It’s not about the money is for women in business who know they want to make more money whilst holding onto more money and growing an abundance of wealth. You're tired of overgiving, undercharging and being stuck in a scarcity money mindset. You know you have it in you, you just need financial confidence and an abundant mindset. You're excited and ready to learn what it takes to make more money, invest and step into wealth. Hosted by Catherine Morgan, Author, Award-winning Financial Wellbein ...
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JJ helps hardworking women (and a few good men) dump debt, build wealth, and prosper!
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Women's Pension Rights in Divorce: How To Protect Your Financial Future with Kate Daly co-founder of amicable
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50:36In this episode, Kate Daly and I discuss the pension gender gap and its implications during divorce. Kate shares her personal experience with divorce and how it led her to co-found Amicable, an organization focused on helping couples navigate separation while protecting their financial futures. The conversation delves into the emotional aspects of …
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Why Financial Success Feels Dangerous The Hidden Trauma Response Blocking Your Wealth (& How to Heal It)
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20:42
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20:42In this episode, I explore the concept of money trauma and how early experiences shape our relationship with money. I discuss the primal nervous system responses that can make money feel dangerous, the impact of inherited family patterns, and the importance of rewiring our perceptions of money to create a healthier relationship with it. Through awa…
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How to Become a Certified Financial Coach in the UK in 2025
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34:14In this episode of the It's Not About the Money podcast, I explore the evolving field of financial coaching. I discuss the differences between financial coaching and advising, the essential skills required for effective coaching, and the importance of empathy and deep listening. I emphasise that one does not need to be perfect with money to become …
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The Permission to Pause: Redefining Wealth Through Rest with Sara Price, Founder of Actually
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51:29In this episode of 'It's Not About the Money', I welcome Sara Price, founder of Actually, to discuss her personal journey with wealth, health, and redefining success. Sara shares her experiences with cancer and recovery, emphasizing the importance of acceptance, surrender, and financial management during crises. The conversation explores how wealth…
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3 Psychology Shifts to Make More Money Without the Hustle in 2025
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22:13In this episode of 'It's Not About the Money,' I discuss the psychological shifts necessary for making more money in 2025 without the hustle. I emphasize the importance of identity, the nervous system's role in financial success, and introduces desire-based pricing as a method for authentic selling. I invite you to explore your relationship with mo…
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In this reflective episode, I discuss the challenges faced in 2024, emphasizing the importance of self-compassion and acceptance. I share personal experiences of navigating difficult times, the significance of creating space for connection, and introduce a ritual for releasing and receiving. The conversation encourages listeners to embrace their em…
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How to Prioritise Your Money When Everything Feels Important
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34:49In this episode of the It's Not About the Money podcast, I explore how to prioritize finances when everything feels important. I introduce the concept of 'money dates' as a way to build a relationship with money, emphasizing the importance of emotional connection and creating a supportive environment. I share frameworks like the fridge, freezer, la…
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(Money StoryTypes®) Money Guilt & The Enabler Pattern
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22:21
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22:21In this episode, I explore the Enabler Money Story Type, focusing on how it shapes our relationship with giving and receiving. I discuss the guilt often associated with receiving, the emotional exhaustion that can arise from over-giving, and the importance of setting boundaries. I provide insights into recognizing enabler patterns and offers practi…
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(Money StoryTypes®) Money Pride & The Innovator Pattern
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27:29In this episode of 'It's Not About the Money', I explore the innovator money story type, emphasizing the connection between self-worth and financial decisions. I share personal experiences and insights on how identity impacts our relationship with money, particularly for innovators who often tie their self-esteem to financial success. The episode p…
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(Money StoryTypes®) Money Anxiety & The Architect Pattern
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30:01In this episode of the It's Not About the Money podcast, I delve into the architect money story type, exploring the connection between anxiety and financial decision-making. I discuss how over-planning and fear of financial risks can lead to analysis paralysis, impacting one's ability to make clear financial decisions. I offer strategies for managi…
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(Money StoryTypes®) Money Denial & The Pacifist Pattern
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30:00In this episode I explore the concept of money denial, particularly through the lens of the pacifist money story type. I discuss the psychological and neurological aspects of financial avoidance, highlighting how denial serves as a protective mechanism against emotional pain associated with financial decisions. The conversation delves into the gene…
