Created as a way to bring theatre to your ears over the airwaves, DTC Radio is the latest branch of Distilled Theatre Company. Here you'll find brand new thrilling stories, chilling tales, and fantastic yarns written for the radio by award winning playwrights. For more information, you can "like" Distilled Theatre Company on Facebook and follow us on Twitter @DistilledTC.
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Ben & lead marketer of 8-figure DTC brands discuss what's (actually) working in subscription growth today..
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Drafting The Circuits
Hosted by Frank Santoroski and joined by Seth Eggert, Christopher DeHarde, Luis Torres and Richard Youden
Drafting the Circuits is a weekly radio program about racing. Our very own crew discuss NASCAR, Indycar and Formula 1. Featured on the Whoobazoo podcast network, DTC can also be found on iTunes, iHeart Radio, Spreaker, Stitcher and much much more! Tune in every Thursday for a newly uploaded episode! Drafting the Circuits also publishes and features original in-house articles covering motorsports from a diverse crop of talented writers. – Hosted by Frank Santoroski and joined by Seth Eggert, ...
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Anything goes in this unique podcast series from YO1 Radio as we bring together our host and lifestyle coach, Gemma Taylor, together with Dr Angela Wright and Therapist Colette Safhill for a no-holds-barred conversation on a whole range of topics and how they impact on our lives. If you’d like to get involved with a contribution, comment or feedback on any of the episodes – or if you’d like to suggest a topic for a future episode, just send the team an email to dtc@yo1radio.co.uk
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THE DOCTOR, THE THERAPIST AND THE COACH... ARE BACK!!! The long awaited Episode 3 in Season 2 is finally here and today the trio are talking all things about luck!
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They're back for a second season! YO1 Radio's very own Gemma Taylor (The Coach ... just ask the guys in the recent Dragon Boat Races!) is joined once again by Dr Angela Wright and Therapist Colette Safhill.
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They're back for a second season! YO1 Radio's very own Gemma Taylor (The Coach ... just ask the guys in the recent Dragon Boat Races!) is joined once again by Dr Angela Wright and Therapist Colette Safhill. They're in new surroundings, in a new studio - so we take the the time to get to know them again!…
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Beyond the Hype: A Data-Driven Look at Subscription Fatigue w/ Matthew Barnes
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Meet Matthew Barnes. He's a mechanical engineer who knows DTC subscriptions inside-out. Brands like Jot, Earth Breeze, and Fat Snax hire him to scale & optimize their business. His key insight? Focus on lifetime revenue, not just new subscribers. Why? Think of a bathtub. New customers are water flowing in. Churn is the drain. To fill the tub, you n…
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The Role of AI in Shaping the Future of eCommerce with Mikko Rekola of Woolman
31:36
31:36
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Mikko Rekola is the Chief Evangelist of Woolman, a Shopify Plus design and development agency in Europe. Woolman has established itself as one of the biggest agencies in its field, catering to renowned brands such as Mars Pet Food, Daniel Wellington, and H&M. In this episode, Ben and Mikko dug deep into the current trends in eCommerce, including th…
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Cracking the Code: Effective Strategies for Facebook Advertising
48:49
48:49
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Charles Tichenor, founder of Disrupter School and a partner at Underoutfit Inc, a DTC brand specializing in undergarments, is a strong advocate for embracing change and evolving strategies in response to ever-changing technology and marketplace dynamics. With a deep understanding of the intricacies of Facebook advertising, he has achieved remarkabl…
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Living Life as an Unconventional Entrepreneur: How Eric Gower Built a Unique Subscription Experience
39:42
39:42
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Eric Gower, founder of Breakaway Matcha, is an unconventional entrepreneur & CEO. In a world that celebrates moving fast & breaking things, Eric's mantra is to slow down and enjoy life. And with 20% YoY growth for more than a decade, it seems to work. Breakaway Matcha isn't (just) about building a tea empire; it's about fostering genuine connection…
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Hacking Anxiety: Inside My Ketamine Therapy Subscription
24:19
24:19
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Ben has struggled with anxiety for his entire life. He's tried everything from therapy to, prescription medication, to mindfulness, none of which totally relieved his anxiety. Recently, Ben explored alternative options and decided to try ketamine therapy. This consists of a series of sessions where the patient is injected with ketamine, goes on a p…
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Developing effective ad testing frameworks & the role of AI
34:10
34:10
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Testing structures that are not tailored to the specific needs of an account can lead to inefficiencies by wasting valuable time and resources. To create an effective testing framework, it's essential to consider the unique characteristics of the account to create a customized testing structure. Landon Shaw, the co-founder of SweatPants Agency, lay…
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How to stand out in the ecommerce subscription market: Insider tips from Eric Carlson at SweatPants Agency
41:05
41:05
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41:05
The average US household spends $200 on subscription services. Ecommerce businesses compete for their share of this figure. Eric Carlson, co-founder of SweatPants Agency, reveals his strategies to gain and keep customers, as well as layout techniques to stand out in the current populated market. Tune in to this episode to learn: The challenges of t…
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Quickfire Digital's Nathan Lomax on ecommerce agencies as a tool for Shopify brands
48:38
48:38
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As a Shopify business scales and generates millions in revenue, it's easy to feel like things are running smoothly and that there's no need for change. But complacency can be a dangerous trap in the fast-moving world of ecommerce. To keep growing and thriving, Shopify brands need to evaluate their strategies. This is where a skilled ecommerce agenc…
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How To Know What Really Matters In Your DTC Company
43:25
43:25
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When DTC brands zig, Daniel Toft zags. He’s built companies from both inside and outside of them. Now, he helps them grow in a more scalable way through advising. In this conversation, he shares lessons he’s learned from all of those experiences. Topics Many ways to do many things Find the real retention signal Growing AOVs for subscriptions It’s n…
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Special Office Hours with Elizabeth Ng Glock
46:01
46:01
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Not all heroes wear capes. Sometimes, they work in Operations. Without folks keeping the trains on track, the customer experience would crumble. In her time at Stryx, Elizabeth Ng Clock has seen this firsthand. In this conversation, we unpack timeless frameworks that anyone can integrate into their work. Topics Build the plane as you go Be intentio…
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What Separates Good Subscriptions From Great Ones
49:44
49:44
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Andriy Rudnyk, founder of Good Subscription Agency, has established himself as a top agency for Shopify brands. He’s learned that subscriptions are powerful—but only if they create value for the customer. In this conversation, Andriy and Ben unpack where brands go wrong with the customer experience as it relates to subscriptions and what to do inst…
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The kids are back at school. That’s a change. For the kids, their families, and their friends. The change affects everybody – but we deal with it in different ways. How do YOU cope with change?
