Best Drozd Podcasts (2024)

1
📌 [RETENTION CLUB]Product-specific retention strategies for big wins with Lisa Kennelly, Global Product Marketing Strategist at Klarna 🗞 17:33

3h ago17:33

17:33

In this episode, Lisa breaks down why traditional, one-size-fits-all retention tactics just don't cut it - and talks about how Klarna tailors strategies to individual user needs through personalized communications and sophisticated A/B testing - at scale. KEY HIGHLIGHTS 📌 Personalize retention strategies to align with specific user needs, avoiding …

1
61: Justin Hoeppner: Creative Paths Through Art and Jiu-Jitsu 1:17:28

2d ago1:17:28

1:17:28

Ever wonder about the intertwining paths of creative passion and martial discipline? From the mats of Brazilian Jiu-Jitsu to the vulnerable showcase of a gallery wall, we traverse a diverse landscape of experiences, reflecting on the camaraderie and shared experiences that have shaped us along the way. This time around, we peel back the curtains on…

1
❓A Q&A about the dynamics driving Applovin performance 💲 7:50

3d ago7:50

7:50

Today’s episode is from a private interview that I did for someone in the investment community who was curious about some of the dynamics driving Applovin’s share price performance, which should hopefully help you understand and contextualize some of the dynamics that power them. Check out the show notes here: https://mobileuseracquisitionshow.com/…

1
60: The Gentle Art of Injuries with Carlos, Todd, and No Chill Chris 1:15:30

10d ago1:15:30

1:15:30

Ever found yourself chuckling at the absurdities of growing older while training Jiu-Jitsu? That's where we're at, a bunch of mat-side philosophers sharing how we balance laughter, lessons, and ligaments in our latest episode. We also delve into meatier topics of training strategies and the influence of age and injuries. Our banter covers everythin…

1
Adjective slaying: an instant way to make your UGC scripts punchier 3:52

18d ago3:52

3:52

We’ve seen THOUSANDS of UGC scripts: and oftentimes the fix for verbose scripts is simple. ✂️ Take every adjective. 📝 Strike it out. ❌ Profit. 💰 Check out the show notes here: https://mobileuseracquisitionshow.com/episode/adjective-slaying-an-instant-way-to-make-your-ugc-scripts-punchier/ ** Get more mobile user acquisition goodies here: http://Roc…

1
📚Learnings from using AI-based creators in UGC ads with Alexei Chemenda(Founder and CEO at Poolday.ai)📍 37:31

18d ago37:31

37:31

Our guest today is Alexei Chemenda, Founder and CEO at Poolday.ai, a platform that uses AI actors to generate videos for TikTok. In today’s episode, we discuss the evolution and current trends of AI-based creators in video ads. Alexei shares insights from his experience, including the challenges and breakthroughs in producing emotionally resonant a…

1
59: Michael Jackula 41:23

20d ago41:23

41:23

From the wrestling mats to Jiu-Jitsu, our latest guest, Michael Jackula, shares how he came to train at North Coast Jiu Jitsu. Michael's wrestling background offers a glimpse into how his wrestler background has enhanced his jiu-jitsu performance. We also dive into the framework of the Marine Corps Martial Arts Program, Michael explains the connect…

1
From Half a Million Down to Hopeful Horizons with Ryan Pink 30:50

23d ago30:50

30:50

In today's episode of "Eye Openers," I had the profound pleasure of sitting down with Ryan, an entrepreneur whose journey is both a testament to the resilience of the human spirit and a compelling narrative on the transformative power of confronting our deepest struggles. Ryan's story, much like the stories I've been privileged to witness and suppo…

1
🧵How to use AEM to unlock iOS ad spend on Meta🧣 5:03

27d ago5:03

5:03

In this episode, we explore and discuss AEM(Aggregated Event Measurement) from Meta, which has been a key solution to data delays and clarity on Meta lately. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meta-facebook-ads-aem/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipH…

