There are plenty of personality profile tests out there. From Meyers Briggs to the Enneagram to Strengths Finders to DISC, the list can go on and on. These tools can be a great way to get to know yourself better and a great tool for team building... if you actually use and learn from them! On today's episode, Meghan sits down with Jon Sarles to tal…

A well-designed website is vital for maintaining an effective online presence. If your website seems outdated or isn't performing as expected, it might be time for a refresh. Here are some key signs that your website needs an update. Read more: https://burlingtonpress.com/2024/04/16/10-signs-its-time-to-refresh-your-website/…

When it comes to choosing a system to manage donors, relationships, and donations effectively, and the results can be overwhelming! A quick Google search of "nonprofit CRM systems" will give you more options that you could have imagined, and each one sounds like it could be the answer to all of your development woes. It can be a dauting task to fin…

In the competitive arena of politics, where every vote counts, politicians have turned to sophisticated branding strategies, akin to those used by global corporations, to connect with the electorate and secure their place in office. Branding in politics transcends the mere visual identity; it’s about crafting a compelling narrative that resonates w…

In the interconnected world of today, the success of small businesses and the health of their local communities are more intertwined than ever. While profit margins, growth strategies, and operational efficiencies remain key focal points, the importance of corporate social responsibility can’t be overlooked. One of the most impactful social respons…

The relationship between a CEO or ED at a nonprofit and the folks on their Board of Directors can be one of the most critical for any organization’s success, but that also means it can be a tough one to manage well. On today’s episode, Meghan sits down with Tim Kachuriak to talk about what it looks like to serve well on the board and how key leader…

In the realm of politics, a logo serves as the visual cornerstone of a candidate’s identity, embodying their values, beliefs, and vision for the future. A well-designed political logo has the power to captivate voters, evoke emotion, and leave a lasting impression. Let’s explore the best practices for designing a memorable political logo that effec…

It’s easy to get caught up in thinking we’re headed for a Jetson’s-like reality when someone starts talking about AI and how it can help us in our work and daily lives. In this case though, we’re not talking about robots who will do you house chores, but more about the productivity AI can bring. On today’s episode, Meghan sits down with Nils Smith …

When you look at all the digital marketing strategies available, it’s easy to overlook the enduring power of print. However, in the midst of the digital noise, print marketing continues to hold its ground, offering unique advantages that digital channels often struggle to replicate. But what is it about print marketing the keeps it relevant in the …

Sometimes in the nonprofit space it can tend to feel like a competition where your organization is fighting against all the others for those donation dollars and grant money or to provide the services better than the organization down the street. But it doesn’t have to be like that! This week, Meghan sits down with Maggie Johnson Richardson to talk…

In this episode, Meghan Speer, host of the Nonprofit Hub Radio podcast, interviews another Megan! Our guest, Megan Donahue shares her wisdom about tweaks and simple things that nonprofits can do to improve messaging. Megan talks about her ideas on improving letters and email acknowledgments, how to sound personable in communication, and how to move…

Turning customers into brand ambassadors is a powerful marketing strategy that leverages word-of-mouth to enhance brand reputation, increase customer loyalty, and drive sales. The process involves converting satisfied customers into vocal advocates for your brand, who willingly share their positive experiences with others. Let's take a look at some…

Nonprofit Leadership Under the Microscope What traits do you associate with strong nonprofit leadership? Confidence? Persistence? Assertiveness? In speaking with our latest guest, Trent Dunham, the president and CEO of Dunham+Company, we learned that essential nonprofit leadership traits are often much more humbling. Trent upens up about how his le…

Color plays an integral role in our lives. It has the power to evoke emotions, create associations, and even drive decisions. In the realm of branding, colors are not just aesthetic choices; they are the silent ambassadors of a brand’s message. Let’s delve into the undeniable power of consistent brand colors and their importance in forging a memora…

How do Plato's models of persuasion hold up with respect to direct email marketing over 2,400 years later? According to our guest Derek Scott, pretty reliably! People who see poor results with their direct email marketing campaigns usually make at least one of the following mistakes. 1) They fail to segment their donors when they should be rewardin…

How can we be more engaged and authentic in our professional lives? Amidst a slew of excellent advice our Guest Bethany Cranfield shares in this latest episode, two mantras stand out. First, we must keep "All bars on green" meaning we optimize our professional practices so that they don't evaporate our energy by day's end. We can do this by priorit…

"There's no excuse for not knowing a little bit more than you do right now about your audiences." (Ben Smithee) In 2024, transparency and adaptability are more essential than ever for the survival of your brand. Transparency, because stakeholders have so many options to pick from that if your marketing material fails to clearly outline what you are…

