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Best Expoeast podcasts we could find (updated July 2020)
Best Expoeast podcasts we could find
Updated July 2020
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Retail Solved! Proven strategies to get your brand onto more store shelves and into the hands of more shoppers. Scale & grow your natural foods’ brand with confidence with profitable actionable insights validated by industry experts, CEOs, Founders, and Thought Leaders who candidly and openly share their brand-building and brand strategy advice to grow your food business. Be inspired by the healthy brands you see at the Natural Products Expo’s, Expo West, The Fancy Food shows, The Whole Food ...
 
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show series
 
PROVEN STRATEGIES TO MAXIMIZE TRADE MARKETING ROI Over 70% of your promotional spending is wasted or ineffective, why most brands fail. Avoid this fatal mistake. Learn how to not be a statistic. Get this course for free with the code: TradeEssentials What is trade marketing and what are the benefits of trade marketing? Trade marketing includes ever…
 
Life after a pandemic. The sun will continue to rise and set. Tomorrow is a new day. The best defense against any virus is a healthy diet and that begins with your brand. Learn what you need to do to ensure you have a healthy foundation to grow and scale your brand. These strategies will help you gain a competitive advantage that will accelerate yo…
 
Insights from 200+ Natural Products Industry Leaders Plus Consumer Shopping Trends post-COVID. Top marketing strategies, shifts in channel strategy, trade/shopper marketing spending by company size & what brands are doing to be more competitive in the digital environment. Plus highlights on DTC consumer trends from Social Nature’s study of 2,500+ c…
 
Most brands rely on the same cookie-cutter strategies. There is a better way to grow & scale your brand. Proven tactics from an industry expert, a high-performance team, a firm grasp of your customer, & flawless execution can explode your sales & profits. This episode's FREE downloadable guide What if there was a tool that specifically identified y…
 
Success for any brand is traced back to its leadership and team. It’s not enough to hire the best talent. It's how effectively they function as a cohesive unit. A talented advisor can make a huge difference helping the CEO perfect your brand strategy This episode's FREE downloadable guide Trade marketing includes everything required to promote your…
 
All brands struggle to connect with their ideal shoppers. Largely because most commoditize shoppers or lump them into common buckets. Being able to spot trends requires intent listening and being able to isolate real insight from the noise, the M-Factors. This weeks free guide. Trade Marketing ROI Calculator: http://CMS4CPG.com/PromotionROI Welcome…
 
What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending? Traditional strategies will only hamstring your brand and undercut your growth strategy. Every improvement equals more sales and profits. Today's free gift is the Trade Promotion ROI Calculator: http://CMS4CPG.com/PromotionROI I wa…
 
The strength of your brands is tied to the community you attract. That’s even more relevant today given the protests & the pandemic. They unite us & give voice to the marginalized and the underserved. They transform & lift us up. Strategies to lead This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New pr…
 
Brand success begins with clarity. How clearly do you articulate the value of your brand & why those benefits matter, where every conversation should begin. Authentic ingredients help shoppers know, like, & trust your brand - the bedrock of true loyalty. Welcome. If you've been listening for awhile you continually hear me tell you how I don't belie…
 
No one knows what the future holds & what retail will look like tomorrow. We still need to eat & food retail plays a critical role in how we feed our families. Brands & retailers need to partner to make the shopper journey convenient, easy, and friendly. This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. …
 
What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending? Brands are looking for ways to cut wasteful spending while also looking for creative ways to explode sales during these uncertain times. Traditional strategies will only hamstring your brand and undercut your growth strategy. Every…
 
There is a better way to get your brand onto store shelves and into the hands of more shoppers during these uncertain times. Trade shows are great for networking but they do not provide face time with retailers you need to grow and scale your brand. Welcome, I have a special treat for you. Today I want to help you learn about an innovative strategy…
 
The thing that makes natural natural is our robust and engaged community. Community is what keeps us connected. It helps us survive, grow & thrive - especially during these challenging times. C-Suite is going to help me better serve the natural community. I’m always looking for ways to raise the bar and help you get your brand onto more store shelv…
 
Predicting sales is both an art and a science. Balancing between excess inventory and out-of-stocks can be a struggle in ordinary times for any brand. Simple mistakes can be extremely costly. This begins with effective goal setting. This episode's FREE downloadable guide Trade marketing includes everything required to promote your brand. It's your …
 
