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The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. When you walk down the aisle of a grocery store, and a coupon for peanut butter pops up on your phone it is convenient fo…
 
The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. These days, it seems like everyone is talking about content marketing. But what is it really? If you watch late night tel…
 
The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. Getting Started These days a lot of people who never thought they were going to be business owners are starting businesses. These new entrepreneurs have questions, an our guest Brett Shapiro has answers…
 
The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. There was a time when the doorbell rang, you would jump up and fling the door open in the hopes of entertaining a neighbo…
 
The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. Many business owners think marketing is all about tactics and actions, instead of really paying attention to the outcome. They think they want a website, or social media and they expect those actions wi…
 
The weekly marketing podcasts, More than a Few Words is hosted by Lorraine Ball and features marketing conversations with professionals from around the world. Get More Done by Doing Less Many people assume they need to be busy to be more productive. The truth however, is that being busy doesn't necessarily mean you are actually accomplishing anythi…
 
The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. When you were little your parents probably told you to use an inside voice. They may have said that it wasn't polite to s…
 
The weekly marketing podcasts, More than a Few Words is hosted by Lorraine Ball and features marketing conversations with professionals from around the world. Using Agile Marketing to Get Better Results Faster. These days it feels like everything has to move just a little bit faster. In response to the "need for speed" many companies are embracing …
 
In an age where most people would rather text than talk, we've seen a dramatic rise in live chat features on websites. And while sometimes I get nostalgic for the old days when you could actually talk to someone, I have to admit that the chat tools are kind of growing on me. And I'm not alone. In a recent survey chat was identified as the number on…
 
Each week host Lorraine Ball and her guest have a marketing conversation for business owners. This week the topic is how to make a great second impression. Our guest, Janice Porter explains that it starts with being a good listener, and learning about the other person. Then when you follow up, refer to something from the first conversation to show …
 
My uncle used to say that he was going to write me a short note but didn’t have time, so he wrote me a long letter instead. When you are limited in the number or words, you choose your words carefully and you use them sparingly. When you have the luxury of a long letter, you can ramble on and on, and hope that sooner or later, you’ll get to the poi…
 
Each week host Lorraine Ball and her guest have a conversation for business owners. This week the topic is how to work from anywhere. 2020 has been an interesting year. It has created lots of challenges for business owners, especially as they adjust to managing their team as they leave the office to work at home. In some cases the home environment …
 
If you are like me, you have that one thing that you always put off, it's something that has to get done. But there is always something else more important that gets in the way. It is time to break the cycle of guilt associated with never getting to the things that are important. You need to commit to making that thing a habit and do it every singl…
 
Why build a dream team? On the one hand things are so much simpler when it is just you. On the other hand, when it is just you, then you are wearing all of the hats, all the time. You have to do everything. If you aren’t working in the business, it’s probably not making money. That’s where the power of a team comes into play When you build the drea…
 
The internet is filled with calls to action. Everywhere you go, there are brightly colored buttons commanding you to read more, get the content, watch this or buy now; all those buttons exist because they work. People respond, click or take action when commanded to do so, but some buttons work better than others. If you’re going to design buttons f…
 
A wise man once said, there is nothing so constant as change. That is especially true when you are a business owner. The key to success is often identifying opportunities to pivot and being brave enough to make the change. Tiffany Youngren, Host of the Next Up Nation Podcast and founder of the OHM Agency joined us for a conversation about transitio…
 
De senaste åren har olyckor med mopedbilar ökat och antalet mopedbilar ute i trafiken har mer än fördubblats sedan 2015. Men hur hanterar vi de säkerhetsutmaningar som mopedbilar medför? Jörgen Persson från Trafikverket ser flera möjliga vägar att gå. Intervjuas av Natalija Sako, NTF Väst.By NTF Väst
 
Celebrity endorsements aren’t new. I mean, they’ve been around for a really long time as far back as the 1760s, when producers of pottery in China used royal endorsements to promote their product. Hollywood stars and athletes routinely allow their images to be used in endorsements of products. And we assume that the athlete knows something about th…
 
