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Buzz Dental Marketing

Buzz Dental: Digital Marketing for the Dental Community

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Buzz is a Digital Marketing Show powered by Dentainment! This web-based show will cover a range of topics, strategies and initiatives to help take your Dental Practice to an entirely new level of success.
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There is an underlying precept in our country’s healthcare system that medical professionals can only survive through increased participation in insurance programs. The Less Insurance Dependence podcast series exposes that misperception, shedding light on how Dentists can thrive by breaking out of the insurance-controlled business model.
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The 8E8 Show

Joshua Scott

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The 8E8 (pronounced “88”) Show is a regular show answering dentistry's most important marketing questions. The show is hosted by Joshua Scott. Learn more about his approach to marketing at http://joshuascott.com.
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The Dental Up Podcast

Keating Dental Lab

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Most dental podcasts are dentists talking to dentists about why they are so awesome. That’s gucci, but enough already. Listen to stories about dentists personal and professional lives. Their best day and worst day as a dentist. Their best and worst first date. Their best and worst employee. Always looking to provide some levity in a profession as demanding as dentistry.
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Alan is joined with Dr. Armen Mirzayan and Damien Bonner of CAD-Ray for a second round of discussion on digital dentistry! Damien explains a typical progression of someone moving into digital dentistry. Companies shouldn't sell digital products to dentists that aren't ready for them. Armen is a very cheap salesperson. Buy your scanner from someone …
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In this episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah explore strategies for staying motivated as dental practices transition out of PPO networks. They emphasize that this journey is more of a marathon than a sprint, with practices seeing gradual improvements as they reduce their dependence on insurance. The key …
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On this episode of BUZZ, we celebrate National Pizza Month by discussing creative ways to engage with local pizzerias and promote community support through social media. We share fun pizza statistics and emphasizes the importance of incorporating these themes into Dental Marketing strategies to enhance engagement and attract new patients. Show Prod…
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Dr. Melissa Zettler joins Zach and Kevin to talk about things she's changed her mind about in life. And she's got two really good ones. Take the time off now. Don't wait. Over-the-top staff gifts can be a mistake. Join the Very Dental Facebook group using the password "Timmerman," Hornbrook," McWethy," "Papa Randy" or "Lipscomb." The Very Dental Po…
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Al riffs on a stressful patient problem/story that occupied his brain for an entire day and how quickly it was forgotten for the next drama. It's worth remembering that the drama that's occupying your mind right now is something you probably won't even remember in a week. And that's a good thing. Join the Very Dental Facebook group using the passwo…
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On this episode of BUZZ, we discuss the significance of National Orthodontic Health Month and National Dental Hygiene Month, highlighting ways Dental Practices can engage with patients through promotions and educational content. Additionally, we explore various fun holidays in October, such as National Coffee Day and Halloween, suggesting creative …
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In this episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah focus on the five major expense categories that, when managed effectively, can substantially improve a dental practice's profitability. These categories account for 85% of a practice's expenses. They stress that effective management of these key expenses can l…
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We interrupt our normal podcast schedule to bring you Friday's episode a couple days early! This special episode of the Very Clinical Podcast features Zach, Kevin and Al talking about playoff baseball! As it turns out, each of their respective baseball teams has made it into the playoffs, so the guys are celebrating October baseball! As it stands, …
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Kevin and Zach are joined once again by the incomparable Dr. Melissa Zettler! This time Melissa let's the guys in on something Melissa has changed her mind about in business. Melissa has dropped a bunch of insurances and wants you to know that you can do it if you want to. Also...people are replaceable except for you. Join the Very Dental Facebook …
