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{caption}NEW MEETING MIXER: The hotel industry is seeing small meetings begin their return, with most planners booking for the second half of 2021. More planners are organizing hybrid events that feature live streaming of in-person events to attendees that cannot or do not want to travel or meet face-to-face in the age of COVID-19.{/caption} Corpor…
 
{caption}THROWBACK TO 2019: A panel of hotel industry leaders was part of a general session during the 2019 Hunter Hotel Investment Conference at the Atlanta Marriott Marquis. The 2021 conference is set for May 10-12 at the same venue with COVID-19 health-and-safety protocols in place.{/caption} Hospitality event will test COVID-19 boundaries as we…
 
{caption}The coronavirus crisis has forced hotels to reexamine their traditional competitive set as nearby properties close or transition to other uses.{/caption} Experts advise owners and operators look differently at business drivers, including who is booking these days The coronavirus crisis has altered the business models of many hotels. For th…
 
{caption}SKEWED OUTCOMES: Many of the hotel rooms that have gone offline because of the coronavirus pandemic are in big-box hotels. For that reason, industry experts say measurements of average daily rate across the industry are skewed and, for the most part, hotels that remain open are managing to hold rate despite low occupancy during the COVID-1…
 
NextGen in Lodging launches its monthly podcast on Long Live Lodging’s platform by recognizing Women’s History Month. NextGen in Lodging is an organization founded in 2020 by mid-career hospitality professionals with a goal to connect and share new streams of thought and innovation that will revolutionize the hospitality industry in the post-pandem…
 
{caption}POSITION OF LEADERSHIP: Ron Vlasic, center, in November 2012 is flanked by Joseph McInerney, left, then president of the American Hotel & Lodging Association, and John Fitzpatrick, president and CEO of the Fitzpatrick Hotel Group during AHLA’s annual event at the Plaza Hotel in New York City when Vlasic was inducted as chairman of the asso…
 
{caption}SPACED OUT: Suzie Hall of The Cornerstone Collection, a consortium of hotel designers and programming experts, is seeing a lot of properties make more use of their outdoor spaces during the coronavirus crisis. The socially distanced outdoor dining concept is at The Residence Inn Scottsdale in Scottsdale, Arizona, which Hall designed. Rethi…
 
{caption}PAY TO STAY: Police in Fife, Washington, on Dec. 30 evict more than 40 people from the local Travelodge one week after Tacoma Housing Now, an advocate for homeless people, on Christmas Eve paid for one night’s stay for the group. Tacoma Housing Now claimed the state’s eviction moratorium prohibited motel owner Shawn Randhawa from forcing t…
 
{caption}Ridgemont Hospitality in Oakland, California, in October sold its 22-unit motel, The Inn at Temescal, to the city which is working with a local consortium of non-profit organizations developing affordable housing for vulnerable populations. The Inn at Temescal is being converted into apartments for military veterans at risk of homelessness…
 
{caption}Kathleen Bertrand, a jazz vocalist, performs in her hometown of Atlanta. Bertrand is a former executive of the Atlanta Convention & Visitors Bureau, where she helped boost Black travel, mentored up-and-coming hospitality and tourism professionals and established diversity programs.{/caption} Music brings people together, leads to change, s…
 
Crestline Hotels & Resorts, a third-party management company in Fairfax, Virginia, recently celebrated its first-place position in J.D. Power’s inaugural Third-Party Hotel Management Guest Satisfaction Benchmark. Long Live Lodging features Aaron Olson, senior vice president of operations at Crestline, and Andrea Stokes, who led the benchmark study …
 
Noelle Trent is director of interpretation, collections and education at the National Civil Rights Museum in Memphis, Tennessee. The museum is in the historic Lorraine Motel, where the Rev. Dr. Martin Luther King Jr. was assassinated in 1968. The venue is hosting the Smithsonian Institution’s The Negro Motorist Green Book exhibition, which tells th…
 
Ben Seidel is founder, president and chief executive of Real Hospitality Group, a third-party manager with a portfolio of more than 100 hotels. Like most owners and managers, Seidel and his team view the coronavirus pandemic as the biggest risk facing hotel performance but acknowledge that other threats also loom large. The number and severity of c…
 
Andrew J. Young Jr. became a civil rights activist 65 years ago, starting as a Baptist minister in Georgia. For more than a decade he traveled alongside the Rev. Dr. Martin Luther King Jr. in pursuit of racial equality in America. Young, 88, has a storied career of public service. He served as U.S. ambassador to the United Nations, a U.S. congressm…
 
As a former analyst with the U.S. Department of Housing and Urban Development, Fred Washington knows commercial real estate development, if done with the community in mind, can change residents’ quality of life. Washington wants to do the same thing with the six hotels he’s building in Florida. A new hotel investor, Washington recently made history…
 
