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How can we fix the relationship between marketers AND contractors? It feels broken sometimes, particularly when you look at the angst from contractors in Facebook groups. We share what we think might be going on, a Better Way. Roofer Marketers Website: https://roofermarketers.com/ Questions: How do you have Appropriate Expectations with a marketing…
 
John Dye is a Supplementing King, and runs The American Contractor Show, and has been inside hundreds of contracting businesses learning about what works and what doesn't, we chatted about self-respect and authenticity as well as what creates success, and the meaning of success. Check out their website & show! https://www.americancontractorshow.com…
 
I sat down with David Taggart, none other than The Roof Papi, of A5 Roofing, and talked to him about his new venture (and the hardest parts about starting a roofing company.) Here are some of the questions I asked: What are the 3 Hardest parts of starting a roofing company? 1. How do you pay yourself, and how much do you pay yourself? 2. How to mar…
 
The weather tracking of the past is long gone. Derik Kline shares the secrets of the future for finding hail hits, and avoiding non-value added work. The Timeline + Outline of some of our discussion: - Pre-1995 Leaks - 95-2007 - Noah, Storm Prediction center - 2008- Hail Map (Max Hail size) - 2013 - Dual Pole Radar, Competitors are software compani…
 
Some of our notes from the episode: This might feel like a ‘soft’ topic… You might think this doesn’t effect your bottom line. Having a positive mindset will effect every thing you do for positive What is the real cost of a Negative mindset ? How can you have a positive mindset while leading a roofing company? When something real + negative happens…
 
Mistake #1 - Not having a compelling vision to get excited about. Mistake #2 - Owner not having been trained in sales themselves. (You have more authority to stand on - be respected) Mistake #3 - Putting your best salesperson as the sales manager Mistake #4 - To grow you need to hire more sales people - (sales support) Mistake #5 - Not knowing your…
 
We want to make it easy and just state: The Ideal Marketing Budget is 20% for Google Ads, 20% for SEO, 20% for Angi Leads, Thumbtack or Other Lead Aggregators – and the rest for marketing manager, print materials, video marketing and other miscellaneous efforts. But REALLY - you should assess what has worked for you in the past, and how could you d…
 
Not everyone is meant to be a marketing manager, and it takes a certain unique set of skills. Greg Cadwallader from Secured Roofing and Restoration in Florida talks about key efforts, what to look for, and what to do with your time if you are a marketing manager or assistant for a roofing company to level-up the company.…
 
Love Angi Leads? Sound off in the comments! Had a bad experience? Share that in the comments. Besides $35-$85 bucks a lead, for leads that also went out to 3 other companies that you have to compete with – the real cost of Angi Leads is that it can drive your prices down and your customer service may suffer?…
 
I talk to Dallas Werner of First American Roofing who breaks down the pro's and con's to different Roofing Sales Comp Plans: 10/50/50 split OR… 10% of the total collected A Better Alternative? This is his preference which he explains in detail: % Of the profits - Based on the margin amount (40% margin not mark-up, after we take out an overhead perc…
 
In this episode Tim talks with Patrick Kiessling and Lyle Blanchard of RedboxPlus, a rolloff dumpster company out of Minneapolis MN, about how their company tackles the subject of solid etiquette and catering to their customers as well as the customers of their customers. Check out the services of RedboxPlus here: https://redboxplus.com/ https://ho…
 
One of the biggest problems that electricians face in their marketing is getting themselves out on video! In this episode we talk about some of the strategies that can be used to break through those struggles and make video start working for you!By Tim Brown
 
Tim chats with Doug and Michelle Myers of Pink Callers about the Shin-Fu method and being able to establish a good pathway into recognizing the difference between cold, warm and hot leads. Also, they talk about the stages that businesses go through and overcoming the "bottlenecks" that those stages can bring.…
 
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