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Every episode, radio's top hosts, PD's and media thought leaders share tips, tools and trade craft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth" Kipper McGee.
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Brandwidth On Demand
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Branding: Your Station, Your Career or BOTH? Guest: Marketing & Media Guru TOM ASACKER
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1:13:56
Often described as a catalyst and nonconformist, branding expert Tom Asacker writes and speaks about radically new practices and ideas for marketplace success in times of uncertainty and change. He is the author of six books including I am Keats, A Clear Eye for Branding, and The Business of Belief, which was rated the #1 inspirational business boo…
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Brandwidth On Demand
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141- Go Syndicate Yourself! Guest: R DUB!
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1:05:49
R Dub! is the creator, producer, and host of the internationally syndicated radio show, Sunday Night Slow Jams, currently heard on over 200 radio stations in 14 countries. He started the show when he was just 16 years old, and has gone on to win numerous industry awards, and has been nominated for Billboards Music Director of the Year three times. …
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Brandwidth On Demand
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140 - Connecting Your Digital Dots for '21 - Guest: SETH RESLER
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1:25:57
Seth Resler is a 20-year broadcasting veteran who worked on the mic and behind the programming desk in markets ranging from Providence, St. Louis, and Seattle to Boston and New York City. He also did radio in Silicon Valley before crossing into online marketing. Now, as the “Digital Dot Connector” for Jacobs Media, Seth works with radio stations ac…
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Brandwidth On Demand
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139 - The Magic Behind MusicMaster - JOE KNAPP, Founder & President
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49:14
In this bonus episode, Musicmaster Scheduling Founder & President JOE KNAPP returns to share what prompted him to focus his programming, music, and engineering chops on a futuristic approach to scheduling music with (…gasp!) a computer. He shares some of the initial objections to using a software program inside a radio station ─ and how some radio …
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Brandwidth On Demand
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#137- What Will RADIO Sound Like in 2021? Guest: SEAN ROSS
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If you're wondering what a post-pandemic musicscape will be like in 2021 and beyond, you've come to the right place! Sean Ross is an industry expert on music,, the evolution of formats, and the evolution of radio programming strategy in a world of audio choices. He’s programmed at the station level and worked in A&R for the recording industry. He n…
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Brandwidth On Demand
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136 - Why ROULA Rules Houston - Guest: ROULA CHRISTIE - KRBE, Houston
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Roula Christie has a storied career in radio. Beginning as an hourly employee answering request lines at a hometown station, she moved to morning show host in a top 10 metro. Along the way, she’s been an integral part of a team that was named Station of the Year, took home a Marconi Award, and she received named MIW Airblazer of the year by The Men…
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Brandwidth On Demand
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135 - ACE & TJ - Getting BACK to Radio's Future
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David Cannon and Ritchie Beams have been Ace and TJ since the early 90’s when – as the only two single guys on staff – the Louisiana natives were paired up for the first time on a local Top 40 station near their hometowns. They moved from nights to mornings, then on to Baton Rouge, then to stations in Huntsville and Birmingham in Alabama, before be…
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Brandwidth On Demand
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134 - Winning in the new ABNormal - Guest: LEIGH JACOBS, Co-Founder, NuVoodoo
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Why were the recent political polls so far off again? What does this mean for radio measurement and ratings? We ask Leigh Jacobs, a prominent research and perceptual wizard why, and what radio can do about it. Leigh got his start with a 15-year career as Program Director for AC, Hot AC, and Classic Rock stations in Louisville, Detroit, Baltimore, a…
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Brandwidth On Demand
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133 - Special Guest: SETH GODIN - The Practice (of making great radio!)
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We didn’t get into radio to make average audio for average people. Master Marketer SETH GODIN shares why we don’t have to. This best-selling author (Permission Marketing, Tribes, Purple Cow, and others) shares an elegant gameplan that inspires radio people and other creative types to stretch and commit to putting our best work out into the world. D…
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Brandwidth On Demand
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132 - BEYOND Powerful Radio - Guest: Valerie Geller
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Valerie Geller is president of Geller Media International, a broadcast consulting firm, which has trained broadcasters throughout the world at more than 500 stations in 27 countries, including the BBC, NPR, CBS Radio and more. She’s the author of three books about radio, and her latest, BEYOND POWERFUL RADIO is about to be released in Audible form.…
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Brandwidth On Demand
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131 - Musicmaster's JOE KNAPP: Common Sense, UNcommon Insights
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If the name Joe Knapp rings a bell, it will be properly sound coded, categorized, and separated from other plays, since he is the ncer and creator of Musicmaster...the world’s most popular music scheduling system. On the station side, Joe has been a chief engineer, PD and air talent for various stations throughout the midwest including the legendar…
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Brandwidth On Demand
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130 - How LA's Robin Bertolucci: Wins at Radio by LISTENING
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Robin began her radio career at KGO San Francisco working under Jack Swanson. She was then hired to program KOA Denver. Later, when former KFI needed to find their next PD, Robin was the obvious choice. Since then, she’s kept the ratings high, helped steer KFI through a couple of snags, won some awards for the ongoing commitment to public affairs, …
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Brandwidth On Demand
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129 - Hear. There. Everywhere. Guest: Steve Goldstein, Amplifi Media
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Steve Goldstein is recognized as a foremost audio innovator and thought leader in programming, marketing and management. His track record of success spans virtually every major radio format for some of the nation's top broadcasting companies. Steven has created and developed numerous successful radio brands and nurtured and advanced local and natio…
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Brandwidth On Demand
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128 - Guest: Holland Cooke - Focused on Radio's BIG Picture!
