DANIEL'S WEBSITE: This might be my favorite copywriter site of all time. persuasivepage.com PARALLEL WELCOME SEQUENCE: Sign up. You won't regret it! persuasivepage.com/parallel-welcome-sequence GEOFF'S ACTION EMAIL BOOTCAMP (FREE): Sign up today! CONNECT WITH DANIEL: Website: persuasivepage.comBy Geoff Kullman

LIZ'S WEBSITE: Check out this 90s-inspired design! lizwilcox.com/ EMAIL STAIRCASE TRAINING : It's only $12... this is a no-brainer! lizwilcox.thrivecart.com/email-staircase/ GEOFF'S ACTION EMAIL BOOTCAMP (FREE): Sign up today! CONNECT WITH LIZ: Website: lizwilcox.com Instagram: @thelizwilcoxBy Geoff Kullman

In this episode, we talk with PR-expert, Breanna Suden about how Public Relations (PR) and copywriting share a lot of overlap. In both worlds, we want to position our product in front of right audience and in the right way. Let's unpack it all with Breanna. Listen in... What To Look For In This Episode: The importance of networking (even for introv…

Episode Title: How To Use NLP to Drastically Improve the Power of Your Copy w/ Valerie Fischer Neurolinguistic Programming (NLP) is a powerful tool to use to increase the effectiveness of your copywriting. Listen to my conversation with Valerie Fischer, former CMO-turned-entrepreneur. This is a conversation you do NOT want to miss. Plus... I give a…

Connect With Austin: Jarvis website – jarvis.ai Email – austin@javis.ai Jarvis FREE Trial jarvis.ai/free-trial Austin's Instagram: instagram.com/austindistel

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Lisa McGuire is a business growth strategist, storyteller, podcaster, and award-winning communicator. Lisa’s love for knowledge led her to start her career in education that eventually led her to become one of the founders of a startup that grew to $20M in revenue. When Lisa realized her gifts no longer fit into someone else’s script, she took the …

Mentioned In Episode: 6P Sequence Masterclass How To Stand Out In A Crowded Certified Market

**DOWNLOAD THE "BRAND ARCHETYPE GUIDE" NOW** What IS a brand archetype? Why is it SO powerful? Are you MISSING out if you don’t use one? Today, we’ll explore how three global brands – Amazon, Apple, and Facebook – utilize their brand archetype. More than that… what do we do if the archetype you create for a brand isn’t reflected in the perception t…

Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way. Today, entreprene…

This week on "In Conversation..." with guest Chris Creed: Will events stay VIRTUAL or will LIVE events come back in full swing? How to take advantage of “demand hacking” Are webinars and summits still effective? Resources mentioned in the conversation: Chris Creed’s website – chriscreed.net Schedule A Call w/ Chris - chriscreedcall.com Send Chris a…

Anticipation is NOT always a bad thing. In fact, when used properly, building anticipation and excitement can massively increase the experience of the customer. We’ll talk about how this applies to webinars and LIVE events, shipping delays, and the gap before customers experience RESULTS from the product. Episode Article: Anticipation and the Valua…

This week on "In Conversation..." with guest John Hulen: The proper process to go from IDEA to INCOME Why we need to switch to a perspective of “learning” instead of “failing” How to tell a (business) story like Yoda instead of Luke Resources mentioned in the conversation: John's website – thejohnhulen.com Relationships & Revenue Podcast – click he…

Social Identity Theory (SIT) and Self-Categorization Theory (SCT) can have a massive impact on how well we understand our avatar and the direction we take in our copy decisions. This article reveals a new flavor (pun intended) to understanding just how powerful those social groups are – that our social identity alters how we experience reality. Art…

This week on "In Conversation..." with guest David Oaks: The power and importance of Thank Yous (for nonprofits AND businesses) Why we need to speak to VISION instead of MISSION How to tell a story that connects with ONE customer/donor Resources mentioned in the conversation: David’s website – www.wsdevelop.com Minor Touches & Major GIfts (podcast)…

Stories appear to be even MORE important than previously thought. According to new research (released September 2021), narratives have the capability to sync the heart rates of the audience, regardless of their proximity, relationship, or when they interact with the story. Check it out… Articles Mentioned In This Episode: Conscious processing of na…

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Today’s article looks at the idea made popular by Malcolm Gladwell – The 10,000 Hour Rule. To become an expert, this research explores what it takes beyond thousands of hours of practice to become a true master in a field of expertise. Turns out, it takes more than mere practice. Yes, practice is part of the mix… but practice alone doesn’t tell the…

