On this episode of Ecommerce Disruptors, Noel and Morgan talk about the Shopping Behavior Report within Google Analytics.The Google Analytics Shopping Report allows you to see much more than how many sessions were on your product pages. You can actually see how people interacted while shopping, if they added to their cart, abandoned their cart, and…

On this episode of Ecommerce Disruptors, Noel and Aniel discuss the differences between Klaviyo and Mailchimp, and the benefits of each to help you decide which is best for your ecommerce business.Klaviyo can seem more intimidating at first glance, but gives detailed analytics and makes suggestions for you to make the best out of every user. This p…

Are you prioritizing content that lives "above the fold" on your website? The upper-most part of your landing pages can make or break the user experience. In this episode of Ecommerce Disruptors, Chris and Noel discuss the importance of optimizing above the fold content.Few page interactions, short scrolls, and high bounce rates are all consequence…

Do you think you're ready to upgrade to Shopify Plus? In this episode of Ecommerce Disruptors, Aniel lays out the 7 biggest reasons that indicate you're ready for Shopify's enterprise level plan. Reasons include the revenue of your business, your need for automation tools and staff accounts, as well as International store and wholesale support. Pre…

In this episode of Ecommerce Disruptors we discuss strategies from paid search to viral social media marketing to grow your customer base and generate more traffic to your website during the holidays.Email campaigns might be the strongest strategy of them all, but is your email list worth the time and money? Running paid strategies could be an effi…

Shoppers have been searching for Black Friday deals the entire month, and while Black Friday might look a little different this year, it is more important than ever to have your ecommerce store optimized for the amount of users that will head to your store to buy your products. A large amount of users can slow down your page and kill your bounce ra…

On this episode of Ecommerce Disruptors, we are joined by Paul Neel, the Chief Creative Officer here at Electric Enjin. We'll discuss what exactly branding is and why it is shifting to digital platforms more recently – and what that could mean for brands.Branding is, at its essence, what a company stands for, who they are, and how they are perceive…

Ecommerce now makes up over 16% of all retail sales as of 2020 Q2, but are you seeing that kind of growth with your ecommerce revenue? Even when you’re spending money on online advertising and driving more people to your website, are purchases increasing at a similar rate?Ecommerce Conversion Rate is one of the most important, if not the most impor…

61 million people in America are living with a disability, which is why guidelines set by the American with Disabilities Act are important for social inclusion. The ADA sets standards for accessible web design to provide guidelines for businesses when designing and developing websites and web applications. From design elements to development and fu…

On this episode of Ecommerce Disruptors, we are joined by Stephen Steers, President of Keysan Group. He is a sales coach who has worked in 13 different countries. He shares his tales of the trade, best tips, and overall shares how when marketing ends, sales begin.Today, buyers are very educated and do not want salespeople to try to manipulate them.…

On this episode of Ecommerce Disruptors, we are joined by Adam Brown, founder of Sircle Media. Adam and Noel discuss the importance of brands having a presence on social media.Some companies are skittish when it comes to using social media for sales, they think social media should be more for conversation. It is important to get into conversations …

On this episode of Ecommerce Disruptors, we are joined by Shalini Sharma. Sharma is the Senior Human Resource Partner from Flock. She has worked from home for the majority of her career, she shares tips on how to be productive and stay connected to your co-workers.Take time for yourself. Take a walk, stay hydrated, and take breaks. People tend to w…

In this episode of Ecommerce Disruptors, Noel is joined by Sam Mallikarjunan, the former Head of Growth at Hubspot, co-author of Inbound Commerce - How to Sell Better Than Amazon, and Business Growth Expert. They discuss how the COVID-19 pandemic has opened opportunities for small businesses with a personable approach.Large companies lost their adv…

In this episode of Ecommerce Disruptors, we are joined by Ann Sieg, the CEO and founder of E-commerce Business School. We discuss the benefits of shifting your business to online, and consider the best way to source as a new Amazon seller. Additionally, we talk about how consumers' buying habits are forever changed from this pandemic and our predic…

