))
This is the audio version of the Beyond Social Media Show, a weekly video podcast broadcast live on YouTube. Co-Hosts B.L. Ochman and David Erickson address all aspects of advertising, marketing, public relations and media in an irreverent, fast-paced style. The Beyond Social Media Show follows the following format: * Worst marketing stories of the week * Best marketing stories of the week * Shiny new tools * The Daily Numbers Each episode is 30-45 minutes long. Video of each episode is post ...
The Daily Gardener is a Monday - Friday Gardening Podcast. ⏰ Every day the show features: 🗞 Garden News & Advice 🏰 Botanical History & Literature 🖌 📚 An Inspiring Garden Book Recommendation 🌟 Botanic Sparks - Stories to Grow a Gardener’s Heart ❤️🌸🌱 Note to writers and creatives: I love highlighting the work of folks who write about botany, horticulture, and gardening. So if you fall into that category please reach out. Read more & connect on Social Media or at thedailygardener.org
T
The Daily Gardener
1
April 12, 2021 North-Facing Garden Ideas, Zina Pitcher, Thomas Nuttal, Willis Linn Jepson, Edith Pargeter, Hydrangeas by Naomi Slade and National Licorice Day
16:18
16:18
Play later
Play later
Lists
Like
Liked
16:18
Today we celebrate the American doctor and amateur botanist who left a legacy in Michigan. We'll also learn about the first botanist to explore Michigan. We’ll recognize the man who started the California Botanical Society. We hear a quick thought on spring from Ellis Peters. We Grow That Garden Library™ with a beautiful book about Hydrangea. And t…
B
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
1
🎙️ Interview With Legal Digital Marketing Expert Pat Lilja
53:21
53:21
Play later
Play later
Lists
Like
Liked
53:21
During episode 345, host David Erickson interviews Pat Lilja, CMO at Pritzker Hageman, P.A., about legal digital marketing, public relations, public affairs, search engine optimization and a lot more. Patrick Lilja has a depth of experience developed over the past two decades of digital marketing. Pat is Chief Marketing Officer at the law firm Prit…
T
The Daily Gardener
1
April 9, 2021 Derek Jarman on Gardening, Joseph Trimble Rothrock, Phoebe Lankester, E. J. Scovell, How to Houseplant by Heather Rodino, and Sidewalk Chalk Tree Labels
21:29
21:29
Play later
Play later
Lists
Like
Liked
21:29
Today we celebrate a botanist remembered as the Father of Forestry. We'll also learn about a 19th-century female garden writer who loved wildflowers. We’ll recognize the broadcasting Anniversary of a popular Garden television program. We hear words from a poet that was admired by Vita Sackville West and the poem compares the iris and the tulip. We …
T
The Daily Gardener
1
April 8, 2021 Ten Quick Spring Garden Chores, John Claudius London, Mary Pickford, Lilja Roger’s Crocus Poem, Heaven is a Garden by Jan Johnsen and the Betty Ford Alpine Garden
23:35
23:35
Play later
Play later
Lists
Like
Liked
23:35
Today we celebrate one of the most prolific garden writers of the 1800s. We'll also learn about a Hollywood legend who ate roses... We hear an adorable poem about the crocus. We Grow That Garden Library™ with a book that helps us make our own little piece of heaven here on earth in the form of a garden. And then we’ll wrap things up with the living…
T
The Daily Gardener
1
April 7, 2021 Styling a Botanical Bookshelf, Michel Adanson, David Fairchild, William Wordsworth, Heal Thyself by Benjamin Woolley, and the Power of a Sunny Spring Day
1:01
1:01
Play later
Play later
Lists
Like
Liked
1:01
Today we celebrate a botanist who is honored by the genus for the spectacular Baobab tree. We’ll recognize the man who became a globetrotting botanist and even a food spy and ultimately introduced more than 200,000 plants to the United States, We’ll hear some words from a poet gardener, ecologist, and naturalist, who celebrates his 251st birthday t…
T
The Daily Gardener
1
April 6, 2021 The ‘Plant for Peace, Johann Zinn, California Poppy Day, North With the Spring, Happy Orchid by Sara Rittershausen, and the Florida botanist Alvan Chapman
22:22
22:22
Play later
Play later
Lists
Like
Liked
22:22
