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Archetypes and the Planets

Béa Gonzalez & Andre Kahr

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Join astrologer Andre Kahr and writer Béa Gonzalez for an in-depth exploration of planetary archetypes. Humans have forever projected their longing, psychology, and religions onto the sky. The podcast weaves together elements from astronomy, mythology, psychology and literature through the vehicle of the planets. Is this the mother mythology? Join us and begin to make connections for yourself.
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What the Floor Podcast

Holiday Van Erem & Michael Goria

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What the Floor is a podcast for the flooring industry hosted by Holiday Van Erem and Michael Goria from T&A Supply Company Inc. We will explore the hot topics of the flooring industry, with a little humor and a new set of eyes. This show is produced by Jose Morales with help from Toni Collier and Jessica Riser. Check out a new episode at the end of each month. You can find out more about us at tasupply.com or tasflooring.com.
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In this conversation, Joshua and Kim discuss energy efficiency tax credits and deductions. They cover the history of these incentives, including the Energy Policy Act of 2005, and focus on two major programs: Section 179D and Section 45L. Section 179D provides a tax deduction for commercial buildings that meet energy efficiency criteria, while Sect…
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In this conversation, Joshua Kahr speaks with Ethan Orley, managing partner at Oliver Hospitality (www.oliverhospitality.com), about his journey in the hospitality business. They discuss the challenges of operational oversight, the current deals and expansion plans of Oliver Hospitality, and the availability of equity and debt in the hotel industry…
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In this interview, I spoke with Malcolm Frodsham, Director of Real Estate Strategies (www.realestatestrategies.co.uk), an economic forecasting firm that focuses on UK commercial real estate markets. We chatted about a diverse range of topics including how one even gets into this line of work. We talked about what economic forecasting is, and how fi…
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In this interview, I chatted with Ashleigh Simpson, Head of Structured Development Finance for Grosvenor's North American property business. Amongst other things, they co-invest with residential developers in for sale and for rent ground-up multi-family developments in the United States and Canada. We discussed what co-investment means and what the…
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I sat down with Adam Fruitbine, CIO at Maxx Properties (www.maxxproperties.com), in this interview. Maxx Properties is a family office that focuses on owning and managing its multifamily real estate portfolio. To start, we discussed what it means to be a family office, how they think about hold periods, and the role of debt. We also talked about th…
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In this interview, I spoke with Ron Diamond, CEO of Diamond Wealth Strategies. They are a family office with a focus on commercial real estate. They aggregate capital from over 100 single-family offices and deploy this capital as a collective force alongside their own capital. This collective of capital allows them access to deals that they otherwi…
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In this interview, I spoke with Amol Sarva, co-founder of Aikito (https://www.aikito.co/), a platform simplifying commercial renovations. As a serial entrepreneur, he co-founded startups including Virgin Mobile USA, Peek, Halo Neuroscience, Knotel, LifeX Ventures, and CornerUp. His extensive experience in entrepreneurship, advocacy for open access …
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In this interview, I spoke with Jonathan Feifer, CEO of Parkstone Management. They are a real estate development company that has built multifamily projects in New York City and New Jersey. They are now expanding to Reno, Nevada. Amongst other things, we discuss the state of the debt and equity markets and the challenges of development in other reg…
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In this interview, I sat down with Kevin McCarthy, CEO of Southmark Capital. Southmark Capital purchases distressed debt and also offers short-term bridge financing. His firm was formed over 20 years ago when he worked with the principals of two family offices to deploy their capital in a specialized platform to purchase distressed debt as a way to…
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Deryle Bourgeois and Shaun Bourgeois are the owners of NOLA Hard Money (https://nolahardmoney.com/) , a high-yield lender that services primarily the Louisiana market. We discussed some of the misconceptions about what "hard money" lending is and what place it serves in the capital markets landscape. We also talked about what a hard money lender lo…
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Erin O’Boyle is a Founder and Managing Partner of Harvest Capital Partners (www.harvestcp.com), an SEC-registered investment advisor that services Public and Private Pension funds and institutions in the commercial real estate space. We had the chance to discuss the state of the market, the mindset of pension funds when it comes to making investmen…
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In this episode of Archetypes and the Planets, Béa and Andre explore the upcoming year and what may be in store archetypally. The next two years include a lot of change as the three outer planets move into new signs. What might these changes bring? Nothing is set in stone and all we can do is connect some of the themes associated with these archety…
