Eric Siu - How To Grow a Podcast To 1M+ Downloads Per Month, Building an Audience and Network From Scratch, Advice For Agency Owners, and More
51:00
51:00
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Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up. These podcasts receive over 1 million downloads per month. Follow Eric on Twitter: @ericosiu Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Wor…
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Matt Paulson: Bootstrapping MarketBeat To $40M/Year and 4.3M Newsletter Subscribers
50:58
50:58
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Matt Paulson is the founder and CEO of MarketBeat. Matt’s media company and newsletter has over 4.3M subscribers and is on pace to do $40M in revenue this year. Follow Matt Paulson on Twitter: @MattPaulsonSD Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator…
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A Day in the Life of a Senior Instructional Designer
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What does the day in the life of a senior instructional designer look like? Let's talk about it! 👉 Mentioned Links: Transcript 👉 Recommendations: 🎓Take your instructional design skills to the next level 📚So, you want to become an instructional designer? 📙 My Book 📗The Do It Messy Approach: A Step-by-Step Guide for Instructional Designers and Online…
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5 Newsletter Ideas You Can Start This Weekend, How To Build a 6-Figure Local Newsletter, and More
50:01
50:01
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Matt and Ryan talk about 5 newsletter business ideas. Plus, how to grow and monetize them. Episode topics & Timestamps 00:00 Newsletter targeting Fortune 500 executives for news. 04:34 Create hyper relevant content for niche market. 06:57 High CPMs for well-defined executive audience. 12:53 Research-intensive content, provide templates, charge for …
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How Adam Ryan Grew WorkWeek To $1M+ Per Month and 500k+ Subscribers, Are Newsletter Recommendations a Ponzi Scheme? B2B vs. B2C Newsletters, How To Sell Ads If You Have a Small Audience, Paid Subscriber ...
52:26
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Adam Ryan is the co-founder and CEO of WorkWeek, a B2B media company with 10+ newsletter publications and communities across various industries like healthcare, marketing, sales, HR, e-commerce, and fintech. Episode topics & Timestamps 00:00 How WorkWeek started 05:04 Audience indicators and your ideal customer profile (ICP) 07:32 Slow, strategic g…
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3 Worst Pieces of Advice for Aspiring Instructional Designers
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15:09
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Yikes! Let's talk about some of the worst advice out there on how to become an instructional designer. 👉 Mentioned Links: Transcript 👉 Recommendations: 🎓Take your instructional design skills to the next level 📚So, you want to become an instructional designer? 📙 My Book 📗The Do It Messy Approach: A Step-by-Step Guide for Instructional Designers and …
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How To Monetize Your Newsletter With Front-End Offers, Webinars, and Cohort-Based Courses
29:34
29:34
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Matt and Ryan talk about newsletter monetization, how to create and sell a front-end offer, webinars, polls, courses, and more. Episode topics & Timestamps 00:00 Aligning monetization strategies enables sustainable and scalable growth. 06:21 Creating post subscription funnel to boost sales. 09:03 Curate and repurpose newsletter content for subscrib…
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How Wouter Teunissen Sold $250,000 of Newsletter Ads In 60 Days, How To Find and Convert Sponsors In Your Niche, and More
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43:27
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Wouter Teunissen is co-founder of OpenRates -- A tool that helps you find and convert newsletter sponsorships in your niche. Previously Wouter was the first salesperson at Milk Road. Episode topics & Timestamps (13:20) Cornerstone Resources for Marketing and Copywriting (13:40) Importance of Authority in Newsletter Niche (14:00) Creating a Personal…
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Today's episode is all about learning environments! You'll learn about the four different spaces and how making small changes can lead to huge results. 👉 Mentioned Links: Transcript 👉 Recommendations: 🎓Take your instructional design skills to the next level 📚So, you want to become an instructional designer? 📙 My Book 📗The Do It Messy Approach: A St…
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Book your free Uscreen demo: https://go.creatorwizard.com/UscreenYTVideo1Feb24 Thanks to Uscreen for sponsoring this video! When you support them, it allows me to continue to bring you awesome free videos like this! 🙏 Should Arvid keep his rates the same with his current sponsors or raise them? After all, what if the brand thinks you're greedy and …
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Tim Huelskamp - How 1440 Grew To 3.2 Million Subscribers, The Unit Economics of Newsletters, Creating Newsletters People Love, How To Acquire Subscribers At Scale, and More
