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In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine. Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive ...
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Best Fight Picks presents: Half The Battle hosted by Daniel Levi. Tune in for informative analysis with a humorous edge on every single UFC fight card from a true fight game insider. Half The Battle also provides unique & entertaining discussions with your favorite UFC fighters & MMA personalities, asking the questions no one else asks. Subscribe to Half The Battle today!
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Spotlight on Leadership

Romi Sumaria and David Everhart

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Spotlight on Leadership is a podcast hosted by Romi Sumaria (CEO & Founder of The Oblique Life) and David Everhart (CEO and Founder of Ionis International) and was created to explore the big questions of future and global leadership through the experience and journeys of successful and inspiring leaders from across the globe that they have had the pleasure of engaging and working with.
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There’s just one day left before the election, and Kamala Harris has recently intensified her critique of Donald Trump, calling out his "unstable" and "fascist" tendencies. In this mini episode, Jason talks about why, as a Harris voter, her campaign’s strategic pivot to a tougher tone aimed at swaying independents and energizing her base might not …
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Host Dan Levi recaps Brandon Moreno's masterclass of Amir Albazi, Erin Blanchfield's gritty win over Rose Namajunas as well as the rest of the fight card. This is episode 551 of Half The Battle!-SUBSCRIBE TO HALF THE BATTLE PODCAST:ITUNES:https://podcasts.apple.com/us/podcast/half-the-battle/id1040391940SOUNDCLOUD:https://soundcloud.com/bestfightpi…
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Host Dan Levi breaks down UFC Edmonton: Brandon Moreno vs Amir Albazi & Rose Namajunas vs Erin Blanchfield from a betting, fantasy, insider, and analyst perspective. Levi covers the entire UFC Edmonton fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 550 of Half The Battle!TIMESTAMPS:(0:00) - …
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How is influencer marketing evolving in the creator economy? In today's mini episode, we explore the shift from one-off campaigns to building long-term relationships with micro-creators who drive engagement and authenticity. Plus how we here at Mekanism are leading the way by leveraging creator networks to foster genuine connections, fill content g…
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Host Dan Levi recaps Ilia Topuria's KO of Max Holloway, Khamzat Chimaev's domination of Robert Whittaker as well as the rest of the fight card. This is episode 549 of Half The Battle!-SUBSCRIBE TO HALF THE BATTLE PODCAST:ITUNES:https://podcasts.apple.com/us/podcast/half-the-battle/id1040391940SOUNDCLOUD:https://soundcloud.com/bestfightpicksYOUTUBE:…
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Host Dan Levi & guest Andrew Gombas break down UFC 308: Ilia Topuria vs Max Holloway from a betting, fantasy, insider, and analyst perspective. Levi & Gombas cover the entire UFC 308 fight card from the main event to the opening prelim and provide a pick for each fight. This is episode 548 of Half The Battle!TIMESTAMPS:(0:00) - Intro(0:49) - Ilia T…
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Building a lasting brand is all about balancing long-term strategy with short-term wins. In this episode of the Soul & Science Podcast, Jason sits down with William White, SVP and CMO at Walmart, to talk about the secret sauce marketers can use to drive both ongoing engagement and immediate business results. With a career spanning several major bra…
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Host Dan Levi breaks down PFL: Ngannou vs Pereira, Cyborg vs Pacheco and McKee vs Hughes from a betting, fantasy, insider, and analyst perspective. Levi covers the 3 main fights and provides a pick for each. This is episode 546 of Half The Battle!TIMESTAMPS:(0:00) - Intro(0:51) - Renan Ferreira vs Francis Ngannou(18:12) - Larissa Pacheco vs Cris Cy…
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Host Dan Levi breaks down UFC Vegas 99: Anthony "Fluffy" Hernandez vs Michel "Demolidor" Pereira from a betting, fantasy, insider, and analyst perspective. Levi covers the entire UFC Vegas 99 fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 545 of Half The Battle!TIMESTAMPS:(0:00) - Intro(0:44…
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Host Dan Levi breaks down Dana White's Contenders Series Week 10 from a betting, fantasy, insider, and analyst perspective. Levi covers the entire DWCS Week 10 fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 544 of Half The Battle!TIMESTAMPS:(0:00) - Intro(0:35) - Jonathan Micallef vs Mohamed…
