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The go-to podcast for business owners in the spa, salon, hair and aesthetics industry, co-hosted by founder of The Delforge Group Valerie Delforge and ex-salon/clinic owner and business coach Amy Gordon. Join Valerie and Amy as they discuss the questions they get on a regular basis from members, in an honest, open and frank chat.
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We’re back for our first episode of the year and we’re diving straight into how 2025 is shaping up so far. Valerie and Amy reflect on the highs and lows of 2024, the struggles and the key lessons we can take into this year. In January, we focused on taking control of your stock and this month we’ve been deep into financial planning, a service that’…
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We've just wrapped filming for Series 8 of Inside Chat and one thing's for sure — the bloopers never disappoint! Enjoy these hilarious moments from way back in Series 1 up until now. We'll be back soon with fresh content this month, but in the meantime, catch our recent episode where we count down the top episodes of all time. • Inside Chat Ep 76 -…
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Since launching Inside Chat at the start of 2023, we’ve explored a wide range of topics, diving deep into the nitty-gritty of what it’s really like to be a business owner and the challenges that come with it. These are our top 5 episodes of all time, each covering relevant and practical topics for business owners and even managers. A huge thank you…
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In 2024, thanks to the popularity of one of our Inside Chat episodes, we launched our Mystery Shop service. In this bonus episode, listen to Valerie as she shares the story of a Mystery Shop that went wrong and the consequences that followed. If you'd like access to a written copy of this case study, along with the audio, you can download it below.…
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And that's a wrap on 2024! What an incredible year of Inside Chat, packed with fascinating topics and thought provoking discussions. Here are our top episodes of the year! Stay tuned for brand new episodes coming soon as we gear up for another year of Inside Chat in 2025. 5) Ep 52 | Minding Your Language Around Your Team 4) Ep 54 | New members of m…
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As this year draws to a close, we want to wish you a Merry Christmas & a Happy New Year and extend a heartfelt thank you for being part of our wonderful community throughout 2024. It's been another amazing year of Inside Chat and we are so grateful for the all support from our viewers and listeners. Wishing you all a well deserved, restful Christma…
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In this week’s episode, Valerie and Amy dive into the importance of having structure in your business and how to harness the unique strengths of every individual on your team. They discuss how structure brings organisation, clarity and the ability to plan for long-term success. Join us every other Monday for a new episode of Inside Chat, where Vale…
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As a business owner, it’s easy to fall into the trap of doing everything yourself. You’ve built this business from the ground up and letting go of control can often feel impossible. In this week’s episode, Valerie and Amy dive into how to shift your mindset and take actionable steps toward relying more on your team and manager. If you’ve ever asked…
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In this week’s episode, Valerie and Amy discuss how to manage commission structures effectively, balance healthy competition and build a retail culture that empowers each team member individually. They share their tips on how to eliminate commission-based competition and create a commission plan that benefits both your business and your entire team…
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In this episode, Valerie and Amy dive into one of the most crucial yet challenging aspects of effective leadership: consistency. How you show up every day, how you interact with your team, and even how your mood sets the tone for your business. But being consistent as an owner goes beyond daily routines—it requires intentional processes and procedu…
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In this week's episode, Valerie & Amy revisit our mystery shop case study, showcasing how it highlights key improvements for the Front of House and the overall customer journey. This complimentary case study was released to accompany the recent launch of our new Mystery Shop service, offering valuable insights into where businesses can make impactf…
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In this week's episode, Valerie & Amy discuss the importance of assessing your leadership skills and how it impacts your salon/spa team's performance. It's easy to spot issues in the team, but how often do we reflect on our own leadership? Our new downloadable guide, 'Refine Your Leadership Skills,' includes self-assessment tools and team feedback …
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This week, Valerie and Amy explore the crucial steps behind effective performance management. Before any formal actions like disciplinary measures, having a structured process in place is key. They’ll discuss why it’s essential to follow these steps to ensure fairness and productivity. Plus, Valerie reveals her exclusive Delforge 1,2,3 Method for p…
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In this week's episode, Valerie and Amy dive into Amy's latest obsession—Google Business! Building a strong online presence is crucial for driving your business forward, but knowing where to start can be overwhelming. From Google Business to your website, social media, and understanding how they all work together, there are so many pieces to the pu…
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In this week's episode, Valerie & Amy look into how you can enhance your spa's customer journey to ensure a seamless and personalised experience for every client. From the moment they walk through the door to the time they leave, every touchpoint matters, ensuring all staff—from reception to therapists—are engaged and aligned. Join us every other M…
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This week, Valerie and Amy dive into the crucial topic of prioritising team issues. It can feel overwhelming when every instance seems to demand immediate attention. Learn the what, when and how of picking your battles and discover why reacting to everything isn't always the best approach. Join us every other Monday for a new episode of Inside Chat…