Today we celebrate the man who is remembered with the much-loved Zinnia We'll also learn about the California Poppy and California Poppy Day, which is celebrated today. We hear one of my favorite passages about springtime. We Grow That Garden Library™ with a lovely book about Orchids - that’s sure to bring a smile. And then we’ll wrap things up wit…
T
The Daily Gardener
1
April 5, 2021 Cottage Garden Ideas, Matthias Schleiden, Zina Pitcher, Lilies of the Valley Fabergé egg, Edward Giobbi, Happy Bonsai by Micheal Tran, and Anne Scott-James
16:32
16:32
Play later
Play later
Lists
Like
Liked
16:32
Today we celebrate the botanist who discovered cells in plants and helped to establish cell theory. We'll also learn about an amateur botanist who had a tremendous impact on the University of Michigan. We’ll remember the gift of a stunning Fabergé egg known as The Lilies of the Valley egg. We hear a delightful verse about spring from a popular cook…
During episode 344, co-hosts BL Ochman & David Erickson discuss LinkedIn and Spotify going after Clubhouse, as well as: A Clubhouse tutorial A mafioso whose YouTube channel gave him away New stoner emoji coming for Apple's iOS An AI-powered service that animates still headshots The forthcoming Brave privacy-focused search engine NFT brand stunts ge…
B
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
1
🎙️ Steve Madden Interview - Newsletter Marketing
28:41
28:41
Play later
Play later
Lists
Like
Liked
28:41
During episode 343, host B.L. Ochman interviews Stephen Madden, VP, General Manager, Haymarket Business Media Group and Editor-in-chief of MM+M, about The Vaccine Project Newsletter and about what it takes to make newsletters successful. During his 35-year publishing career, Madden has held a variety of staff positions including reporter and column…
T
The Daily Gardener
1
March 26, 2021 Stream These Awesome Garden Shows, Lady Luxborough, William Woodville, The Sower, George Washington Carver by Christina Vella, and Robert Frost
18:11
18:11
Play later
Play later
Lists
Like
Liked
18:11
Today we celebrate a woman who was outcast and imprisoned in her own home and so she became a gardener. We'll also learn about a man who wrote one of the most useful and beautiful medical botany books. We’ll hear a charming garden verse from an English writer and poet. We Grow That Garden Library™ with a book about one of America’s greatest botanis…
T
The Daily Gardener
1
March 25, 2021 Top 10 Botanical Discoveries During Covid, Nehemiah Grew, Adolf Engler, Mary Gladys Webb, Folklore and Symbolism of Flowers, Plants and Trees by Ernst Lehner and Johanna Lehner, and Violets ...
31:19
31:19
Play later
Play later
Lists
Like
Liked
31:19
Today we celebrate the man remembered as the Father of Plant Anatomy. We'll also learn about a man who developed his own system fr classifying plant families and then we’ll chat a bit about why knowing your plant families can be a beneficial skill to add to your gardening expertise. We hear a little poem today from an English writer who was born on…
T
The Daily Gardener
1
March 24, 2021 A Fantastic Native Plant Resource, Mark Catesby, Aven Nelson, Bloodroot, Gardens in the Spirit of Place by Page Dickey, and Humphry Repton
25:41
25:41
Play later
Play later
Lists
Like
Liked
25:41
Today we celebrate a remarkable English naturalist and artist. We'll also learn about the man known as the Rocky Mountain botanist. We hear a journal entry about bloodroot. We Grow That Garden Library™ with a book about place and how location, location, location is just as important to gardens as it is to real estate. And then we’ll wrap things up …
T
The Daily Gardener
1
March 23, 2021 Plant-Shaking Trend, John Bartram, Arabella Elizabeth Roupell, The Tree Poem, Gardening When It Counts by Steve Solomon, and National Chia Day
19:26
19:26
Play later
Play later
Lists
Like
Liked
19:26
Today we celebrate one of American’s earliest botanists. We'll also learn about a fantastic English flower painter who was mentored by Nathaniel Wallich after meeting him in Cape Town - they happened to be staying at the same hotel. We’ll hear a little poem about budding trees. We Grow That Garden Library™ with a book getting back to the basics Gro…
T
The Daily Gardener
1