This week on "In Conversation..." with guest Katrina Kibben: The intersection between HR job posts and great copywriting How to ask better questions of our avatar (so we can inspire better answers) Why pronouns matters AND assumptions can be harmful Resources mentioned in the conversation: Katrina's website – katrinakibben.com RESOURCE: Job Post Wr…

In today’s episode – which concludes our INCEPTION Series – we discuss the feeling of imposter syndrome as copywriters. The study we dive into reveals how imposter syndrome in doctors and healthcare professionals negatively impacts their career trajectory. As copywriters, we may also experience imposter syndrome which can be a self-fulfilling proph…

This week on "In Conversation..." with guest Jacob McMillen: The strategy for ranking #1 on Google for the term “copywriter” How to fit “personal brand” work into your “client work” schedule Steps to finding your first (or next) client Resources mentioned in the conversation: [BLOG POST] How To Become A Copywriter – jacobmcmillen.com/how-to-become-…

Today’s study investigates how overconfidence impacts our perception. Researchers conduct five different experiments among undergraduate students to examine the relationship between confidence and accuracy. The findings reveal that we often overestimate our ability to make predictions and that there is no relationship between confidence and accurac…

This week on "In Conversation..." with guest Bryan Collins: the unique method Roald Dahl used to capture an idea while stuck in traffic how to effectively get into (and out of) flow using a few simple tools why it's important to journal and "play" as a writer Resources mentioned in the conversation: Flow State substack – flowstate.substack.com Brya…

Today’s episode discusses the effectiveness of story and whether the genre of a story can alter the impact of our marketing approaches. In the study analyzed, researchers conducted three experiments to determine how fear stories and romance stories influenced the effectiveness of social proof and scarcity. The results from this study reveal the imp…

This week on "In Conversation..." with guest Brad Smith: what are the "fundamentals" of SEO and content that remain unchanged over the past decade how to ensure we write well for both ROBOTS and REAL people tips for creating a copywriting portfolio that gets you hired (even by big agencies) Resources mentioned in the conversation: Wordable – wordab…

Today’s episode focuses on a study that analyzed how choice and personal responsibility impacted individuals in a nursing home setting. Researchers formed an experiment group where individuals were given communication emphasizing their own responsibility and freedom and a control group where decisions were mainly made for them by the nursing home s…

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In today’s study researchers analyzed the impact of particular words on individuals’ behaviours, concluding that the word “valentine” and its association to love primed helpful behaviour by activating concepts of love and inducing a positive mood. We know that priming words can influence individuals’ thoughts, but how can we as copywriters use them…

Read To Lead Podcast: https://www.readtoleadpodcast.com Read To Lead Book: https://readtoleadbook.com

Motivational interviewing (MI) is a therapy technique that involves empathy and listening to help people find internal motivation to make decisions that they already want and know they want. Today’s episode focuses on a Canadian study that analyzed whether MI could improve vaccine coverage of infants. Researchers found that MI was effective in incr…

This week on "In Conversation..." with guest Bob Gentle: building a personal brand is just ONE option (out of at least four) Bob's story of swimming into flooded buildings and saving lives (#superhero) the strengths and weaknesses of an introvert Resources mentioned in the conversation: Bob’s Agency: AmplifyMe – amplifyme.agency Personal Brand Entr…

Today’s article focuses on 3 types of trust: deterrence-based trust, knowledge-based trust, and identification-based trust. The article reveals that trust and social capital are both a prerequisite to learning and that trust can determine the type of learning that happens. Trust and social capital are important for us as copywriters as we’re more l…

This week on "In Conversation..." with guest DK Kim: why the "old school" of selling turns off prospects how to EDUCATE buyers while we SELL to them the SPIN selling method Resources mentioned in the conversation: DK Kim website - newschoolofselling.com New School of Selling Podcast - click here SPIN Selling - Buy on Amazon…

Today’s article touches on the commodity theory, which states that any commodity is valued only to the extent that it’s unavailable. This meta-analysis gathered a total of 41 studies and found that scarcity doesn’t always work or serve our audiences well. Additionally, scarcity is more effective when targeted at consumers with a higher than average…

This week on "In Conversation..." with guest Dr. Eugene Choi: why we spend 70% of life in "survival" state how to activate our "executive" state superpowers why this marketers for copywriters (and the copy we write) Resources mentioned in the conversation: destinyhacks.co The Neurohacking Podcast FREE Training: How To Activate Your Brain's Superpow…