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In this week's episode, Valerie and Amy dive deep into the realities of feeling overwhelmed as a small business owner. They discuss practical tips on dealing with the struggles that come with running a business, especially when it feels like everything is going wrong and you don't know where to start to turn things around. They also discuss the imp…
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In this weeks episode, Valerie & Amy dive into the journey of thriving salon owners who ask, "What's next?". They discuss re-evaluating your business, which areas you should focus for continued growth and discuss strategies to enhance customer experience and services. Join us every other Monday for a new episode of Inside Chat, where Valerie and Am…
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In this week's episode, Valerie and Amy dive into the unique challenges of leadership as young salon & spa owners and managers. They explore the dynamics of leading a team when age can be perceived as a barrier to authority and respect. This episode is packed with valuable insights on earning respect, building a strong team and effectively managing…
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Join us in this weeks episode as we dive into the essential responsibilities of salon managers, why a well-defined structure is key and the impact of effective communication in meetings, from owners to managers and managers to their teams. Our Management to Leadership programme is designed for owners and managers, to equip you with top level manage…
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In this week's discussion, Valerie and Amy delve into the intricacies of effectively analysing room occupancy within a salon/spa business and how to leverage this analysis for smoother operations. They offer a fresh perspective on business management by examining how space utilisation can be optimised and developed to enhance business performance, …
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Join Valerie and Amy this week as they discuss whether mystery shops are worth it. They discuss the value of mystery shops for your customer journey, online presence, service quality and their impact on overall business performance and growth strategies. Join us every other Monday for a new episode of Inside Chat, where Valerie and Amy will answer …
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This week, Valerie & Amy discuss the difficulties of team complacency and provide actionable insights for owners | managers to tackle this to drive continuous improvement and growth within the team. Join us every other Monday for a new episode of Inside Chat, where Valerie and Amy will answer your burning questions. Remember to subscribe to our cha…
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In this week's episode, Valerie and Amy dive into the importance of cultivating the right mindset for building a strong cash flow. Elevate your understanding further with our latest free webinar, designed to provide actionable guidance on navigating your targets, your team, and your business effectively. Download and watch now to gain valuable insi…
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This week Valerie & Amy are discussing the secrets to successfully introducing new brands and treatments into your salon or clinic. They touch on pre-launch strategic approaches, effective team training, online marketing strategies, networking and events. Download the free guide mentioned 'How to launch a new brand, new products, new treatments in …
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In this weeks episode, Valerie & Amy discuss the common mistakes made during the onboarding process, uncovering the mistakes you may make in integrating new team members effectively. They shares their insights on creating a welcoming environment, while setting clear expectations and performance standards. Join us every other Monday for a new episod…
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In this week's episode Valerie & Amy discuss navigating commission structures that resonate with your team while aligning seamlessly with your business strategy, specifically tailored to your numbers. We also offer a free online guide, 'A Salon Owner's Guide to Commission,' where you'll gain valuable insights to set up a robust commission system fo…
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This week, Valerie and Amy delve into mindful language within your team dynamics, especially during challenging moments. Join them as they uncover the importance of steering clear of negative language and maintaining a delicate balance between transparency and positivity to keep your team motivated during quiet times. Join us every other Monday for…
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Join Valerie and Amy in this week's episode as they tackle the current topics of rising costs, including minimum wage and implementing price increases. They also dive into why staff performance is the key to your growth in 2024. Join us every other Monday for a new episode of Inside Chat, where Valerie and Amy will answer your burning questions. Re…
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This week, Valerie and Amy delve into the topic of dealing with decisions that haven't turned out as expected. They share their valuable insights on how to maintain a positive mindset and identify solutions that can help you overcome the challenges associated with the decision. Join us every other Monday for a new episode of Inside Chat, where Vale…
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Enjoy the highlights of our 2023 best bits! We've delved into some fascinating topics, but these episodes were the most popular among our listeners. You can listen to the full episodes on our YouTube channel or tune in to our podcast. Don't miss out on the engaging discussions and insights we have coming up in 2024 - subscribe now! 5) Surviving The…
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Wishing you all a Merry Christmas and a Happy New Year! As we reflect on our first year of Inside Chat, we're grateful for the amazing support from our viewers and listeners. We can't wait to kick off another fantastic year with new and exciting content. If you have any burning questions you'd like us to answer in 2024, send them to support@thedelf…
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Join us in this week's episode as we continue our discussion on Valerie's upcoming book! This time, we delve into one of her favourite topics: the transformative power of soft skills in leadership. Register your interest in the book launch here : [email protected] Join us each week for a new episode of Inside Chat, where Valerie and Am…
