Best Gfk podcasts we could find (Updated December 2018)
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Class actions have become an increasingly common means to seek redress in data privacy cases. With data breaches and data privacy claims on the rise, we asked our lawyers in France and the U.S. what you should bear in mind.
 
This special three-part series, part of the Hogan Lovells’ Straight Talks podcast, looks at the spread of U.S. style litigation to Europe. In episode 2, Hogan Lovells partner Olaf Gaertner from our Munich office speaks with Bill Regan from our New York office, about shareholder litigation. It's landed in Europe, so what can we learn from the U. ...…
 
This special three-part series, part of the Hogan Lovells’ Straight Talks podcast, looks at the spread of U.S. style litigation to Europe. Ryan Philp of our New York office speaks with Manon Cordewener from our Amsterdam office, about class actions in an M&A context. What are the similarities and differences between the U.S. and EU regimes, and ...…
 
Qualtrics is filing for IPO. Their goal is to raise $200 million. In particular, they are emphasizing the value of their Experience Management platform which it says enables clients to gather a new class of richer data, called Experience Data or X-Data. They also claim that X-data is a market opportunity worth $44 billion this year. The Insight ...…
 
Nielsen acquires another division from GfK. Gfk and Commercial Radio Australia partner. And Palantir Technologies may be following in SurveyMonkey’s IPO footsteps. GfK and Commercial Radio Australia are partnering to release a pilot program to measure radio audience through a combination of diary and electronic measurement. The goal is to get a ...…
 
Lucid is rebranding its Federated Sample, Fulcrum, and Proof into Monetization, Marketplace and Audience. All current projects will be able to proceed as normal as the unify their products under one brand. GlobalWebIndex launches new software, Pollpass. Pollpass uses a chatbot-led survey in messenger format. Thunder Experience Cloud, a platform ...…
 
TVSquared announces changes to its ADvantage platform. It will now model the long-term effect of TV campaigns over the weeks and months following the airings of ads. Opinium publishes research that reveals that Amazon is the most connected brand, followed closely by Google and then Heinz. The Insights People, who has the most comprehensive mark ...…
 
ICF wins a $200 million dollar contract with the U.S. Agency for International Development to conduct demographic and health surveys. This includes researching, analyzing and disseminating data about malaria, HIV/AIDS, and nutrition among others. IQVIA announces that their commercial technology suite has been selected by Roche for deployment ac ...…
 
comScore and Oracle Data Cloud are partnering to offer audience targeting using new TV segments. Users can use the Oracle Data Cloud and comScore’s demographic and OTT segments to target for ad campaigns via DSPs or social networks. P2Sample releases an update to their automated insight platform, P2Perform. It will now leverage artificial intel ...…
 
Pollfish, a mobile survey network, has launched a new offering that connects to third-party platforms like Qualtrics and SurveyMonkey. Pollfish CEO, John Papadakis, is appearing on our partner podcast, the Happy Market Research Podcast, in the coming weeks. Pollfish integrates surveys into mobile apps. Standard Media Index has chosen to use Nie ...…
 
SuperData, a games industry researcher owned by Nielsen, has launched Arena, a tool that measures audiences for online gaming and esports. The new Arena dashboard displays in-depth audience metrics and insights into online gaming video and streaming. According ESOMAR, the marketing research industry is worth 76 billion dollars, which includes a ...…
 
Kantar is partnering with Engagement Labs to help brands understand their online and offline impact. They will combine social listening with analysis of ‘word of mouth’ conversations to create a holistic picture. Roku, a tv streaming service, has set up a Measurement Partner Program of 11 companies including Nielsen, Kantar, and comScore to qua ...…
 
Google is shutting down Google+ following a breach hundreds of thousands of users private data between 2015 and March this year. That’s a lot of people. And that’s a long time. Google is planning major privacy changes in response. Vizio has agreed to pay $17 million in a class action suit for tracking viewers behavior without their permission a ...…
 
Walmart chooses to use Nielsen’s Brandbank, a content management tool, to be apart of their own Connected Content Partner Program. The program will launch at the beginning of 2019 with the goal of strengthening the brand’s online presence. Nielsen releases its official 2018 - 2019 DMA ranker. The New York DMA is number one by nearly 2 million T ...…
 
IRI is continuing to partner with Google through a new solution that measures ad impact on YouTube. Similarly, DoubleVerify is partnering with Twitter to provide third-party ad measurement of video ads on the platform. ThinkNow has expanded its Spanish language offerings to Argentina and Columbia. Their goal is to become a one-stop shop for Lat ...…
 
New WPP CEO, Mark Read, has made his first round of executive appointments. Andrew Scott has been fully installed as COO. Lindsay Pattison will switch from Chief Transformation Officer to Chief Client Officer. And Stephan Pretorius has been promoted to Chief Technology Officer. Wood Mackenzie releases their new platform, Lens. It brings togethe ...…
 
