Best Indiebrands podcasts we could find (Updated March 2019)
Related podcasts: Business Entrpreneurship Wholesale Retail Smallbusiness Marketing Education  
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Each week Jeremy Interviews successful creative entrepreneurs and industry experts while reflecting on his own experience building 7-figure indie brand, SoYoung. Topics include selling products wholesale, e-commerce, manufacturing, retail, marketing and business management. Whether you’re just getting started in developing a product based brand, or are looking to build an existing brand, you’ll find a ton of useful, actionable information both in the podcast and at www.indiebrandbuilder.com
 
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So you’ve got your amazing product idea, and maybe you even have a prototype. But now you’re considering larger scale manufacturing and you’re speaking with factories that are halfway around the world where English is not the native language. You’re also talking about spending tens of thousands – or even hundreds of thousands of dollars on your ...…
 
Thinking of auditioning your business to appear on a show like Shark Tank or Dragons Den? In this episode, I cover SoYoung's experience from the audition to taping to the deal itself.
 
Hiring decisions are some of the most crucial decisions you will make as a small business owner. A great employee can take your business to new heights and open up new opportunities for growth, while a poor hire can set you back months and thousands of dollars, causing undue stress and frustrations. In this how-to podcast, I’ll lay out a step-b ...…
 
Julie Ellis a co-founder of Mabel’s Labels, one of Canada’s greatest small business success stories. Back in 2002, Julie and her three partners Julie Cole, Cynthia Esp and Tricia Mumby decided they could do better than the scribbles on masking tape that were being passed off as labels to keep track of for kids clothing and personal items. So, a ...…
 
Want to quickly ramp up your sales while generating extra cash to finance your next production run? Then it’s time to grow your global distribution channel. Finding distributors for your products in foreign territories may seem like an overwhelming prospect if you’ve never done it before, but it’s certainly possible. SoYoung now has distributio ...…
 
Over the last seven years, Joseph Hanson has built and sold four e-commerce based companies and is currently a managing partner to three businesses that help sellers succeed on Amazon Buy Box Experts, Prosper Show, and Marketplace University. It was Joseph’s experience as an Amazon expert that put him on my radar, So I’m excited to get his insi ...…
 
If your products have a proven audience and you are ready to start driving serious traffic to your site, the 2 biggest games in town are Google and Facebook. In assessing Google vs Facebook advertising for consumer product brands, I’m going to share my experience in marketing our line of lifestyle bags. Other products and businesses may experie ...…
 
Budget for 5 videos: Professional Voiceovers: $200 We hired a premium voiceover artist. There were others out there that were much less expensive that probably would have done a comparable job. Background Music: $50 – through premiumbeat.com Equipment and Software: Sony A6000 Camera: Aprox $600 – shoots great stills and video, and includes auto ...…
 
Just as Rome wasn’t built in a day, we didn’t put all of these strategies together over a weekend. It’s been a slow steady, incremental layering of tactics combined with a whole lot of trial and error. A marathon rather than a sprint. However, the combined effect of having these systems in place has helped us dramatically increase eCommerce tra ...…
 
Are you a craftsperson or an entrepreneur? This is a personal lifestyle choice - but be clear on which you have chosen. As a craftsperson, you can be perfectly content creating handcrafted products in low volumes and selling them to a niche audience. If this describes you, you can ignore the rest of this post. You just need to cover your materi ...…
 
Mike Paton has spent most of his life learning from entrepreneurs. Today, he spends all his time giving back - as an Author, award-winning Speaker, certified EOS Implementer & the Visionary of EOS Worldwide. Specifically, Paton helps entrepreneurs clarify, simplify and achieve their vision – by mastering the simple concepts and practical tools ...…
 
The key principle in selling wholesale to retailers is to invest time upfront in planning your approach and sales materials. This will allow you to prioritize and focus so that you can go deep into a few areas that will deliver the highest return on your time investment, rather than spreading yourself too thin and getting frustrated. STEP ONE: ...…
 
Photography Browse any high-end magazine like a Vanity Fair or Vogue for a reminder of how much premier lifestyle brands value photography. It is one of the most important assets in your marketing arsenal and a critical factor if you want to improve your brand image Generally, you can break your photography down into two categories (I’ll cover ...…
 
Will Leonard and his mother Victoria started the Blu Kicks brand with the simple idea of creating a better travel and vacation shoe, Inspired by the fish they encountered on a family trip to hawaii, Will and victoria began producing an ocean themed line of colourful slip ons that featured original fish artwork and cool laid back designs. The Bl ...…
 
It was a rude awakening for us to realize that the more success we achieved with SoYoung, the more cash we were going to need to finance production and growth - but if you’ve never raised capital before, the process can be daunting Well fortunately the times are changing and there are some new funding platforms emerging in the consumer products ...…
 
In this week’s podcast I discuss how to get the most out of your trade show marketing with TIm Patterson. Tim is the head of Trade Show Guy Exhibits where he helps clients excel at trade show marketing. Tim also runs a blog, www.tradeshowguyblog.com and has authored a book called Trade Show Success that’s a great resource for small to medium si ...…
 
Sam Miller first moved to Shanghai in the early 90’s to teach at the university there. He then went on to manage the office of a major American home textiles company. He has since worked in the ceramics, gifts and furniture industries offering his experience in sourcing, product development, management and logistics. He currently works with a v ...…
 
Catherine Choi is the founder a president of SoYoung, a line of eco friendly bags for families which includes lunch boxes, cooler bags backpacks and diaper bags made from natural fabrics. Since starting the brand nearly 10 years ago she has grown SoYoung into a 7 figure business with products that are sold all over the world including in about ...…
 
So young started working with Connect CPA when we were looking for a partner to help us transition from QuickBooks to Xero - which is a cloud based accounting platform. As soon as I started talking to connect Mike, I knew we had found the right partner - he was right alongside with me in trying to understand our technology infrastructure so tha ...…
 
In this is episode of the Indie Brand Builder podcast, I speak with Alyssa Kerbel of Mini Mioche. Alyssa shares the string of disappointments and challenges that lead to her eventual insight and decision to open her own retail location, essentially become a vertically integrated indie brand – after many people told her she was crazy to do so. A ...…
 
The purpose of this brief episode is to provide you with some background on who I am and what Indie brand Builder is all about. I am an Indie Brand Builder myself. I am a partner and the Chief Marketing Officer at SoYoung, a brand of lifestyle bags for families that my wife, Catherine, started in our living room about 10 years ago. You can lear ...…
 
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