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The weekly word on digital marketing and small business in Australia. Dante St James is accredited by Facebook Australia as a Community Trainer, Digital Marketing Associate and Media Planning Professional. He is a trainer with Google's digital literacy initiative, Digital Springboard and a presenter of content for the Digital Solutions program for the Australian Government. He is widely known for his straight-talking, non-jargon approach to digital marketing and small business. Dante is also ...
 
Did you know that YOU CAN make a living in the music industry? Celebrities, working class musicians and people just like you who work behind the scenes in all areas of the music business will share their stories, encourage you and give you tools and how-to examples of the ways YOU CAN make a living doing what you love in the music industry.
 
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Halt the Harm Podcast

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Halt the Harm Podcast

Ryan Clover with Halt the Harm Network

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This movement is created by leaders who are inspired to take action. While we are all connecting by our shared goals to fight fracking’s harms, each and every leader brings a different perspective to this fight. And each perspective has a unique story behind it – a story to tell and to inspire.We’ve teamed up with producer Ryan Clover from Eco-Defense Radio to interview leaders in the Halt the Harm Network about everyday life, and what inspires them to action, day in, day out.
 
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As a small business owner, you know that building a strong brand is crucial to your success. And one of the most powerful tools at your disposal is storytelling. But what is storytelling, and why is it so important for small businesses? Simply put, storytelling is the art of using words and images to convey a message or tell a story. It's a way to …
 
Are you tired of making embarrassing grammar mistakes in your emails, social media posts, or blog articles? Do you want to improve your writing skills, but don't have the time or money for a writing course? Grammarly is a powerful and affordable writing tool that can help you write better and more confidently online.…
 
Getting into the world of LinkedIn takes a slightly different approach than you might have taken on Facebook and Instagram. For a start, LinkedIn reach is way higher than both Facebook and Instagram. Secondly, it's a professional network so the expectations are a little different there. Finally, it's not that scary to get started. In fact, it's pro…
 
The first step in learning about digital marketing is defining what it is. It refers to any marketing efforts that take place on the internet or on a digital device. Businesses use a variety of channels to entice customers to buy their products and services. As we'll see, there are numerous components to digital marketing and various devices from w…
 
  First, let's define what personal branding is. Personal branding is the process of defining and promoting your unique skills, experiences, and values in a way that sets you apart from others in your field. It's about crafting and sharing a clear message about who you are, what you do, and what you stand for. Now, let's delve into the four key ele…
 
Services like Wix, Squarespace, and Google Sites can be a great option for beginners looking to create a website These platforms can be a great option for beginners who want to create a professional-looking website without needing to have any coding or design skills. some of the benefits of using these platforms, includes their user-friendly interf…
 
 Facebook isn’t the app it once was. It got busy. This means that our business-related messages which used to get a tonne of attention, no longer get much visibility on the feed at all. So if what we’re posting on our business pages isn’t getting through, then should we bother posting on there at all? It all depends on what you’re going to use Face…
 
  With over three hundred and thirty million monthly active users, Twitter can be a great way to reach a large audience and grow your business. One of the key benefits of using Twitter for small businesses is the ability to engage with your customers in real-time. Whether you're answering questions, responding to feedback, or sharing updates about …
 
This week we end season 10 with recording artist, producer, and songwriter Galen Crew in Nashville, TN. Galen’s music is known for its dream-like quality which often features deep yet whimsical themes and seems to emanate from a different world. He is a huge fan of Tolkien, C.S. Lewis and other fantasy writers and if you imagine the mysterious Grim…
 
In the internet age, avoiding the omnipresent social media monster is hard. Unfortunately, many of us have fallen into bad social media habits that prevent us from maximising the potential of our online presence. From spending too much time scrolling through our feeds looking for inspiration to posting content that is too boring or too lazy, there …
 
This week I’m talking with Peder Eide from Lifest 2022. Peder has been the main stage host at Lifest for over 20 years as well as a successful independent artist. We are discussing what it takes to be a host/emcee for music festivals, how to interact with an audience and having venues to trust you to bring what they need. Sponsors: Edenbrooke Produ…
 
Life got expensive in 2022. And while some prices are starting to fall again, it’s still not at the level it was before. This has left the self-employed, solopreneurs and others on rollercoaster incomes to start looking for more ways to make money. Here are nine suggestions that could help make a little extra in 2023…
 
This week I’m talking with five-time GRAMMY Nominated and platinum-selling songwriter and recording artist Dante Bowe at Lifest 2022. Dante made history as the first artist to have the greatest number of simultaneous GRAMMY nominations in both Gospel & Christian genres with 3 solo and 2 group award nominations for the 64th Annual GRAMMY Awards. We …
 
With ads, it’s how many people saw your ad in their feed. Reach is different from Impressions, though — yet many of us seem to treat them like they’re the same. For example, a Facebook ad may have achieved 12,009 impressions but only reached 7,226. Does this then mean that 7,226 people saw the ad? Not necessarily. Think about how you use social med…
 
This week I’m talking with Rebecca St. James at Lifest 2022. Rebecca is a GRAMMY®-winning singer/songwriter, best-selling author, speaker and among the most defining artists in Christian music history. She also comes from a family that is firmly rooted in the music business, with a father who is a successful manager and brothers who make up the duo…
 
Video views on social media aren’t what you think they are There’s a very good reason why your video views are so much higher on TikTok than anywhere else. And it’s not just because so many people watch so many videos on TikTok. Every platform has its way of counting video views. So here’s a quick guide to how each social network measures your vide…
 
