show episodes
 
A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
 
A delve in to the paranormal and supernatural with guests recounting their stories from all over the world. Ghost stories, ufo encounters, strange noises and things that go bump in the night. Werewolves? Goblins? Fairies? Demons? Astral projection? Have you ever needed to perform an exorcism? We have stories just like this, from real people with real stories, it is up to you to decide if they are believable or almost unbelievable. #paranormal #ghost #supernatural #podcast
 
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show series
 
The Anime Club straps in for some high octane action as Reboot pretends to be Mad Max, though no safety equipment could prepare our heroes for the reveal at the end of the episode (The podcast episode, I mean. Nothing really happens in the actual show)!Topics for discussion include weasel types, Reboot action figures, computer milk, and the sad nec…
 
Title: Description: By 2025 former Denstu ANZ CEO Simon Ryan figures two communications holding companies will be gone from the Australian market, a huge shift to “brand commerce” will be well underway - where every brand engagement with a consumer carries an opportunity to buy - and RyanCap will be aligned with either a private equity play, a publ…
 
Celebrating our 2nd season and having recently surpassed 1000 subscribers on Youtube, we went live with our friend STST and his amazing new documentary channel on Youtube called 'a part of history'. We talk about witches, how they found and hunted witches in the past, the confession techniques and our plans for the rest of the season. This is a raw…
 
The mega industry trend for consolidation, scale and efficiency in the $15bn Australian ad market is counter to consumers driving to niche and narrow content. Starcom CEO Nick Keenan dukes it out with three young indie media groups - backed by high-profile investors making headway in a tough market. See omnystudio.com/listener for privacy informati…
 
Volvo is out of petrol and oil engines and about to launch vegan leather; The Guardian is banking on progressive-leaning audiences for ad growth from purpose-led brands and former Danone China and US CEO Lorna Davis predicts 50% of Big Four audit firm revenues will be from Environment and Social Governance (ESG) compliance. Here’s the fast update o…
 
“Ditch the pitch” protagonist Mat Baxter has warned agency reviews are getting worse globally, citing P&G’s extended media payment terms as a case in point. Many companies, though, “abuse the pitch process” he says. Baxter’s comments come as Australia’s peak advertiser and media agency industry bodies roll-out of a “world first” initiative to creat…
 
Here comes digital audio’s revenue J-curve. Just as BVOD for TV networks created new possibilities for advertisers in targeting and tracking compared to broadcast, local and national advertisers are awakening to the top, mid and lower marketing funnel options that a booming digital audio advertising market is spawning - now upwards of 5 million use…
 
Ask Amber Collins or Mim Haysom to name the best new product or service that’s won them over as a customer or consumer - not a marketer - and it’s podcasts. Ask Mim Haysom about loyalty programs and she admits she’s “a marketer’s worst nightmare”. Meanwhile Amber Collins' favourite brands include Cotton On, Kmart and Chemist Warehouse, thanks to te…
 
Is it possible that Arlington cemetery could be home to some confederate spirits? Meg who used to work there clearly believes so, listen in to her incredible story and how one child spirit keeps playing old confederate tunes on old confederate drums. Do you have a story? Email us admin@almost-unbelievable.com Link to our Youtube account https://www…
 
Jo Horgan, co-founder of the 100-store and online beauty juggernaut Mecca Brands opened her flagship store - and the biggest beauty retail space in the Southern Hemisphere - last November in the iconic Sydney CBD Gowings building when Covid was in full swing and CBDs were shopping wastelands. But custom is booming at pre-Covid levels and bricks and…
 
Can lightening strike twice? Does Sam have another haunted house? Do you have a story? Email us admin@almost-unbelievable.com Link to our Youtube account https://www.youtube.com/channel/UC7Ydxochu4p804WJoxF_Y_A We have a Teespring store have a look and see if you like anything :) https://teespring.com/stores/almost-unbelievable You can also bonus m…
 
The Iconic’s CMO Alexander Meyer says the digital commerce pureplay realised two years ago its heavy reliance on two platforms - Google and Facebook - was high-risk and needed a fix. Tourism Australia’s head of digital strategy and transformation, Paul Bailey says huge learnings for Australian marketers can already be found in China for a post-cook…
 
In this rather *ribald* episode of Format Guardian, the Anime Club get their gamer-gloves on for an action-packed, surprisingly competent episode of Reboot.Topics for discussion include James Spader's ubiquity, spool-based comedy, and the hosts' dream video-game mash-ups.Follow us on twitter at @format_guardian, or email us at formatguardianpodcast…
 
Truckie is our guest today and her story is quite astonishing. She knew something happened, but it is only as the story progresses that we unravel what happened that frightful day in the workplace canteen. Do you have a story? Email us admin@almost-unbelievable.com Link to our Youtube account https://www.youtube.com/channel/UC7Ydxochu4p804WJoxF_Y_A…
 
Zack and his wife enjoy meditation, so much so they have the same out of mind experiences whilst in a trance and the other one does. What is more incredible is they visit distant worlds in distant galaxies and they are shown around, converse with and are also privy to some alien technology. Listen as Zack tells us first hand. Do you have a story? E…
 
A huge econometrics study of 60 Australian brands with $23bn in sales and $400m in media spend across GroupM’s portfolio has surprised even the heavy-hitting Marketing and Econometrics Professor at Monash University, Peter Danaher. TV advertising is renowned for driving long-term demand but Professor Danaher says an econometrics study commissioned …
 
Seth is convinced he had realm shifted, after what should have been a fatal accident... that never actually happened, things have not been adding up. Friends and family seem different, the world feels oddly different, has he died in one realm and hopped in to this one? Link to our Youtube account https://www.youtube.com/channel/UC7Ydxochu4p804WJoxF…
 
