Best Darwin Small Business Network Podcasts (2023)

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep395: How to use Hashtags on Instagram, Twitter and LinkedIn. 5:34

2M ago5:34

5:34

Today, we will explore the hashtag landscape across three popular social media platforms: Instagram, Twitter, and LinkedIn. We'll delve into the appropriate usage, specific strategies for each platform, and the importance of trending and industry-specific hashtags. Each point will be accompanied by real-world examples, showing you the magic a simpl…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep394: Personal Branding for the Cultural & Linguistically Diverse 4:26

2M ago4:26

4:26

In today's episode, we're going to explore the art of leveraging cultural and linguistic diversity to create a distinct personal brand. We'll discuss three primary strategies: leveraging your unique experience, fostering inclusivity, and bridging the gap through language. I'll share some real-life examples to show you how diversity can be your bran…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep392: Driving traffic to your website from Facebook 5:55

2M ago5:55

5:55

Remember that golden era of web traffic when simply posting a link on your Facebook page would lead to a flood of visitors to your site? Well, things have changed a bit since then. But guess what? Facebook can still be an incredible traffic generator. How, you ask? Let's explore!By Dante St James

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep391: LinkedIn Company Pages 4:09

2M ago4:09

4:09

Today, we're heading into the bustling realm of LinkedIn Company Pages. We'll discuss why a compelling 'About Us' section matters, how valuable content can engage your followers, and why monitoring analytics can guide your strategy.By Dante St James

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep386: How to use testimonials and reviews to build trust with your audience 4:14

2M ago4:14

4:14

Today, we're flipping through the pages of testimonials and reviews, powerful tools in building trust. We'll discuss how to collect effective testimonials, why showcasing them strategically matters, and how to handle negative reviews.By Dante St James

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep390: The impact of AI and machine learning on digital marketing 5:53

2M ago5:53

5:53

Picture yourself as a sculptor. But instead of chiseling away at marble, you're harnessing the power of AI and machine learning to shape and refine your digital marketing strategies. Sounds exciting, doesn't it? So, what's the impact of AI and machine learning on digital marketing? Let's dig into it!…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep389: The difference between Personal Brand and Corporate Brand 5:42

2M ago5:42

5:42

Picture a bustling farmers market. One stall is a family-owned bakery with their grandmother's cookie recipe. Across the way, a well-known franchise is selling mass-produced pastries. Both are brands, but they're as different as apples and oranges. So, what sets a personal brand apart from a corporate brand? Let's find out!…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep388: How can I use humor in my writing? 5:14

2M ago5:14

5:14

Imagine you're at a monotonous meeting, and then someone cracks a joke. Suddenly, the room lightens up, and everyone's engaged. That's the power of humor. So, how can you sprinkle this magical ingredient into your writing? Let's unravel the mystery!By Dante St James

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep387: What are the best practices for website conversion? 4:19

2M ago4:19

4:19

Today, we're navigating the path to website conversion. We'll discuss why a user-friendly design can boost conversions, how compelling calls-to-action can make a difference, and why trust indicators are vital for your website. If you're ready to master the art of website conversion, this episode is for you!…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep386: How do I get more podcast listeners? 3:38

2M ago3:38

3:38

Today, we're tuning into the world of podcasting and listenership. We'll explore how networking with other podcasters can boost your audience, why leveraging social media is key, and how guest appearances can amplify your reach. If you're ready to fill your podcast's concert hall with listeners, this episode is for you!…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep385: Testing your personal brand at a networking event 4:37

3M ago4:37

4:37

Today, we're stepping into the networking arena with your personal brand. We'll explore how to gauge initial reactions, why feedback is a goldmine, and how to adapt your personal brand based on real-world interactions. If you're ready to put your personal brand to the test, this episode is for you!By Dante St James

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep384: Customer Journey Mapping on Facebook 4:54

3M ago4:54

4:54

Today, we're mapping out the customer journey on Facebook. We'll discuss how to identify your customer touchpoints, why tailored content is key, and the significance of measuring and refining your journey map. If you're ready to navigate your customers' journey on Facebook, this episode is for you!By Dante St James