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(Money StoryTypes®) Money Shame & Emotional Spending
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27:48In this episode I explore the complex emotion of shame, particularly in relation to money and spending habits. I discuss how shame is a natural human emotion that can lead to impulsive spending and feelings of inadequacy. Through the Money Storytypes framework, I provide insights into understanding one's relationship with money and offer practical …
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Episode 460: The Controversy Behind Art Briles Stadium
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33:38Stephenville Texas Independent School District announced Friday that their new stadium will be named after controversial coach Art Briles. JJ discusses The controversy surrounding the naming and why local residents choose to focus on the good Coach Briles brought to the community Why her military background has primed her not to immediately jump to…
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Episode 459: How to Survive Today's Election (and the Weeks to Come)
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36:05I never would have thought I'd be receiving 50+ political emails and texts each day - from multiple parties! I guess that's what I get for being a non-committed independent who can't just pick one party and stick with it. Seriously, though, I'll be so glad when this election is over for many reasons INCLUDING not having those constant notifications…
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How to Close More Sales Using 6 Embodiment Practices
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23:41In this conversation I discuss the energy dynamics of selling, emphasizing the importance of moving from a scarcity mindset to one of abundance and connection. I share practical exercises to help entrepreneurs, particularly women, overcome fears associated with selling and adopt a more authentic, desire-based approach. This conversation highlights …
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Fear of Success: Understanding Your Deep Resistance to Success
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22:12In this episode of 'It's Not About the Money,' I delve into the intricate relationship we have with success, particularly focusing on the fears that often accompany it. Drawing from my exploration of Gene Keys, I discuss how our perceptions of success are shaped by our values, self-worth, and the shadows we carry. I explore the themes of graciousne…
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9 Money Habits Keeping You Poor (and how to fix it)
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24:59In this conversation, I discuss nine money habits that may be keeping individuals poor and offer insights on how to transform these habits. I emphasize the importance of understanding one's relationship with money, recognizing emotional triggers, and fostering open financial conversations. The discussion also covers the significance of building a f…
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Why You Can't Hold Onto Money (And How It's Linked to Love)
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20:57In this episode, I explore the intricate relationship between love and money, and how healing your relationship with love could be the key to holding more wealth. Chapters 00:00 The Intrinsic Connection Between Love and Money 05:40 Understanding Financial Blueprints and Money Trauma 11:01 Expanding Your Capacity to Hold Wealth 18:09 Healing Relatio…
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In this conversation, I delve into the concept of money trauma, exploring its emotional and psychological impacts on individuals. I discuss how past experiences with money shape our beliefs and behaviours, leading to patterns of overspending, under-earning, and self-sabotage. I emphasise the importance of recognizing these traumas and offer practic…
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Divorce and Retirement Why Women Must Prioritise Pensions in Settlements
27:46
27:46
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27:46In this episode, I discuss the critical importance of pensions in divorce settlements, particularly for women. I highlight the common oversight of pensions during divorce proceedings and explain the various options available for managing pensions, including pension sharing, offsetting, and attachment orders. I emphasise the need for women to seek f…
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Why You’re Avoiding Your Money (and How to stop procrastinating)
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21:28In this episode of the It's Not About the Money podcast, I explore the reasons behind procrastination, particularly in relation to financial decisions. I discuss how emotions such as fear of failure, fear of success, perfectionism, and overwhelm can hinder our ability to make money-related choices. I emphasize the importance of understanding money …
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Episode 439: A Pro Rata Plan For People Who Can't Pay Their Bills Part 2
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28:43In this episode, JJ shows people who can't pay their bills how to prioritize what bills TO pay and which ones NOT TO PAY (for now). She also covers how to keep from getting sued by those billers who aren't getting their minimum pay ments.By JJ Conway
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How my ADHD diagnosis shifted my identity
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31:14In this conversation, I share my personal journey of talking a pause on my podcast and other business areas and the profound transformation it has brought to my life. I discuss my experiences of visiting Necker Island, my ADHD diagnosis, and what an ice bath with Sir Richard Branson taught me about resilience. I also explore the concept of identity…
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Episode 437: Whole Life Insurance - Is It Always a Scam?
