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Best Gayle Weiswasser podcasts we could find (updated December 2019)
Best Gayle Weiswasser podcasts we could find
Updated December 2019
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The Snapshot
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On the Homesnap Snapshot, we talk to real estate agents across the country about social media, marketing, real estate and client development. We find agents who are doing marketing in interesting and innovative ways and interview them so that others can learn about new strategies, platforms and content ideas. Learn how to transform your own marketing efforts from the experts on the show.
 
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Today, we're talking to Anslie Stokes Milligan, team leader with The Stokes Group with McEnearney Associates in Washington, DC, about how the blog and Instagram account she started about her own home renovation has turned into a successful marketing tactic. Writing about her renovation is "a natural extension" of what she does all day - talk ab ...…
 
We talk to Frank Konsella, a realtor at Signature Properties Ebner & Associates in Crested Butte, CO about how he has used podcasting and blogging about the Crested Butte lifestyle to build his real estate brand. We discuss: 1. How Frank got started with the blog and podcast. 2. How he measures the success of the podcast. 3. What has surprised ...…
 
We talk to Andrew Helling, founder and editor of Rethority, about why Facebook, Instagram, and Nextdoor are the three essential platforms for agents. We discuss: 1. Why market analyses, recipes and funny memes make for effective content. 2. Common mistakes agents make on Facebook. 3. How new agents should use hashtags on Instagram. 4. How Nextd ...…
 
We talk to social media expert and educator Marki Lemons-Ryhal about how to create effective video content to build brands and reach clients. We discuss: 1. Why agents should create one minute of video content a day. 2. The advantage of vertical video content. 3. When to replace your phone. 4. How to hold your phone when you're taking a selfie ...…
 
We talk to Zillow alum Jay Thompson, author of the Now Pondering blog about why it's so important for agents to identify and build their brand. We discuss: 1. A brand is much more than a logo. 2. The questions you have to ask yourself to help focus on your brand: What are your values? What's your mission statement? What inspired you to get into ...…
 
We catch up with returning guest Dustin Brohm, host of the Massive Agent podcast and the co-founder of Industry Syndicate, the real estate industry's first curated media network (and new partner with The Snapshot!). Dustin was the sixth guest on The Snapshot, when we talked to him about Snapchat. This time, we talk about how he has used podcast ...…
 
We talk to Tonya Eberhart and Michael Carr of BrandFace, LLC about why it's important for agents to identify and develop a niche to reach the right clients. We discuss: 1. The different types of niches. 2. BrandFace's STAIR method for helping new agents identify their niche. 3. The difference between a niche and a brand identifier. 4. How to te ...…
 
We talk to Sera Alper, founder and CEO of Localite Productions, an agency that helps with content marketing, paid social, video production and influencer marketing, about Instagram and reaching influencers. We discuss: 1. How to create multilayered campaigns for homes using several platforms, including Instagram. 2. How social media and Instagr ...…
 
We talk to Leslie Heindel, realtor at Crescent City Living in New Orleans, about her hyperlocal community-focused website, Be New Orleans, and how she uses it to bring in business and develop her brand. We discuss: 1) How Leslie connects her real estate business to the Be New Orleans site. 2) How Leslie gets people to discover her site. 3) Her ...…
 
Ryan Rodenbeck, broker/owner at Spyglass Realty in Austin TX shares his best tips for using Instagram. If you listen to only one podcast episode on Instagram, it should be this one! He is a wealth of information. You'll learn: 1. How to balance "items of value" with calls to action in your Instagram posts. 2. The "stairstep effect" of hashtags ...…
 
We talk to Lauren Goche, realtor at Think Realty in Portland, OR, whose content marketing strategy includes sharing her clients' buying stories and other content that shows her authentic self and builds relationships with people who are the right fit for her. We discuss: 1. The type of content Lauren shares on Instagram, and why being vulnerabl ...…
 
We talk to Peter Schravemade, Strategic Relationship Manager at BoxBrownie, which offers digital retouching services, image enhancement, twilight conversion, virtual staging and other services for real estate agents to showcase their homes, about trends in listing photos and the ethics of enhancing photos. We discuss: 1) Why quality over quanti ...…
 