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In this interview, I spoke with Stephen Hutto, CEO of 40|M. They are an opportunistic value-add investor in the Dallas market. He was previously the CIO of Gemdale USA, a real estate investment and development company that is the US arm of a Chinese-based multi-national developer. We discuss what it takes to grow a national development platform fro…
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In this interview, I spoke with Keir Renick, CEO of FarmOp Capital (www.farmop.com). They are a specialty lender that provides operating capital to farmers. His company provides an alternative lending source for farmers who otherwise would not be able to access credit. They have had rapid growth in the last few years. We discuss what it's like to m…
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In this interview, I spoke with Paul Rabinovitch, a Senior Advisor at a single-family office. For confidentiality reasons, the name of his employer has been withheld. Paul’s experience includes building one of the largest private portfolios of net zero energy operating buildings in the USA as well as leading-edge workforce housing, affordable housi…
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In this interview, I spoke with Laura Rapaport, CEO of North Bridge (www.northbridgeops.com). Her company provides C-PACE financing ("Commercial Property Assessed Clean Energy"). C-PACE is a financial tool for property owners to obtain low-cost, long-term financing for energy-efficient equipment, renewable energy, water conservation, resiliency, an…
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In this episode of Archetypes and the Planets, we explore the upcoming ingress of Pluto into Aquarius. We had a taste back in March when it ingressed into Aquarius for two months before returning to Capricorn. Some of the themes that were highlighted then were developments in Artificial Intelligence, the ongoing battle between democracy and fascism…
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In this interview, I spoke with Joseph Ouellette​, COO of Standard Communities (www.standard-communities.com). His company is a major developer and investor in LIHTC ("low income housing tax credit") properties and workforce housing in approximately 20 markets throughout the United States. We discuss what it's like to manage organizational growth v…
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In this interview, we speak with Josh Fuhrer, VP of Development at Bedrock Detroit (www.bedrockdetroit.com). His company is working on what is arguably the largest-scale private sector development currently underway. We discuss the resurgence of the City of Detroit, his company's role as an engine of economic development, and the impressive scale o…
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In this interview with Parag Goswami, CEO of clik.ai (www.clik.ai), we discuss AI-assisted real estate underwriting and the future of AI and machine learning in commercial real estate in general. We also talk about the overall real estate cycle and whether the health of the industry overall affects the health of "proptech". We also discuss how the …
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In this interview with Min Suh, Managing Partner at Steady Capital (steady-cap.com), we discuss co-GP funds vs. "friendly equity", the evolution of the capital stack in today's market, and what it's like to raise capital for a first-time fund. We also reflect on whether or not we're about to experience an epic level of debt defaults. Good times. --…
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In this interview with Steve Surridge, CEO of Forbury, we discuss the technology landscape for real estate investment analysis software, growing into international markets, and how their products expand the usefulness of Excel in analyzing commercial real estate. --- This podcast is sponsored by Kahr Real Estate Services (https://www.kahrrealestate…
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Welcome to Real Angle. I'm Joshua Kahr, and in this episode, I interview Brandon Gibson, Managing Director at Steinbridge. I think you'll find this to be a very engaging interview. We discuss real estate development, working with not-for-profits, and unlocking hidden value in underutilized land. --- This podcast is sponsored by Kahr Real Estate Ser…
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On this episode of the What the Floor Podcast, Michael and Holiday sat down to talk through all of the brand new SPC construction types. This conversation went way past features and benefits. Learn about what ABA rigid core flooring is all about. Dive deep into how light-weight cores are revolutionizing the flooring industry. And find out how we ar…
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In this episode we explore how planetary aspects to the natal Moon in the chart can impact the personality. These planetary conversations can be challenging or supportive depending of the nature of the geometric relationship between the planets in question, but they always imply a meeting of archetypal forces. Please be sure to share this discussio…
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In this episode, we begin our exploration of planetary aspects. Aspects are the conversations that the planets have with each other and which colour the expression of their significations. We begin the Sun and what it means when it conjuncts [or occupies the same space] as the other planets. Chart examples include Joseph Campbell, Oprah Winfrey and…