53:55
53:55
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Tim Huelscamp is the co-founder & CEO of 1440 Media. In this podcast, Tim shares his strategies for scaling and monetizing newsletters, how 1440 reached over 3 million subscribers by delivering comprehensive, unbiased news, and much more. Episode topics & Timestamps (00:15) Guest Introduction (00:42) 1440 in the media landscape, aimed at busy profe…
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Meet the King of YouTube Brand Deals (Jay Clouse x Justin Moore interview)
1:07:12
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In this bonus episode with my buddy Jay Clouse of Creator Science, you'll learn: - The right way to pitch yourself to brands - How to negotiate without leaving money on the table - How to handle contracts - And that you're probably wrong about some things Follow Jay Clouse: 🌐 Episode page: https://podcast.creatorscience.com/ju... 🧰 Get My Gear List…
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Brett Perlmutter - The Future of Newsletters, Growing To 100k+ Subscribers, Launching a Premium Subscription, Twitter Ads, and More
48:04
48:04
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48:04
Matt and Ryan interview Brett Perlmutter, co-founder of BulletPitch, a startup newsletter turned media company. They discuss the company's origin, mission, and audience engagement metrics. Brett shares growth strategies and revenue models. Episode topics & Timestamps (00:25) Introduction and brief overview of BulletPitch, motivation behind starting…
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5 Reasons Why Universities Should Think of Students as Customers
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16:06
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Should we think of students as customers? On today's episode, I'll share with you 5 reasons why this shift in thinking can make a drastic impact. 👉 Mentioned Links: Transcript 👉 Recommendations: 🎓Take your instructional design skills to the next level 📚So, you want to become an instructional designer? 📙 My Book 📗The Do It Messy Approach: A Step-by-…
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Justin Moore - How To Sell Sponsorships, Pitch, and Negotiate, Growing To 35k+ Subscribers, How To Stand Out In a Crowded Market, Evergreen Vs Cohort Based Courses, and More
49:26
49:26
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Justin Moore is a sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals. Join Justin's newsletter for sponsorship opportunities. Episode topics & Timestamps (00:40) Justin’s journey and experience with sponsorships, introduction and background (03:00) overview …
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A proactive approach to sponsorships can feel a little intimidating. You might think: “I’ve got all these brands coming to me anyways, so do I really need to start reaching out myself?!” But if that’s your mindset, I guarantee you’re gonna be making at least 50% the sponsorship revenue that you could be. That’s why I challenged Lexi on her sponsors…
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Upgrading Amanda Goetz’s Sponsorship Strategy
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43:08
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Figuring out how to pitch to a brand’s marketing team can feel intimidating for any creator. Heck, despite her background as a founder and Chief Marketing Officer, being on the other side of the curtain has left even Amanda feeling uncertain. But if you don’t wanna rely solely on brands just popping up in your inbox, this is a skill you have to lea…
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Why Cohort-Based Learning is so Effective for Adults
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On today's episode, I'm going to break down why cohort based learning is so effective for adults. I'll cover my best tips for creating cohorts for your learning experiences and share the pitfalls to avoid. 👉 Mentioned Links: Transcript 👉 Recommendations: 🎓Take your instructional design skills to the next level 📚So, you want to become an instruction…
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Can you believe 2024 is just around the corner? Let's take some time to reflect back on 2023. 👉 Mentioned Links: How Learning Works The Accidental Instructional Designer Talk to the Elephant So, you want to become an instructional designer? Transcript 👉 Recommendations: 🎓Take your instructional design skills to the next level 📚So, you want to becom…
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How Trends.co Grew To 15k+ Customers, Converting Free Subscribers To Paid, Email Marketing, Influencer Marketing, and More
34:04
34:04
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In this podcast, Matt and Ryan provide valuable insights into various topics related to effectively running newsletters, membership programs, and courses. They discuss the challenges of monetizing your newsletter and explore various marketing channels while giving actionable strategies aimed at helping you succeed in the newsletter industry. Episod…
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I've run Cohort-Based AND Evergreen Courses. Here's what's BEST.