The coronavirus pandemic is forcing hoteliers to deploy new technology to run more cost-efficient businesses and to ensure customers that properties are safe by providing such services as contactless check in and mobile key. Long Live Lodging explores how the COVID-19 outbreak has invigorated hotels’ adoption of tech solutions and looks at what typ…
 
Hotel appraisers and brokers expect distressed assets to come to market as the pandemic recession continues into 2021. Analysts say billions of dollars in private equity are waiting in the wings to acquire hotels underperforming as a result of the coronavirus crisis. But pricing will be different than in previous economic downturns. While a transac…
 
Global business travel is a $1.4 trillion industry. The Global Business Travel Association calculates the coronavirus pandemic in 2020 resulted in a loss of $113 billion in business travel spend in hotels, airlines and other sectors of the travel industry. But all is not lost. GBTA, industry analysts and travel management companies see some green s…
 
Long Live Lodging, an online multimedia news organization that covers the hospitality industry, found itself tossing aside its plans for news coverage late in the first quarter of 2020, when the coronavirus pandemic hit the U.S. and devastated the hospitality industry. The year turned out to be ground-breaking for Long Live Lodging, which developed…
 
The damage wrought on hotel businesses by the coronavirus pandemic is wide and deep. But the longevity of the pandemic is proving to be truly devastating, especially as the U.S. experiences another surge in the infection rate. In the early days of the crisis, owners, operators and asset managers acted quickly to prevent hotels from closing. Some ad…
 
The coronavirus pandemic has forced restaurants to close or scale back in-house dining operations in response to government mandates and residents sheltering in place. The crisis is accelerating the emerging trend of “ghost kitchens,” restaurants that cook up delivery-only menus and depend on third-party delivery services such as DoorDash and Uber …
 
The coronavirus pandemic has affected nearly every aspect of business. Consumer buying habits are no exception as more sales than ever have shifted online. Omnisend recently charted a dramatic increase in consumers’ response to emails from retailers since the start sheltering in place. The hospitality industry can take a page from retailers’ email-…
 
It’s well known extended-stay-hotel and short-term-rental sectors have done better than their transient hotel counterparts during the coronavirus pandemic. Even before the crisis hit, residential-type accommodations were seeing a growth in interest from travelers as well as investors. The COVID-19 outbreak is proving mixed developments of hotel roo…
 
The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay …
 
She Has a Deal, a program that promotes women as hotel owners, last month minted several new investors through its inaugural pitch competition. Long Live Lodging examines what it took for the three women who comprise the team called Datcher to win the top prize of $50,000 in equity in a fund that would include their $27.4 million project proposed f…
 
General managers of hotels throughout the U.S. are redefining their job descriptions as they make beds, do laundry, vacuum lobbies and patrol parking lots – all jobs once done by employees they’ve had to lay off when the coronavirus pandemic struck in March. GMs also are charged with cutting costs and finding ways to maintain asset values amid a st…
 
Hoteliers might think of a travel influencer as a selfie-obsessed millennial looking to wrangle a free night stay in exchange for a positive review. But in the COVID-19 age even influencers would agree: Nobody’s got time for that. Influencers have come of age and are turning out to be digitally savvy sophisticated content creators who can be part o…
 
Leaders at AAHOA and the American Hotel & Lodging Association say time is running out for the nation’s 57,000 hotels in need of federal government financial relief as the coronavirus pandemic in the U.S. heads into its eighth month. Cecil Staton, president and CEO of AAHOA, and Chip Rogers, president and CEO of AHLA, are tirelessly rallying the ind…
 
With hotel occupancies hovering around an average of 50 percent, owners and operators are seeking new ways to generate revenue beyond traditional overnight stays. One solution in the works is day use of hotel rooms. Hotel companies such as Red Roof, Hyatt Hotels Corp. and Hilton are promoting the practice during the COVID-19 pandemic. Ahead of the …
 
Reform Lodging is a new organization of hotel owners formed to address problems its members are facing as a result of the downturn in business caused by the COVID-19 pandemic. First issue on its list is the size of commissions levied by online travel agencies. Reform Lodging is asking its nearly 2,000 members to remove their rooms from OTA inventor…
 
Two viruses emerged in the U.S. this year – COVID-19 and society’s backlash against racism. The coronavirus pandemic forced hotels to close or drastically cut back on their workforces as occupancy plummeted to unprecedented lows. And America’s streets resounded with the voices of citizens protesting racism as businesses began to respond by promisin…
 
Extended-stay hotels are weathering the coronavirus crisis better than their transient cousins, according to reports. The Highland Group’s half-year report shows economy and mid-priced extended-stay hotels are faring better than upscale extended-stay accommodations. Second-quarter earnings reports from companies such as Extended Stay America prove …
 
The coronavirus pandemic has altered the wants, needs and desires of consumers. Buying habits have changed. The crisis has changed the way consumers value businesses. Hotels have an opportunity to succeed during and after the pandemic by adopting sales and marketing strategies that acknowledge the COVID-19 reality and embrace consumers with the war…
 