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep383: Why video is vital online 4:49

3M ago4:49

4:49

Today, we're switching on the spotlight on video marketing for small businesses. We'll explore how videos boost engagement, why they enhance trust, and how they can amplify your online presence. If you're ready to step into the captivating world of video marketing, this episode is for you!By Dante St James

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep382: Optimising for voice search 5:17

3M ago5:17

5:17

Today, we're navigating the voice search landscape. We'll discuss why structured data matters, how 'near me' optimisation can guide customers to your doorstep, and why conversational content could be your voice search best friend. If you're ready to be found in the forest of the digital world, this episode is for you!…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep381: Personal branding for Real Estate Agents 5:37

3M ago5:37

5:37

Today, we're stepping into the world of real estate and personal branding. We'll discuss why authentic storytelling is key, how valuable local expertise can set you apart, and why consistent communication matters. If you're a real estate agent ready to build a compelling personal brand, this episode is for you!…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep380: Writing better long-form content 5:09

3M ago5:09

5:09

Today, we're journeying through the maze of longer-form written content. We'll discuss the power of engaging introductions, why structured content is key, and how to keep your content fresh and exciting. Ready to captivate your readers with longer-form content? Let's go!By Dante St James

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep379: Tracking website performance with analytics 5:35

3M ago5:35

5:35

Imagine you've built a state-of-the-art spaceship ready to explore the cosmos. You have all the latest gadgets, a well-trained crew, but you forget the radar! How will you navigate? This is akin to running a website without leveraging analytics to track its performance. So, how can you use analytics to ensure your website is on the right course? Le…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep378: Strategies for starting a podcast 4:45

3M ago4:45

4:45

You have a unique voice, a compelling story, and an idea that deserves to be heard. You've decided to start a podcast, but where do you begin? Like climbing a mountain, starting a podcast can seem daunting, but with the right strategies, you'll be at the summit before you know it! Ready to embark on your podcasting journey? Let's begin!…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep377: Finding influencers on Instagram 6:02

3M ago6:02

6:02

Imagine finding someone who not only loves your products or services but also has a devoted audience that trusts their opinions. That's the power of an influencer! Instagram is a treasure trove of influencers, but how do you find the right ones in your industry? Let's unravel this mystery!By Dante St James

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep376: The ethics of data collection and ad personalisation 5:06

3M ago5:06

5:06

You're browsing for a new pair of shoes online, and suddenly, everywhere you look, you see ads for footwear. Coincidence? Not really! That's data-driven digital marketing in action. While it can provide personalized experiences, it also treads a fine line between personalization and invasion of privacy. How can we navigate this complex landscape? L…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep375: What success on LinkedIn looks like 5:02

3M ago5:02

5:02

Picture this: You've crafted the perfect LinkedIn post, hit the 'post' button, and then wait. But how do you know if your post has made the impact you intended? Success on LinkedIn, as with any social platform, isn't just about likes and shares. Let's dive into what real success on LinkedIn looks like!…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep374: How do you measure your success online? 5:42

3M ago5:42

5:42

Today, we're navigating the landscape of measuring digital marketing success. We'll discuss the role of Key Performance Indicators (KPIs), the importance of analyzing customer engagement, and how conversion rates can illuminate your path. If you've been wondering how to measure your digital marketing success, buckle up; this episode is for you!…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep373: Personal Branding for Athletes 5:16

3M ago5:16

5:16

Think about your favorite athlete. Is it just their performance on the field that makes you admire them, or is it their character, their values, their journey? More than ever before, athletes are brands, and their personal brand can have a profound impact on their career. So, how can sportspeople and athletes build a compelling personal brand onlin…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep372: Gamification of your social media 4:22

3M ago4:22

4:22

Today, we're exploring how to level up your social media engagement with gamification. We'll uncover why contests and challenges are more than just fun, the power of rewarding engagement, and how to use gamification to foster community. Ready to play the game? Let's go!By Dante St James

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep371: Using storytelling to drive action 5:22

3M ago5:22

5:22

Today we're discussing the art of storytelling in marketing and how you can use it to drive action. We'll uncover why emotional connection matters, the role of authenticity, and the importance of a clear call to action in your story. Get ready to harness the power of storytelling!By Dante St James