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16:20JJ talks about how Whole Life Insurance products rarely make anyone wealthy - except for those who sell it. In her experience this type of insurance has been touted in many a scam. However,r JJ also discusses 2 use cases for which whole life insurance policies might be the best choice.By JJ Conway
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Episode 436: 9-11 Tribute + A Pro Rata Plan For People Who Can't Pay Their Bills Part 1
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29:37JJ starts off with a tribute to the fallen on 9-11 and then talks about what to pay and not pay when you can't afford to pay your billsBy JJ Conway
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Episode 435: I'm back! Whirlwind Summer, Vets Benefits, HUGE RED FLAG Alert on Apple Pay or iPhone Wallet
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30:53
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30:53JJ Talks about moving her son to college, fun conferences and family times and spills the tea on upcoming events. Veterans benefits for college students HUGE WARNING for Apple Pay Users It's fun to travel bu tit's great to be back homeBy JJ Conway
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Episode 402: WARNING Easy-Peasy Refi is Trouble.mp3
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6:19WARNING! If the bank is making your refi super easy, be careful! Their terms are most likely about to WIPE OUT your financial future!By JJ Conway
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Episode 401: Should I use a HELOC for Investment Property? And More Money Questions Answered!
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28:55
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28:55JJ discusses her *very strong* opinions regarding the traditional "how to get started in real estate investing" advice to use HELOC from one property to buy the next investment. Also, what should an entrepreneur do if their business idea might be seen as "hypocritical?" You might be surprised at JJ's anssewr! Finally we talk about the $1,000 emerge…
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How to bring feminine energy to your finances
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19:02In this conversation, I discuss the impact of masculine energy on our financial lives and how to bring more feminine energy into our approach to money. I explore the language and behaviour associated with money, highlighting the underlying feelings of safety, hard work, and control. I emphasize the importance of balancing masculine and feminine ene…
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Making the leap from corporate to self employed
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31:57
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31:57In this episode, Catherine shares her journey of transitioning from a secure full-time job to running three successful businesses. She provides insights and tips on how to make the leap from corporate to self-employed. Catherine emphasizes the importance of exposing oneself to successful self-employed individuals and surrounding oneself with suppor…
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The best way to plan your finances if you have adult ADHD
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34:23In this episode of ‘It’s Not About the Money’ (formerly ‘In Her Financial Shoes’) I discuss game-changing money management tips for adults with ADHD. I explain why traditional money advice may not work for individuals with ADHD and offer practical tips to overcome challenges. The tips include creating mini-milestones, using visual cues, trying diff…
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How Inherited Family Trauma Can Impact Your Financial Success
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24:42In this episode of ‘It’s Not About the Money’ (formerly ‘In Her Financial Shoes’) I explore the concept of inherited family trauma and its impact on financial success. I explain how our thoughts, feelings, and behaviours around money are formed before we are even born, influenced by the traumas and experiences of our parents and grandparents. I sha…
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Where to Start With Putting Money Aside in Business
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30:17In this episode of ‘It’s Not About the Money’ (formerly ‘In Her Financial Shoes’) I discuss where to start with putting money aside in your business. I focus on five critical money pots that every business owner should consider: expenses, profit payouts, tax and VAT, cash reserves, and investments. I also discuss the importance of accurately predic…
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What to do When You Have a Fear of Asking to be Paid
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17:11In this episode on the ‘It’s Not About the Money' podcast (formerly 'In Her Financial Shoes’), I explore the fear of asking to be paid and its impact on financial success. I share stories of clients who have overcome this fear and achieved significant financial results. I emphasise that selling is not about the individual but about helping clients …
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3 Signs You Are On Your Way To Your Next Financial Breakthrough
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16:32In this episode of It’s Not About The Money (formerly In Her Financial Shoes), I discuss the three signs that indicate you are on your way to your next financial breakthrough. The first sign is detaching from the need for money and shifting from a mindset of lack to gratitude and abundance. The second sign is experiencing chaos and breakdowns, whic…
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Booked Out: The 3 Key Selling Strategies That Will Help You Create More Leads
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25:16In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I discuss strategies for getting booked out and selling out your services. Looking at the importance of understanding the stage of your business and tailoring your lead generation strategies accordingly. I share three key selling strategies: setting po…
