Welcome to Digital ecomerce podcast the ultimate destination for eCommerce brand builders! I’m your host, Dylan, and we’re here to navigate the ever-evolving world of eCommerce together. Each episode, we’ll bring you insights and stories from industry leaders, successful entrepreneurs, and innovators who are shaping the future of online retail. Whether you’re just starting out or looking to scale your brand to new heights, our goal is to learn and grow alongside you.
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Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
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Episode 157 - Quiz Funnels with Dylan Lam
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44:234/22/25 - Episode 157 Episode Summary In Episode 157 of the Shopify Solutions Podcast, Dylan Lam from Omirank discusses using quiz funnels to boost Shopify store conversions by up to 50%. Quizzes build trust by asking strategic questions and recommending products based on customer responses. Key points: - Focus on the quiz goal first (conversion …
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EP 19: Solving Amazon Seller Central Headaches with John Cavendish | DEP
33:19
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33:19How to Eliminate Amazon Seller Support Headaches | EP 19 – Digital E-Commerce Podcast In this episode of the Digital E-Commerce Podcast, host Dylan sits down with John Cavendish, founder of Seller Candy and ecomDNA, to explore how Amazon sellers can offload operational headaches and focus on growing their business. John shares the story behind Sell…
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Episode 156 - Building Recurring Revenue: Subscriptions in your Shopify Store
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14:374/9/25 - Episode 156 Episode Summary In Episode 156 of the Shopify Solutions Podcast, Scott Austin discusses the strategic advantages of integrating subscription models into Shopify stores to build recurring revenue. He explains how subscriptions can enhance customer lifetime value, improve cash flow, and simplify inventory management. Additional…
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Episode 155 - SEO Tactic with Shopify Blogs
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23:493/26/25 - Episode 155 Episode Summary In Episode 155 of the Shopify Solutions Podcast, host Scott Austin discusses leveraging Shopify's blogging functionality to enhance SEO and drive traffic to your store. He acknowledges the evolving landscape of SEO in 2025, with AI's growing influence, yet emphasizes that SEO remains a valuable strategy. Boehm…
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Episode 154 - Store Audit of EverChew
1:17:12
1:17:12
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1:17:123/12/25 - Episode 154 Episode Summary In Episode 154 of the Shopify Solutions Podcast, host Scott Austin engages in a store audit of EverChew, a company specializing in dog chew products designed to reduce choking hazards. The discussion emphasizes the importance of articulating the benefits to customers—such as providing peace of mind—over merely …
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Episode 153 - Managing Shopify Platform Changes
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16:152/26/25 - Episode 153 Episode Summary In Episode 153 of the Shopify Solutions Podcast, Scott Austin discusses upcoming changes to the Shopify platform that may affect your store's operations. He focuses on three main areas: Shopify Admin Accounts: Shopify is updating how store staff log into the admin panel. To check your status, navigate to Settin…
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EP 17: How to Optimize Your E-Commerce Workflow with Automation w/ Norbert Strappler | DEP
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33:40How to Automate & Scale Your E-Commerce Business | EP 17 – Digital E-Commerce Podcast In this episode of the Digital E-Commerce Podcast, host Dylan sits down with Norbert Strappler, CEO of SyncSpider and Monobunt, and host of the E-Com Ops Podcast. Norbert is a tech entrepreneur specializing in e-commerce automation, AI-driven solutions, and market…
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EP 18: David Katz on Amazon Affiliate Marketing & External Traffic Growth | DEP
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26:21How Amazon Sellers Can Boost Sales with Affiliate Marketing | EP 18 – Digital E-Commerce Podcast In this episode of the Digital E-Commerce Podcast, host Dylan sits down with David Katz, Founder & CEO of Archer Affiliates, the first Amazon-focused affiliate marketing network. David shares insider strategies on how Amazon sellers can leverage influen…
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EP 14: Leila Cairns on Building a Wellness Brand & Scaling in E-Commerce | DEP
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37:21
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37:21How to Build & Scale a Mission-Driven Brand in E-Commerce | EP 14 – Digital E-Commerce Podcast In this episode of the Digital E-Commerce Podcast, host Dylan sits down with Leila Cairns, co-founder and co-CEO of TheHealTea, to uncover the secrets behind building a thriving wellness brand in the competitive natural beverage industry. Leila shares: Ho…