We welcome back real estate social marketing expert Katie Lance to the Snapshot to talk about what has changed -and what hasn't - since she was last on the show back in 2016. Also, Katie has a new podcast, The Katie Lance Podcast, which everyone should listen to! We discuss: 1. What is still important in social media: being social! 2. How impor ...…
 
We talk to Sarah Layton, a real estate content marketing expert, about how to craft content that brings in the clients you want. We discuss: 1. What content marketing means today. 2. Why Amazon is a Trojan horse and how to incorporate Alexa into your digital marketing. 3. Why real estate lends itself so well to content marketing. 4. How content ...…
 
We talk to Ross Seligman, principal broker at Living Room Realty in Portland OR, who developed his own CRM system called Sphere that does exactly what he needs it to do. We discuss: 1. How Seligman decided to create a CRM system that would let him grow his business while maintaining his lifestyle. 2. How saving a few minutes a day on key tasks ...…
 
Homesnap chats with Lee Davenport, real estate trainer and educator from Learn With Lee, about some basic guidelines to keep in mind while sharing content on social media, including a deep dive on Instagram Stories. We discuss: 1) What agents should be sharing on Instagram Stories (and why they should also be cautious on that platform). 2) How ...…
 
We chat with Katie Busk and Josh Kahn of Coldwell Banker Premier Group in Eureka, MO about why they changed their Facebook strategy to focus on community-focused content, and how that has helped build their brand. Topics discussed: 1. How Katie and Josh changed their content focus from their own business to the city of Eureka, MO. 2. How they p ...…
 
We chat with Brian Persons, a home inspector with Front Range Home Inspections in Greeley, CO about using drones for marketing and home inspections. We discuss: 1. Why drones are an agent's secret weapon. 2. What drones offer that traditional aerial photography does not. 3. Safety issues around drones. 4. The benefits of using drones for home i ...…
 
We talk to Peter Lorimer of PLG Estates in Beverly Estate - the Rock and Roll Realtor - about authenticity in real estate marketing, Instagram, and getting the most out of your content. We discuss: 1. How being true to his personality - and speaking honestly to his clients - worked for Peter and led him to his client base and his own brokerage. ...…
 
We welcome Marguerite (Giguere) Martin - our first guest ever - back to the podcast for our 100th episode! Marguerite still works for Windermere Professional Partners in Tacoma, Washington, but she's on sabbatical and focusing her business on referrals - attracting clients and matchmaking them with other agents. You'll learn: 1. How Marguerite ...…
 
We talk to Laurie Weston Davis, CEO/Broker/Principle of Better Homes and Gardens Lifestyle Property Partners in Pinehurst, NC about how she uses visual marketing like 3D home tours as a differentiator in her market. You'll learn: 1. Why visual marketing is more important today than ever. 2. How much it costs to get started with 3D tours. 3. Whi ...…
 
We chat with Pat Hiban, the host of the Real Estate Rockstars podcast, about what he's learned about agents and marketing after airing hundreds of shows. You'll learn: 1. The themes that recur on Pat's shows 2. Why it's so important to FOLLOW UP 3. How to stay top of mind 4. Why retention is such a pain point for brokers 5. How participating in ...…
 
We chat with Jenelle Isaacson of Living Room Realty in Portland, OR about how authentic, inclusive messaging informs her marketing and establishes connections with her audience. Clients are looking to work with real people - they don't just want information gatekeepers - and being yourself will help build those relationships. Other topics menti ...…
 
We chat with Justin Riordan of the Spade And Archer Design Agency about why they offer guaranteed home staging through a commission structure rather than the conventional upfront flat rate. You'll learn: 1) Why aligning the stager and the seller's interests works well for both parties. 2) Justin's approach to understanding the buyers for each h ...…
 
