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Better Advertising with BetterAMS is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC and Amazon DSP. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon. On the show, we chat topics from organically ranking products with PPC, to using Sponsored Display for more than just remarketing, to maximizing ROAS on Prime Day. We bring you al ...
 
This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider ditching. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), Social Media Advertising, and much, much more. We will also have guests that will discuss topics surrounding ...
 
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Greenlight is a multiple award-winning digital marketing agency that designs, builds, deploys and measures marketing solutions and campaigns across Search, Social, Display, Mobile, eCommerce, and more, with the unwavering objective of achieving dramatic growth for its clients. Greenlight promotes brands and products in 29 languages and 32 territories on behalf of such clients as diverse as ghd, Dixons Carphone, Superdry, Laura Ashley, Millennium Hotels & Resorts, Hiscox, Footasylum and many ...
 
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The new feature makes it easy to use bulk sheets to manage and create your campaigns in bulk. It helps with instructions on what you should enter in the spreadsheet fields, and which fields are required for each campaign entity. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads…
 
Starting February 1, active budget rules in a campaign will increase the budget independently. So, if you have multiple budget rules in place, all eligible rules will combine, as opposed to the one with the highest previously. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads i…
 
The Overlap reports can show you the relationships other audiences have with the audience you are looking at by showing an affinity, making it easier to research audiences. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit…
 
These include competitor research, strategic pricing, using VINE, and Amazon advertising. These steps can help get the #1 release badge even in a competitive category. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit…
 
The new dedicated tab shows Product-level breaks down for Sponsored Products and Display performance. Advertisers can now start with a product, then drill down into all the campaigns and ad groups it exists within. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 h…
 
So, what is Chat GPT? It’s an AI-based program used for generating dialogues and content. It provides answers to user questions in a conversational tone. Chat GPT can also: Write code Write an article, blog, or social media post Translate content Write a story or poem Using ChatGPT is fairly simple, all you have to do is ask a question or give it a…
 
Scott chats with Mina Elias about how effective advertising strategies can help turn businesses create great products. According to Mina, Amazon has done an excellent job of leveraging both online and offline advertising to achieve tremendous growth over the years, demonstrating the power of leveraging creative ads to reach customers at scale while…
 
For greater predictability and control over your inventory, Amazon US will replace the weekly refill limit and quarterly storage limit with a single monthly capacity limit per storage type from March 1, 2023. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. …
 
The FAQs and the option to add videos as responses can help you answer common queries from customers. This can help improve conversion and reduce product returns. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit…
 
As of January 13th, AMC users can now pull SB data into their queries. This addition will provide additional insights into the customer journey and overlap analysis. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit…
 
Amazon has launched a new mobile-only carousel ad experience with new placements for SD campaigns. Shoppers will be able to see more information about the product and brand by swiping right. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.bl…
 
The SQP now includes two additional reports that show your brand’s overall search query performance with and without the Amazon’s Choice badge, and the top and bottom performing search queries for your brand. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. …
 
#018 - Matt Gallant's approach to product research, customer avatars, and harmonizing across your marketing has helped him & BiOptimizers dominate in their niche. Building a competitive brand takes winning smaller niches to build up to a bigger fight - to put it in Matt's boxing terms. Matt and Destaney dive into their favorite personality tests wi…
 
Lots of things going on with social media, so in order to help you stay on top of your game, we decided to do the state of social media twice per year. Listen to where the social platforms are heading as we are in the 1st half of 2023. Follow Lora on Social Media and Checkout her Podcast: Facebook: https://www.facebook.com/LoraShipmanOfficial/ Inst…
 
Reduced visibility and reach, missed opportunities, difficulty competing with other sellers, and lack of control over ad placement are some of the drawbacks of not utilizing ad campaigns. Learn how to effectively reach your targeted audience, stay above your competition, and get actionable strategies with Scott Needham and Joshua Rawe in their exci…
 
Inadequate budget allocation can prevent sales and deteriorate conversion if your campaign budget runs out before the peak conversion time of the day. Looking at the budget report can help find out the campaigns going out of budget and the loss of potential sales. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe F…
 
For improved spending control over your percentage off and buy one get one deal, the Promotions tool now lets you define budget limits. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit…
 
Recent performance analysis for Ad types showed sales from SP ads constituted 83% of the total Ad sales in Q4 last year, where Ad spend was adjusted based on Ad types performance. A further breakdown at the placement level shows 55% of the total SP sales coming from the Top of Search placement. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. h…
 
You can start by identifying the opportunities on the Top of page 1, analyzing them through SQP reports or other 3P tools, and developing a plan. Read the full post here. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit…
 
Making one, some, or all of the following mistakes could cost your law firm much-needed growth! Awareness is the first step to setting your firm up for online marketing success: 1. Not knowing your ideal client and creating a marketing strategy that focuses on their interests, pain points, demographics, and how they search for businesses on the int…
 