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep370: Writing more compelling blog posts 5:14

3M ago5:14

5:14

Today, we're going to uncover the secrets behind writing compelling blog posts. We'll explore the importance of understanding your audience, why storytelling is a game-changer, and how powerful headlines can make or break your blog post. If you've been wondering how to make your blog posts more engaging, this episode is for you!…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep368: Marketing your podcast 4:36

3M ago4:36

4:36

Today we're exploring how to market a podcast. We're going to dive into the power of social media promotion, the magic of partnerships, and the effectiveness of SEO for podcasts. If you've been wondering how to get your podcast heard by more people, stick around. This episode is for you!By Dante St James

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep369: Making your website better on mobile phones 5:39

3M ago5:39

5:39

Today, we're focusing on mobile optimization. We're talking about why responsive design is vital, how improving site speed can skyrocket user experience, and why it's crucial to think about touch controls. If you've been looking for ways to make your website mobile-friendly, you're in for a treat!By Dante St James

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep367: Using Instagram Highlights 4:40

3M ago4:40

4:40

In today's episode, we discuss how to make your business shine with Instagram Highlights. We'll explore the importance of creating themed highlights, the power of customer testimonials, and the magic of 'how-to' guides. So, let's step into the spotlight and start highlighting your business's Instagram profile!…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep366: Better user experiences on your website 5:49

3M ago5:49

5:49

Today, we're talking about the importance of user experience in web design and sharing tips for creating intuitive websites. We'll explore the magic of simplicity, the necessity of speed, and the crucial role of mobile optimization. Get ready to transform your website into a user-friendly haven!By Dante St James

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep365: Being better on LinkedIn for Business 5:54

3M ago5:54

5:54

In this episode, we're exploring the content strategies that will make your business stand out on LinkedIn. We'll delve into understanding the LinkedIn algorithm, the importance of quality over quantity, and the magic of leveraging LinkedIn's native features. Buckle up, because we're about to turbocharge your LinkedIn content strategy!…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep364: How Marketing Automation Helps 6:31

3M ago6:31

6:31

Today, we're going to talk about marketing automation, your unseen but ever-present assistant. We'll delve into the three key areas of marketing that can be automated: email marketing, social media posting, and campaign tracking. You'll discover how to save time, increase efficiency, and keep your customers engaged with marketing automation. So sit…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep363: Expert insights from social media giants 5:39

4M ago5:39

5:39

We're peeling back the curtain and revealing the strategies that top social media experts use to create successful campaigns. We'll dissect the importance of understanding your audience, the magic of compelling storytelling, and the game-changing power of analytics. Grab your notebook, because you're going to want to jot down these golden nuggets!…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep362: Acquiring customers through Facebook 5:53

4M ago5:53

5:53

By Dante St James

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep361: Influencer vs Personal Brand 4:51

4M ago4:51

4:51

In this fascinating episode, we're pulling apart the similarities and differences between influencer marketing and personal branding. We'll investigate the core components of each, discuss their pros and cons, and delve into how they can be used individually and collaboratively to achieve your marketing goals. So let's roll up our sleeves and unrav…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep360: Developing your authentic voice through storytelling 6:40

4M ago6:40

6:40

In this episode, we're going to unlock the power of an authentic voice in storytelling. We'll examine the significance of authenticity, delve into the process of discovering your brand's unique voice, and see how you can effectively weave your authentic voice into your brand story. So, let's start the journey towards truly resonant and powerful sto…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep359: How do you go viral? 5:25

4M ago5:25

5:25

In today's session, we're diving into the art of creating viral content, gaining insights from the real-world experiences of viral content creators. We'll explore the importance of authenticity, the power of emotion, and the role of shareability in the virality of content. Strap in as we journey through the minds of those who've mastered the viral …

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep358: Adding humour to social media 4:27

4M ago4:27

4:27

Today, we're diving into the many benefits of using humor in your social media content. We'll discuss how humor can increase engagement, build brand personality, and improve audience retention. So get ready to lighten up your content strategy and reap the rewards.By Dante St James