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EP 16: How to Boost Conversions with A/B Testing & Psychology – Talia Wolf | DEP
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35:59
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35:59In this episode of the Digital E-Commerce Podcast, host Dylan welcomes Talia Wolf, a conversion optimization expert and founder of GetUplift. Talia shares powerful strategies on A/B testing, emotional targeting, and website optimization to help businesses maximize their conversion rates and revenue growth. Key Takeaways from This Episode: What is C…
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EP 15: The Future of Market Design & Digital Economy w/ Noah Healy | DEP
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33:08How to Build & Scale a Mission-Driven Brand in E-Commerce | EP 14 – Digital E-Commerce Podcast In this episode of the Digital E-Commerce Podcast, host Dylan sits down with Leila Cairns, co-founder and co-CEO of TheHealTea, to uncover the secrets behind building a thriving wellness brand in the competitive natural beverage industry. Leila shares: Ho…
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Episode 152 - How to Evaluate a Shopify Store
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37:00
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37:002/12/25 - Episode 152 Episode Summary In Episode 152 of the Shopify Solutions Podcast, host Scott Austin shares his methodology for evaluating Shopify stores, focusing on two key aspects: Trust: Does the store evoke trust in the brand or company? Confidence: Does the experience give customers confidence that the products they select are right for t…
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Episode 151 - Optimizing Holiday Marketing for Google Search
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33:42
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33:421/29/25 - Episode 151 Episode Summary In Episode 151 of the Shopify Solutions Podcast, host Scott Austin discusses strategies for optimizing holiday campaigns for Google Search, using Valentine's Day as a case study. He emphasizes the importance of targeting long-tail keywords, such as "Valentine's gift for 58-year-old man," "Valentine's gift for b…
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Episode 150 - Klaviyo eMail with Dan Nikas
1:04:32
1:04:32
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1:04:321/15/25 - Episode 150 Episode Summary In Episode 150 of the Shopify Solutions Podcast, host Scott Austin interviews Dan Nikas, owner of Elite Brands, to discuss the significance of email marketing for online brands, particularly through Klaviyo. Dan emphasizes that email marketing can contribute approximately 30% of a brand's revenue, highlighting …
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1/1/25 - Episode 149 Episode Summary In Episode 149 of the Shopify Solutions Podcast, host Scott Austin introduces Shopify's AI-powered image editing tools integrated directly into the platform. He demonstrates how to access these features within the Shopify admin by selecting a product image and utilizing options like background removal and backgr…
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12/18/24 - Episode 148 Episode Summary In Episode 148 of the Shopify Solutions Podcast, host Scott Austin interviews Matthew Stafford, an expert in Shopify Conversion Rate Optimization (CRO). Stafford discusses the concept of "revenue optimization," emphasizing that the ultimate goal for store owners is maximizing take-home revenue rather than focu…
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EP 08: E-Commerce Growth Hacks with Deacon Bradley: Hiring, KPIs, & SOPs | DEP
42:48
42:48
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42:48Welcome to the Digital Ecommerce Podcast! In this episode, Kenneth sits down with Deacon Bradley, an expert in e-commerce operations and business growth. From optimizing remote teams to mastering KPIs, Deacon shares his tried-and-true strategies for scaling e-commerce businesses with less stress and more success. Deacon’s unique insights are drawn …
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EP 13: Revolutionizing E-Commerce with Yaron Been: AI Tools and Efficiency Tips | DEP
23:49
23:49
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23:49Discover the future of e-commerce with Yaron Been! Yaron Been, an accomplished e-commerce entrepreneur, growth coach, and industrial engineer, joins the Digital Ecommerce Podcast to share his cutting-edge insights on automation and AI tools in the e-commerce world. With a passion for operational efficiency and a wealth of experience scaling 7-figur…
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EP 11: Entrepreneurship Tips from Nevena Bazalac: Building Trust and Acquiring Clients | DEP
30:16
30:16