People often ask me if I work with my husband. And I politely explain that I would rather remain married, than try to navigate that challenging path. But my guest, Paul Tompkins explains how to do both. It boils down to a few simple strategies. It requires patience and a willingness to put the other person ahead of you Separate work from family and…
 
A few thoughts to start your blogging checklist. I am a big fan of blogging because I think it can be a very powerful part of your overall marketing. So what’s involved in a successful blog? Well, to start it needs to be filled with a steady stream of content filled with relevant keywords. That’s great for search engines, but it also needs to be we…
 
This week our guest Mark Dunsmore explains the best way to become an expert in your niche is not to try to learn everything about your industry. You don't have to be a superpower in the industry and teach everything someone needs to know. Instead, what it means is having more knowledge than the person who wants to learn from you, and being able to …
 
If a prospective customer went to Google to look for a business like yours, what words would they use? Your website must contain those words. They tell a search engine like Google exactly what your website or page is about. That information is then stored in the search engine database so it can be presented to prospective customers when they’re loo…
 
When people throw around the term customer experience, what are they really talking about? They're talking about the experience that customers go through when interacting with your brand. It is not just a single moment, but rather a series of interaction in their customer journey. The cumulative impact of these experiences defines how they feel and…
 
Every day when you leave your home, you lock the door and you take your keys. That's what you do to protect your home. As a business owner with a website, you need to lock your website to protect that as well. To do that you need to add what's known as an SSL, a secure socket layer to make sure that your information does not fall into the wrong han…
 
It is human nature to be judgmental, to look at things which are different and judge them good or bad. What is the difference between judgement and curiosity? Actually, they're two sides of the same coin. They occur as we recognize that something is different from how we'd like it to be or just different from what we're used to. Judgment is what we…
 
In this week's Marketing Minute, we look at the art of the Meme If you’ve been using social media for any length of time, you’ve probably seen a meme. What makes memes so popular is the fact that they give people a common topic or trend to make jokes about, creating a community feel as the meme is expanded and shared. But what about brands? Are the…
 
This week's guest Robby Slaughter discusses the pros and cons of remote work. He shares tips on how to make working remotely more productive without allowing it to take over your life. Stop using the phrase wok - life balance. Think of it as life - work balance. When you put your life first in that phrase you are making a decision to think about th…
 
Remember when everyone thought the internet was free, you could put your message out there and suddenly traffic came to your website? It was like magic. Well, those days are gone. Today, you are competing with so many messages as you try to drive traffic to your website that you need to push your way to the top with a little bit of advertising. As …
 
Ten years ago, More than a Few Words was in its infancy. We tested a lot of formats, short programs, live broadcasts, and interviews with marketing professionals. And for about a year, simply the show was comprised of conversations between Lorraine Ball and Allison Carter. it was the early days of social media and there was so much to talk about. T…
 
Today, I want to start with a simple question. Is your website ready for company? Think about when you invite guests over to your home, you take a little time to clean up, dust, polish, put things where they need to be, you make sure your refrigerator is well stocked, and you have clean plates and silverware. Well, when you bring visitors to your w…
 
Everyone wants their website to look awesome, with interesting pictures and cool animation. Unfortunately, none of that matters if the words don't tell your story. Why? Because while it may be impressive, people don't come for this great scrolling animation across your homepage. They come for information. In this episode we share tips on planning a…
 
When you're trying to get someone's attention, get them to open your email, or click on a link from social media, you have to be able to tell them what's in it for them. You need to use what's called a Gain Headline. To use this style of headline you have to be specific and define for your reader how they will benefit if they take the time to click…
 
When someone stumbles across your content or social media or it’s dropped into their inbox, you have just a few seconds to make them care enough to click and read more. With so much information thrown at potential clients every day. Your challenge is to compete with all of those other messages and get readers to pay attention to you. While there ar…
 
