Best Display Advertising Podcasts (2023)

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It's Always Day One

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Guidance to Sponsored Products option for Bulk Files (Week 5, Lesson 2) 0:48

4h ago0:48

0:48

The new feature makes it easy to use bulk sheets to manage and create your campaigns in bulk. It helps with instructions on what you should enter in the spreadsheet fields, and which fields are required for each campaign entity. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads…

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It's Always Day One

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New update on Budget rules (Week 5, Lesson 1) 1:38

4h ago1:38

1:38

Starting February 1, active budget rules in a campaign will increase the budget independently. So, if you have multiple budget rules in place, all eligible rules will combine, as opposed to the one with the highest previously. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads i…

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It's Always Day One

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The new overlap report in Amazon DSP (Week 5, Lesson 4) 0:43

4h ago0:43

0:43

The Overlap reports can show you the relationships other audiences have with the audience you are looking at by showing an affinity, making it easier to research audiences. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit…

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It's Always Day One

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Useful steps to get the #1 New Release badge (Week 5, Lesson 5) 2:37

4h ago2:37

2:37

These include competitor research, strategic pricing, using VINE, and Amazon advertising. These steps can help get the #1 release badge even in a competitive category. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit…

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It's Always Day One

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The new Products Tab on the Ad console (Week 5, Lesson 3) 1:19

4h ago1:19

1:19

The new dedicated tab shows Product-level breaks down for Sponsored Products and Display performance. Advertisers can now start with a product, then drill down into all the campaigns and ad groups it exists within. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 h…

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Marketing Solutions for Local Businesses

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How the Legal Industry Can Effectively Use Chat GPT 23:28

13h ago23:28

23:28

So, what is Chat GPT? It’s an AI-based program used for generating dialogues and content. It provides answers to user questions in a conversational tone. Chat GPT can also: Write code Write an article, blog, or social media post Translate content Write a story or poem Using ChatGPT is fairly simple, all you have to do is ask a question or give it a…

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The Smartest Amazon Seller

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Episode 192: Turning good products into great products with advertising led growth with Mina Elias 29:25

1d ago29:25

29:25

Scott chats with Mina Elias about how effective advertising strategies can help turn businesses create great products. According to Mina, Amazon has done an excellent job of leveraging both online and offline advertising to achieve tremendous growth over the years, demonstrating the power of leveraging creative ads to reach customers at scale while…

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It's Always Day One

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Updated FBA Capacity Limits from March (Week 4, Lesson 2) 1:29

5d ago1:29

1:29

For greater predictability and control over your inventory, Amazon US will replace the weekly refill limit and quarterly storage limit with a single monthly capacity limit per storage type from March 1, 2023. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. …

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It's Always Day One

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Using videos for FAQs can help improve your listing conversion (Week 4, Lesson 5) 1:28

5d ago1:28

1:28

The FAQs and the option to add videos as responses can help you answer common queries from customers. This can help improve conversion and reduce product returns. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit…

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It's Always Day One

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Sponsored Brands data is now available in Amazon Marketing Cloud (Week 4, Lesson 4) 1:03

5d ago1:03

1:03

As of January 13th, AMC users can now pull SB data into their queries. This addition will provide additional insights into the customer journey and overlap analysis. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit…

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It's Always Day One

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New carousel display for SD campaigns (Week 4, Lesson 1) 1:47

5d ago1:47

1:47

Amazon has launched a new mobile-only carousel ad experience with new placements for SD campaigns. Shoppers will be able to see more information about the product and brand by swiping right. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.bl…

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It's Always Day One

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Additional reports on Search Query Dashboard (Week 4, Lesson 3) 1:28

5d ago1:28

1:28

The SQP now includes two additional reports that show your brand’s overall search query performance with and without the Amazon’s Choice badge, and the top and bottom performing search queries for your brand. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. …

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Better Advertising with BetterAMS

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Sell in Smaller Arenas & Raise 'Visitor Value' with Matt Gallant 42:17

8d ago42:17

42:17

#018 - Matt Gallant's approach to product research, customer avatars, and harmonizing across your marketing has helped him & BiOptimizers dominate in their niche. Building a competitive brand takes winning smaller niches to build up to a bigger fight - to put it in Matt's boxing terms. Matt and Destaney dive into their favorite personality tests wi…