An international beta trial which benchmarks consumer attention across different media channels and screen types from Australia’s Professor Karen Nelson-Field has seen dozens of media agency networks, media owners and advertisers around the world sign up. Perhaps the biggest sign though that change is coming fast is from the UK where Facebook has a…
 
Whilst Kate slept, a fire erupted in her bedroom, but when she woke up the fire had been extinguished. Even the fire brigade had no explanation.. Was a blue orb seen in the room her guardian angel? Get in touch with us admin@almost-unbelievable.com Find us on Youtube https://www.youtube.com/channel/UC7Ydxochu4p804WJoxF_Y_A Support us on Patreon to …
 
SCA CEO Grant Blackley says Silicon Valley tech players are raving about the company’s just launched LiSTNR platform as “world-beating” - it bundles broadcast radio brands and content with livestreaming, podcasts and new music formats in a personalised, logged-in user experience. Blackley, SCA’s Chief Content Officer Dave Cameron, and Digital Audio…
 
This is one of the scariest stories we have heard, a man in a hat, or hat man, has been terrorizing our guest her entire life, following her from place to place, country to country. Many other eye witnesses, his red eyes boring in to them. Don't listen to this on your own late at night. Get in touch with us admin@almost-unbelievable.com Find us on …
 
The default position for many companies in an economic downturn is to play the discounting and fire sale card - or to deploy more performance based marketing and messaging tactics. But as this panel of social scientists, marketers and ad agency bosses discuss, there’s a lucrative segment of the population that are high-discretionary spenders called…
 
A Youtube star comes on today's show to tell us about his transition from our reality in to another many years ago and how this has always stayed with him. Get in touch with us admin@almost-unbelievable.com Find us on Youtube https://www.youtube.com/channel/UC7Ydxochu4p804WJoxF_Y_A Support us on Patreon to get access to any images or videos which g…
 
Today our guest tells us of a practice with which he is still involved in, but with which he had very little training in. His wife and child were unwanted victims in all of this. He has a warning for everyone about how to practice the occult properly, listen in and you will understand why. Get in touch with us admin@almost-unbelievable.com Find us …
 
The stoush between Big Tech and Big Media over content payments has relegated another ACCC inquiry into media agencies and adtech to an industry wasteland. But by August, the ACCC will make final its recommendations to the Federal Government and could upturn much of the data and advertising supply chain. Five leading Australian and international in…
 
Today we are joined by Sam who has a truly remarkable tale of a time she rented a place whilst studying at college. The flat appeared to have a ghost, one that could open doors and moved furniture around. You have to listen to this to appreciate exactly what she is saying as it is quite the story. Get in touch with us admin@almost-unbelievable.com …
 
Today's guest has an incredible story of what appears to be a lost soul, who is mischievous often moving things around and opening and shutting doors and alike, along with posing for the camera. The property has many camera's and some have seen him, others have not. The footage is astonishing, but can Catz come up with a rational explanation... Thi…
 
In this two-part series, a stellar panel of international and Australian industry leaders break down the ACCC’s Digital Advertising Services Inquiry. Although sidelined by the clash between Big Tech and Big Media over the media bargaining code, the ACCC’s “other” inquiry is loaded with potentially industry-bending implications for marketing, brands…
 
A seriously compelling story that will knock your socks off. Our guest and her friend appeared to enter in to the twilight zone one evening last year, seeing things not possible in our realm, and then the changes that happened that night in our reality, stayed changed. A remarkable story with evidence provided. Fantastic! Get in touch with us admin…
 
There's talk another wave of in-housing looms as brands seek post-Covid savings and face a “marketing content crisis". Proponents argue efficiencies will bankroll smarter digital IP inside brands - and better creative, funding agencies to do what they do best and leaving the grunt to in-house teams. Others are unconvinced that in-housing will save …
 
Ever seen a slender man? Ever been chased by one? Our guest tonight, Houston, well he has a problem, a big problem, and it is chasing after him. Want to be a guest? Email us admin@almost-unbelievable.com Houstons podcast https://open.spotify.com/show/4apMiKUkjAJaOkoEK55DGJ?si=o5sqTf4RQZ-_63uRUzWgLA&nd=1 Get in touch with us admin@almost-unbelievabl…
 
Yahoo! The Reboot crew *kinda* heads into the wild west in an episode that ends up mostly about a disgusting new bug man. As to the result... well, let's just say our theories from last episode have really started taking flight. Topics for discussion this week include junkyard expectations vs reality, Sean Face Cam 24/7, and Codemaster stereotypes.…
 
The Australian Box Office was off 67% last year; live events and concerts smashed revenues for Ticketek parent TEG by 97% early in Covid. But now both company bosses are pinning their hopes on some huge content initiatives in the second half - consumer desire to get out is the least of their worries, they say. Hoyts is even looking to diversify bey…
 
Menulog is 13 years old and after a competitive onslaught is now outgrowing UberEats and Deliveroo. For a digital pureplay business, CMO Simon Cheng is doing old-world crazy stuff like investing heavily in mass market media, using scorned ‘reach and frequency’ techniques and is a huge advocate for winning the 'mental availability’ battle as food or…
 
Our guest today reveals a time he rented a house whilst working away. Himself and his housemates all heard the bumps and bangs and to this day they still talk about it and have no answers. See what you think in our latest upload. Find us on Youtube https://www.youtube.com/channel/UC7Ydxochu4p804WJoxF_Y_A Our supportive friends at Patreon get to see…
 
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