Today’s article touches on how the human body responds in different ways when different types of disgust are observed. However, what does the feeling of disgust have to do with us as copywriters and marketers? Listen in to learn how we can use our clients’ emotions to serve rather than harm them and how we can alleviate negative emotions through ou…

Today’s article focuses on the key idea that how our brain encodes advertisements is more important than the advertisement itself. Researchers conducted two experiments using brain scanning technology and pharmacological treatments to examine how areas of the brain responsible for emotional response and cognition are activated when participants vie…

Robby Fowler is a branding and marketing strategist who helps high-integrity personal brands serve the socks off their ideal clients fueled by radical empathy. Robby believes too many personal brands pitch to everybody, get heard by nobody, and settle for anybody. Rather than relying on manipulative marketing hacks or fads, Robby teaches brands how…

JOIN COPYWRITING MADE SIMPLE (CMS) https://geoffkullman.com/cms-podcast Got a question you want answered on the podcast? Awesome! Send it to podcast@geoffkullman.com. Connect with Geoff: Instagram: @geoffkullman Twitter: @geoffkullman Inquiries: geoffkullman.com

BLOG POST: I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.) https://copyhackers.com/2017/09/cold-emails/ LAURA’S FREEBIE: 2 Must-Have Cold Email Templates https://lauralopuch.com/geoff JOIN COPYWRITING MADE SIMPLE (CMS) https://geoffkullman.com/cms-podcast CONNECT WITH LAURA: Twitter: @waitingtoberead I…

Copywriting Made Simple (Exclusive Discount Code) geoffkullman.com/cms-podcast Journal Article: Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action. https://web.mit.edu/curhan/www/docs/Articles/15341_Readings/Social_Cognition/Bargh_et_al_1996_Automaticity_of_social_behavior.pdf Bargh, J. A., Chen, …

What To Look For In This Episode: What does limited edition mean? Can add scarcity in your messaging benefit consumers? How to know your product AND your audience. Journal Article: Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations. https://www.researchgate.net/profile/Yong-Jae-Ko/publication/281672199_Scarcity…

Is it okay to use scarcity in our marketing and scare our audience in order to increase sales? What if we stopped using tactics that induce stress and instead implemented the principles of trauma-informed care? Today’s study focuses on what happens when consumers perceive scarcity. Researchers conducted FIVE experiments each with 2 groups: a scarci…

In today’s episode, Marissa Nehlsen and I discuss what it really means to live life rich. She shares her personal journey and how she got to where she is today. Listen in to learn more about topics such as how Marissa teaches others to live life rich (in all areas of life), how you can implement a millionaire mindset, and the importance of knowing …

We all remember March 2020, during the beginning of COVID-19, when everyone was hoarding toilet paper. With the many changes that came with the pandemic, we all needed to adapt to the situation, leading to several changes in consumer behavior. What can we as marketers learn from these behaviors? Today’s articles analyzed consumer behavior during th…

There’s a reason why diets fail; our self-control burns out and we can’t keep it up forever. As copywriters, is it possible that we can help our prospects use their own self-control to buy more? The article discussed in today’s episode focuses on self-control and the simulation theory. Researchers analyzed two groups of participants’ self-control a…

We know that there have been plenty of studies pointing to the negative effects of social media, but how can social media benefit us as copywriters? Social comparison is a large part of social media, but it can also lead to inspiration. Today’s study focuses on the positive impacts of social media. The researchers of this study conducted a survey a…

Stories allow us to create a world for our prospects "as we want it" to be (or as it "should" be). But there’s also an order we need our readers’ brains to release neurochemicals in? Without this order, the story’s impact can be negatively affected. Today’s episode focuses on the neuroscience of narrative, specifically on an article that studies ho…

Paul Klein is a business consultant and entrepreneur. He's also a pricing expert, specifically how pricing impacts brand positioning. ​Paul has consulted and worked with numerous national and international brands, including Target, Slack, UC Berkley, Cracker Barrel, Holiday Inn, KFC, and many, many more. In today’s episode, Paul shares his tips on …

CTAs (or Calls to Action) seem simple, but we're often leaving money on the table! Let's talk about WHY... and learn a few principles to keep in mind to make sure your CTAs are solid. === Want to get on the Copywriting Templates Bundle waiting list (and get 25% off)? Go to geoffkullman.com/wait. I'd love to hear from you! Send your comments or ques…