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Marketing Solutions for Local Businesses

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The State of Social Media (1st Half 2023) 40:53

8d ago40:53

40:53

Lots of things going on with social media, so in order to help you stay on top of your game, we decided to do the state of social media twice per year. Listen to where the social platforms are heading as we are in the 1st half of 2023. Follow Lora on Social Media and Checkout her Podcast: Facebook: https://www.facebook.com/LoraShipmanOfficial/ Inst…

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It's Always Day One

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Week 03 (2023) - All Learnings 16:24

8d ago16:24

16:24

By It's Always Day One

T

The Smartest Amazon Seller

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Episode 191: How To Get Amazing Results With Sponsored Display Ads With Joshua Rawe 25:07

10d ago25:07

25:07

Reduced visibility and reach, missed opportunities, difficulty competing with other sellers, and lack of control over ad placement are some of the drawbacks of not utilizing ad campaigns. Learn how to effectively reach your targeted audience, stay above your competition, and get actionable strategies with Scott Needham and Joshua Rawe in their exci…

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It's Always Day One

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Fixing this simple issue can help improve PPC sales (Week 3, Lesson 2) 1:18

13d ago1:18

1:18

Inadequate budget allocation can prevent sales and deteriorate conversion if your campaign budget runs out before the peak conversion time of the day. Looking at the budget report can help find out the campaigns going out of budget and the loss of potential sales. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe F…

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It's Always Day One

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Sponsored Display video creative now supports contextual targeting (Week 3, Lesson 1) 5:18

15d ago5:18

5:18

Contextual targeting will allow Video ads to show on and off Amazon, to help increase reach and build awareness. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit

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It's Always Day One

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You can now Add budgets to your Percentage Off & Buy One Get One promotion (Week 3, Lesson 3) 1:41

15d ago1:41

1:41

For improved spending control over your percentage off and buy one get one deal, the Promotions tool now lets you define budget limits. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit…

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It's Always Day One

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Sponsored Products driving 83% of the total ads sales (Week 3, Lesson 4) 1:28

15d ago1:28

1:28

Recent performance analysis for Ad types showed sales from SP ads constituted 83% of the total Ad sales in Q4 last year, where Ad spend was adjusted based on Ad types performance. A further breakdown at the placement level shows 55% of the total SP sales coming from the Top of Search placement. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. h…

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It's Always Day One

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Growing market share on Amazon takes a coordinated effort (Week 3, Lesson 5) 2:21

15d ago2:21

2:21

You can start by identifying the opportunities on the Top of page 1, analyzing them through SQP reports or other 3P tools, and developing a plan. Read the full post here. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit…

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Marketing Solutions for Local Businesses

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Common Online Marketing Mistakes Most Law Firms Make 25:23

15d ago25:23

25:23

Making one, some, or all of the following mistakes could cost your law firm much-needed growth! Awareness is the first step to setting your firm up for online marketing success: 1. Not knowing your ideal client and creating a marketing strategy that focuses on their interests, pain points, demographics, and how they search for businesses on the int…

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The Smartest Amazon Seller

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Episode 190: Fighting Back Against Brands Abusing Brand Registry With Paul Rafelson 31:17

17d ago31:17

31:17

Amazon Brand Registry is a great tool for Amazon business owners who want to protect their brand and safeguard their intellectual property. But unfortunately, it can also be abused. Join Scott as he chats with Paul Rafelson about how Amazon sellers can thrive in reselling and fight back against brands that are abusing brand registry. Paul shares po…

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It's Always Day One

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Week 02 (2023) - All Learnings 25:20

20d ago25:20

25:20

News feed: https://georges.blog/blog Amazon audit: https://georges.blog/audit Famous email: https://georges.blog/subscribeBy It's Always Day One

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It's Always Day One

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Five Reasons to invest in your Amazon Brand Store (Week 2, Lesson 3) 1:41

23d ago1:41

1:41

Having a store page can help your Brand grow on Amazon with the five key benefits it provides. These include improved visibility, stronger brand presence, and enhanced customer experience. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog…

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It's Always Day One

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Looking at Halo sales while analysing ASIN-level performance (Week 1, Lesson 2) 3:42