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Host Dan Levi recaps Brandon Royval's victory over Tatsuro Taira at UFC Vegas 98 as well as the rest of the fight card. This is episode 543 of Half The Battle!-SUBSCRIBE TO HALF THE BATTLE PODCAST:ITUNES:https://podcasts.apple.com/us/podcast/half-the-battle/id1040391940SOUNDCLOUD:https://soundcloud.com/bestfightpicksYOUTUBE:https://youtube.com/Best…
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Host Dan Levi breaks down UFC Vegas 98: Brandon Royval vs Tatsuro Taira from a betting, fantasy, insider, and analyst perspective. Levi covers the entire UFC Vegas 98 fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 542 of Half The Battle!TIMESTAMPS:(0:00) - Intro(0:36) - Brandon Royval vs Tat…
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Host Dan Levi breaks down Dana White's Contenders Series Week 9 from a betting, fantasy, insider, and analyst perspective. Levi covers the entire DWCS Week 9 fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 541 of Half The Battle!TIMESTAMPS:0:00 - Intro0:38 - Sean Gauci vs Anthony Drilich3:49 …
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In this episode of the Soul & Science Podcast, we’re exploring what it means to find your creative voice with a person who has built a legacy on taking calculated risk. Chase Jarvis is an award-winning artist, entrepreneur, and Emmy-nominated director who has shot global campaigns for Apple, Nike, and more than 100 other brands – as well as contrib…
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Host Dan Levi breaks down UFC 307: Alex "Poatan" Pereira vs Khalil Rountree from a betting, fantasy, insider, and analyst perspective. Levi covers the entire UFC 307 fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 540 of Half The Battle!TIMESTAMPS:(0:00) - Intro(1:19) - Alex "Poatan" Pereira …
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Host Dan Levi breaks down Dana White's Contenders Series Week 8 from a betting, fantasy, insider, and analyst perspective. Levi covers the entire DWCS Week 8 fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 539 of Half The Battle!TIMESTAMPS:0:00 - Intro0:32 - Jacobe Smith vs Christien Savoie3:…
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In today’s mini episode, we explore the core business orientations that shape how companies sell and market their products. We break down the four key approaches: sales, market, product, and societal orientation. Discover how brands like Apple, Nike, and Patagonia align their strategies with these orientations, and why knowing your business orienta…
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Host Dan Levi & guest Dravhy break down UFC Paris: Benoit Saint Denis vs Renato "Money" Moicano & Brendan Allen vs Nassourdine Imavov from a betting, fantasy, insider, and analyst perspective. Levi & Dravhy cover the entire UFC Paris fight card from the main event to the opening prelim and provide a pick for each fight. This is episode 538 of Half …
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In today’s episode of the Soul & Science Podcast, we’re talking to Mark Pollard, brand strategist, CEO of Sweathead, host of the Sweathead Podcast and author of the book Strategy is Your Words. For the past 20 years, Mark has worked with global brands such as The Economist, Meta, and The Wall Street Journal to solve complex marketing challenges and…
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Host Dan Levi breaks down Dana White's Contenders Series Week 7 from a betting, fantasy, insider, and analyst perspective. Levi covers the entire DWCS Week 7 fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 537 of Half The Battle!TIMESTAMPS:0:00 - Intro1:16 - Rose Conceicao Brito vs Alexia Tha…
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Host Dan Levi & guest Cody Durden break down UFC 306, Riyadh Season Noche UFC: Sean O'Malley from a betting, fantasy, insider, and analyst perspective. Levi & Durden covers the entire UFC 306 fight card from the main event to the opening prelim and provide a pick for each fight. This is episode 536 of Half The Battle!TIMESTAMPS:0:00 - Intro 1:10 - …
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In this episode of the Soul & Science Podcast, we explore balancing business results and creative innovation in global brand building with the Global Chief Marketing Officer, GM Direct Commerce at Fortune Brands Innovations, Mark-Hans Richer. With over 30 years of experience, Mark-Hans has built groundbreaking campaigns with companies such as Moen,…
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Host Dan Levi breaks down UFC Vegas 97: Gilbert Burns vs Sean Brady from a betting, fantasy, insider, and analyst perspective. Levi covers the entire UFC Vegas 97 fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 535 of Half The Battle!TIMESTAMPS:0:00 - Intro1:39 - Sean Brady vs Gilbert Burns13…
