Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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Welcome To The NEXT LEVEL Facebook Ads Podcast with Phil Graham. We help you MASTER Facebook ads and give you an EDGE over your competition. If you want to be PART OF A MOVEMENT that is taking digital marketers to new heights, this is for YOU. Let's GO!
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Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, ...
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I'm Jillian Leslie, host of Blogger Genius and founder of MiloTree (https://milotree.com/) —the simple, all-in-one platform that helps bloggers and creators SELL digital products, GROW their email lists, and BUILD their social media followings. I'm also an online business strategist and Stanford MBA. 🚀 Start for FREE: Sell a digital product, offer a freebie or lead magnet, and grow your social media followers today—FREE! No credit card required. 👉 Sign up here: https://milotree.com/join/free ...
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The #1 Mistake That's Secretly Killing Your Meta Andromeda Ads with Cole Turner
35:59
35:59
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35:59Stop losing money on ads! Grab your copy of Tier 11’s FREE calculator with all the actors and formulas you need to determine the most important metric in your marketing efforts. Download Your nCAC Calculator Now: https://www.tiereleven.com/ncac Joining us today is Cole Turner, Growth Strategist at Tier 11. We break down how incorrect nCAC (New Cust…
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What skateboarding can teach you about marketing - with Newcastle University's Matt Horne
21:31
21:31
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21:31Head of Digital Media at Newcastle University, Matt Horne joins Tom Ollerton to talk creativity, data-driven marketing… and why his skateboard is a better teacher than most dashboards. In this episode: Why marketing mix modelling and data warehouses help, but aren't 100% precise Reporting that lands: tailor the numbers to finance, tech, or the C-su…
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EP 443: Why People Scroll Past Your Facebook Ads (and How to Stop It)
13:32
13:32
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13:32If people scroll right past your Facebook and Instagram ads, it's not just about your targeting, it's also psychology. In this short episode, I'll unpack the real reasons some people ignore ads and what you can do to try and stop the scroll and earn attention the right way. Website: https://philgrahamdigital.com…
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FIRE Your Media Buyer: The Fix for Wasted Ad Spend
38:09
38:09
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38:09Unlock the ultimate marketing advantage with Tier 11's Creative Diversification Package! Get 30 monthly deliverables,10 ad types, and access to the Tier 11 data suite. Available exclusively for 11 lucky businesses at: https://www.tiereleven.com/apply Are media buyers becoming obsolete? With Meta’s Andromeda update and AI automating campaign optimiz…
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Stop Losing Clients! Master Saying the Quiet Part Out Loud to Close Deals
44:07
44:07
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44:07Have you ever been in a negotiation and felt like you were just begging to close the deal? Oren Klaff, the master of persuasion and author of Pitch Anything, is back to show us how to take control of high-stakes business conversations. We talk about the power of "status" in negotiations and how framing your offer makes all the difference. Oren brea…
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Meta just reported earnings, and it's great news for advertisers. Here's a quick 3-minute recap of what stood out and why it matters. Website: https://philgrahamdigital.com
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EP 442: Should You Let Facebook's AI Pick Your Audience?
9:41
9:41
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9:41Meta wants you to let its AI handle targeting for you, but should you trust it? In this episode, I'll uncover when it actually helps to let Meta pick your audience, and when it may quietly waste your budget. Learn the smart way to blend AI automation with real human strategy so you stay in control. Website: https://philgrahamdigital.com…
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Co-creation for meaningful marketing - with HP's Pepe Gorbea
25:43
25:43
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25:43Stop chasing clicks without meaning, says Pepe Gorbea, Global Head of Brands, Agencies & Sustainability Innovation at HP and Co-Founder. of StoryMaking4Good. Tune in to hear: • how co-creation turned Nescafé into a double-digit growth story in Mexico • why marketers must learn to listen and focus on the metrics that matter • how to link storytellin…
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The Pros and Cons of Meta’s New Advantage+ Creative Image Generator Tool
26:02
26:02
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26:02Do you really control your ads anymore or just think you do? The more Meta’s AI promises to optimize your performance, the more it quietly reshapes your creative and brand. Today, Lauren and I break down the hidden trade-offs behind Meta’s Advantage+ Creative Image Generator and why letting AI “help” your campaigns might not mean what you think. La…
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Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything
49:17
49:17
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49:17Do you still believe in “cut the losers and let the winners run”? After seeing what Meta’s Andromeda update is doing under the hood, that old-school strategy might be costing you real growth. In this Ad Lab session, John Moran and I break down how Andromeda completely rewrites the rules of campaign optimization and why CPA alone no longer tells the…
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Turning customer data into commercial decision making - with Ruggable's Kajal Patel
19:34
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19:34Stop logging numbers without insights, says Ruggable's Insights Manager, Kajal Patel, on the latest episode of the Shiny New Object Podcast. Tune in to hear: how to use customer segmentation that delivers results why predictive LTV should be your no 1 prioritisation tool Kajal's best investment to increase her productivity why numbers are useless w…
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EP 441: Stop Boosting Facebook Posts: Do This Instead
11:34
11:34
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11:34Boosting Facebook and Instagram posts might feel like running ads, but it can sometimes be one of the biggest mistakes I still see some advertisers make here in late 2025. In this episode, I'll break down why boosting could hold you back and what to do instead. Website: https://philgrahamdigital.com
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Did Advantage+ Creative Image Generation Just Kill Manual Ad Design?