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How to Attract Aligned Higher Paying Clients
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29:18
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29:18In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I unravel some of the secrets to attracting those dream joyful, high paying clients. It isn't just about attracting high-paying clients, I'm not a big believer in just telling you to go and increase your prices. This isn't about just attracting high-pa…
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How to Overcome Money Blocks That Come Up When Closing Sales
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21:36
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21:36In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I delve into how you can overcome money blocks that come up when closing sales when showing up to sell your service or your products. I want to help you to overcome some of these mindset issues that can come up in the context of marketing your service,…
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How to Stop Self-Sabotaging to Make More Money
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28:00In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I cover how to stop self sabotaging in order to make more money. The reason that we self-sabotage is that it feels safer for us to procrastinate, say no, and not get visible. All of these behaviours I talk about come from a place of safety. And so the …
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In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I explore the difference between what happens when we sit in our feminine or masculine power when we're trying to create more abundance in our life and businesses. As well as discussing why it’s important to recognise how feminine and masculine energie…
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The One Word Financial Strategy: Transform Your Business and Wealth in a Year
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20:12In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I am going to share with you how you can create one word that you are emotionally connected to that can transform the way you feel and transform your business in 2024! In this episode, I cover: Why the one word strategy works How to decide on your word…
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How to Create a Perfect Repeatable Year - Part 2
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34:11In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I'm going to be sharing something similar to what I did in last week's episode - five steps on how to create a perfect repeatable year. This week I focus much more on the practical side. Last week, I focused on reflecting on last year, and this part is…
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How to Create a Perfect Repeatable Year - Part 1
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40:27In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I'm going to be talking to you about how you can reflect back on this year, so that you can start to look forwards and for part two I will talk you through how to create a perfect repeatable year. Now, this is the perfect time of the year to be diving …
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In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I’m going to be sharing some of the biggest mistakes, successes and lessons of 2023. Often in the online space, we don’t hear of people’s struggles, challenges, mistakes made, and vulnerabilities. When actually there is way more to be learned in those …
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8 Ways to Make Your Business More Profitable
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36:48In this insightful episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I share my personal reflections and eight strategic tips to enhance profitability in your business for the upcoming year, 2024. Drawing from my experiences and lessons learned in my numerology nine year, I delve into practical and transforma…
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In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I’m going to be diving into how to get into more flow with money and this time of year is a great time to start thinking about it. If you've ever caught yourself with thoughts like there's not enough money to go around, or what happens if I'm too succe…
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Getting Started Investing When You Are Just Getting Started
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38:41In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I’m going to be diving into the final part of this Investing Series and looking into where to get started investing when you're just getting started investing. It can be really overwhelming with the various options and choices but there are only a few …
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How to Work Out Your Financial Freedom Number
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12:37In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I want to dive into how to work out your financial freedom number. Your financial freedom number is not the goal, it’s about creating and finding and knowing what is the first milestone and how to reach it. So that you can create more financial freedom…
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How to Practise Investing Without Using Real Money
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29:18In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I’m going to be diving into this conversation of how to practise investing without using real money. It’s going to be split into two areas. The first thing I want to talk to you about is the principles that sit behind financial planning. And I want you…
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In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I'm going to be specifically focusing on how much to invest based on your age and the method to use to work this out. Giving you some ways to understand how much you should be investing, if you’re in your 40s, or if you haven't started in your 20s, or …
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