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On this episode of BUZZ, we explore the resurgence of long-form video content in Dental Marketing, highlighting its effectiveness in building trust and educating patients. We emphasize that longer videos not only enhance SEO but also engage audiences more deeply, ultimately leading to increased website traffic and patient inquiries. Show Produced b…
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I mean...it's not REALLY free stuff. But finding new uses for things you already have/paid for is almost the same as getting free stuff. All riffs on several things he's found that feel like free stuff now that he's using them better. Some links from the show: Audible.com SRAM AXS app Medit Software CAD-Ray Splashtop new cart uninterupted power sup…
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Today's Very Dental Extra is brought to you ad free by our friends at Ivoclar! Dr. John Nosti is a practices and teaches comprehensive restorative dentistry to dentists all over the country. In his first guest appearance on the Very Dental Podcast John and Alan have a wide ranging conversation about John's origin story, restorative dentistry and sp…
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Dr. Armen Mirzayan and Damien Bonner from CAD-Ray join Alan for a deep dive into digital dentistry. Armen presented at the Francis B. Vedder Society last weekend and he crushed it. We have a discussion covering lots of topics! The history of the Vedder Society How Armen and Damien got in to digital dentistry CAD-Ray is a service company that sells …
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On this episode of BUZZ, we detail three essential keys to creating impactful Dental Marketing content that resonates with patients and builds trust in Dental Practices. The focus is on authentic storytelling, providing value-driven information, and maintaining consistency and visual appeal across all content platforms. Show Produced by Dentainment…
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In this episode of the Less Insurance Dependence Podcast, co-hosts Gary Takacs and Naren Arulrajah explore the concept of creating a memorable and impactful new patient experience in dental practices. They emphasize the importance of designing an experience that aligns with patient expectations while achieving the practice's goals for comprehensive…
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Zach and Kevin welcome back Dr. Melissa Zettler to talk about what she's changed her mind about. Melissa has taken a TON of CE in order to learn how to do AS MUCH AS POSSIBLE as quickly as possible. She thinks that there was a lot of pressure to be a super dentist early in her career. She did this and it was disruptive to her family life and can be…
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On this episode of BUZZ, we celebrate Better Breakfast Month by discussing the importance of a nutritious breakfast for energy, health, and oral hygiene. Creative engagement in Dental Marketing through fun food-related holidays and highlighting the benefits of healthy breakfast choices enhances brand identity and promotes oral health in your commun…
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After some excellent in person continuing education, Al riffs on how to get the most out of CE. The key is to remember that the real world is a little different than the brainspace you find yourself in an engrossing CE experience! Some links from the show: CAD-Ray The incredibly tiny Shining 3D Aoralscan Elite Join the Very Dental Facebook group us…
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Al is joined by 3rd year dental student and host of the Very Dental Student podcast, Mohamed Abo-Basha! Their conversation focused on what it looks like to be a 3rd year dental student at the University of Oklahoma College of Dentistry. Al liberally sprinkles stories of mid-90s University of Minnesota dental school as well. If you've graduated you'…
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On this episode of BUZZ, we discuss the drawbacks of using template websites for modern dental practices, emphasizing that a custom website is essential for effective marketing and patient engagement. We explore how unique and tailored websites serve as the cornerstone of your Dental Marketing Strategy and how they can significantly improve convers…
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In this Episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah emphasize the importance of strategic growth for dental practices, especially those looking to reduce their reliance on PPO plans. The hosts stress that strategic growth is vital for any dental practice, as staying stagnant is not an option due to inflation an…
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Kevin and Zach welcome back Dr. Lance Timmerman to discuss some life lessons. Take home: travel now. Don't wait. Some links from the show: Join the Very Dental Facebook group using the password "Timmerman," Hornbrook," McWethy," "Papa Randy" or "Lipscomb." The Very Dental Podcast network is and will remain free to download. If you’d like to support…
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On this episode of BUZZ, we discuss the importance of incorporating movement at the beginning of video content to enhance viewer engagement on social media platforms. A simple gesture like a wave can significantly increase the likelihood of capturing attention and encouraging interaction with the content, expanding the reach of your Dental Marketin…