42:02
42:02
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42:02Have you ever run a Facebook ads test that completely defied logic? That’s exactly what happened to us, and it led to one of the most eye-opening conversations we’ve had about Meta’s new creative testing feature. In this episode, we explore the Meta AI tools for creative diversification. Lauren shares her real campaign results from a live test usin…
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3 Mind-Boggling Ways Triple Whale Is Screwing Your Business
52:34
52:34
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52:34Do you feel like your ad spend isn’t adding up? What if the data you’ve been relying on is actually misleading you? In this episode, we uncover the dangers of inaccurate attribution models that could be costing you thousands in missed revenue and show you a smarter way to optimize your ads. Tier 11’s John Moran breaks down how media buyers can fall…
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Even the best hotels have empty beds - Secret Escapes' Pete Durant on lines AI can't write
39:06
39:06
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39:06While AI is brilliant at reacting to a prompt, marketers need to remember that they want humans to react to their message. That's where human input will always provide value, says Secret Escapes' Interim Head of Brand and Marketing EU, Pete Durant. We catch up with Pete about AI vs social media and rapid growth, gaining perspective about work and l…
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EP 440: What I Look for First in a Failing Ad Account
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11:34
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11:34When a Facebook Ad account stops working, most people throw money at it or start randomly guessing. In this episode, I'll walk you through the first things I look at when results tank, so you can troubleshoot smarter and fix what's really broken. Website: https://philgrahamdigital.com
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$100M Money Model Case Study: How to Squeeze Money Out of Your Non-Ideal Customers - Part 2
24:42
24:42
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24:42Be sure to listen to Part 1 of this episode first for a complete understanding before diving into this one. Are you leaving half your leads on the table? In this episode, we are using Alex Hormozi’s $100M Money Models to explore how to turn cold traffic into high-ticket clients. From mapping the customer journey to implementing conditional downsell…
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The Product Goldmine AI Prompt: The Fastest Way to Find Profitable Digital Product Ideas
7:26
7:26
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7:26If you've been spinning your wheels creating products that barely sell, this post is your shortcut. Lisa spent 6 months making 9 different digital products and earned under $300. Then she used one AI prompt—what we call the Product Goldmine Prompt—and did $12,000 in 30 days. This post gives you the exact strategy so you can do it too. The Real Prob…
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$100M Money Model Case Study: How to Squeeze Money Out of Your Non-Ideal Customers - Part 1
30:52
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30:52Stop losing money to free trials and outdated sales funnels! Apply now to access Tier 11’s data-driven strategies for front-end offers that convert. Schedule a discovery call: https://www.tiereleven.com/apply-now How do you turn a free trial into a customer magnet without the risks of an unconditional guarantee? Today, we’re sharing innovative stra…
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Episode 318 / Jason Hartley / PMG / Head of Media Innovation and Trust
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30:46The future of marketing may not just be shaped by the internet anymore. On the latest podcast episode, we speak about the under net with Jason Hartley, Head of Media Innovation and Trust at PMG. Jason explains how the infrastructure of the internet is now being used in a new way that's not really visible to us, introducing "invisible influencers" t…
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EP 439: The Dumbest Facebook Ad Advice I Still See
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12:12There's no shortage of bad Facebook Ad advice online, but A LOT of it is just plain horrible. In this episode, I'll cover some of the worst tips I still see floating around in late 2025 and what to do instead. Website: https://philgrahamdigital.com
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Episode 317 / Mark Cochrane / T&P / Head of Media Strategy
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27:23Instead of being data driven, marketers need to switch to being wisdom led and search for human insights that help them predict consumer behaviour. On the latest podcast episode, Mark Cochrane, Head of Media Strategy at T&P, tells us why there's an important difference between data and wisdom. He's also discovered a much better way to brainstorm ar…
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PMAX vs. Standard Shopping: The $80K Test That Shocked Us
26:34
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26:34Ready to scale your ads with precision? Apply now to access Tier 11’s expert strategies and unlock smarter, data-driven growth for your business! Schedule a discovery call: https://www.tiereleven.com/apply-now Are you struggling to scale your Google Ads campaigns without losing profitability? In this episode, we compare Standard Shopping and Perfor…
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Special Episode Breaking News Great For Meta Advertisers
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8:02In this special episode, I share some breaking news from this week that should be amazing for Facebook and Instagram advertisers and I also share a PSA of what NOT to do that can hurt many advertisers. Website: https://philgrahamdigital.com
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How to Start Selling Printables (Fast) Even If You're Not a Designer
31:13
