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This is the audio version of the Beyond Social Media Show, a weekly video podcast broadcast live on YouTube. Co-Hosts B.L. Ochman and David Erickson address all aspects of advertising, marketing, public relations and media in an irreverent, fast-paced style. The Beyond Social Media Show follows the following format: * Worst marketing stories of the week * Best marketing stories of the week * Shiny new tools * The Daily Numbers Each episode is 30-45 minutes long. Video of each episode is post ...
 
The Daily Gardener is a Monday - Friday Gardening Podcast. ⏰ Every day the show features: 🗞 Garden News & Advice 🏰 Botanical History & Literature 🖌 📚 An Inspiring Garden Book Recommendation 🌟 Botanic Sparks - Stories to Grow a Gardener’s Heart ❤️🌸🌱 Note to writers and creatives: I love highlighting the work of folks who write about botany, horticulture, and gardening. So if you fall into that category please reach out. Read more & connect on Social Media or at thedailygardener.org
 
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Today we celebrate the American doctor and amateur botanist who left a legacy in Michigan. We'll also learn about the first botanist to explore Michigan. We’ll recognize the man who started the California Botanical Society. We hear a quick thought on spring from Ellis Peters. We Grow That Garden Library™ with a beautiful book about Hydrangea. And t…
 
During episode 345, host David Erickson interviews Pat Lilja, CMO at Pritzker Hageman, P.A., about legal digital marketing, public relations, public affairs, search engine optimization and a lot more. Patrick Lilja has a depth of experience developed over the past two decades of digital marketing. Pat is Chief Marketing Officer at the law firm Prit…
 
Today we celebrate a botanist remembered as the Father of Forestry. We'll also learn about a 19th-century female garden writer who loved wildflowers. We’ll recognize the broadcasting Anniversary of a popular Garden television program. We hear words from a poet that was admired by Vita Sackville West and the poem compares the iris and the tulip. We …
 
Today we celebrate one of the most prolific garden writers of the 1800s. We'll also learn about a Hollywood legend who ate roses... We hear an adorable poem about the crocus. We Grow That Garden Library™ with a book that helps us make our own little piece of heaven here on earth in the form of a garden. And then we’ll wrap things up with the living…
 
Today we celebrate a botanist who is honored by the genus for the spectacular Baobab tree. We’ll recognize the man who became a globetrotting botanist and even a food spy and ultimately introduced more than 200,000 plants to the United States, We’ll hear some words from a poet gardener, ecologist, and naturalist, who celebrates his 251st birthday t…
 
Today we celebrate the man who is remembered with the much-loved Zinnia We'll also learn about the California Poppy and California Poppy Day, which is celebrated today. We hear one of my favorite passages about springtime. We Grow That Garden Library™ with a lovely book about Orchids - that’s sure to bring a smile. And then we’ll wrap things up wit…
 
Today we celebrate the botanist who discovered cells in plants and helped to establish cell theory. We'll also learn about an amateur botanist who had a tremendous impact on the University of Michigan. We’ll remember the gift of a stunning Fabergé egg known as The Lilies of the Valley egg. We hear a delightful verse about spring from a popular cook…
 
During episode 344, co-hosts BL Ochman & David Erickson discuss LinkedIn and Spotify going after Clubhouse, as well as: A Clubhouse tutorial A mafioso whose YouTube channel gave him away New stoner emoji coming for Apple's iOS An AI-powered service that animates still headshots The forthcoming Brave privacy-focused search engine NFT brand stunts ge…
 
During episode 343, host B.L. Ochman interviews Stephen Madden, VP, General Manager, Haymarket Business Media Group and Editor-in-chief of MM+M, about The Vaccine Project Newsletter and about what it takes to make newsletters successful. During his 35-year publishing career, Madden has held a variety of staff positions including reporter and column…
 
Today we celebrate a woman who was outcast and imprisoned in her own home and so she became a gardener. We'll also learn about a man who wrote one of the most useful and beautiful medical botany books. We’ll hear a charming garden verse from an English writer and poet. We Grow That Garden Library™ with a book about one of America’s greatest botanis…
 
Today we celebrate the man remembered as the Father of Plant Anatomy. We'll also learn about a man who developed his own system fr classifying plant families and then we’ll chat a bit about why knowing your plant families can be a beneficial skill to add to your gardening expertise. We hear a little poem today from an English writer who was born on…
 
Today we celebrate a remarkable English naturalist and artist. We'll also learn about the man known as the Rocky Mountain botanist. We hear a journal entry about bloodroot. We Grow That Garden Library™ with a book about place and how location, location, location is just as important to gardens as it is to real estate. And then we’ll wrap things up …
 