Almost overnight, the roadside motel is a hot commodity. Travelers are going by car and when they stop they want the safest stay possible. The coronavirus pandemic has pushed health and safety to the top of hotel guests’ most-favored-amenity list and exterior-corridor properties appear to provide more of a risk-free stay than their interior-corrido…
 
The coronavirus pandemic and the resulting downturn in the travel industry will make it difficult for investors to find the capital they need to acquire and develop hotels. That means minority investors, in particular Black Americans, might face an uphill climb in qualifying for bank loans unless they can close the ever-widening equity gap. Several…
 
In a recent Zoom conference hosted by the African American Chamber of Commerce of Greater Cincinnati and Northern Kentucky, hospitality entrepreneur Kristin Kitchen talked about her lodging company that showcases Black heritage and supports minority-owned companies. Kitchen is part of a trend toward building hospitality ventures related to Black hi…
 
The coronavirus crisis has put unprecedented amounts of stress not only on health care systems and economies but on workers’ mental health. That’s the first and bottom line of a recent study by the Society of Human Resource Managers. The professional association surveyed more than a thousand workers in mid-April and found that nearly half read more…
 
In June, Watermark Lodging Trust, a Chicago REIT, sold its Hutton Hotel in Nashville for $70 million. The price is $7 million less than what the REIT said it paid to acquire and upgrade the hotel seven years ago. A month later, Watermark said it signed a deal in which it sold shares worth $200 read more The post 281 | Rescue Capital: Hotel financie…
 
As the hospitality industry struggles to mitigate the massive loss of revenue caused by the coronavirus pandemic, hundreds of hotel owners are filing lawsuits to force their property insurance providers to cover their financial casualties. Meantime, state and federal lawmakers are considering legislation that would mandate U.S. insurance companies …
 
We’re trying something different today. We’ve teamed up with a group called Next Generation in Lodging, a diverse team of mid-career hospitality professionals who want to have significant input into the future of the hospitality industry. We’ve worked with them to produce and provide a platform for a panel discussion about diversity and inclusion i…
 
Since the beginning of March, the hotel industry has lost more than $40 billion in room revenue. Hotels continue to lose $400 million every day, according to STR and Tourism Economics. The historic loss of income caused by the coronavirus pandemic is rendering hotel owners unable to pay their property mortgages. While many have worked read more The…
 
In the introduction of his book, “Hotel, an American History,” A.K. Sandoval-Strausz writes: “The hotel as we know it today did not evolve randomly or naturally, nor did it develop as some sort of automatic response to structural needs. Rather, it was the deliberate creation of an identifiable group of people who lived in a read more The post 277 |…
 
Many companies in the hotel industry claim they practice diversity in their hiring practices. When questioned about how many Black people they employ, most companies can back up their hiring outcomes with data. That’s all well and good, but what’s missing in most employment demographics is a measurement of how inclusive the company is not read more…
 
Imagine holding a conference on racism, diversity and inclusion in Corporate America and seeing your event invaded by outsiders shouting racial epithets and vulgarities while flying both the Nazi and American flags. Actually, there is no need to imagine it because it happened earlier this month during a digital event organized by the founders of re…
 
In the first quarter of this year, more than 140 new hotels opened in the U.S., reported Lodging Econometrics. In March, the U.S. had 150,000 rooms under construction, said STR. It’s the highest end-of-month total the company has reported. Jan Freitag, senior vice president of lodging insights at STR, said he expects hotel construction to read more…
 
The U.S. hospitality industry is slowly getting back to business. Leisure travelers are responsible for occupancy boosts in late May, especially Memorial Day weekend, STR reports. Leisure travelers will continue to drive demand as the coronavirus crisis begins to ease, experts say. Meanwhile, Oxford Tourism Economics reports that business transient…
 
As the U.S. lodging sector begins to get back to business amid the coronavirus crisis, technology will play a much bigger role in operations than before the outbreak paralyzed the industry. Technological solutions in operations and guest management were emerging in hotels before the COVID-19 pandemic. But experts say the next generation of tech is …
 
The U.S. hotel industry has begun its comeback as all states are reopening their economies. The numbers show that occupancy is slowly but steadily increasing as hotels get back to business. But, to be sure, it is not business as usual. Relatively few hotels completely closed during the coronavirus pandemic. More than 80 percent remained read more T…
 
With more than half of the states in America reopening their economies, owners and operators of lodging accommodations might be tempted to return to business as usual. That includes sales and marketing strategies that management was deploying before the coronavirus pandemic paralyzed the hospitality industry. But hotel marketing experts we intervie…
 
The COVID-19 crisis is far from over. How long the crisis remains is still an unknown. As many states are taking steps to reopen their marketplaces, government leaders and business owners may want to look to the hotel industry for some best practices. While nearly 20 percent of the nation’s 57,000 hotels have closed, according read more The post 26…
 
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