23d ago3:42

3:42

Halo sales reports can provide details on the attributed sales and product sales. The detail is useful for more accurate profit analysis and planning next steps. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit…

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It's Always Day One

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Relationship between CPC, ACOS, and Conversion (Week 2, Lesson 4) 1:28

23d ago1:28

1:28

Bids or CPCs are the biggest levers you can pull to drive higher efficiencies in target performance. How a specific bid will perform is based on your product conversion. Knowing this correlation can help calculate and optimize bids. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon…

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It's Always Day One

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Top 3 metrics to gauge ROI on Amazon (Week 2, Lesson 5) 2:21

23d ago2:21

2:21

These 3 metrics can help assess how Amazon's helping your business. These are your product's Lifetime Value (LTV), keywords ranking, and profitability after factoring in all costs. Read the full post here. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. htt…

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It's Always Day One

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From $15k to $464k in total revenue in 3 months (Week 2, Lesson 1) 5:18

23d ago5:18

5:18

We achieved this with a 16% drop in ACoS, and, after implementing some best practices that include campaign structuring. Read the full post here. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit…

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It's Always Day One

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Recent UI updates on the Ad console (Week 1, Lesson 1) 2:58

23d ago2:58

2:58

We noticed 3 changes on the Ad console UI. These include changes to the portfolio layout and the ability to show 4 KPIs on the graph. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit…

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It's Always Day One

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Sponsored Display strategies for better ROAS (Week 1, Lesson 5) 2:23

23d ago2:23

2:23

The way you're using Sponsored Display ads esp. targeting, can significantly impact the ad returns. Some strategies are more likely to give better ROAS that include product page targeting and retargeting. Read the post here. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in …

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It's Always Day One

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Major reasons for the drop in sales and action items (Week 1, Lesson 4) 2:44

23d ago2:44

2:44

If you're facing a dip in sales, it could due to three main factors: traffic issues, conversion rate, and average order value. There are some steps you can take to improve. Read the post here. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.…

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It's Always Day One

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Attributed Purchases report for SB and SBV ads (Week 1, Lesson 3) 1:40

23d ago1:40

1:40

Launched recently this year, the report helps understand new advertising opportunities, and see which products engage new-to-brand customers. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit…

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It's Always Day One

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Avoid this mistake for effective keyword targeting (Week 2, Lesson 2) 1:18

23d ago1:18

1:18

One of the biggest mistakes with KW targeting is running too many KW targets inside a campaign. This prevents individual KW exposure. KW segregation recently helped us achieve a 2922% increase in overall revenue with improved ROAS. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon …

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Marketing Solutions for Local Businesses

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3 Things Your Website May Be Missing 18:21

22d ago18:21

18:21

Your website is more than just a page on the internet. It is a tool that attracts your ideal clients, engages potential clients, generates leads, and when done correctly, builds authority for your law firm and positions you and your team as experts in your field. However, all of those wonderful business-building activities can get lost if you negle…

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Better Advertising with BetterAMS

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Master the Creative Ad Types with Brenton Baderdeen 41:58

23d ago41:58

41:58

#017 - From our talk in late 2022, Brenton Baderdeen from P&P Imports joins us to reflect on Black Friday/Cyber Monday performance, how their brands structure & advertise across a seasonal catalog, and how they use CommerceIQ to efficiently scale their advertising and reporting. We get very specific on Amazon creative ad type recommendations, from …

T

The Smartest Amazon Seller

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Episode 189: Running your Amazon business from Spreadsheets 28:10

24d ago28:10

28:10

Join Scott as he talks with David Lang and Ryan Sherrard as they discuss how Amazon is known for being a powerful platform for both small and large businesses alike. From Amazon merchants to Amazon Marketplace sellers, it's an important hub of activity and stream of revenue for many entrepreneurs. David Lang, and Ryan Sherrard - three Amazon profes…

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It's Always Day One

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Week 52 - All Learnings 9:15

26d ago9:15

9:15

Read / Listen to last week's, or subscribe. Thanks, George's Blog RESOURCES Let our team of experts analyse your current ad strategy. Book an audit or message us. $85 to $117k in 45 days. 2-minute breakdown of what we did. Daily advertising strategies explained in simple terms. Follow our team. Make your design work 10 times easier with our top 100…

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It's Always Day One

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Week 01 (2023) - All Learnings 10:06