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On this What the Floor Podcast episode, Michael and Holiday step outside of their comfort zone and give you some unsolicited advice on how to sell differently in today’s ever-changing environment and how to take steps outside of your own comfort zone to grow personally. We tried something different, and we hope you will too after listening to this …
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In this episode we shift to an often overlooked part of any astrological examination---the elements [Fire, Earth, Air, Water.] From the work of the pre-Socratic philosophers to CG Jung and typology and finally, the recent work of neuro-anatomist, Jill Bolte-Taylor, we explore ways to deal with the element in the chart that might be weak, but which …
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On this What the Floor Podcast episode, Michael and Holiday grabbed some meatballs and lingonberries while they sat down with Sean Brennan and Emily Holmes-Williams of Kahrs. We talked about the Kahrs origin story, their GreenStep 2023 award nomination, and everything else you could possibly want to know about their hardwood journey and how this Sw…
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"Discovered" in 2005, you might be inclined to discount this planetary body which demoted Pluto due, in part, to the work of self-described Pluto killer, Mike Brown. The mythology of this dwarf planet is fascinating and important. She plays the key role in igniting the Trojan War and is also responsible, according to the poet Hesiod, for the turnin…
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On this episode of the What the Floor Podcast, Michael and Holiday get to know some of T&A Supply Company’s amazing branch managers! They step into the Branch Manager Dating Game to find out more about the people and the places that make T&A Supply Company the top-notch flooring distributor that they are. From Hawaii to Utah, don’t miss meeting our…
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In this episode, Andre and Béa explore the archetypal Pluto, demoted in the world of astronomy but still very much present in the archetypal world which scoffs at our attempts to repress things. In this episode we explore the personal, the political, the motivational and the inevitable expressions of this archetype. Is Pluto the planet of transform…
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In this episode, Andre and Béa journey into the psychedelic-like dream world of Neptune, the god of dreams, mystery, and addiction. As we examine some of the tales connected to this archetype, we ask--is it possible to speak about such things without slipping into the mist? You might be surprised to learn about the archetype's darker side and be in…
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On this episode of the What the Floor Podcast, Michael and Holiday brought in a friend of the show and colleague, Jim Partridge, to help us novices understand what subfloor prep is, why it is important, and what is involved in the process of preparing a subfloor. We also brought back Fire in the Hole for this episode so Jim could remind us all abou…
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With this episode, the archetypal begins to really take shape. The visible and invisible spheres of the world are separated by the planets that lie beyond Saturn. The first of these planets is Uranus, whose "discovery" in 1781 heralded the unmistakable entry into the modern era. Uranus is electric, quirky, brilliant, and revolutionary. Every seven …
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On this episode of the What the Floor Podcast, we went international! We talked to Lauren Delee and Floris Koopmans of Unilin Technologies, straight outta Belgium, to learn everything we thought we already knew about the Unilin locking systems, the story behind how Unilin started and how they are single-handedly saving the planet by looking forward…
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This episode of the What the Floor Podcast is extra special, featuring our good friend Teresa Legler, President of the Flooring Association Northwest. She shares the history and plans of the Association, as well as their upcoming events, like golf tournaments, happy hours, and Market Expos. We also tackle the tough topic of tradeshows - are they re…
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On this episode of the What the Floor Podcast, we decided to explain the very complicated process that we go through when adding new products to the T&A Supply lineup. We take a deep dive into how we research new products, all the things we do to launch a new product into the market, and the complicated process of how products are discontinued. We’…
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On this episode of the What the Floor Podcast, we took a step back and reflected on what it has been like to start a podcast. We talk about what we have learned, what we are looking forward to and joke A LOT about what has gone into the creation of this podcast. Also don't miss the exclusive BLOOPER REEL at the end! What the Floor is a T&A Supply C…
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On this episode of the What the Floor Podcast, we cover a topic that has been requested multiple times... sound abatement. What is it? What are IIC and STC ratings? Why do they matter, and how do you test for them? We had no idea… So we spoke to an expert in the field, Daniel Mohler Acoustical Project Lead from Intertek and we learned so much! What…
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On this episode of the What the Floor Podcast we headed down a dark scary road that led us straight to Spookytown. It’s all about flooring horror stories told by some of our fabulous flooring industry friends. We talk to Marc Lapsley from Architectural Directions about a linoleum job gone wrong, with our favorite inspector Tony Christopher about hi…
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