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As a 3rd year dental student, Mohammed wonders if the protocols that he's learning in dental school are applicable to real life. He sat down to interview Alan Mead about "real life dentistry." Bonding protocols in real life Etching vs. self etch Alcohol vs. acetone based bonding agents Composite wedging and matrices Heated composite and "snowplow" …
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Alan is joined by Dr. Melissa Seibert: a podcaster, educator and clinical dentist extraordinaire! Our conversation covered a lot of ground! Podcasting talk between podcasters Melissa's take on how to read and find literature On research and the desk drawer bias Melissa's origin story How well does dental school prepare us? How Melissa became an edu…
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On this episode of BUZZ, we explore the concept that effective strategy in Dental Marketing involves not only deciding what actions to take but also identifying what to avoid. The discussion emphasizes that saying no to certain initiatives can create more opportunities for success and improve profitability at your Dental Practice. Show Produced by …
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In this episode, Gary Takacs and Naren Arulrajah discuss the critical topic of resigning from PPO plans to improve work-life balance. They explore why reducing insurance dependence is vital for dentists seeking a more fulfilling and sustainable practice. Dentists often face challenges such as low reimbursement rates and increased patient loads asso…
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*not Dr. Lance Timmerman joins Kevin and Zach again, this time to talk about what he's changed his mind about business. It turns out that Lance isn't fond of a giant, hygiene-centric practice. After COVID he found that dental hygiene barely covered its own overhead and he definitely didn't enjoy it. Some links from the show: EMS Airflow Become a me…
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Al riff's on a listener's suggestion. The listener suggested that specialists seem to get very gentle treatment and reviews on social media platforms, but somehow whenever general dentists or pediatric dentists come up, people seem to lose their minds. Why is the image of generalists so much worse than specialists? Some links from the show: Dentist…
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On this episode of BUZZ, we explore the concept that effective SEO is a byproduct of executing various foundational elements correctly, rather than being the sole focus of Dental Marketing efforts. The discussion emphasizes the importance of a well-designed website, quality content, social proof, and community engagement in driving SEO success and …
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What does it mean when a patient tells you that "I found you from the internet?" Well, practically nothing. Did they see your website? Did they read a review? Did they see a social media post? Unless your front desk is REALLY good at figuring this stuff out, you may not be able to tell where your marketing is really working and where it might be mi…
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In this episode, Gary and Naren explore the critical importance of making new patients feel valued and welcomed from their very first interaction with your practice. With rising competition and the ongoing need to reduce dependence on PPO plans, it's more important than ever to "roll out the red carpet" for new patients. A key factor in this proces…
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On this episode of BUZZ, we explore five fun holidays to celebrate in September that can enhance Dental Marketing efforts at your Practice. We also highlight engaging activities for these holidays, encouraging Practices to leverage social media and local businesses for greater community interaction. Show Produced by Dentainment https://dentainment.…
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Dr. Lance Timmerman joins Kevin and Zach to talk about things we've changed our minds about. Today's episode continues the series for Zach and Kevin where they talk to some experienced dentists about what things they've changed their mind about over the years. Today's episode features a discussion with Lance about heroic dentistry. Lance does signi…
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Social media tells the story of influencers that are killing it while living their best lives. But here in the real world, some people are living in crises. There are people suffering with mental health issues all around us and it's not always obvious who is. Al received a couple of pretty scary anonymous letters that tell a story of mental illness…
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Alan welcomes back Dr. Mike Melkers for a wide ranging conversation. Mike and Al go WAY back (DentalTown in the "oughts" anyone?) and we catch up a little bit. Al was affected by a video Mike recorded earlier this year contrasting "comprehensive" care vs. "appropriate" care. View this post on Instagram A post shared by Michael Melkers (@drmichaelme…