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Host Dan Levi breaks down Dana White's Contenders Series Week 4 from a betting, fantasy, insider, and analyst perspective. Levi covers the entire DWCS Week 4 fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 534 of Half The Battle!TIMESTAMPS:0:00 - Intro1:37 - Gauge Young vs Quillan Salkilld5:3…
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Host Dan Levi breaks down Dana White's Contenders Series Week 3 from a betting, fantasy, insider, and analyst perspective. Levi covers the entire DWCS Week 3 fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 533 of Half The Battle!TIMESTAMPS:0:58 - Nick Piccininni vs Jack Duffy 3:50 - Malcolm W…
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In this episode of the Soul & Science Podcast, the founder of JUV Consulting, Ziad Ahmed joins us to teach us how to truly connect with your Gen Z audience. You’re going to learn how to crack the code to speak to this dynamic and elusive audience. 25-year-old Ziad has been making serious waves in the brand world as the Head of Next Gen at United Ta…
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Host Dan Levi breaks down UFC Vegas 96: Jared Cannonier vs Caio Borralho from a betting, fantasy, insider, and analyst perspective. Levi covers the entire UFC Vegas 96 fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 532 of Half The Battle!TIMESTAMPS:0:00 - Jared Cannonier vs Caio Borralho8:25…
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Host Dan Levi breaks down Dana White's Contenders Series Week 2 from a betting, fantasy, insider, and analyst perspective. Levi covers the entire DWCS Week 2 fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 531 of Half The Battle!TIMESTAMPS:0:00 - Intro1:16 - Billy Brand vs Cody Haddon5:17 - T…
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Have you ever wondered if Chief Marketing Officers have what it takes to lead as CEOs? In this mini episode, we uncover four powerful reasons why CMOs might be the secret weapon for business growth and customer-centric leadership. Tune in to challenge the traditional executive hierarchy and discover new possibilities! Brought to you by Mekanism.…
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Host Dan Levi & guest James Blissett break down UFC 305: Dricus Du Plessis vs Israel Adesanya from a betting, fantasy, insider, and analyst perspective. Levi & Blissett cover the entire UFC Perth fight card from the main event to the opening prelim and provide a pick for each fight. This is episode 530 of Half The Battle!TIMESTAMPS:0:00 - Dricus Du…
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Host Dan Levi breaks down Dana White's Contenders Series Week 1 from a betting, fantasy, insider, and analyst perspective. Levi covers the entire DWCS Week 1 fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 529 of Half The Battle!TIMESTAMPS:0:00 - Intro1:25 - Lon’er Kavanaugh vs An Tuan Ho5:44…
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Beyond his role as the over-the-top showman and host of Nathan's Famous International Hot Dog Eating Contest in Coney Island, George Shea is a seasoned marketing professional with three decades of experience. Together with his brother, Richard, he has elevated the Nathan's Famous hot dog-eating contest into a major brand promotion recognized around…
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Have you been watching the olympics? We certainly have been here at the Mekanism offices, and it’s inspired us to revisit this amazing conversation with New Balance CMO Chris Davis. New Balance is not only “the shoe brand of choice for film stars, athletes and supermodels,” according to Urban Journal, it’s the brand for “the biggest, hype-inducing …
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Host Dan Levi breaks down UFC Abu Dhabi: Cory Sandhagen vs Umar Nurmagomedov from a betting, fantasy, insider, and analyst perspective. Levi covers the entire UFC Abu Dhabi fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 528 of Half The Battle!TIMESTAMPS:0:00 - Cory Sandhagen vs Umar Nurmagom…
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Today on the Soul & Science podcast, we’re sitting down with Jacqueline Welch, Chief Human Resource Officer at the New York Times to get the inside scoop on what you as an employer can do to make a strong and effective team. In her role at the Times, she leads the organization's human resources team and oversees all aspects of talent acquisition, c…
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Host Dan Levi breaks down UFC 304: Leon Edwards vs Belal Muhammad & Tom Aspinall vs Curtis Blaydes from a betting, fantasy, insider, and analyst perspective. Levi covers the entire UFC 304 fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 527 of Half The Battle!TIMESTAMPS:0:00 - Belal Muhammad …