Nielsen and Rakuten Intelligence partner to combine Nielsen’s online purchase data with Rakuten’s consumer panel to create a solution with a complete view of online and offline shopper behavior. YouGov publishes new research regarding how consumers feel about brands taking on social issues. For the most part, consumers feel brands should be all ...…
 
comScore releases PostTrak in the UK, Australia, Mexico, and Germany. PostTrak measures how many people attended movies on first and second weekend as well as gathering data about awareness of and response to the film. St. Ives changes their name to Kin and Carta. They are relaunching with a new operating model to facilitate collaboration world ...…
 
Linkfluence, a social media tracker and analytics company, has raised $21 million euros. They have appointed Guillaume Decugis as their new CEO. And finally they have acquired Scoop.it, a software firm. They are so busy I wasn’t sure which section of the news to put them under! Ipsos Healthcare is releasing a syndicated Channel Optimization Stu ...…
 
Six weeks after quitting WPP, Sir Martin Sorrell became the head of S4 Capital which is intended to acquire marketing firms. It’s first acquisition is MediaMonks, a digital production company. Nielsen launches a new survey called MediaTech Trender will will identify people’s perceptions of emerging devices and services, including smart speakers ...…
 
SurveyMonkey began trading their shares at $12.00 per share yesterday. Bluecore, a retail behavior specialist, opens an office in London as part of their efforts of serving the European retail brands. Shopper Intelligence has launched a new survey about shoppers use of products that are marketed to solve a particular need, such as kids’ lunches ...…
 
AT&T launches a new advertising and analytics division, which they have named Xandr. Xandr will work with several departments already within AT&T to deliver custom advertising to specific audiences. Nielsen expands its Total Audience product, a cross-screen measurement tool, to include local viewing regions. Their clients will now better unders ...…
 
Nielsen Audio, an audio diary, announces that they will be reporting monthly instead of two to four times per year. This will enable customers to make faster decisions. In the UK, BARB, a television audience measurement body is launching the first part of it’s multiple-screen audience reporting, which will include data not only for TVs but also ...…
 
In this episode, Hogan Lovells' Global Head of Legal Services Delivery Stephen Allen picks the brain of Andrew Arruda, Co-Founder and CEO of the groundbreaking artificial intelligence company ROSS Intelligence about some of the greatest benefits and most complex challenges facing AI in the legal field.…
 
According to comScore, there’s a new top digital video platform for sports and it’s SendtoNews, which ranks above ESPN, CBS Sports, Yahoo and Fox. It uses STN Smart Match, an AI powered video player that reads the content of the page you’re currently browsing with the most relevant video in the STN library. Nielsen has released a VR tool called ...…
 
GfK and Dixons Carphone are partnering to share sales information. Dixons will now become part of GfK’s point of sale tracking solutions. The goal will be to strengthen the POS sales data in tech. Kantar Millward Brand released their BrandZ data. The biggest takeaway? Brands which are perceived as innovative, grew their brand value 25% more tha ...…
 
Barbara Murrer becomes the first female chairperson to hold a position on the board for the Advertising Research Foundation. Welcome to the 21st century. Kantar partners with Qualtrics to provide employee experience insights. Kantar will provide the consulting and expertise as they leverage the Employee Experience solution from Qualtrics. Cello ...…
 
GfK MRI releases Visual Reporter, which a graphics analytics tool for the firm’s database. The tool is intended to provide researchers with the resources to quickly understand the data so they can develop meaningful insights more quickly. On Device Research, a mobile research and sample company, launches their cross-media attribution solution w ...…
 
Amazon opens an investigation of reports of employees leaking data. Reportedly confidential data was leaked and reviews were deleted in exchange for bribes. Amplfi and Spotify have partnered to launch The Audio Stack, an audio planning tool. The tool allows customers to reach target audiences and will be first available in Asia Pacific. JPA Com ...…
 
Scott Kauffman will step down from his role as Chairman and CEO of Marcom. He began his role in 2015 and after this transition, will continue as a member of the Board of Directors. A successor has not yet been named. Nielsen adopts the advanced audience standards as developed by the Advanced Target Standards Group, a group of 12 major network p ...…
 
Netflix viewership rises 45%. Wow! We all need to get a life. TouchPoints released data that found that the amount of time on the site has increased as well. https://www.thedrum.com/news/2018/09/12/netflix-continues-grow-british-audience-live-tv-viewing-habits-decline Market Research Society had their Operations Awards. Best Data Solution went ...…
 
Nielsen has updated its Social Content Ratings to enable measurement of TV network content that is posted on social networks. The new Owned Content Performance will measure the impact across Facebook, Instagram and Twitter. Ask Your Target Market, or AYTM, is joining the advisory board of Massachusetts University’s masters program in Marketing ...…
 
Nielsen stated that they are considering JPMorgan, as well as law firm Wachtell, Lipton, Rosen, & Katz as they continue to explore the option of selling. They have been under pressure from Elliot Management Corp to do so. The European Viewability Initiative brings on three new firms to their program which is designed to verify data in viewabili ...…
 