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In this weeks episode, dive into an exciting interview with Valerie, revealing the secrets of her upcoming book, 'I'd Rather Do It Myself: From Micromanagement to Leadership.' As we countdown the book launch in late December, gain valuable insights into leadership and discover the 'why' behind Valerie's journey to write this transformative book. Re…
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Today Valerie & Amy unpack the reasons why clients may not return, along with their suggestions on building lasting relationships. Join us each week for a new episode of Inside Chat, where Valerie and Amy will answer your burning questions. Remember to subscribe to our channel and press that notification bell so you can catch all new episodes. Head…
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In this weeks episode Valerie and Amy discuss our Business Analysis coaching service designed for anyone feeling lost or wanting clarity in their business. Within this service, we provide guidance on how to build a monthly budget, we analyse your monthly business performance and dig down into the KPIs that really matter - such as individual and tea…
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To Package or Not to Package: In this weeks episode Valerie and Amy discuss the pros and cons of offering packages, loyalty programs, discounts or freebies to clients. Join us each week for a new episode of Inside Chat, where Valerie and Amy will answer your burning questions. Remember to subscribe to our channel so you don't miss an episode. Head …
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Sometimes as a business owner you may always feel an element of guilt no matter the decisions you make. In this weeks episode Valerie and Amy discuss how to manage these feelings. Join us each week for a new episode of Inside Chat, where Valerie and Amy will answer your burning questions. Remember to subscribe to our channel so you don't miss an ep…
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In this weeks episode Valerie and Amy discuss how important it is for your team to maintain professionalism in the company of clients and the impression it can give if they don't. Join us each week for a new episode of Inside Chat, where Valerie and Amy will answer your burning questions. Remember to subscribe to our channel so you don't miss an ep…
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In this weeks episode, Valerie & Amy discuss how as a business owner, structuring your day is crucial to your success. From setting priorities to managing tasks, having a plan in place can help you stay focused and productive. With a well-structured day, you can ensure that you are making the most of your time and resources, while also avoiding bur…
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In this week's episode Valerie and Amy discuss the importance of your team understanding all of the treatments the salon/spa/clinic offers, regardless whether they are providing those treatments themselves. Join us each week for a new episode of Inside Chat, where Valerie and Amy will answer your burning questions. Remember to subscribe to our chan…
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In this week's episode, Amy and Valerie dive deep into the significance of the client journey and how it plays a crucial role in creating a relaxing atmosphere for clients. They emphasise the importance of ensuring that clients feel comfortable and satisfied with their experience so that they are more likely to return. Join us each week for a new e…
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We understand that strategy can sometimes feel overwhelming, especially when determining where to start and the areas to prioritise. In this weeks episode Amy & Valerie discuss the benefits of a good strategy and how our Get Strategic Quick Guide can help you begin. Buy & download the Get Strategic Quick Guide here: https://www.etsy.com/uk/listing/…
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Navigating the balance between implementing new ideas and staying in the present can be a challenge for spa and salon owners. In this week's episode, Valerie and Amy share valuable insights on how to approach changes and the importance of taking a pause to reflect, allowing your business to thrive in both stability and innovation. Join us each week…
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In this weeks episode Valerie and Amy discuss one of our most sought after services: The Power Hour. This is the perfect service if you are seeking advice on a particular topic and really need some guidance. It is designed to be high impact, low investment with no long term commitment required. Discover more here : https://thedelforgegroup.podia.co…
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In this episode, Valerie and Amy share valuable insights on cultivating confidence when addressing your team, aiming to inspire and motivate them. They provide expert guidance on the art of impactful communication in both one-on-one interactions and group meetings. Join us each week for a new episode of Inside Chat, where Valerie and Amy will answe…
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This week Valerie and Amy discuss our upcoming exclusive three-day retreat in Jonzac, France! We have only one spot left for our Business Retreat, 13th-17th September! If you happen to be feeling burnout, overwhelmed, or simply want clarity on how to move forward in 2024, this retreat is for you. It's a chance to invest in yourself and take a step …
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In this week's episode, Valerie and Amy tackle the challenges that arise when managing multiple locations for your business, where it often feels like you are constantly fighting fires. They dive into the importance of establishing efficient systems, effective communication channels, and streamlined processes to maintain control. Join us each week …
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In this week's episode, Valerie and Amy delve into the importance of having a comprehensive understanding of your business expenses, knowing your numbers, and mastering the art of budgeting. Join us each week for a new episode of Inside Chat, where Valerie and Amy will answer your burning questions. Remember to subscribe to our channel so you don't…
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In this week's episode, Valerie and Amy delve into the crucial aspects of supporting your Receptionist/Front of House to not only guarantee a seamless and welcoming experience for all clients but also acknowledge their role as the anchor of your team. Read Amy's recent article providing valuable insights on empowering and appreciating your Receptio…
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