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Today we’re talking about the pros and cons of cohort-based vs. evergreen courses. Join the Creator Network today: https://creatornetwork.com Big thanks to ConvertKit for sponsoring this episode! Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.creatorwizard.com/bdw-overview First of all, what’…
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Another 'Inferior' Online Course: Debunking Myths with a Side of Reality Check for Higher Ed
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15:44
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Another day, another academic saying that online learning is inferior to face-to-face classes. On today's episode, I'll share why this idea is a disaster for higher education. 👉 Mentioned Links: Transcript LinkedIn Article Seth's Article 👉 Recommendations: 🎓Take your instructional design skills to the next level 📚So, you want to become an instructi…
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How to Renegotiate with a Brand or Long-term Sponsor ft. Josh Summers (All Things Secured)
57:01
57:01
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New Epidemic Sound users can use code "WIZARD50" at checkout to get 2 months free for personal or commercial plans. Expires Jan 1, 2024. Thanks to Epidemic Sound for sponsoring this video! Most creators allow long-term sponsorships to just… chug along. After all, it can feel like a lot of effort to renegotiate the terms of an already-lucrative rela…
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Hire a team vs. stay solo? ft. Justin Welsh & Barrett Brooks
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37:16
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Today we’re talking about the pros and cons of building a team OR staying a solo creator. Join the Creator Network today: https://creatornetwork.com Big thanks to ConvertKit for sponsoring this episode! Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.creatorwizard.com/bdw-overview I’m gonna ge…
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Instructional Design Projects in the Real World
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20:58
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What do instructional design projects look like in the real world? On today's episode, I'll share 3 topics that seem to take folks by surprise. Links and Transcript 👉 Recommendations: 🎓Take your instructional design skills to the next level 📚So, you want to become an instructional designer? 📙 My Book 📗The Do It Messy Approach: A Step-by-Step Guide …
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Most creators see sponsorships as something that happens to them. The brand reaches out, we slot them into our ad “inventory.” But even if your inventory is booked out for the next few months, this approach is actually preventing you from unlocking the *true* revenue potential of sponsorships. That’s why I’m giving @CreatorScienceYT some tough love…
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Matt and Ryan Talk Newsletter Strategy, Legacy Media, Newsletter-First Creators, and More
31:10
31:10
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Episode Description: In this episode, Matt and Ryan discuss the growing shift towards newsletters in the media landscape. They delve into the challenges faced by traditional media companies, emphasizing how newsletters offer an owned audience and help drive revenue and encourage engagement. They also explore the potential of newsletters for creator…
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Bonus Episode! How to Stand Out in a Saturated Market
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24:54
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Happy Thanksgiving learning nerds! I hope you enjoy this bonus episode. It's no secret that the instructional design market is highly competitive. How exactly did we get here and how can you stand out? Let's give you a competitive edge! Find the links and watch the video on YouTube Transcript 👉 Recommendations: 🎓Take your instructional design skill…
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When to Close a Chapter in your Life ft. Paul Millerd
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45:59
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Today we’re talking about life transitions, opportunities, and how to know when to say no. Join the Creator Network today: https://creatornetwork.com Big thanks to ConvertKit for sponsoring this episode! Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.branddealwizard.com When my wife April and…
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Episode Description: In this episode, Matt and Ryan discuss the current state of newsletters and delve into the debate of whether there is a newsletter bubble. They address the concerns about the saturation of newsletters and the need to stand out in a competitive market. The discussion also focuses on the changing landscape of newsletter monetizat…
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John Elder - How To Start, Grow, and Monetize a Micro-Niche Newsletter, B2B Newsletter Advice, How To Use Engagement Groups, and More
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In this episode of the Newsletter Operator Podcast, Jon Elder, the founder of Black Label Advisor, shares his journey from commercial construction to building a successful consultancy in the Amazon space. He started a side gig by launching his first brand on Amazon, which eventually led to the creation of the newsletter "Amazon Insiders." The new…
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Reimagining Accessibility and UDL with AI
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24:22