We talk to Jeanne Whipple, owner, and Gemma Schaefer, marketing manager, of the Philly Home Girls (Coldwell Banker Preferred in Philadelphia) about what they are planning to do differently in 2019 in terms of their marketing. The Philly Home Girls have built their brands and brought in clients in an organic, engaged way and they have big plans ...…
 
We talk to Chase Nuttall of Nest Seekers LA about the strategic ways he uses Instagram to bring in a specific type of client. You'll learn: 1. Why you need to be a stalker on Instagram. 2. How to transition from being a follower to closing a sale. 3. Strategies for using hashtags. (Hint: don't use #realestate.) 4. How to make it easy for people ...…
 
We talk to Karin Carr, realtor with Keller Williams Coastal Area Partners and owner of Georgia Coast Homes, about the great success of her YouTube channel, Karin Carr Real Estate, in driving business. She is getting 70% of her CLOSINGS from her YouTube channel! You'll learn: 1. How a YouTube video helps potential clients get to know you before ...…
 
We talk to Homesnap's Director of Product Marketing, John Hogan, about why it's so important for agents to have a robust Google My Business Profile and how Homesnap's new product, Homesnap Pro+, makes it easy for agents to set them up. You'll learn: 1. Why having a Google My Business Profile is as important as having a website and Facebook pres ...…
 
We talk to Sonia Figueroa, an agent at Century 21 in Chicago about how to get more business from social media. You'll learn: 1. How Sonia has gotten business through Snapchat, including referrals, Snapchat content and groups. 2. What to post on Snapchat. 3. The difference between the Instagram Newsfeed and Instagram Stories. 4. How to deliver v ...…
 
We talk to Nicole Solari of The Solari Group in Solano and Napa Counties, CA, about how social media contests can boost engagement and drive results. You'll learn: 1. Why contests are so appealing. (We love free stuff!) 2. How to use contest to drive people to open houses or to bring in business. 3. How a comment giveaway works. 4. How to use y ...…
 
We talk to Candy Miles-Crocker, real estate trainer at Real Life Real Estate, about how to determine the line between appropriate and inappropriate social media content. Be flexible and astute, and listen. You'll learn: 1. How to take cues from your social media audience to determine the right content topics. 2. Whether personal content is appr ...…
 
We talk to Jared Barnett and Augusto Bittencourt of Compass in New York City about how virtual staging has evolved into a very valuable tool to sell homes and sets this team apart from other agents. You'll learn: 1. Which homes are good candidates for virtual staging 2. How to avoid 'bait and switch' complaints when using virtual staging 3. How ...…
 
Homesnap chats with Italina Kirknis, an online presence expert who works with real estate agents, about common mistakes agents make in their social media marketing. You'll learn: 1. How to send people from your personal Facebook page to your business page. 2. How to list your services on your Facebook page and add a description to your Facebook ...…
 
Homesnap chats with Mor Zucker, an broker associate at Kentwood Real Estate in Denver, CO, about her awesome lifestyle blog, The Denver Ear, which delivers value to clients after they have moved into their new home, and addresses a need they have. We talk about: 1. the time commitment to produce the blog 2. the genuine relationships Mor has bui ...…
 
We talk to Sarah Kirsch Richardson, Designated Broker/Principal at Tru Realty in Scottsdale AZ about the proper role of technology in the agent-client relationship. When does it make sense to use technology to automate, and when must it not replace the trust and rapport of the agent-client relationship? You'll learn: 1. Why you shouldn't automa ...…
 
We talk to Christina Pappas, District Sales Manager at The Keyes Company in Miami about millennial agents and how they are transforming the business of real estate. You'll learn: 1) What millennials can learn from seasoned agents, and vice versa. 2) How millennial agents are developing business using social media, and why it beats door-knocking ...…
 
We talk to Tom Flaherty, Director of Marketing and Communications at Northstar MLS in Minneapolis about how he uses digital marketing to reach agents, as well as how his members are using marketing. You'll learn: 1) The #1 way Northstar MLS reaches agents. 2) Why it's important to hit agents on more than one channel. 3) How Northstar is using t ...…
 
