Six Black Pens
We’re a curious bunch here at Six Black Pens [www.sixblackpens.com]. We love brilliant, beautiful creative. But we want to know why it works. We love the excitement of big campaigns, splashes of colour and brilliant headlines. But we want to know what people think, what moves them and what makes them behave the way they do. We’re about the art as well as the science of communications. That’s why we’ve put together this Inquisitive Minds podcast series. We judge our work by how effective it i ...