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30:16Welcome to the Digital Ecommerce Podcast! In this episode, host Kenneth chats with the incredible Nevena Bazalac, Managing Director of L.A.K.E Consulting. Nevena is a renowned Business and Sales Strategist, Consultant, and Coach with over a decade of experience in sales and entrepreneurship. With her expertise in psychology and human behavior, she’…
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EP 10: Akhilesh Srivastava on AI Logistics & Last-Mile Delivery Optimization | DEP
31:25
31:25
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31:25Welcome to the Digital Ecommerce Podcast! In this episode, Kenneth chats with Akhilesh Srivastava, founder and CEO of FenixCommerce, a leader in AI-powered last-mile logistics solutions. Akhilesh has over 26 years of experience in supply chain transformation, previously managing Shipping and Global Returns for eBay marketplaces. Akhilesh shares how…
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EP 09: Humor in Advertising: Joseph Wilkins’ $250M Video Marketing Strategy | DEP
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41:19Welcome to the Digital Ecommerce Podcast! In this episode, Kenneth sits down with Joseph Wilkins, founder of FunnySalesVideos.com, to uncover the secrets behind creating viral video campaigns that drive massive e-commerce sales. With over a billion views and $250 million in tracked sales, Joseph is a leading expert in humor-driven advertising. Jose…
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12/4/24 - Episode 147 Episode Summary In Episode 147 of the Shopify Solutions Podcast, recorded on Black Friday 2024, Scott Austin explores online Black Friday deals to extract valuable insights for e-commerce businesses. He begins by searching for "best gifts for holiday 2024," analyzing a Good Housekeeping article listing 28 recommended products.…
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EP 07: Amazon FBA Optimization: Selman Akinci Reveals Profit Opportunities
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34:35
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34:35Discover how to transform your Amazon selling strategies with expert insights from Selman Akinci, Co-Founder at Profit Cyclops! In this episode of the Digital E-commerce Podcast, Selman dives deep into tools and tactics for managing cash flow, uncovering hidden fees, and boosting profit margins. This is a must-watch for sellers aiming to thrive in …
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EP 05: Google Ads & SEO Insights from Matthew Slaymaker – Optimize Campaigns & Boost ROI
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33:58Welcome to EP 05 of the Digital E-commerce Podcast! In this power-packed episode, Matthew Slaymaker, a seasoned Google Ads expert and founder of Slaymaker Marketing, shares his insider tips and proven strategies to dominate Google Ads and improve your SEO rankings. What you’ll learn: Campaign setup secrets to drive traffic and conversions How to op…
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EP 06: Boost Sales with TikTok Shop: Michelle Barnum's Strategy
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41:24Unlock the potential of TikTok Shop for your e-commerce business in this episode of the Digital E-commerce Podcast! ️ Our special guest, Michelle Barnum, a seasoned Amazon marketing expert, shares her 5-step strategy to optimize TikTok Shop for maximum sales. Key Takeaways: Learn how TikTok Shop simplifies the journey from discovery to checkout in …
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EP 04: AI Empowerment in E-commerce with Peter Banigo - Boosting Sales & Customer Engagement
29:33
29:33
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29:33Ready to take your e-commerce game to the next level? In this Episode 4 of the Digital Ecommerce Podcast, host Digital Dylan brings you a deep dive with Peter Banigo, founder of Target ICT. Peter reveals how his game-changing product, Instant Setters, is transforming how businesses handle customer calls—saving time, closing more deals, and making s…
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Episode 146 - The Real Journey to Shopify Success: It's a Marathon not a Sprint
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25:4411/20/24 - Episode 146 Episode Summary This podcast episode tackles the myth of overnight success in e-commerce and emphasizes the importance of perseverance, focus, and steady progress for Shopify store owners. Host Scott Austin debunks the idea of quick wins and shares realistic advice for building a sustainable, profitable business. He encourage…
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Episode 145 - Adding AI to your Shopify Technology Toolbox
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17:5911/6/24 - Episode 145 Episode Summary In Episode 145 of the Shopify Solutions Podcast, Scott Austin discusses the integration of artificial intelligence (AI) into various business tools and its growing significance for Shopify store owners. He highlights how AI is now embedded in platforms like Shopify, email services, Loom, Notion, and Adobe produ…
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Episode 144 - Building Trust in your Shopify Store with Trust Badges