We talk to Bubba Mills of Corcoran Consulting and Coaching LLC in O'Fallon Illinois about real estate sales tactics that work today. You'll learn: Why returning inquiries by text message can be more effective than phone calls. When a handwritten note is appropriate When cold calling IS appropriate Why holding a seminar is a good sales strategy, ...…
 
We talk to Joshua Jarvis of 4rd Marketing about SEO, and why good content is more effective than buying up keywords. Video content, for example, provides quality content that audiences want and helps establish stronger, trusted relationships. Recommendations for effective content and tactics for SEO: 1. Monthly video market updates 2. Video FAQ ...…
 
We talk to Shayan Jalali of Berkshire Hathaway HomeServices Warrenton Residential in Boston about how new agents should spend their first year in terms of marketing their business and building a brand. You'll learn: 1. Treat your real estate practice like a business from day 1. 2. Be purposeful with your marketing. 3. Be sincere. Wording matter ...…
 
We talk to Tom Van Buren, Content Manager at social media scheduling tool MeetEdgar about how to write subject lines that get people to open your emails and read your content. You'll learn: 1. Why email is not dead! 2. Be specific in emails. 3. Use "language with muscle". 4. Provide an answer, don't ask a question. 5. How your open rates/click ...…
 
We talk to Heather Flack, director of marketing at ERA Grizzard in Central Florida, about the value of inbound marketing in building a brand and developing clients. You'll learn: 1. The difference between inbound and outbound marketing (giving vs. selling) 2. Why real estate agents in particular should focus on content/inbound marketing 3. How ...…
 
We talk with Brandon Doyle, realtor at Doyle Real Estate Team in Maple Grove, Minnesota and co-author of Mindset, Methods and Metrics: Winning As A Modern Real Estate Agent about what is going on this year in the world of real estate marketing. We'll cover: 1. The importance of personal relationships with your sphere of influence and investing ...…
 
We talk to Lisa Coutts and Evan Marbury, realtors at The CM Group at Compass in Washington, DC, about how to use different social media platforms to accomplish messaging goals and reach distinct audiences. We discuss when it makes sense to segment based on audience or content, and how the different platforms provide unique opportunities to reac ...…
 
We talk to Brandon Jones of Real Estate Hacks in Springfield, Missouri about free marketing tactics that agents can take advantage of. Some of the tactics we discuss include: Facebook Marketplace Blogging Reciprocal linking Mini open houses Video walk-throughs Links mentioned: Inman article: 5 Free Marketing Tricks For Your Next Listing Scanner ...…
 
We talk to Brian Hopper, a broker with Sotheby's International Realty in Kirkland, WA, about digital marketing trends in 2018 and how to incorporate them into real estate agents' marketing plans. Trends discussed: authentic video VR "house rooms" storytelling and how to come up with topics building relationships with media and influencers how t ...…
 
On this episode, Homesnap Chief Product Officer Lou Mintzer introduces our newest network for Homesnap ads: Google. 42% of people who use search engines will make contact or buy after getting their results, making search marketing a very effective way to connect with high-interest, motivated leads. Homesnap ad campaigns on Google include search ...…
 
We talk to Christy Murdock Edgar of Writing Real Estate about what new real estate agents should be doing in their first year to get their marketing efforts off the ground. She takes us month by month, focusing on how to prioritize and how to sequence marketing activities. You'll learn: 1. How to get the right headshot. 2. Business cards: stand ...…
 
Homesnap talks to Kim Colaprete of Team Diva Real Estate (Coldwell Banker Bain) in Seattle about the distinctive brand her team built around personalized relationships with clients. You'll learn: 1. Why Kim doesn't need to be the agent for everyone. 2. How being authentic and delivering a personal message leads to stronger client relationships. ...…
 
Homesnap talks to Stacie Staub, Owner and Founder of West + Main Homes in Denver, about launching a boutique real estate brand in a very competitive market through building community. We cover: 1. Stacie's storefront office and how that has engaged her community around her brand 2. how her logo and collateral reflects the values of her brand 3. ...…
 
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