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep357: Using Social Listening To Make Better Decisions 5:56

4M ago5:56

5:56

Today we'll delve into how social listening can supercharge your digital marketing strategy. We'll focus on understanding your audience, staying on top of industry trends, and managing your brand's online reputation. Let's listen in, shall we?By Dante St James

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep356: Forming a website content strategy 5:18

4M ago5:18

5:18

Imagine you’re in the mood for cooking, so you decide to bake a cake. But, what if you started mixing ingredients randomly without a recipe? Chances are, you'd end up with a kitchen disaster instead of a delicious dessert. The same concept applies to creating a website - you need a solid content strategy as your recipe. Not long ago, a client of mi…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep355: The podcast success formula 6:17

4M ago6:17

6:17

Today, we're diving into the secret recipe for podcasting success. We'll cover the significance of knowing your audience, the power of consistency, and the importance of quality content. So put on your headphones and get ready to level up your podcasting game as we unpack these three key ingredients.…

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Clickstarter: Australian Digital Marketing Podcast

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354: Crafting better Instagram captions 5:39

4M ago5:39

5:39

In today's podcast, we'll explore the art of creating captivating Instagram captions. We'll dissect the importance of the first line, the art of call to action, and the magic of hashtags. Stay tuned as we decode these three significant aspects of Instagram caption optimisation.By Dante St James

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep353: Emotional Intelligence & Social Media 5:59

4M ago5:59

5:59

Today we're discussing the vital role of emotional intelligence in social media management. We'll examine the importance of empathy, the art of active listening, and the power of thoughtful responses. Strap in, as we navigate these three key areas of emotional intelligence and their implications for social media.…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep352: What is digital retargeting and how does it work? 6:00

4M ago6:00

6:00

Today, we're demystifying the art of retargeting, the digital version of that persistent bookstore. We'll explore what retargeting is, why it is an indispensable tool for your online business, and how to effectively implement it. So strap in, as we delve into these three critical aspects of digital retargeting.…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep351: Making better video content 5:24

4M ago5:24

5:24

Today we're peeling back the curtain on the art of creating engaging video content. We'll dive into the secret sauce of compelling storytelling, reveal the magic of viewer interaction, and uncover the importance of high-quality production. Stick around as we take a deep dive into these three cornerstones of memorable video content.…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep350: Personal Branding with No Budget 6:13

4M ago6:13

6:13

In today’s episode, we’re going to break down how you can build a compelling personal brand on a shoestring budget. We'll discuss three main strategies: leveraging free online platforms, focusing on producing high-quality content, and harnessing the power of networking. All these strategies backed by real-life examples to inspire your journey.…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep349: Increase customer satisfaction using social 7:00

4M ago7:00

7:00

In today’s episode, we'll unwrap the power of social media to boost your customer satisfaction. We'll take a deep dive into three main strategies: the art of social listening, the magic of speedy responses, and the charm of personalising customer experience. All this with real-life examples to show you how businesses, just like yours, are using the…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep348: The rise of virtual events 5:00

4M ago5:00

5:00

Picture this: you're in your pyjamas, sipping your morning coffee, yet you're not just at home; you're at a conference with industry leaders from around the globe. Welcome to the world of virtual events - a trend that has turned into a mainstay. Today, we'll delve into how you can make these online experiences not just memorable, but downright enga…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep347: Personal Branding on Instagram 5:04

4M ago5:04

5:04

Ever meet someone at a party, and after a quick scroll through their Instagram, suddenly find yourself thinking, 'Wow, they're really living their best life!'? It's not luck, or even reality. It's personal branding, and today, we're going to talk about how you can create that same level of appeal for yourself using Instagram.…

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Clickstarter: Australian Digital Marketing Podcast

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S1 Ep346: Forming a content marketing strategy 5:29

4M ago5:29

5:29

Today, we're going to demystify the art of content marketing strategy. We'll start by understanding why it's important to have a strategy, then we'll discuss how to identify your audience, and finally, we'll delve into creating and scheduling your content. Ready to piece together your content puzzle?…

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Darwin Small Business Network Podcasts

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