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19:1110/23/24 - Episode 144 Episode Summary In this episode, Scott discusses the importance of building trust for online stores. He focuses on trust badges—small icons that reassure customers about security, payments, guarantees, shipping, and reviews. These badges help reduce customer hesitation and boost conversions. Scott explains where to place badg…
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Episode 143 - Shopify SEO with Joshua George
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54:0910/9/24 - Episode 143 Episode Summary In Episode 143 of the Shopify Solutions Podcast, Joshua George, an SEO expert from ClickSlice, discusses the importance of SEO for Shopify stores. He highlights strategies such as adding content to category pages to improve rankings, using keyword research to map content effectively, and the importance of optim…
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Episode 142 - Harris vs. Trump: eCommerce Showdown
49:02
49:02
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49:029/25/24 - Episode 142 Episode Summary In this episode, Scott Austin compares the eCommerce stores for the Kamala Harris and Donald Trump campaigns. The episode examines the strengths and weaknesses of each store’s structure, design, and user experience. Key highlights include technical critiques of navigation, branding choices, platform usage (BigC…
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Episode 141 - eMail Marketing with Bahzad Trinos
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49:459/11/24 - Episode 141 Episode Summary In this episode, Scott Austin interviews Bahzad Trinos, co-founder of WonderLooper, about his experiences with email marketing for his luxury apparel brand. They discuss the importance of email in building community, why Trinos chose OmniSend for his email marketing, and how email campaigns and flows, like aban…
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Episode 140 - Now is the Time to Create Your Holiday Campaign
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20:158/28/24 - Episode 140 Episode Summary In episode 140 hear about the importance of early preparation for holiday marketing campaigns. The episode provides actionable tips for e-commerce brands to start planning and executing their holiday strategies well in advance. Key topics include understanding the timeline for holiday campaigns, crafting compel…
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The Importance of Hiring the Right Talent for E-Commerce Businesses with Nathan Hirsch
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19:31Welcome back to the Digital Ecommerce Podcast with your host, Dylan! In this insightful episode, we sit down with Nathan Hirsch, a leading figure in the e-commerce world, founder of FreeUp, a freelance marketplace that scaled to millions in revenue before being sold. Nathan shares his remarkable journey from selling textbooks on Amazon during his c…
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Why E-commerce Needs Effective CRO: Insights from Will Laurenson’s
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25:52Welcome back to the Digital Ecommerce Podcast with your host, Dylan. In this episode, we dive into practical strategies to transform your e-commerce site, reduce customer anxiety, and drive more sales. with Will Laurenson, CEO of Customer Who Click. Discover how you can transform your website’s performance using the unique UAM Method—Usability, Anx…
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Philip Lemieux's Guide to Podcasting Success for E-commerce Entrepreneurs
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32:51Welcome to the Latest Episode of Digital E-commerce Podcast! In this engaging episode, hosted by Dylan, we sit down with the one and only Phil Better Lemieux—a podcast mogul and successful entrepreneur—to explore key topics crucial to thriving in today's competitive business environment. Phil shares his expertise on the Mindset, Marketing Strategie…
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Episode 139 - The Technical Details of Shopify Campaigns
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34:168/14/24 - Episode 139 Episode Summary In this podcast episode, Scott Austin delves into the technical details of setting up Shopify marketing campaigns. He highlights how to create effective campaigns that go beyond simple discounts, focusing on building customer awareness and increasing average order value. He illustrates this with two detailed ex…
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7/31/24 - Episode 138 Episode Summary In Episode 138 of the Shopify Solutions Podcast, Scott Austin discusses the importance of browse abandonment flows in Shopify stores. He explains that these flows re-engage visitors who viewed products but didn't purchase, using Klaviyo to track and target them. Austin highlights best practices, such as segment…
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7/17/24 - Episode 137 Episode Summary In Episode 137 of the Shopify Solutions Podcast, Scott Austin introduces JadePuma's new Shopify app, "Flex Theme Sections." This app is designed specifically for the Flex theme, offering custom sections that integrate seamlessly with the theme's styling and functionality. The app has a free tier with useful too…