Building a website is easy, but building it correctly is not. In this episode Sam Moss of the 1Click Agency shares the five most common web design mistakes. The biggest mistake is not including bold call to action buttons. Maybe you have a flashy website that looks great, with some really cool cool pictures, and you spent a ton of money on it. But …
 
Wouldn't it be nice if we all just got along? Well, that seems like a nice idea. But when it comes to running a business, you can't eliminate conflict completely. And quite honestly, you shouldn't. Managed conflict helps cultivate discussion and creates opportunities to uncover new and innovative solutions. So as a business owner, one of your main …
 
We are living in a visual world. And as a brand, every image you choose has to support the message you want customers to receive. Jennifer Riley Simone of Fresh Figs Marketing joined me for a conversation about how businesses can do just that. She suggested three simple strategies business owners should adopt: Cohesion - There are many ways to make…
 
Why You Should Conduct Web Performance Reviews If you have employees, you're probably conducting performance reviews on a regular basis, evaluating the quality of their work, the objectives you outlined for them, and the results they delivered. But my question is, do you hold your website to the same standard? Are you conducting web performance rev…
 
In the early days of SEO, it was all about the links. It was about quantity, how many inbound links could you build for your website. These days, the search engine algorithm is a lot more sophisticated, considering multiple factors to calculate your ranking, but a good link is still valuable. In this conversation, we chat with David Pagotto about s…
 
Let's face it, everyone wants to feel special. When you walk into a coffee shop and you're greeted by name, or a waitress remembers that you like your eggs over easy before you order, you feel at home. And the next time you want a cup of coffee or an omelet, you're more likely to go back for the personal touch that makes you feel special. With so m…
 
Why do reviews matter? Part of the answer to that question lies in the psychological phenomenon of social proof. We look to others for advice and ideas. Whether it is contagious laughter at a comedy show, or turning around in an elevator to face the door, behavior is observed and replicated. Particularly when buying something we have never bought b…
 
“I can do that,” I said calmly, as I looked across the table at a potential client. All the while in my head, I could hear a loud frantic voice saying, “Are you crazy? You have never done that. You don’t know how to do that!” That was the early days of Roundpeg and people were not exactly beating down the doors to work with me. I was excited to be …
 
Since starting my first Twitter account in 2008, I've had a love hate relationship with the platform. It's fast moving and entertaining. There are days that I can scroll through and just enjoy the conversations. Sometimes it's great for business, and sometimes it's just a complete time suck. So how do you get the most out of the Twitter platform? T…
 
Nobody told me when I was a kid how much harder it was going to be to make friends when I got older. Changing jobs and moving to new cities, I always felt like I had to start all over again. The same is true as you start your business. Sure you have friends from former jobs and other positions, but they may or may not necessarily travel in the same…
 
Want to grow your business from zero to 1000 fans? Start by asking people what they want from you. Sounds simple, right? But that's exactly what my guest Josh Tapp, The Lucky Titan, said he did to grow his business. In this episode we talk with Josh about building an audience of raving fans, customers who are so passionate about you, they will pay …
 
Let’s face it, everyone is not your customer. Even if you sell the most basic of products like crackers or toilet paper, some people will like your particular brand and others won’t. And trying to make your product as generic as possible so that it will appeal to the widest group possible means that you’re probably not going to satisfy the demands …
 
Think Instagram is just for pretty pictures of food, fashion and flowers will think again. With Instagram stories, your business can deliver relevant messages to an audience that really cares. Our guest today Bobbi Baehne will share tips and tricks on how you can use powerful Instagram stories to grow your business. Instagram was about pretty pictu…
 
Have you noticed that everyone seems to be changing their name lately? I mean, every time I turn around, Dunkin Donuts is now Dunkin and Weight Watchers is WW, Burger King is trying to slide in there with BK. What's going on? These brands that have been around for a long time and they are trying reinvent themselves. They think a shorter name makes …
 
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