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In this episode of the Soul & Science podcast, Carlos Santiago Co-Founder at The Alliance for Inclusive and Multicultural Marketing or AIMM is joining us to explore how we as marketers can better celebrate diversity and inclusion with a multicultural audience. Carlos has been working and developing this space for over 18 years as a leading research…
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Host Dan Levi breaks down UFC Vegas 94: Virna Jandiroba vs Amanda Lemos from a betting, fantasy, insider, and analyst perspective. Levi covers the entire UFC Vegas 94 fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 526 of Half The Battle!TIMESTAMPS:0:00 - Virna Jandiroba vs Amanda Lemos 7:00 …
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In this episode of the Soul & Science podcast, Founder and CEO of ready-to-drink cocktail brand Gay Water Spencer Hoddeson is joining us to teach us why stellar community engagement is the key to success in today’s marketing world. Spencer is far more than a founder and beverage aficionado. He started his career in the marketing and brand departmen…
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Host Dan Levi breaks down UFC Denver: Rose Namajunas vs Tracy Cortez from a betting, fantasy, insider, and analyst perspective. Levi covers the entire UFC Denver fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 525 of Half The Battle!TIMESTAMPS:0:00 - Rose Namajunas vs Tracy Cortez11:19 - Musl…
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Host Dan Levi breaks down UFC 303: Alex Pereira vs Jiri Prochazka & Brian Ortega vs Diego Lopes from a betting, fantasy, insider, and analyst perspective. Levi covers the entire UFC 303 fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 524 of Half The Battle!TIMESTAMPS:0:00 - Alex Pereira vs Ji…
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Host Dan Levi breaks down UFC Saudi Arabia: Robert Whittaker vs Ikram Aliskerov & Sergei Pavlovich vs Alexander Volkov from a betting, fantasy, insider, and analyst perspective. Levi covers the entire UFC Saudi Arabia fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 523 of Half The Battle!TIME…
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Host Dan Levi breaks down UFC Vegas 93: Alex Perez vs Tatsuro Taira from a betting, fantasy, insider, and analyst perspective. Levi covers the entire UFC Vegas 93 fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 522 of Half The Battle!TIMESTAMPS:0:00 - Tatsuro Taira vs Alex PerezREST OF TIMEST…
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Host Dan Levi breaks down UFC Louisville: Jared Cannonier vs Nassourdine Imavov & Dominick Reyes vs Dustin Jacoby from a betting, fantasy, insider, and analyst perspective. Levi covers the entire UFC Louisville fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 521 of Half The Battle!TIMESTAMPS:…
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In this episode of the Soul & Science podcast, we are joined by Carrie Hutchison, the Director of Marketing and Brand at Re:wild. Re:wild is an environmental organization that recently partnered with Mekanism’s brand partner, Culturelle Probiotics to bring awareness to an untraditional cause- the endangerment of the human gut microbiome. Carrie sta…
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Host Dan Levi breaks down UFC 302: Islam Makhachev vs Dustin Poirier & Sean Strickland vs Paulo Costa from a betting, fantasy, insider, and analyst perspective. Levi covers the entire UFC 302 fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 520 of Half The Battle!TIMESTAMPS:0:00 - Islam Makhac…
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This week, we're revisiting our inspiring conversation with David Lester, Co-founder at Olipop. There’s an alchemy to relationships, including the ones between co-founders. David Lester, co-founder at good-for-you-soda company, OLIPOP, first heard about his future business partner, Ben Goodwin, while he was quitting his 10-year job at global bevera…
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Host Dan Levi breaks down UFC Vegas 92: Edson Barboza vs Lerone Murphy from a betting, fantasy, insider, and analyst perspective. Levi covers the entire UFC Vegas 92 fight card from the main event to the opening prelim and provides a pick for each fight. This is episode 519 of Half The Battle!-SUBSCRIBE TO HALF THE BATTLE PODCAST:ITUNES:https://pod…
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Host Daniel Levi welcomes lead singer Sean Z & guitarist Eyal Levi of heavy metal band DAATH to talk about their new album "The Deceivers" and a variety of juicy, and entertaining topics.Purchase the new DAATH record "The Deceivers" here: www.daathofficial.com Follow DAATH:Sean Z - (@SeanZScreams)Eyal Levi - (@EyalLeviURMAudio)-SUBSCRIBE TO HALF TH…
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