1
58: Train the Basics Train for the Team 4:46

1M ago4:46

4:46

By BJJ Mat Times

1
🔔[RETENTION CLUB]Winning retention strategies for subscription apps with Nataliia Drozd, Marketing and UA Lead at Fabulous. 🕐 26:51

1M ago26:51

26:51

Our guest today is Nataliia Drozd, Marketing and UA Lead at Fabulous. Nataliia’s previous episode with us has remained one of the most popular ones of all time on our show. In today’s episode, she sheds light on the intricacies of user behavior across different app categories, the impact of retention profiles, and strategies for optimizing subscrip…

1
TPD 339 – Gathering Experiences for the Classroom (& Myself) 24:53

2M ago24:53

24:53

A thoughtful question/wondering came to me via the Doctor Baer AMA form: I know a big part of how you advocate for comics and a thing you’ve shared that brings you a lot of joy is the teaching part of what you do– teaching comics. Through the long journey that is making a graphic novel, do you find that you pick up new tidbits/angles/perspectives/l…

1
🥁How to balance appealing to algorithms vs. humans ⛳️ 6:19

2M ago6:19

6:19

In this episode, we talk about the fine balance that creatives have to strike between appealing to algorithms and appealing to humans - and how getting this balance right is critical for the long-term health of a product. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/algorithms-humans/ ** Get more mobile user acquisit…

1
🔥 [RETENTION CLUB] How to master retention triggers with Ekaterina Gamsriegler Growth and Marketing Lead at Mimo🌨 19:53

2M ago19:53

19:53

Our guest today is Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo – an app that helps people learn coding. In today’s episode, we delve into retention triggers, managing seasonality and usage spikes, when and how to use paid retargeting, understanding retention by channel - and much much more. This episode is a part of the Retention Cl…

1
👣 Winning Q1: Maximizing Post-Holiday Subscription App Growth with John Koetsier VP of Insights at Singular, Ekaterina Gamsriegler, Head of Growth and Marketing at MIMO, David Barnard, Growth Advocate ... 55:49

2M ago55:49

55:49

🚀 We’re excited to share insights from our latest webinar "Winning Q1: Maximizing Post-Holiday Subscription App Growth" with Singular and Revenue Cat! 🌟 We dove into strategies for leveraging the dip in CPMs post-Christmas to fuel subscription app growth. 📉➡️📈 Key takeaways include the importance of scaling marketing efforts in January, leveraging …

1
👑[Retention Club] Winning Day 0: Unlocking Early Retention For Downstream Growth 🧥 24:40

2M ago24:40

24:40

This episode is part of the “Retention Club”, our series of episodes on Retention & Reengagement, co-produced with the team at Adikteev. Our guest today is Sharath Kowligi, Marketing Manager at DieNo Games, whose knack for blending user acquisition, product innovation, and ad monetization has shaped the success of over 50 games. With a career spann…

1
🎆 When ROAS optimization isn’t your best option🎾 4:38

2M ago4:38

4:38

In this episode, we explore the nuances of ROAS optimization, a key tactic that prioritizes high-value purchasers for targeted campaigns. However, its effectiveness varies, particularly in scenarios with minimal value gaps between high and low purchases, such as subscription-based models. We dissect how ROAS optimization functions, its ideal use ca…

1
💡Learnings from 750+ AB tests with Matthew Emery (Product Manager & Consultant at Turbine Games Consulting.)💯 21:41

3M ago21:41

21:41

Our guest in today’s episode is Matt Emery, Product Manager & Consultant at Turbine Games Consulting. Matt has extensive experience with over 750 A/B tests across gaming genres – and across retention, monetization, and game development. In this episode, he delves into the key takeaways from these tests and how to audit and improve mobile games. Che…

1
🎮What apps can learn from mobile games to scale their UA with Sandra Schneider (Senior Director, Growth Partnerships at Unity) 🥅 9:34

3M ago9:34

9:34

Sandra Schneider is the Senior Director of Apps Beyond Games at Unity. Sandra is responsible for ensuring that the company's Users Acquisition and monetization products are aligned with the needs of mobile app developers. In this episode she delves into the world of mobile games and their powerful growth loops that can be borrowed by all apps. Disc…