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Episode 5 – THE STRUGGLE The guys wrote a book! In just one weekend! Our host Gemma took the girls away for the weekend and between them, they wrote a whole book to accompany the series. One chapter for each episode. Today’s ‘chapter’ talks about ‘The Struggle’ – something we all experience in our lives.…
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YO1 Radio's favourite team .. the Doctor, the Therapist and the Coach are back again for another in their series of podcasts, direct from YO1's Live Lounge in the centre of York. In this episode, they are asking DO YOU NEED MORE?
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How to Reduce Churn Through Your Subscription Strategy
38:21
38:21
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Jack Rubin, Co-CEO at Purdy & Figg, knows how important strategy is to reducing churn. The top priority for every subscription-based company is keeping its customers. The lower your churn rate is, the higher your long-term gains will be. So, how do you convince subscribers to stick around? Jack turned his company’s churn rates upside down by changi…
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Episode 3 - Refusal Anything goes in this unique podcast series from YO1 Radio as we bring together our host and lifestyle coach, Gemma Taylor, together with Dr Angela Wright and Therapist Colette Safhill for a no-holds-barred conversation on a whole range of topics and how they impact on our lives. If you’d like to get involved with a contribution…
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In today’s episode, Gemma, Doctor Angela and our resident Therapist Colette discuss what being overwhelmed is – and how you might overcome it! ADVISORY: This episode includes some references of a sexual nature.
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In this pilot episode, host and lifestyle coach, Gemma Taylor is joined by Dr Angela Wright and Therapist Colette Safhill to talk about how life is full of decision-making.
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How to Work With Investors to grow your DTC Business
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Rick Watson, ecommerce influencer and strategy consultant at RMW Commerce Consulting, has helped many growing DTC brands navigate subscription strategies. It’s a challenging market because not all subscriptions are created equal. So, how do you create a subscription worth sticking around for? Give your customers access to something they can’t get a…
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Ascertaining Attribution: How to Build a Survey That Offers Insight into Customers
51:23
51:23
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Matt Bahr, founder and CEO of Fairing, understands the importance of attribution. This is why he chose to focus his company Fairing, formerly EnquireLabs, on collecting data to help companies understand the attribution of their customers. The goal at Fairing is to bring speed and scale to survey data in an effort to help solve the issue of attribut…
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Preserve Recurring Revenue: How to Keep Subscribers Coming Back for More
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49:28
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Subscriptions are your best source for recurring revenue. So, how do you keep customers from churning? The key is flexibility. Some people want their subscription to be as regular as clockwork, while others want to pause and pick up at their leisure. A flexible subscription model will help you keep both sides of your audience coming back for more. …
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How to Build a Sustainable DTC Brand Model
26:29
26:29
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Mike Duboe, general partner at Greylock, is an expert on DTC trends. As a growth leader in user acquisition at multiple ecommerce companies, Mike has seen the evolution of DTC firsthand. Today, DTC is less of a category and more of a channel. Whether it’s a new subscription model or NFTs, if you want to grow your DTC brand, you need to diversify yo…
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Webpage optimization: how superior site speed can elevate your brand
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44:45
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Shawn O’Neill, founder of SpeedSense Web Performance, is a web performance guru who works with ecommerce brands at the enterprise level. If you’re wondering whether to optimize your website, Shawn is the person to ask. Because the faster your website is, the easier it becomes to hold the attention of your customers. On this episode of Subscription …
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How your subscription model builds customer loyalty
31:05
31:05
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Matt Mullenax, Co-Founder & CEO at Huron, understands how important it is to be there for your customers. Since Huron carries personal care and skin care merchandise as a subscription, it’s crucial for customers to have enough—but not too much—product on hand. One of the challenges of a subscription model is knowing when your customers will need to…
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How to find the right ecommerce tools for your stack
26:41
26:41
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Tim Masek, founder of 1-800-D2C, wants to make life easier for ecommerce founders. Through his experience as a growth operator, Tim discovered the difficulty of making decisions about stacks for ecommerce brands. Many founders don’t have the specialized knowledge to be able to pick the optimal tools for their team. So Tim created a service to help …
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How to level up your subscription service
59:20
59:20
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Matthew Barnes, founder of Proteus Digital Lab, knows how to help DTC brands optimize their conversion rates for subscriptions. A conversion isn’t just an event; it’s part of a larger customer experience. If you want to get a customer to commit to a subscription, you can’t just focus on the conversion point. You have to consider the entire life cyc…
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How to turn one-time customers into long-term subscribers
34:35
34:35
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William Hicks, co-founder and president of Magic Mind, knows the value of turning one-time customers into monthly subscribers. The more subscribers your company has, the better your retention rates will be. But getting customers to commit to a subscription requires strategic action. You have to prove to your customers that a subscription is worth t…
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