Having a podcast series and consistent rollout of webinars seems like the price of admission for any nonprofit trying to scale in the digital age. The problem -- these offerings have become so ubiquitous that it's hard to stand out from the noise -- to convince listeners that your content offers value and is not merely another inbound marketing att…

Inboxes are brimming with communications. A compelling subject line is your first, and sometimes only, chance to capture the recipient’s attention. Here are eight strategies designed to help you master the art of writing email subject lines that stand out, engage, and persuade your audience to click through. Read more: https://burlingtonpress.com/2…

Search Engine Optimization (SEO) is a crucial component of any online marketing strategy. By optimizing your website for search engines, you increase the likelihood of your site ranking higher in search engine results, which can lead to increased traffic and potential customers. However, with so many different SEO metrics available, it can be chall…

If you have been to a nonprofit event or conference in the last few years, chances are you've run into Erik Tomalis from Virtuous. Maybe you've even been in one of his famous LinkedIn selfies. His passion for helping grow generosity is unmatched, and he speaks and shares across the country to help industry professionals do their best work. Erik joi…

The strategic use of promotional products can play a pivotal role in amplifying the effectiveness of your nonprofit’s fundraising efforts. These products not only serve as tangible symbols of your organization’s mission and values but also act as powerful tools for building and maintaining donor engagement. When thoughtfully integrated into fundrai…

Email marketing is a powerful tool that can deliver exceptional return on investment. Central to this strategy is having a robust and engaged mailing list. While most marketers understand the importance of a mailing list, building one can be a challenging task. Here are some tried-and-true methods to grow your email subscriber base. Read more: http…

It's a new year and a new chapter for the Nonprofit Hub Podcast! We are excited to kick off the new podcast season by introducing you to your new hosts, Meghan Speer and Cara Godlesky. Both of these ladies share a passion for supporting the nonprofit community and are looking forward to a season of great interviews full of helpful, actionable conte…

In today’s digital age, conversations are happening all around us – on social media, forums, blogs, and beyond. These conversations are a goldmine of insights for businesses, organizations, and individuals alike. This is where social listening comes into play. Social listening involves monitoring and analyzing online conversations to understand wha…

In recent years, the paper industry has faced a unique set of challenges and misconceptions, particularly regarding its environmental impact. However, organizations like Two Sides North America are at the forefront of debunking myths and highlighting the sustainable practices within this vital industry. This article sheds light on how the paper ind…

James Thorne is a passionate creator dedicated to empowering individuals, families, and communities through entrepreneurial opportunities. In a career that has spanned a range of industries—from hospitality to ministry, from filmmaking to marketing and business coaching—James has managed teams, led departments, and built several businesses from the…

In the ever-evolving landscape of digital marketing, making data-driven decisions is not just an advantage; it’s a necessity. Tools like Google Analytics and Google Search Console have emerged as indispensable assets for marketers looking to gain deep insights into website performance and search presence. Let’s explore how these tools can be integr…

Creating an engaging and effective content marketing strategy involves understanding and leveraging different stages of customer engagement. Let’s explore the 7 stages of content marketing for engaging customers across their lifecycle. Read more: https://burlingtonpress.com/2023/12/20/7-stages-of-content-marketing-for-engaging-customers-across-the-…

In the fast-paced world of marketing, the integration of print and digital strategies is not just a trend, but a necessity for businesses aiming to maximize their outreach and impact. Integrated marketing combines the best of both worlds, leveraging the tangible appeal of print with the dynamic reach of digital platforms. This approach offers a coh…

Don’t lose funding because you can’t report on your impact. Cyrus Z. Kazi has been working for over 20 years with tech companies to drive social impact and is here to share more about all the functions of a nonprofit that provides valuable data for moving your supporters to action. Check out Quanitbly for more information and tools for impact repor…

When discussing the significance of powerful graphic design in political mail, it’s essential to understand the unique challenges and opportunities this medium presents. The core of the argument lies in how effective design can swiftly capture and retain the reader’s attention, a crucial factor in the fast-paced and often cluttered world of politic…

For businesses of all sizes, customer retention stands as a crucial barometer of success. However, an often overlooked counterpart is ‘customer churn’ – the rate at which customers leave a service provider for another. By examining the reasons behind this behavior, businesses can gain valuable insights to fortify their customer retention strategies…

Two strategies are crucial for business growth and sustainability: customer acquisition and customer retention. While acquisition focuses on bringing new customers to the fold, retention emphasizes keeping the existing ones engaged and loyal. Both play a pivotal role, but striking the right balance between them can be the key to long-term success. …