1
Understanding Organizational Culture 11:46

3M ago11:46

11:46

In this episode of Eye Openers, we dive deep into the heart of what drives my work - organizational culture. As both my work and this podcast evolve, it's crucial to step back and define what organizational culture truly means. It's not always obvious, even to those of us who eat, sleep, and breathe this topic! Takeaways from this episode: 🌟Organiz…

1
57: Danny Castro and Ed Lopez 1:12:04

3M ago1:12:04

1:12:04

Danny, Ed, and I got some great training in last weekend. We talked about how and when to use lasso guard and the benefits of using it to control the pace of a match. It was a good conversation about all things Jiu Jitsu! We hope you enjoy the episode!By BJJ Mat Times

1
🏎️ Secrets of the World’s #1 Subscription App Publisher, with Cantuğ Sugün ( Marketing Team Lead at Codeway Studios) 🥮 25:34

3M ago25:34

25:34

Our guest today is Cantuğ Sugün, Marketing Team Lead at Codeway Studios. In this episode, Cantuğ takes us behind the scenes of the world’s #1 subscription app publisher. He sheds light on the why behind their reliance on paid UA, the challenges posed by the post-ATT landscape, and their approach to testing and diversifying marketing channels. Addit…

1
🎷 [Live in Berlin]: Challenges post-ATT, Creative fatigue, AI tools and more with Diane Germann (Blinkist), Ekaterina Gamsriegler (Mimo), Natalia Drozd (Fabulous) and Gaurav Bhattacharya (ZenJob)🎨 28:47

3M ago28:47

28:47

Today’s episode is the recorded version of the first live episode of the Mobile User Acquisition Show that took place at the App Promotion Summit in 2023 at Berlin. We had a star-studded panel with Diane Germann, Lead Performance Marketing Manager at Blinkist, Ekaterina Gamsriegler, Head of Marketing and Growth at Mimo, Natalia Drozd, Marketing and…

1
56: Adrian Gonzalez Part 2 1:03:22

4M ago1:03:22

1:03:22

By BJJ Mat Times

1
55: Adrian Gonzalez Part 1 1:06:21

4M ago1:06:21

1:06:21

By BJJ Mat Times

1
🎄 The Mobile UA Show takes a break. Happy Holidays! 🎆 0:44

4M ago0:44

0:44

Thanks for tuning in all through 2023. We look forward to 2024!By Shamanth Rao

1
54: Chris Payne 56:55

4M ago56:55

56:55

This week we sat down with Chris Payne. Chris is a blue belt training out of North Coast Jiu Jitsu and has been training with us for about a year and a half. Chris competed at Jiu Jitsu World League in San Diego this past weekend, and we talked about the training leading up to the comp and the action on the mats. Thanks for listening, and we hope y…

1
🥪 How much does Monopoly Go spend on marketing? Analysis of a $1b revenue game. 🍱 11:30

4M ago11:30

11:30

🚀 How much does a billion-dollar game spend on marketing? Monopoly Go won't tell us, but we did some sleuthing to come up with some estimates, thanks to data from our friends at Sensor Tower. Join the conversation as we unravel how the billion-dollar sausage is made. 🕹️📊 Check out the show notes here: https://mobileuseracquisitionshow.com/episode/m…

1
Shrink The Change 7:30

4M ago7:30

7:30

In a world that celebrates dreaming big, my latest episode of Eye Openers introduces a delightful twist to the usual narrative. It's all about the might of the minute – those tiny steps that lead to giant leaps. I hope this unique approach to cultural transformation gets the wheels turning in your head and sparks a flame of curiosity. Takeaways fro…

1
🛡️ Bridging the gap between finance and UA: Going Beyond ROAS with Martin Macmillan (CEO/Founder at Pollen VC) 🪆 8:03

