Strategies and tactics using thought leadership to connect with customers and constituencies.
Doris J. Gilman public [search 0]
Best Doris J. Gilman podcasts we could find (updated February 2020)
Best Doris J. Gilman podcasts we could find
Updated February 2020
Updated February 2020
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Use thought leadership to drive your communications to healthcare decision makers on all fronts.
Virtual Sales Call #2 Optimized Podcasting This podcast answers listeners' questions arising from Virtual Sales Call #1: What is your relationship to PharmaVOICE? What value do you add to the PharmaVOICE package? Here's what I advocate for sustainable, optimized podcasting success: 1. Determine audience 2. Define objectives for podcasting project 3…
Virtual Sales Call #1 Determine if podcasting on Life Sciences Thought Leadership is right for you. Use a series of three or more 15 to 20-minute podcasts as an awareness and business development tool. Or, use a series for your clients’ communications to partners and investors in the life sciences. In This Podcast: Bringing a direct response mindse…
This slideshow was presented at the 2007 New York Biotechnology Association Annual Meeting. Open the PDF and listen along to my comments for the slides on the podcast. Please feel free to distribute the blog link to your staff and colleagues. Many life sciences businesses think their customer is a scientist, physician, or technician. This person ma…
Doris J. Gilman The podcast format allows you to tell your story, complete with a setting, plot, and characters. If you think of your podcast as a story, you have a starting point, from which you can make a case study come alive for your audience. Begin by visualizing interaction with a virtual audience to deliver content that becomes real and acce…