This week I’m talk with Matt Roberts and Joe Piver from Jeff Roberts & Associates in Nashville, TN. JRA is a booking agency that works with some of the biggest names in Christian music including We The Kingdom, For King and Country and Skillet as well as breakout artists Anne Wilson, Katy Nicole, CAIN and many more. We are discussing the process of…
 
The short answer is no. The long answer is “maybe a little.” Personal Brand is an incredibly personal topic. After all, you’re choosing how you plan to project yourself to the world, personally and professionally. And while I wouldn’t say I like the idea of someone basing their personal brand off someone else’s, there’s nothing wrong with being ins…
 
This week I’m talking with Mike Gowen, president of Milestone Publicity in Nashville. Milestone teams with clients to generate awareness in the media to effectively promote their brands, singles, albums, tours and much more. We are discussing educating potential customers, how to deal with nightmare situations with clients and the difference in rep…
 
Having a strong personal brand is the most crucial career asset you can have, and like most assets, investing in it is essential to continue providing value for you. Many professionals who are serious about their careers are feeling a significant amount of pressure; building their brands seems burdensome to them. It’s even more hassle for small bus…
 
This week I am talking with music industry icon Jason Davis. Jason is an entertainment industry executive with a broad range of titles including award winning songwriter and author, independent record label president, executive TV producer, entertainment consultant, former Senior VP of A&R for Dolly Parton's CTK management company and more. We are …
 
Ever noticed how stock photos make you feel a little “meh?” There’s a good reason for that. While they’re meant to show a slice of life, they are so posed and unrealistic that you may be better off not having a photo at all. But what are the options apart from using Canva’s stock photo library, Unsplash or Pixabay?…
 
This week I’m talking with Korey Hicks from Visible Music College. Korey Hicks is the Head of both the Music Theory and Guitar Divisions globally at Visible Music College, one of the premier Christian institutions of higher learning in the country. In addition to being a professor and guitar teacher, Korey spent years playing in the House Band at B…
 
Marketing yourself isn’t easy, but it doesn’t have to be scary either. The trick is to find ways to market yourself that are authentic and aligned with who you are and what you stand for. And if you have no idea what that is or how to get there, it can feel pretty hopeless. But don’t lose faith just yet! There are plenty of inspiring people out the…
 
This week I’m talking with Pam Lewis of PLA Media in Nashville. PLA is a Public Relations company that gets their clients in front of audiences and consumers through public appearances on tv and in print. Pam has an amazing history of being one of the people who launched MTV in the early 80s and also helped launch the careers of Garth Brooks and Tr…
 
Lately, I’ve been talking a lot about the way we write for social media and websites. For small businesses, this often translates to “how I can write about my business, products and services.” Yet the tasks you perform, the products you sell and the services you provide are part of the story. Today you’ll get a better understanding of what you do f…
 
This week I am kicking off season 4 talking with my hero, mentor and dear friend Steve Curtis Chapman. Steven is celebrating 35 years in the music industry this year and is celebrating by releasing a brand new album called “Still.” He is the most awarded artist in Christian music history with 49 No. 1 singles, 59 GMA Dove Awards, multiple GRAMMYs a…
 
You’ve just had your ads rejected by Facebook. They don’t give you much of a reason why. Just that you have probably violated their ads policies or community standards or something like that. What’s next? We’re going to take a look at three main reasons why ads get rejected: There’s something outside of your ads that is causing an issue There’s som…
 
‍This past week I’ve watched seven different young personalities on LinkedIn with fast-growing followings and great personal brands very publicly burn out. They all appeared suddenly in my feed around three months ago, and just as quickly, they were making public statements saying that they are slowing down or withdrawing from social media complete…
 
You probably didn’t realise that it’s social media’s 25th birthday this year. Back in 1997, a website called Six Degrees attempted to show that we’re all connected by just six degrees of separation. It featured messaging between members and the ability to invite people to the platform. It was probably a little ahead of its time though and closed in…
 
Marketing is more complex than ever. Digital transformation has led to the rise of new technologies, channels, markets and customer behaviour. To thrive in this new environment, marketers need new skills and a broader set of abilities. The effectiveness of marketing teams will hinge on their ability to respond nimbly to market changes and operate w…
 
There’s a fine line between staying in touch with your audience and annoying them. You want to stay top of mind with them without coming across as spammy or desperate. But how can you ensure you’re not crossing the invisible line and annoying them? If you don’t take measures to avoid annoying your audience on social media, they will stop following …
 
‍Today’s digital landscape is packed with opportunities, both for business and personal brands. A strong personal brand will help you stand out in a competitive market and expand your network. Personal branding can also be an effective strategy to get a job or accelerate your career. If you want to build a successful career, grow your business or j…
 
You know that old saying: “If you’re not growing, you’re dying?” Well, it rings true for businesses today. In order to compete, you need to be thinking outside the box and coming up with new ideas and creative solutions to keep up with your competitors. One way to do this is by optimising your website as a source of information and value for your t…
 
Email is still one of the most effective ways to market your business. But it’s also a channel that can feel saturated and cluttered. If you’re not sure where to start with your marketing strategy, asking yourself if email marketing is still relevant in 2022 might help you think about how you can leverage this tool more effectively. After all, ther…
 
Marketers around the world have been howling over the loss of most interest-based targets in Facebook Ads over the last 18 months or so. Apple’s war on data tracking for advertising has made Facebook & Instagram ads much harder for many advertisers. But this isn’t the story for all advertisers.By Dante St James
 
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