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For several decades, the term “Mainstream Media” has been weaponized, first by scrappy fringe voices railing against legacy networks and newspapers; and more recently by cable outlets like FOX News and MSNBC. Our guest finds this ironic since ratings qualify them as “mainstream.” And, in his view, the obsolescence of the term has never been more pa…
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Brandwidth On Demand
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127 – Untold Story…Why a Heritage AC Keeps Beating Country in Nashville. Guest Barbara Bridges, OM - WJXA/Mix 92-9
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You may wonder why Mix 92.9 has been the perennial ratings leader in Nashville, and how they maintain their market leadership. The reasons are not always obvious. And you heard right…it’s not even a Country station! WJXA & WNFN OM Barbara Bridges been named one of the top 50 Programmers in the nation four times by Radio Ink magazine and has been fe…
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Brandwidth On Demand
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126 - Ways to Know What's Next - Guest: Buzz Knight
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When we want to find out what’s happening next in radio and the audio space, there’s a reason so many media pro’s contact BUZZ KNIGHT. As the CEO of Buzz Knight Media, he specializes in providing strategic insight and guidance for media brands to achieve their rating and revenue goals ─ but that’s just the start! Buzz got his start in radio & has u…
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Brandwidth On Demand
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125 - Wilhite & Wall - Network Radio IS a CONTACT Sport!
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Darren Wilhite and Tim Wall have been doing radio together for almost 25 years. They’ve got a couple of CMA Awards and can boast having the highest-rated morning radio show in the country. They’ve met just about every music artist they play, and likely have a story to share about each encounter. Their brand of humor can be pretty twisted, yet most …
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Brandwidth On Demand
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#124 - Moving INTO a Crisis - Guest: Randi West, PD WRMF, West Palm Beach
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Randi West has been entertaining radio audiences for more than 20 years. While she’s been on-air for most of her career, Randi’s also handled Music, Promotions, Marketing and more during stops in Illinois, Ohio and North Carolina and most recently Tampa. No sooner does she accept the primo position of PD at Hubbard's WRMF, West Palm beach that the …
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Brandwidth On Demand
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123 - Guest: Meteorogist John Wetherbee - Forecast to Win
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John Wetherbee is familiar to audiences all over the country for years as a Radio and TV personality, radio PD and GM. He’s even in the Georgia Broadcast Hall of Fame. Now as an AMS certified meteorologist, his RADIO WEATHER SERVICE provides a one-of-a-kind, customized lifestyle weather forecasts to nearly 200 different radio stations and three net…
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Brandwidth On Demand
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122 - Rx for 'Rona Ratings? Guest: Charlie Sislen, The Research Director Inc.
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We’ve all felt the impact of the coronavirus. We’ve seen what’s it meant for our operations, promotions and revenue. Now, veteran ratings expert Charlie Sislen reveals what his firm, The Research Director, Inc is seeing in early PPM breakouts, and shares what is likely to happen next, both in metered and diary markets. Click here for free show note…
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Brandwidth On Demand
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121 - Helen Little - 106.7 LiteFM/New York - Secrets of Staying #1
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It’s not every day that we get to hear from America's top-rated midday host, from America’s #1 Market. HELEN LITTLE of New York City’s 106.7 LiteFM takes us inside a workday that includes both show and life prep necessary to entertain millions of listeners while they work. She’ll also voice a show for Philly’s 106.1 The Breeze. In non-COVID times, …
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120 – Playlists Repeat. So Does History. Radio Lessons Worth #REDISCOVERY | Guest: Gary Berkowitz
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The name Gary Berkowitz is synonymous with winning radio. On the station side, he’s been involved in every aspect of programming and managing some of America's most successful radio brands. Gary was the founding Program Director at the legendary PRO-FM, Providence. He transformed WROR, Boston from an Oldies station to one of the first AC formats in…
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119 - Radio After COVID - Steps to Take NOW | Guest: Erica Farber, President/CEO, RAB
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Erica Farber has really climbed the ropes throughout her impressive radio career, making her one of the industry’s most respected and influential people. Many know her as the former head of R&R but it didn’t start there! After leading an impressive array of stations, she’s held nearly every position in Radio Sales & Management including Executive V…
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118 - How to SHINE thru UNCERTAINTY - Guest: Ruth Presslaff
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Plain and simple, Ruth Presslaff, is a data geek. She doesn't know how it happened, it just did. (Spoiler alert: it MAY have had something to do with Ellen’s brother, Vance DeGeneres! Her online campaigns, contests and surveys have generated impressive ratings and revenue for media clients the world over. Now Ruth leads the Enterprise Sales Team fo…
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Brandwidth On Demand
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117 - Guest: Sam Alex - A Nashville Media Brand in the Making
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Sam Alex is a radio veteran and his new network show has already been nominated for an Academy of Country Music National On-Air Personality Award He is a special correspondent for the TV entertainment show Celebrity Page seen on Reelz Channel and over 150 TV affiliates. Sam’s interviews have been covered in numerous media like Entertainment Tonight…