26d ago10:06

10:06

Read / Listen to last week's, or subscribe. Thanks, George's Blog RESOURCES Let our team of experts analyse your current ad strategy. Book an audit or message us. $85 to $117k in 45 days. 2-minute breakdown of what we did. Daily advertising strategies explained in simple terms. Follow our team. Make your design work 10 times easier with our top 100…

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Marketing Solutions for Local Businesses

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How to build an attorney marketing firm from scratch to a 4 million gross per year business 36:31

1M ago36:31

36:31

Richard Jacobs has discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years. He's come to understand the unique challenges in marketing ethically and effectively that attorneys face because he: Helped over 250 attorneys author their own practice area book and become the ‘implied expe…

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The Smartest Amazon Seller

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11 Harsh Truths about selling on Amazon and how AI + SmartScout is going to change the game. 23:41

1M ago23:41

23:41

AI + SmartScout is a powerful combo. I talk about that and how great and challenging the business of taking profit home from selling on Amazon. SMARTPODCAST15 for 15% off! http://www.smartscout.comBy LaunchPod Media

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The Smartest Amazon Seller

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Episode 188: How to get the most money for old and stale products in Amazon FBA 24:22

1M ago24:22

24:22

Join Scott as he chats with Daniel Boucher about how old prodcuts can become profitable.By LaunchPod Media

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It's Always Day One

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Amazon Search Query Performance Update (Week 52, Lesson 2) 0:51

1M ago0:51

0:51

You can see how your product stacks up against the top 10 ASINs for specific keywords. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit

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It's Always Day One

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Using keywords flow to maximize impact (Week 52, Lesson 1) 7:50

1M ago7:50

7:50

While keyword research can help maximize reach, setting up a flow can help maximize their impact. Post: https://www.linkedin.com/posts/himanshu-verma-0683b799_sponsoredads-itsalwaysdayone-activity-7010931844439248898-XsQn?utm_source=share&utm_medium=member_desktop 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe F…

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It's Always Day One

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Product Growth Optimizer for product opportunities (Week 52, Lesson 3) 0:59

1M ago0:59

0:59

Under Growth Opportunities, the Product Growth Optimizer is an effective tool for assessing opportunities where your ASINs can be optimized, across the categories of actions including A+ Content and product description. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under…

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It's Always Day One

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Amazon display ad spend is highly correlated to DSP-attributed purchases (Week 52, Lesson 4) 1:45

1M ago1:45

1:45

A recent analysis of a correlation between display ads' spend and conversion shows that Ad spend drives impressions and creates brand awareness. It then leads to add-to-carts and purchases, with a strong positive (83%) correlation between ad spend and purchases. Post: https://www.linkedin.com/posts/joeshelerud_amazon-display-ad-spend-is-highly-corr…

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It's Always Day One

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New Sponsored Brand format (Week 52, Lesson 5) 1:24

1M ago1:24

1:24

The SB creatives have started showing a follow button, and the rating now displays in number rather than in golden star form. Post: https://www.linkedin.com/posts/destaney-wishon_new-sponsored-brand-format-love-it-or-hate-activity-7011842016263241728-G_EH/?utm_source=share&utm_medium=member_desktop 5 Amazon ad lessons. 2 minutes read. 1 weekly emai…

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Marketing Solutions for Local Businesses

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Quarterly Business Review (4th Quarter 2022) 40:00

1M ago40:00

40:00

How are you doing in business? Are you on task with your goals? In this episode, we are going to help you ensure that 2023 is a winning year for your law firm. We will be going over what you accomplished thus far this year (2022), and set you up for success in 2023. Use the toolkit to help guide you along through the process. Much Success to you...…

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The Smartest Amazon Seller

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Episode 187: Amazon Deal Strategies good enough for a $20m product 43:53

1M ago43:53

43:53

Join Scott Klaidas Siuipys as they chat about all things Amazon Deal Strategies. Some may even land you as good as $20M in product!By LaunchPod Media

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It's Always Day One

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Tips to structure your big ad budget (Week 51, Lesson 5) 4:00

1M ago4:00

4:00

Properly structured Ad campaigns can help drive efficiencies and are ready to be scaled up for big ad budgets. Here are some tips to structure effectively. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit…

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