Today we celebrate one of American’s earliest botanists. We'll also learn about a fantastic English flower painter who was mentored by Nathaniel Wallich after meeting him in Cape Town - they happened to be staying at the same hotel. We’ll hear a little poem about budding trees. We Grow That Garden Library™ with a book getting back to the basics Gro…
 
Today we celebrate a journal entry about spring and sap and microclimates. We'll also learn about a young Dutch botanist who determined the cause of Dutch Elm Disease. We’ll hear a poem about spring from a beloved English poet. We Grow That Garden Library™ with a book about the Garden from a man who was never in a hurry, who fought to preserve tree…
 
During episode 342, co-hosts BL Ochman & David Erickson discuss the launch of Twitter Spaces, as well as: IKEA's audio book catalog A sweet wine-tasting gig A tour of American dialects Instant holograms Taco Bell's 404 error page An Ad Council COVID vaccine campaign Facebook's newsletter publishing platform Mark Cuban's Clubhouse competitor, Firesi…
 
Today we celebrate one of the best British scientific botanical artists of the 20th century. We'll also learn about a Canadian naturalist who was battling a mole problem on this day 83 years ago today. We hear a wonderful excerpt from a garden design book published two years ago today We Grow That Garden Library™ with a book about the secret design…
 
Today we celebrate the birthday of a man many of us have heard about, but the details of his life story are even more compelling than the legend that is part of his legacy. We'll also learn about a gardener and broadcaster who was beloved by millions and who started off his lifelong career as a gardener at Windsor Castle. We hear an excerpt today f…
 
Today we celebrate a man who revealed the medicinal properties of Digitalis or Foxglove. We'll also learn about an English author and gardener who wrote about the gardens of her life, and she turns 88 years old today. We hear an excerpt about a Scientist, Explorer, revolutionary, and Outcast who became one of New Zealand's Great Explorers. We Grow …
 
Today we celebrate a woman who made botanical art through her pioneering photography. We'll also learn about a man who discovered something new and gave it a name that we are all too familiar with today: the virus. We hear an excerpt from a book about one of the world’s top floral designers and gardeners and what it was like to have a flower shop d…
 
Today we celebrate the man who introduced Europe to the Piggyback Plant - it’s now a popular houseplant. We'll also learn about the man who was an early evangelist for gardening and working with Mother Nature. We hear an excerpt from a book by a celebrated plantsman as he discusses a beloved snow gum tree. We Grow That Garden Library™ with a joyful…
 
During episode 341, host B.L. Ochman interviews David Berkowitz, the founder of the Serial Marketer consultancy where he generates demand for growth-mode B2B startups and agencies. He also founded and runs the 2,000-member Serial Marketers community. Prior roles include leading marketing for video production marketplace Storyhunter, leading strateg…
 
Today we celebrate a man remembered for bringing a ton of new and exciting plant species to California and his profound impact on Santa Barbara in particular. We'll also learn about a year of letter-writing between two garden greats. We hear an excerpt about the first time tulip bulbs were used as money. We Grow That Garden Library™ with a stunning…
 
Today we celebrate a botanical illustrator who is remembered as one of the greats from the 17th century. We'll also learn about a woman who battled the Prickly Pear Cactus - not an easy thing to do. We’ll hear an excerpt from an expert on growing giant hybrid delphinium - and why we really should think of these as annuals and not perennials. We Gro…
 
Today we celebrate an East German Nurseryman and plant breeder who is remembered in the name Feather Reed Grass. We'll also learn about an exceptional English author and garden designer. We hear a little snippet about Gardener’s Latin as a clue to the meaning behind Plant Names. We Grow That Garden Library™ with a fantastic book about the business …
 
Today we celebrate a French botanist and explorer who became an accomplished botanist after losing his wife. We'll also learn about the man remembered in the late spring/summer-flowering genus Roscoea (ross-COE-ee-uh), which includes extremely fragrant herbaceous perennials in the Zingiberaceae “Zin- jah-bah-RAY-see-ee" or ginger family. We hear an…
 
During episode 340, co-hosts BL Ochman & David Erickson discuss how Amazon Prime and Netflix are grokking TikTok, as well as: The TikTok trend of creating fake album covers out of random camera roll photos Potential new Twitter features could include super followers, an undo button Shoppable tweets LinkedIn's new freelancer marketplace, Stories for…
 
Today we celebrate the woman who donated her entire orchid collection to begin the Belle Isle Conservatory. We'll also learn about a woman who Burpee honored with the naming of a Marigold. We hear an excerpt from a garden diary for this week of March. We Grow That Garden Library™ with a very delightful book that teaches how to make your own floral …
 
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