Trade marketing is your brands growth engine. It predicts future success & how quickly your brand will scale & grow. It’s critically important that you use the right fuel. Most brands overlook this. Learn how to explode sales with the RIGHT rocket fuel! This episode's FREE downloadable guide Trade marketing includes everything required to promote y…
 
Have you ever seen a Tofurky in the wild? Come explore how the brand with a funny name pioneered the fastest growing food trend and helped launch the plant-based phenomenon. Learn how this Earth friendly movement is changing the way we eat This episode's FREE downloadable guide The great equalizer between small and large brands. Learn how it has ev…
 
Tired of feeling like an ATM machine? Stop throwing money away! Deductions are a huge drain on your finances. Not all are valid. They can derail & bankrupt your brand placing a huge burden on your cash flow & negatively impact all aspects of your business This episode's FREE downloadable guide Trade marketing includes everything required to promote…
 
No one knows how the virus will impact shopper behaviors & how this will affect your sales. People still need to eat. They want healthy products more now than ever. Make it easier for your customers to find and buy the products they want, your brand! This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New …
 
Deductions are a huge drain on your finances & not all are valid. They can derail & even bankrupt your brand. They place a huge burden on your cash flow. Learn strategies to gain control over YOUR MONEY & channel it to grow sales & scale your brand. If you want to stop wasting money on ineffective promotions, your in the right place! Are you tired …
 
We’ve been told that we are what we eat but even heathy food on store shelves is less nutritious than fresh just picked on the farm produce. What if there were a way to offer fresh quality that was shelf stable. Would you be interested? Now you can! This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New p…
 
Building a connected community begins with authentic honest collaboration. With all the disruption in our world right now, retailers and brands need more than ever to remain united. What makes natural, natural is our commitment to rise together as one This episode's FREE downloadable guide Trade marketing includes everything required to promote you…
 
25% of a brands gross sales are tied to your trade marketing and yet over 70% is wasted of ineffective, more in natural. Trade marketing includes everything required to promote your brand. Let’s fix that! There is a better way to grow sales & profits This episode's FREE downloadable guide Trade marketing includes everything required to promote your…
 
Taking a beloved brand from France and turning it into a beloved brand in the US requires a creative innovative strategy. This begins with redefining a brand as an adventure, an experience that transports you into a world that celebrates artisan foods This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New…
 
Predicting sales is both an art and a science. Balancing between excess inventory and out-of-stocks can be a struggle in ordinary times for any brand. Simple mistakes can be extremely costly. Learn creative strategies in Trade Marketing Essentials This episode's FREE downloadable guide Trade marketing includes everything required to promote your br…
 
Future customers first learn about your brand through promotions. Retailers and shoppers expect them. About 25% of a brand's gross sales are tied to trade marketing and yet over 70% (higher in natural) of your promotional spending is wasted or ineffectiveBy Daniel Lohman
 
Natural brands are panicked with Expo West being canceled but you don’t need to be. There is an alternative that easily makes your brand discoverable by retailers wanting to attract that unique shopper your brand appeals to. Learn what you need to know This episode's FREE downloadable guide Trade marketing includes everything required to promote yo…
 
Last week Expo West was canceled. No one knows how the virus will impact shopper behaviors - specifically how this will affect your sales. People still need to eat. They want healthy products more now than ever. Learn how to work smarter, not harder This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New p…
 
I’d like you to please help me support all the brands that were impacted by Expo West being canceled. We need to rally behind them and help them rise from the ashes. What advice and encouragement do you have to support & bring our industry together? More brand-building resources to help you and the brands impacted: https://BrandSecretsAndStrategies…
 
Storytelling is the most effective way to communicate - especially on video when done right. It transcends words and still images. It can make an impactful and lasting connection that helps you control the narrative. It’ a great way to build community This episode's FREE downloadable guide Getting your products onto store shelves is critical to you…
 
Packaging is required to sell your brand. Wouldn’t it be great if your packaging could work as hard as you to increase sales and profits? Creative strategies that any brand can leverage to connect more with shoppers that retailers will love! This episode's FREE downloadable guide Getting your products onto store shelves is critical to your success …
 
Sadly, most single-use packaging ends up in a landfill and survives there for generations. This is a key pain point for brands. There is an alternative - this episode. Progressive brands need to take the lead to eliminate confusion and educate shoppers This episode's FREE downloadable guide Getting your products onto store shelves is critical to yo…
 