Nielsen and Spotify partner again. Spotify adds Nielsen’s Brand Effect to its third party verification suite in order to confirm that advertisement on the platform really does drive sales. Spotify has already incorporated Nielsen Digital Ad Ratings also to satisfy advertiser’s needs to analyze their results. Borderless Access, an emerging panel ...…
 
System1 is launching a new ad ratings subscription service which will provide users with access to their database of advertisements broadcast in the UK and the US. Euromonitor adds 20 new countries to its intelligence and market analysis in order to cover 98 percent of the global GDP. The Market Research Society and Centaur Media are collaborat ...…
 
Women in Research (WIRe) releases the top places for women to work at. There were a total of 56 entries from 43 companies considered, but only 11 were named. The top 11 includes: BuzzBack, C Space, EMI Research Solutions, FreshMinds, and many more. Gfk MRI and E-Poll Market Research launches a platform to help agencies and advertisers choose en ...…
 
Nielsen buys SuperData Research, a digital games market intelligence provider. Factual raises $42 million from investors to help establish its APAC headquarters in Singapore. And to help lead the headquarters, Factual hires Chris Pattinson, former Grapeshot executive. Crimson Hexagon launches a reverse image search service that allows market re ...…
 
Former 360i chief executive Sarah Hofstetter joins comScore as its president. Her term will start on October 4. The revenue for WPP’s Data Investment Management division dropped 4.9 percent during the second quarter. BuzzBack partners with LivingLens to add video to its interactive projective techniques and voice to its current service. Regular ...…
 
Maru/Blue releases Agile Self-Serve, a DIY survey solution that promises thousands of completes within hours across the U.S., U.K., and Canada. The service includes instant deployment, automated reporting with longitudinal tracking and programmatic sampling. FlexMR, a U.K. online research specialist launches InsightHub. The integrated platform ...…
 
SurveyMonkey files for IPO. Sheryl Sandberg is donating to her 10 per cent stake to charity. Research Now SSI adds to their team in Romania, Bulgaria, and the Netherlands. ConsumerDNA adds to their product with the Product Experience Hierarchy which identifies where consumers spend their time and money. Headset Insights adds California’s legal ...…
 
Thank you for tuning in, Insight Pros! Today, we are interviewing some awesome guests on sight in San Fransisco and San Jose, so the team is not able to produce MRx News for today only. We will be back with a vengeance tomorrow. Keep sharing your feedback, you comments, your notes. We drink it up!
 
Forrester Research launches a certification program in customer experience based on the firms 20 years of experience. It consists of a six-week online course of hands-on learning through six self-paced lessons. Prezi, the presentation platform, released a study showing that attention spans are not shrinking but instead are more selective. Contr ...…
 
In one of the most creative qualitative research studies I’ve heard of, InsightsNow is working with LEGO to use their bricks to have respondents build stories in response to a moderator’s questions. This method was awarded the Next Gen Market Research Disruptive Innovator Award. Man these award titles are long! Congrats to Karen Lynch and Siri ...…
 
Nielsen is facing a class action suit. The complaint alleges that Nielsen misrepresented how prepared they were for GDPR thereby falsely bolstering the stock value. A recent article from the New York Times, emphasizes that millennials and post-millennials need to make an emotional connection to your brands for it to succeed. Brands should highl ...…
 
Nielsen’s product innovation service releases Bases Product Quick Use. The new offering is based on agile methodology so marketers can get rapid feedback during the innovation process. It also incorporates predictive analytics to help FMCG marketers develop forecasting models. Infogroup receives $53.6 million in damages after a federal jury fou ...…
 
Aeroplan buys back Aimia, a loyalty analytics company, for $450 million. Previously Aimia rejected a $250 million dollar offer from Aeroplan. The Global Ad Trends report by Warc predicts a nearly 30% increase in digital ad spend over last year. The majority of this spend is directed to social media platforms like Facebook and YouTube. Your edit ...…
 
LinkedIn is opening up its data to researchers and academics. The goal is to create economic opportunities globally with the data. Their blog post also notes that the data will be de-identified to preserve the privacy of their members. Gartner’s EVP of research and advisory, Peter Sondergaard, steps down from his role. According to the SEC, Son ...…
 
Welltok releases DataWise, a platform which provides data and predictive analytics for the healthcare industry. DataWise is aimed at addressing the ever-increasing need for big data and predictive analytics in healthcare. Telaria, a video advertising management software, integrates Nielsen’s digital ad ratings. The integration will allow Telari ...…
 
Ipsos hires Suresh Ramalingam to be the CEO of South East Asia. Weber Shandwick launches a new centralized hub, called X Practice, which combines all of their offerings in one place so clients in all sectors can leverage their technology, data intelligence and innovation. See the full press release in our show notes. Hartman releases a study on ...…
 
A recent report from Nielsen outlines six factors in consumers’ desire for convenience. See their full report. NPD projects 50% sales growth in voice-activated speakers by 2019. Gracenote, which is owned by Nielsen, releases a new mobile video analytics solution, which gives insights into mobile streaming analytics, such as engagement and reten ...…
 
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