5M ago8:03

8:03

Today’s guest is Martin Macmillan, Founder and CEO of Pollen VC. In today’s episode, he talks about measuring the financial impact of UA spend. In mobile marketing, ROAS has long been the go-to metric. However, a recent encounter that Martin had at a gaming conference revealed a critical blind spot—time. Two studios, seemingly comparable in ROAS, h…

1
Breaking Silos + Pioneering Cross-Department Collaboration 22:50

5M ago22:50

22:50

I'm bringing you an inside look into the journey of Stacy Willis from engineer to COO, where she's making waves by pioneering cross-department collaboration at Playwire. 🌊 🔄 Incremental Change Magic: Stacy's success story underscores the transformative power of taking small, manageable steps. Discover how incremental change became the secret ingred…

1
TPD 338 – Why I Make Art 14:57

5M ago14:57

14:57

For my last Art Soundoff entry for 2023, I’m sharing a previously Patreon-only entry from 2022. It’s a longer entry, but I think it clearly states the reasons behind my love of making comics. Learn more about The Inscrutable Doctor Baer and the Case of the Two-Faced Statue Suggest a topic for TPD here TPD theme music by Eliott Drozd Intro VO by Tar…

1
TPD 337 – Outlets 7:15

5M ago7:15

7:15

For today’s Art Soundoff entry I talk about where I’m putting my creative energy right now. Learn more about The Inscrutable Doctor Baer and the Case of the Two-Faced Statue Suggest a topic for TPD here TPD theme music by Eliott Drozd Intro VO by Tara Platt Subscribe to the podcastBy Jerzy Drozd

1
TPD 336 – Sleep 6:19

5M ago6:19

6:19

I missed a few Art Soundoff entries, but I’m back to talk about with my relationship with sleep, particularly the weird place we go when we sleep! Learn more about The Inscrutable Doctor Baer and the Case of the Two-Faced Statue Suggest a topic for TPD here TPD theme music by Eliott Drozd Intro VO by Tara Platt Subscribe to the podcast…

1
TPD 335 – Gratitude 7:29

5M ago7:29

7:29

It’s time to reflect on what I’m grateful for during this year’s Art Soundoff. Learn more about The Inscrutable Doctor Baer and the Case of the Two-Faced Statue Suggest a topic for TPD here TPD theme music by Eliott Drozd Intro VO by Tara Platt Subscribe to the podcastBy Jerzy Drozd

1
TPD 334 – Empathy 6:21

5M ago6:21

6:21

I think about how my relationship with the challenges of making art has changed for this Art Soundoff entry. Learn more about The Inscrutable Doctor Baer and the Case of the Two-Faced Statue Suggest a topic for TPD here TPD theme music by Eliott Drozd Intro VO by Tara Platt Subscribe to the podcastBy Jerzy Drozd

1
💯 Beyond Downloads: How to Measure the True Impact of ASO with Yevhen Tarasenko (ASO & Market Intel Lead at Fabulous) 🏄‍♂️ 10:35

5M ago10:35

10:35

Our guest today is Yevhen Tarasenko, a mobile growth strategist with more than 10 years of experience. He currently works with Fabulous as the ASO and Market Intel Lead. In this episode Yevhen unveils the intricacies of measuring the impact of ASO, guiding us through understanding ASO, deciphering data structures, exploring tools, distinguishing or…

1
Culture Renovation vs. Transformation 8:49

5M ago8:49

8:49

Welcome back to another episode of Eye Openers where we delve into the intricacies of organizational culture. I'm thrilled to share the insights and concepts that fuel my daily work in helping organizations build robust cultures. In today's discussion, we're honing in on a term you've likely encountered: "culture transformation." However, let's exp…

1
TPD 333 – WIP 5:22

5M ago5:22

5:22

The Art Soundoff prompt was WIP, so I talk about a drawing I’m working on. Thinking about the procedure, leaving space for story development, and how much I hope the line art will carry in the final piece. Learn more about The Inscrutable Doctor Baer and the Case of the Two-Faced Statue Suggest a topic for TPD here TPD theme music by Eliott Drozd I…