Amazon Brand Registry is a great tool for Amazon business owners who want to protect their brand and safeguard their intellectual property. But unfortunately, it can also be abused. Join Scott as he chats with Paul Rafelson about how Amazon sellers can thrive in reselling and fight back against brands that are abusing brand registry. Paul shares po…
 
Having a store page can help your Brand grow on Amazon with the five key benefits it provides. These include improved visibility, stronger brand presence, and enhanced customer experience. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog…
 
Halo sales reports can provide details on the attributed sales and product sales. The detail is useful for more accurate profit analysis and planning next steps. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit…
 
Bids or CPCs are the biggest levers you can pull to drive higher efficiencies in target performance. How a specific bid will perform is based on your product conversion. Knowing this correlation can help calculate and optimize bids. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon…
 
These 3 metrics can help assess how Amazon's helping your business. These are your product's Lifetime Value (LTV), keywords ranking, and profitability after factoring in all costs. Read the full post here. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. htt…
 
We achieved this with a 16% drop in ACoS, and, after implementing some best practices that include campaign structuring. Read the full post here. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit…
 
The way you're using Sponsored Display ads esp. targeting, can significantly impact the ad returns. Some strategies are more likely to give better ROAS that include product page targeting and retargeting. Read the post here. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in …
 
If you're facing a dip in sales, it could due to three main factors: traffic issues, conversion rate, and average order value. There are some steps you can take to improve. Read the post here. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.…
 
Launched recently this year, the report helps understand new advertising opportunities, and see which products engage new-to-brand customers. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit…
 
One of the biggest mistakes with KW targeting is running too many KW targets inside a campaign. This prevents individual KW exposure. KW segregation recently helped us achieve a 2922% increase in overall revenue with improved ROAS. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon …
 
Your website is more than just a page on the internet. It is a tool that attracts your ideal clients, engages potential clients, generates leads, and when done correctly, builds authority for your law firm and positions you and your team as experts in your field. However, all of those wonderful business-building activities can get lost if you negle…
 
#017 - From our talk in late 2022, Brenton Baderdeen from P&P Imports joins us to reflect on Black Friday/Cyber Monday performance, how their brands structure & advertise across a seasonal catalog, and how they use CommerceIQ to efficiently scale their advertising and reporting. We get very specific on Amazon creative ad type recommendations, from …
 
Join Scott as he talks with David Lang and Ryan Sherrard as they discuss how Amazon is known for being a powerful platform for both small and large businesses alike. From Amazon merchants to Amazon Marketplace sellers, it's an important hub of activity and stream of revenue for many entrepreneurs. David Lang, and Ryan Sherrard - three Amazon profes…
 
Read / Listen to last week's, or subscribe. Thanks, George's Blog RESOURCES Let our team of experts analyse your current ad strategy. Book an audit or message us. $85 to $117k in 45 days. 2-minute breakdown of what we did. Daily advertising strategies explained in simple terms. Follow our team. Make your design work 10 times easier with our top 100…
 
Read / Listen to last week's, or subscribe. Thanks, George's Blog RESOURCES Let our team of experts analyse your current ad strategy. Book an audit or message us. $85 to $117k in 45 days. 2-minute breakdown of what we did. Daily advertising strategies explained in simple terms. Follow our team. Make your design work 10 times easier with our top 100…
 
Richard Jacobs has discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years. He's come to understand the unique challenges in marketing ethically and effectively that attorneys face because he: Helped over 250 attorneys author their own practice area book and become the ‘implied expe…
 
While keyword research can help maximize reach, setting up a flow can help maximize their impact. Post: https://www.linkedin.com/posts/himanshu-verma-0683b799_sponsoredads-itsalwaysdayone-activity-7010931844439248898-XsQn?utm_source=share&utm_medium=member_desktop 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe F…
 
Under Growth Opportunities, the Product Growth Optimizer is an effective tool for assessing opportunities where your ASINs can be optimized, across the categories of actions including A+ Content and product description. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under…
 
A recent analysis of a correlation between display ads' spend and conversion shows that Ad spend drives impressions and creates brand awareness. It then leads to add-to-carts and purchases, with a strong positive (83%) correlation between ad spend and purchases. Post: https://www.linkedin.com/posts/joeshelerud_amazon-display-ad-spend-is-highly-corr…
 
The SB creatives have started showing a follow button, and the rating now displays in number rather than in golden star form. Post: https://www.linkedin.com/posts/destaney-wishon_new-sponsored-brand-format-love-it-or-hate-activity-7011842016263241728-G_EH/?utm_source=share&utm_medium=member_desktop 5 Amazon ad lessons. 2 minutes read. 1 weekly emai…
 
How are you doing in business? Are you on task with your goals? In this episode, we are going to help you ensure that 2023 is a winning year for your law firm. We will be going over what you accomplished thus far this year (2022), and set you up for success in 2023. Use the toolkit to help guide you along through the process. Much Success to you...…
 
Properly structured Ad campaigns can help drive efficiencies and are ready to be scaled up for big ad budgets. Here are some tips to structure effectively. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit…
 
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