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31:13Get MiloTree for free to sell digital products and grow your audience. Sign up here. Struggling to launch your first digital product? If you've got a blog or online audience, selling printables is the simplest way to start earning—without mastering complex tech or spending weeks creating a course. In my latest Blogger Genius Podcast episode with Sh…
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The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 2)
29:53
29:53
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29:53Ready to scale with precision? Apply now to access Tier 11’s expert strategies and unlock smarter, data-driven growth for your business! Schedule a discovery call: https://www.tiereleven.com/apply-now As the Meta and Google ad landscape continues to evolve, it’s no longer just about targeting customers. It's about creating ads that work for AI firs…
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EP 438: Why Your Instagram Ads Aren't Converting
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9:45
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9:45Your Instagram ads might be getting views, maybe even likes, but are they actually getting SALES? In this short episode, I share three common reasons why Instagram ads sometimes fail to convert and offer practical ways to rethink your approach. Website: https://philgrahamdigital.com
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The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 1)
31:11
31:11
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31:11Stop guessing! Make data-driven marketing decisions with confidence with the Tier 11 Data Suite. Get it here: https://www.tiereleven.com/what-we-do/data-suite The rules keep changing. The days of manually targeting customers by demographics and psychographics are long gone. With Meta and Google embracing auto-targeting, auto-bidding, and combined c…
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Episode 316 / Kyle Shields / Wealthsimple / Growth Creative Lead (Art Director)
24:30
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24:30How can you find the sweet spot between brand and growth, using creative and data in tandem? Kyle Shileds, Growth Creative Lead (Art Director) at fintech brand Wealthsimple, discusses his top data driven marketing tips on the latest episode of the podcast. Find out why he takes inspiration from Malcolm Gladwell books, how he looks to brands like BM…
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The Simple Way to $1K–$10K Months: Launch a "Low-Key Membership" (No New Tech Needed)
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11:00If you're tired of chasing one-off ebook/course sales and want income that stacks every month, a low-key membership is the fastest, simplest path—built with tools you already use (Zoom + Facebook/WhatsApp + your email service). In my latest Blogger Genius episode, I break down the exact approach (plus 2 copy-and-paste AI prompts) to design, launch,…
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Money Model Case Study: 52.7% Increase in Total Subscribers in 6 Months
52:23
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52:23Your marketing team needs a reliable formula to determine the most important metric to guide your company's marketing efforts. We’re talking about new customer acquisition costs (nCAC). Download your free copy of our nCAC calculator at: https://www.tiereleven.com/ncac Today, we are analysing a case study of a membership site business that achieved …
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Episode 315 / Molly Peel / The Red Carnation Hotel Collection / Head of Social Media
21:09
21:09
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21:09What's more important, raw data or customer feedback? Speaking to Molly Peel, Head of Social Media at the Red Carnation Hotel Collection, we re-open the qualitative vs quantitative debate when it comes to data driven marketing. Hear how you should balance the two and learn about how Molly using predictive analysis to set future plans in social medi…
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EP 437: Why Some Facebook Ads Work Without a CTA
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11:26Some of the most effective Facebook & Instagram ads don't always look like ads at all. In this episode, we explore how native looking content (ads that look like posts) can sometimes blend seamlessly into the feed and may get more attention, spark curiosity, build trust, and could lead to unexpected results. You should be testing these no call to a…
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Alex Hormozi’s $100M Money Models Launch: Debunked & Key Takeaways
48:59
48:59
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48:59Building a business and brand isn’t easy, but with the right strategy, the rewards are massive. In today’s episode, Lauren shares a powerful content diversification strategy that led to a client cutting their cost per lead by 50%. We also explore valuable lessons from Alex Hormozi, including his approach of giving away valuable content up front, wi…
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Episode 314 / Beril Aydingor Yunusoglu / ClassPass / Acquisition Marketing Manager
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25:04
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25:04ClassPass Acquisition Marketing Manager Beril Aydingor Yunusoglu shares why mindset is her shiny new object. In a world where we have too much choice and AI is prevalent in the creative process, she advocates for balance and authenticity. Learn how to adopt these, connect the human dots that AI can miss, and go beyond the data to understand context…
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The #1 Lesson Marketers Can Steal From Cadillac's $450M Wager on F1
38:12
38:12
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38:12It's easy to assume that paid ads are the magic fix, but without understanding your numbers and setting clear business goals, you’re just throwing money into the void. But you’re not alone! Most marketers and business owners misunderstand what it really takes to scale, and it starts with customer conversations. Today, we’re sharing how many busines…
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