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Every instructional designer knows that accessibility and UDL are significant, but how can AI help with these principles? I'll share some new features with ChatGPT that I've been experimenting with to make learning experiences more accessible and UDL friendly. Links and transript for this episode can be found on drlukehobson.com. 👉 Recommendations:…
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How Kieran Drew Achieved "Digital Freedom" and Grew His Business From $0-$500k in 18 Months, Insights From a $180k+ Course Launch, Copywriting Tips, Storytelling Frameworks, and More
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49:43
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Kieran Drew is a writer and entrepreneur who shares writing strategies to help grow your online business. Follow Kieran Drew on Twitter and LinkedIn. Join Kieran's free newsletter "Digital Freedom" here. --- Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator…
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On today's episode, I'll share with you 5 habits that completely changed my life for the better. Hopefully, you can apply some of these tips into your own life! All the links for the show and blog can be found on the website. 👉 Recommendations: 🎓Take your instructional design skills to the next level 📚So, you want to become an instructional designe…
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Should Creators Stop Trading Time for Money? ft. Sara Loretta
52:37
52:37
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Today we’re talking about whether you should trade time for money. Join the Creator Network today: https://creatornetwork.com Big thanks to ConvertKit for sponsoring this episode! Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.creatorwizard.com/bdw-overview You’ve seen the threads, you’ve see…
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Jay Clouse - How To Build an Audience From Scratch, Understanding Discovery and Relationship Platforms, Email Vs Newsletters, How To Build a Paid Community, Vertical Integration For Creators, and More
46:51
46:51
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Jay Clouse is the founder of Creator Science, a media company that helps people succeed as professional content creators. Follow Jay on Twitter and LinkedIn and join his free newsletter. Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com Work with Ryan's agency Tailwind Work wit…
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Andragogy and Designing Learning Experiences
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33:34
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How do you design learning experiences for adults? In today's episode, I'll cover Andragogy, the method and practice of teaching adult learners. I'll share about my best tips around Andragogical principles and how to apply them into your learning experiences. Transcripts for the episode Mentioned Links: The Adult Learner (Note: this is an affiliate…
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How to get sponsors for your event or conference ft. Philip Taylor (PT Money)
50:27
50:27
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I’m giving some tough love to a creator named Philip here. But he’s not just a creator, he also runs a gigantic conference that makes hundreds of thousands of dollars on sponsorships. Book a "public" coaching call with me to get featured in a video like this! https://creatorwizard.com/coaching My signature course to help you find & negotiate your d…
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Michael Houck - Growing a Newsletter For Founders To 80,000+ Subscribers In 10 Months, How To Boost Your Social Growth With Engagement, How To Monetize a Newsletter From Day 1, and More
44:34
44:34
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44:34
Over 80,000 founders read Houck's Newsletter to learn how to build, grow, and raise capital for their startups. Follow Michael Houck on Twitter and LinkedIn. Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com Work with Ryan's agency Tailwind Work with Matt's agency GrowLette…
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Should Creators Build an Audience or Product First? | Roberto Blake vs. Alex Berman
29:47
29:47
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Let's talk about whether creators should build a product first or an audience. Join the Creator Network today: https://creatornetwork.com Big thanks to ConvertKit for sponsoring this episode! Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.creatorwizard.com/bdw-on-demand See, I come from the O…
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Russell Sweep - Becoming a First-Time Leader
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What's it like to be a first-time leader? In this episode, you'll hear from Russell Sweep, Content Development Manager at Goodwill and host of the L&D Hot Seat. Russell was recently thrown into the deep end with leadership and we break down what it's like to manage a team of designers. Mentioned Links: Video Interview and Transcript Connect with Ru…
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Will your Course Make More Money if you Coach First? | Corey Wilks vs. Bryan McAnulty
26:33
26:33
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Today we’re talking about whether or not creators should coach first before trying to create a course. Join the Creator Network today: https://creatornetwork.com Big thanks to ConvertKit for sponsoring this episode! Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.creatorwizard.com/bdw-on-deman…
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Is the L&D market too saturated? Is there too much competition? On today’s episode, I unpack what I’ve been hearing and seeing about the job market. I also try to provide a few tips on how to stand out from the crowd. Mentioned Links: So, you want to become an instructional designer The Accidental Instructional Designer by Cammy Bean Recommendation…
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