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Episode 136 - Prime Day Campaigns for Shopify Stores
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7:317/3/24 - Episode 136 Episode Summary This episode highlights the benefits of creating your own marketing campaign around Amazon's Prime Day, even if you're not selling on Amazon. Prime Day, which generated over $12 billion in 2023, has conditioned consumers to seek deals in July. Major brands like Walmart and Target also run promotions during this …
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Episode 135 - Shopify Flow: A Must Have App for Every Store
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10:216/19/24 - Episode 135 Episode Summary In episode 135 of the Shopify Solutions Podcast, Scott Austin discusses the Shopify Flow app, a powerful tool for automating repetitive tasks in a Shopify store. Originally exclusive to Shopify Plus, it's now available to all Shopify users. Scott highlights how Flow can reduce errors and save time by automating…
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Episode 134 - Let's look at some Shopify Welcome Series
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35:456/5/24 - Episode 134 Episode Summary In Episode 134 of the Shopify Solutions Podcast, Scott Austin analyzes the Welcome eMail Series from three electric scooter brands: Voro Motors, Segway, and Niu. He reviews the content, design, and effectiveness of their emails, emphasizing the importance of personalization, brand storytelling, and high-quality …
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Episode 133 - Getting Your First 100 Sales
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16:335/22/24 - Episode 133 Episode Summary In this podcast episode, Scott Austin discusses the challenge of achieving the first 100 sales for new e-commerce entrepreneurs. He highlights the importance of understanding product/market fit, which ensures that a product satisfies strong market demand and is well-positioned against competitors. Scott emphasi…
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5/8/24 - Episode 132 Episode Summary In this episode, Scott Austin reviews three Shopify stores focused on men's shoes. In this mobile-only review, Scott evaluates stores named Big Shoes, Jay Butler, and Wide Fit Shoes, discussing their mobile optimization, SEO practices, and user experience. The review highlights specific elements like home page d…
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4/24/24 - Episode 131 Episode Summary In this episode, Scott Austin introduces a scorecard tool for assessing your Shopify store's performance. The episode outlines how this scorecard helps store owners identify strengths and weaknesses, enabling informed decision-making for improvements. It emphasizes the importance of setting clear metrics and re…
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4/10/24 - Episode 130 Episode Summary In this episode, Scott Austin talks to JT, owner of ReptiChip. JT has grown the revenue of his Shopify store 5X in the past year and a half. Listen to him tell how has done this. SHOW LINKS Reptichip - https://reptichip.com/ VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-130-5xing-a-sh…
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3/27/24 - Episode 129 Episode Summary In this episode, Scott Austin discusses strategies for maximizing business gains from participating in various events such as industry trade shows, local community events, pop-up shops, workshops, and more. He emphasizes the importance of not just selling but also using these opportunities to better understand …
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3/13/24 - Episode 128 Episode Summary This podcast episode offers a comprehensive guide on creating simple yet effective videos for e-commerce content marketing, emphasizing the importance of video content in 2024. The host, a proponent of video marketing for every e-commerce store, demonstrates how to craft a video using Clip Champ, a free Microso…
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Building Your List Through Other Channels
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14:242/28/24 - Episode 127 Episode Summary In this podcast episode, the focus is on strategies for Shopify store owners to incorporate customers from third-party channels like Amazon, Etsy, and eBay into their email marketing lists. The episode emphasizes the significance of email marketing in e-commerce, stating that established brands should aim to ge…
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2/14/24 - Episode 126 Episode Summary This episode discusses the importance and effectiveness of video content in e-commerce, using a case study of a company known for its aggressive video marketing strategy. It highlights how this company has successfully used video content to showcase product features, create a strong brand identity, and signific…
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