1
53: Chance Snyder 43:17

5M ago43:17

43:17

Saturday was a special night! Chance Snyder took part in his first MMA fight and brought home the win! I am super excited we were able to get together and have this post fight conversation. We hope you enjoy it!By BJJ Mat Times

1
TPD 332 – Sharing 5:18

5M ago5:18

5:18

I felt some hesitation to start with today’s Art Soundoff prompt. That led to some curiosity and reflection for today’s entry. Learn more about The Inscrutable Doctor Baer and the Case of the Two-Faced Statue Suggest a topic for TPD here TPD theme music by Eliott Drozd Intro VO by Tara Platt Subscribe to the podcast…

1
TPD 331 – Pens/Pencils 7:38

5M ago7:38

7:38

I spin this Art Soundoff prompt into a call for help regarding tool selection. Learn more about The Inscrutable Doctor Baer and the Case of the Two-Faced Statue Suggest a topic for TPD here TPD theme music by Eliott Drozd Intro VO by Tara Platt Subscribe to the podcastBy Jerzy Drozd

1
TPD 330 – Time 7:37

5M ago7:37

7:37

For today’s Art Soundoff prompt I look at three ways I want to improve my relationship with time management. Learn more about The Inscrutable Doctor Baer and the Case of the Two-Faced Statue Suggest a topic for TPD here TPD theme music by Eliott Drozd Intro VO by Tara Platt Subscribe to the podcastBy Jerzy Drozd

1
⚒️Decoding Latency: How to Strike a Balance Between Revenue & User Experience in Ad Monetization with Sami Biçer (Growth Manager at MagicLab).🧤 9:16

5M ago9:16

9:16

Our guest today is Sami Biçer, Growth Manager at MagicLab. In this episode, we'll embark on a journey into the world of ad monetization, focusing specifically on the topic of latency. We dissect the intricacies that govern the time it takes for ads to load, unraveling the critical balance between user experience and revenue generation. ** Check out…

1
The Secrets of Organizational Excellence 23:11

5M ago23:11

23:11

I'm thrilled to share the latest episode of Eye Openers, where I had an invigorating conversation with Elizabeth O'Neill. We delved into the realms of organizational culture, coaching, and the secrets of building a coaching-centric culture. Here's a glimpse of our discussion: Scaling Teams and Transitioning Leadership Styles. We chatted about navig…

1
52: On the Mats - Chris Drozd 12:02

5M ago12:02

12:02

In this On the Mats talk, Chris Drozd and I have a quick talk about leg locks and leg defense! We hope you enjoy the conversation!By BJJ Mat Times

1
🎮 What should gaming marketers do around Black Friday? Here is what the data says 📊 6:28

6M ago6:28

6:28

In this episode, we dissect the impact of Black Friday on the gaming industry. We dig into the data from Sensor Tower to explore and understand the impact of Black Friday on games. The revelation? Black Friday isn't about discovering new games; it's about existing players splurging on their favorites. As user acquisition costs soar, our advice to s…

1
51: On the Mats - Jake Mapes 16:22

6M ago16:22

16:22

In this episode of On the Mats, Jake and I discuss competition and competition training. Thanks for listening!!!By BJJ Mat Times

1
Creating a Fulfilling Culture + Combating Ageism 36:57

6M ago36:57

36:57

Recently, I had the privilege of chatting with Kamrin, a coach and the host of the thought-provoking podcast, "50, Not Dead." We delve into the crucial topic of toxic workplace culture, drawing from Kamrin's personal experiences that highlight the urgency of fostering a positive environment within every organization. Listen as we discuss: The Impac…

1
50: Todd Stedman 53:50

6M ago53:50

53:50

This week we talk with Todd Stedman. Todd is a purple belt training out of North Coast Jiu Jitsu and has been training with us since roughly 2020. We cover the benefits of flow class, the feelings around transitioning from belt to belt, and the community we train in. Thanks for listening, and we hope you enjoy the episode. We will see you on the ma…

Podcasts Worth a Listen

Drozd Podcasts

Podcasts Worth a Listen

Quick Reference Guide