March 22, 2021 Cemetery White Iris, Henry David Thoreau, Christine Buisman, Thomas Carew, Garden Time by W.S. Merwin, and America’s First Horticultural Society
16:27
16:27
Play later
Play later
Lists
Like
Liked
16:27
Today we celebrate a journal entry about spring and sap and microclimates. We'll also learn about a young Dutch botanist who determined the cause of Dutch Elm Disease. We’ll hear a poem about spring from a beloved English poet. We Grow That Garden Library™ with a book about the Garden from a man who was never in a hurry, who fought to preserve tree…
B
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
1
🎙️ Twitter Spaces Launches & IKEA's Audio Book Catalog 📘
34:22
34:22
Play later
Play later
Lists
Like
Liked
34:22
During episode 342, co-hosts BL Ochman & David Erickson discuss the launch of Twitter Spaces, as well as: IKEA's audio book catalog A sweet wine-tasting gig A tour of American dialects Instant holograms Taco Bell's 404 error page An Ad Council COVID vaccine campaign Facebook's newsletter publishing platform Mark Cuban's Clubhouse competitor, Firesi…
T
The Daily Gardener
1
March 19, 2021 Hunting Century Oaks for Notre Dame, Stella Ross-Craig, Charles Joseph Sauriol, The Art of Outdoor Living, Garden Secrets of Bunny Mellon by Linda Holden, and The Plant Messiah
27:18
27:18
Play later
Play later
Lists
Like
Liked
27:18
Today we celebrate one of the best British scientific botanical artists of the 20th century. We'll also learn about a Canadian naturalist who was battling a mole problem on this day 83 years ago today. We hear a wonderful excerpt from a garden design book published two years ago today We Grow That Garden Library™ with a book about the secret design…
T
The Daily Gardener
1
March 18, 2021 The Chrysanthemum Comeback, Johnny Appleseed, Percy Thrower, The Left Hand of Nature, Garden Design Workbook by John Brookes, Harriet Barnes Pratt and Gardens on Parade
24:40
24:40
Play later
Play later
Lists
Like
Liked
24:40
Today we celebrate the birthday of a man many of us have heard about, but the details of his life story are even more compelling than the legend that is part of his legacy. We'll also learn about a gardener and broadcaster who was beloved by millions and who started off his lifelong career as a gardener at Windsor Castle. We hear an excerpt today f…
T
The Daily Gardener
1
March 17, 2021 How to Decorate for Spring, William Withering, Penelope Lively, Ernst Dieffenbach, Garden Design Review by Ralf Knoflach and Robert Schäfer, and Arthur's Shurcliff’s Revival Garden Design ...
29:11
29:11
Play later
Play later
Lists
Like
Liked
29:11
Today we celebrate a man who revealed the medicinal properties of Digitalis or Foxglove. We'll also learn about an English author and gardener who wrote about the gardens of her life, and she turns 88 years old today. We hear an excerpt about a Scientist, Explorer, revolutionary, and Outcast who became one of New Zealand's Great Explorers. We Grow …
T
The Daily Gardener
1
March 16, 2021 Rewilding Your Land, Anna Atkins, Martinus Beijerinck ("By-a-rink”), Constance Spry during WWII, Garden Design Master Class by Carl Dellatore, and the Legend of the Trailing Arbutus
20:19
20:19
Play later
Play later
Lists
Like
Liked
20:19
Today we celebrate a woman who made botanical art through her pioneering photography. We'll also learn about a man who discovered something new and gave it a name that we are all too familiar with today: the virus. We hear an excerpt from a book about one of the world’s top floral designers and gardeners and what it was like to have a flower shop d…
T
The Daily Gardener
1
March 15, 2021 The Rule of 3 For Pollinator Plants, Archibald Menzies, Liberty Hyde Bailey, Roy Lancaster Remembers a Snow Gum Tree, Gaia's Garden by Toby Hemenway, and the Indiana State Flower
30:44
30:44
Play later
Play later
Lists
Like
Liked
30:44
Today we celebrate the man who introduced Europe to the Piggyback Plant - it’s now a popular houseplant. We'll also learn about the man who was an early evangelist for gardening and working with Mother Nature. We hear an excerpt from a book by a celebrated plantsman as he discusses a beloved snow gum tree. We Grow That Garden Library™ with a joyful…