In the vast sea of modern marketing techniques, there’s a tried and true strategy that has stood the test of time: promotional products. These tangible items, branded with a company’s logo or slogan, range from pens and mugs to tech gadgets and apparel. Their longevity as a marketing tool should hint at their efficacy. If you’ve overlooked this str…

The integration of Artificial Intelligence (AI) into various aspects of business and brand management has been revolutionary, offering efficiency and innovation. However, there’s a growing concern about how the use of AI can potentially threaten brand authenticity, a key element in maintaining customer trust and loyalty. Read more: https://burlingt…

Millennials, those born between the early 1980s and the mid-1990s, now constitute a significant portion of the global consumer base. With diverse interests, tech-savviness, and a penchant for authenticity, marketing to this generation requires a nuanced approach. Here’s how to effectively resonate with and market to millennials: https://burlingtonp…

In an era dominated by digital technology, it might seem counterintuitive to suggest that print marketing is not only relevant but often more effective than its digital counterpart. However, the emerging field of neuromarketing offers intriguing insights into consumer behavior, shedding light on why print marketing can be a powerful tool for busine…

In the fast-paced digital era, the demand for content that’s relatable, authentic, and human-centric is increasing. Content marketing isn’t just about promoting products or services—it’s about telling stories, creating connections, and reflecting society’s diverse tapestry. To remain relevant and resonant, embracing diversity in content marketing i…

In this episode of Nonprofit Hub Radio, host Delaney Mullennix interviews Sarah B. Lange, a nonprofit fundraising consultant. Sarah and Delaney discuss their experiences after attending Cause Camp 2023. Sarah shares that this conference was one of her favorites due to the intimate feel, networking opportunities, and timely topics. Over the past thr…

This year, the Deaconess Foundation launched the Institute for Black Liberation, a novel approach to developing liberatory consciousness through healing the pains of internalized racism. The leadership development program provides Black Diaspora people in the Eastern Missouri and Southern Illinois region with a space to name, reckon with, and heal …

The relationship between small businesses and nonprofit organizations can be multifaceted and mutually beneficial. Both entities can gain various advantages through strategic partnerships. Here’s how the relationship can work symbiotically. Read more: https://burlingtonpress.com/2023/11/02/the-symbiotic-relationship-between-small-businesses-and-non…

In today’s competitive business landscape, establishing a strong brand identity is paramount to success. At the very core of this identity lies the logo—a visual representation of the company’s ethos, values, and offerings. A well-crafted and professional logo is not just an aesthetic addition to your business; it’s a necessity. Here’s why... Read …

Winning an election requires a comprehensive strategy that encompasses various aspects of political marketing, public relations, and community engagement. Here is a guide that outlines key strategies and tips to help you win your election. Read more: https://burlingtonpress.com/2023/10/30/how-to-win-your-election-a-guide-to-political-marketing-and-…

In today’s fast-paced business environment, the ability to make informed and strategic decisions is crucial. Data-driven marketing has emerged as a powerful approach, leveraging data and analytics to optimize marketing strategies, enhance customer experiences, and ultimately drive business success. Here we’ll explore the transformative power of dat…

How do you raise awareness & boost fundraising efforts for your nonprofit’s mission & important work? You engage in impactful storytelling. Kristin Sukraw is a professional storyteller, executive producer at StoryFind Films, licensed mental health practitioner, and national speaker. She has worked with large international nonprofits, small shops, a…

In today’s diverse global market, cultivating an inclusive marketing strategy is not just a moral imperative—it’s a business necessity. Inclusion in marketing goes beyond avoiding stereotypes and seeks to embrace, reflect, and celebrate the diversity of the audience it aims to reach. Here are some actionable strategies to ensure your marketing effo…

Customer testimonials have long been recognized as one of the most potent forms of marketing. A glowing review or testimonial can offer potential customers the reassurance they need to choose your business over competitors. But how can you harness the power of testimonials most effectively? Let’s explore the ins and outs of leveraging testimonials …

Immerse yourself in tips that separate a successful nonprofit start up and those who can't move past phase 1. Rebecca Rodriguez is the author of The Nonprofit Workbook: Tips & Best Practices for Start-Ups Serving The Greater Common Good. In this episode, Delaney and Rebecca discuss the steps a nonprofit leader should take before deciding to start a…

Diz Petit is the Founder and CEO of LiquiDonate, a sustainable social impact solution for businesses and nonprofits. The technology tool lets retailers divert excess and returned inventory to nonprofits who need it. In this episode, Delaney speaks with Diz about her impressive background in the technology space and her ability to turn her passion i…