Your success as a brand depends on every competitive advantage you have in your category. That begins with every competitive edge you have as a leader. The simple easy to adopt strategy to give you a distinct and sustainable competitive advantage This episode's FREE downloadable guide Getting your products onto store shelves is critical to your suc…
 
Knowing is power. It’s easier and more effective to be proactive than reactive. Insight into industry and market trends can give brands and retailers a significant competitive advantage. Leverage experts who provide a clear view into what to focus on. This episode's FREE downloadable guide This short guide levels the playing field between small bra…
 
Your brand needs to be available wherever your customers shop. That requires a robust digital strategy to level the playing field with big brands. NatchCom shares expert insights to teach brands how to grow and scale in traditional retail and online. This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New …
 
Produce is where customers begin their journey to healthy living with simple easy to understand ingredients. It’s the gateway to growing sales in every category. Brands should celebrate their connection to the produce department to build trust and sales. This episode's FREE downloadable guide This short guide levels the playing field between small …
 
The Natural Products Expo West is a great platform to showcase natural brands. Most brands struggle to make a lasting impact or achieve a high ROI from Expo. Learn the top business strategies to maximize sales and gain a significant competitive advantage This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. …
 
Retail is expensive. Small brands rely heavily on investors to fund their growth, why shark tank style events are so popular. Swimming with the real sharks can explode your growth. The strategy Ka-Pop used to get on stage, insights that all brands need This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. Ne…
 
Do you want to know how to convert occasional customers into loyal shoppers? If you do, then you're in the right place. This episode's FREE downloadable guide This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - …
 
The right distribution in the right stores can skyrocket your growth while trying to sell your products in the wrong stores can be fatal. It can even derail and bankrupt your brand. You need to know the difference and how to avoid this fatal mistake. This episode's FREE downloadable guide This short guide levels the playing field between small bran…
 
Nothing happens until someone buys your products and shoppers can’t buy them if they can’t find them. Make it easier for customers to find and buy your brand! Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers. This episode's FREE downloadable guide Real shopper loyalty is earned not found on plastic cards. Yo…
 
How do you plan to grow and scale your brand to ensure success in 2020 and beyond? The top 10 best growth strategies to give you a significant competitive advantage and help you get your brand on more store shelves and into the hands of more shoppers. This episode's FREE downloadable guide Scorecards are powerful goal setting tools. You’ve probably…
 
Natural food brands learn a lot from CEO’s, founders, & industry thought leaders. Proven actionable insights from Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin, Chuck Muth, etc to accelerate brand growth in 2020 & beyondBy Daniel Lohman
 
The right actionable insights can dramatically explode your sales & profits by making it easier for customers to find and buy your brand. Data does not need to be overwhelming or overcomplicated when you have a qualified guide to maximize your potentialBy Daniel Lohman
 
Nothing happens until customers buy your products. They can’t buy what they can’t find. Your retail execution needs to be flawless. Scorecards and KPI’s are the best tools to ensure flawless merchandising, distribution, promotions, and sales excellenceBy Daniel Lohman
 
Wish you knew how to explode sales and compete more effectively? This show builds on Secrets 155. Learn strategies to maximize sales and profits giving you a significant and sustainable competitive advantage. Make your brand more attractive to investors.By Daniel Lohman
 
Trade marketing includes everything required to get your brand into a shopper's hands. It represents 25% of your gross revenue and yet over 70% is wasted or ineffective. Learn how to maximize each and every selling opportunity to grow your natural brandBy Daniel Lohman
 
Your brand is a persona of your company and all that includes. Shoppers appreciate authentic brands that align with their values. Your brand is a culmination of the leadership decisions and choices that the company makes, of the people within the brand.By Daniel Lohman
 
Every brand wants to be indispensable, something customers can’t live without. This requires a deep connection with shoppers that begins with having an intimate awareness and knowledge of their needs and wants. Brand positioning equals shopper perceptionBy Daniel Lohman
 
Building a healthy foundation for your brand is the critical first step. It can determine how effectively you grow and scale. Leveraging the power of a community, especially a farmers market, can provide you with invaluable insights others overlook. This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New p…
 
Knowing your numbers & having a solid strategy to manage your trade marketing will level the playing field & give you a sustainable competitive advantage. It begins with customer first strategies that align your brands values with shoppers through story. This episode's FREE downloadable guide Trade marketing includes everything required to promote …
 
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