Aniel and Noel discuss the top apps that will benefit your Shopify store. While it isn't very difficult to set up a Shopify website, it takes a lot of skills and the right tools to manage, maintain, and continuously improve it. Learn about the top 8 Shopify Plugins that you should be using on your Shopify ecommerce store. You might already know abo…

Ecommerce Disruptors is visited by the co-founder of CrossNet, Chris Meade. In this podcast. Noel and Chris discuss how the COVID-19 pandemic has influenced branding and marketing strategies, and what approach CrossNet is taking during this time.It certainly is a tough time for most businesses, however, CrossNet has seen more revenue in the past tw…

In this episode of Ecommerce Disruptors Brady, Morgan and Noel discuss the different ways content is used and how to maximize your content.Content should answer questions from consumers or provide them entertainment; having data to know what people want is better than pushing promotions at them. Your content can change how someone views your brand,…

In this episode of Ecommerce Disruptors, we speak with Robert Brown, Director of Digital Marketing at Mast-Jägermeister US. He leads all digital, social media, content, ecommerce, and CRM. You might remember him from our first episode, Digital Marketing in the Spirits Industry! He’s back today to talk to us about marketers’ responsibility during th…

In today’s episode of Ecommerce Disruptors we speak with Cliff Washington, Senior Digital Designer at Essence Communications and overall super talented graphic designer, illustration and creative storyteller. Sure his favorite ice cream flavor is vanilla, but don’t let that ruin this episode for you – it’s a good one. Cliff walks us through some of…

Phoebe Yu, Founder and CEO of Ettitude, created something Australia (and the rest of the world) was missing – sustainable, organic, and most of all comfortable bedding. She launched Ettitude in Australia in 2014, and then in 2017 brought her business to the States. Phoebe shares with us her journey navigating ecommerce platforms like BigCommerce an…

Dale Bertrand, President and Founder of Fire&Spark, joins the Ecommerce Disruptors to speak about how an ecommerce business can tackle search engine optimization.By Electric Enjin

Mike Ciaricia, Creative Services Director at Datto, Inc., gives us insight on how to grow a powerful and innovative in-house creative team. Mike has worked with top brands like Dove, Ford, Subway, and J. Crew.By Electric Enjin

Jason Swenk, former agency owner turned agency coach, podcaster, and author, joins Ecommerce Disruptors to talk chatbots. Learn how your business can start seeing 98% open rates.By Electric Enjin

In today’s episode of Ecommerce Disruptors, Brian Hawe, Director of Digital Acquisition at Pitney Bowes gives us a lesson on content, and what makes GREAT content.By Electric Enjin

Aniel Samaroo, President & COO of Electric Enjin, joins the Ecommerce Disruptors to talk about efficiency and the tools that will help your business succeed.By Electric Enjin

Today we speak with Jonathan Soares. He got his entrepreneurial start by creating his own company from his college dorm room, which spiraled into a successful CPG product. Now he's the Founder & CEO of Agency Labs.By Electric Enjin

In today’s episode of Ecommerce Disruptors, Courtney Hickey and Daniella Kohler of Hughes Brand Mix chat with Noel Lopez about CPG package design, branding, and ultimately, the importance of your brand strategy whether it’s found on a shelf at the grocery store or in your ecommerce store.By Electric Enjin

Rod Morton, Director of Digital Marketing at Sparks chats with Noel Lopez about going from leading creative teams at huge agencies, to starting his own business, to leading the digital marketing department at an experiential marketing agency, to even developing his own mobile app. Whether you’re new to digital marketing or have been in the game for…

Robert Brown, Director of Digital Marketing at Jagermeister sits down with us to give us his insights on marketing for the spirits industry. After leaving the agency life, Robert went on to head ecommerce strategy at Pernod Ricard which led him to his current role at Jagermeister. While this episode gives us insight into digital marketing for the s…