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In this episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah address the common issue of team resistance when transitioning to a less insurance-dependent practice. They discuss practical strategies for managing team members' fears and concerns, highlighting the importance of clear communication, ongoing training, and ma…
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Today is a throwback episode featuring Kevin, Zach and Al talking about how they've evolved on caries removal. It's a classic and I hope you enjoy it! Original show notes: Dr. Alan Mead of the DentalHacks podcast was gracious enough to join us again this week. And we start off with old school internet videos: Bonus: He got a web redemption! Then we…
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"Horse people are nuts. They're all crazy." --Al Al spins a tale of an industry that is self immolating right in front of him. Nope. It's not dentistry. Not yet. It's horse boarding. Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy," "Papa Randy" or "Lipscomb!" The Very Dental Podcast network is and will re…
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On this episode of BUZZ, we examine how Search GPT is poised to revolutionize Dental Marketing by challenging Google's dominance in search. We explore the importance of leveraging available AI tools and creating quality video content to enhance visibility and attract new patients to your Dental Practice in the rapidly evolving digital landscape. Sh…
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Today's throwback episode features the one and only Dr. Rob Ritter. Al talked to Rob back in late 2021 after having a couple of bad clinical beats and Rob has some pretty good advice. Original show notes: Alan is joined by Dr. Rob Ritter to talk about a couple of bad beats he had. Perfing an endo and punting a tough extraction had Al wondering if h…
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In this episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah discuss "Negotiated Fee Schedules: Truth or Fiction." Historically, until around 2011 or 2012, dentists had some success negotiating fees with PPO plans. However, in recent years, insurance companies have largely stopped negotiating fees, leaving dentists with…
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Today's throwback episode features a discussion on when to throw in the towel. Keep restoring or moving to a different kind of plan is a big deal these days. The guys have thoughts. Also...the baseball talk is 3 years out of date. FYI. Previous show notes: We open with a full 11 minutes on baseball so if you just want the dental chat, start the pod…
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On this episode of BUZZ, we explore the emerging significance of micro-influencers in Dental Marketing, emphasizing their potential to engage local communities effectively. The discussion highlights a recent acquisition in the influencer marketing space, signaling a transformative shift toward more personalized and data-driven marketing strategies …
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Mohammed is joined by Dr. Brandon Evert and Dr. Seth Braker! Brandon and Seth were classmates throughout dental school and have contrasting early dental career paths! Brandon is a military dentist and Seth went directly into private practice. Brandon started the "Extracting Wisdom" podcast before he started dental school and later asked Seth to com…
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This throwback episode features a replay of a Dental Hacks episode featuring Brian Colao of Dykema! Brian Colao knows DSOs. He's an attorney that helps people create and administer DSOs. He's been a frequent guest on the Dental Hacks and he gave Jason and Alan some of his time at the recent Voices of Dentistry meeting. We went deep on the topic of …
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On this episode of BUZZ, we explore the concept of answer engine optimization (AEO) in Dental Marketing, emphasizing the importance of creating content that directly addresses the questions and needs of potential patients. The discussion highlights the shift towards video content and the impact of emerging technologies like SearchGPT on the future …
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In this episode of the Less Insurance Dependence Podcast titled "Fee Setting Guidelines," hosts Gary Takacs and Naren Arulrajah go deep into the crucial topic of how to set fees in a dental practice effectively. They begin by emphasizing the importance of regularly updating fees, particularly in an inflationary economy, to ensure that dental practi…
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Today's throwback episode is the VERY FIRST VERY CLINICAL podcast...back when we called it Clinical Hacks! You'll hear Kevin, Zach and Mac talk about composite. Were they completely polished out the gate or have they gotten better over the years? You be the judge! Original show notes: Welcome to season 1, episode 1 of the Clinical Hacks Podcast! Ou…
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On this episode of BUZZ, we explore the multifaceted nature of Dental Marketing, emphasizing that successful patient acquisition is rarely due to a single factor but rather a combination of improvements across various elements. The discussion highlights the importance of continuous enhancement in areas such as website design, SEO, and patient exper…
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