B
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
1
🎙️ David Berkowitz Interview - Serial Marketer Founder
38:56
38:56
Play later
Play later
Lists
Like
Liked
38:56
During episode 341, host B.L. Ochman interviews David Berkowitz, the founder of the Serial Marketer consultancy where he generates demand for growth-mode B2B startups and agencies. He also founded and runs the 2,000-member Serial Marketers community. Prior roles include leading marketing for video production marketplace Storyhunter, leading strateg…
T
The Daily Gardener
1
March 12, 2021 National Plant-a-Flower Day, Francesco Franceschi, Nancy Goodwin, Allen Lacy, the Three-Tulip House, Forest by Matt Collins and the Kansas State Flower: the Sunflower
21:34
21:34
Play later
Play later
Lists
Like
Liked
21:34
Today we celebrate a man remembered for bringing a ton of new and exciting plant species to California and his profound impact on Santa Barbara in particular. We'll also learn about a year of letter-writing between two garden greats. We hear an excerpt about the first time tulip bulbs were used as money. We Grow That Garden Library™ with a stunning…
T
The Daily Gardener
1
March 11, 2021 Sarah Raven’s Tip for Growing Herbs, Pierre Turpin, Jean White-Haney, Delphinium Secrets, Food Grown Right In Your Backyard by Colin McCrate and Brad Halm, and Montrose’s Priceless Tree ...
25:57
25:57
Play later
Play later
Lists
Like
Liked
25:57
Today we celebrate a botanical illustrator who is remembered as one of the greats from the 17th century. We'll also learn about a woman who battled the Prickly Pear Cactus - not an easy thing to do. We’ll hear an excerpt from an expert on growing giant hybrid delphinium - and why we really should think of these as annuals and not perennials. We Gro…
T
The Daily Gardener
1
March 10, 2021 Sowing Pansies and Violets, Laurence Binyon, John Torrey, a Florist’s Daughter’s Memoir, Flower Market by Michelle Mason and All Blue Potatoes
23:18
23:18
Play later
Play later
Lists
Like
Liked
23:18
By Jennifer Ebeling
T
The Daily Gardener
1
March 9, 2021 See America’s Top Spring Gardens, Karl Foerster, Vita Sackville-West, Gardener’s Latin, Flower Confidential by Amy Stewart and Berton Braley’s Botany Poem
29:29
29:29
Play later
Play later
Lists
Like
Liked
29:29
Today we celebrate an East German Nurseryman and plant breeder who is remembered in the name Feather Reed Grass. We'll also learn about an exceptional English author and garden designer. We hear a little snippet about Gardener’s Latin as a clue to the meaning behind Plant Names. We Grow That Garden Library™ with a fantastic book about the business …
T
The Daily Gardener
1
March 8, 2021 Build an Affordable Grow Light System, André Michaux, William Roscoe, Getting Wisteria to Bloom, Floral Libations by Cassie Winslow, and Charlotte Wheeler-Cuffe
23:34
23:34
Play later
Play later
Lists
Like
Liked
23:34
Today we celebrate a French botanist and explorer who became an accomplished botanist after losing his wife. We'll also learn about the man remembered in the late spring/summer-flowering genus Roscoea (ross-COE-ee-uh), which includes extremely fragrant herbaceous perennials in the Zingiberaceae “Zin- jah-bah-RAY-see-ee" or ginger family. We hear an…
During episode 340, co-hosts BL Ochman & David Erickson discuss how Amazon Prime and Netflix are grokking TikTok, as well as: The TikTok trend of creating fake album covers out of random camera roll photos Potential new Twitter features could include super followers, an undo button Shoppable tweets LinkedIn's new freelancer marketplace, Stories for…
T
The Daily Gardener
1
March 5, 2021 What to Plant in March, Anna Scripps Whitcomb, Idabelle Firestone, A March Garden Diary, Floral Cocktails by Lottie Muir, and Flowers for the Country Border
25:30
25:30
Play later
Play later
Lists
Like
Liked
25:30
Today we celebrate the woman who donated her entire orchid collection to begin the Belle Isle Conservatory. We'll also learn about a woman who Burpee honored with the naming of a Marigold. We hear an excerpt from a garden diary for this week of March. We Grow That Garden Library™ with a very delightful book that teaches how to make your own floral …
