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Best LPO podcasts we could find (updated May 2020)
Best LPO podcasts we could find
Updated May 2020
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We bring together conversion rate optimization experts, website owners and optimization software developers to discuss optimization strategies that work. Hosted by Francis Teo. Send your questions or feedback to feedback@conversionspodcast.com.
 
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When you’re attempting to persuade, do you emphasize the positive aspects of your offering or the potential loss of not taking action? This negotiation concept is called “prospect theory,” and today’s guest is an expert. Literally. Calum Coburn is the Director and Vice President of The Negotiation Experts, a training and consulting firm that enable…
 
What The Data Says About Turning Marketing Leads Into Sales with Sammy James. Sale's is a conversation, so how can you expect to sell if that conversation never happens, or doesn’t happen fast enough? On today’s show, Brian chats with Sammy James, CEO and founder of Speak2Leads, automated lead response and follow-up tool.…
 
Having a true understanding of your target customer is the first step in building an effective marketing plan. How are they spending their time? Are they able to use the time they have to focus on their area of expertise? And do they have an interest in doing even better work? Come to think of it, we could ask these same questions of ourselves. It’…
 
People like funnels because they provide us with some sense of progress in our marketing efforts, but the marketing funnel is under attack, especially in the B2B lead generation space. Carman Pirie (@pirie) is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads…
 
Mobile best practices don’t really exist. Every audience is different, and Intended Consequences host Brian Massey has the tests to prove it. What works for one business doesn’t always work for others. In this episode, you’ll hear design ideas for your website’s mobile call-to-action buttons, so you can test them and discover what works. How can mo…
 
We're told terrifying things: that people have the attention span of a goldfish, that Millennials don't read, that we only have 8 seconds to make our point. No wonder we're confused about how to communicate through copy. However, the words we use to establish our value and persuade visitors to take action can be tested. Data to the rescue! Olivia R…
 
There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows. What is the ceiling on yo…
 
Time is precious for overburdened marketers. On this show, we seek to understand which tools are truly valuable, and which are just giving us “interesting” insights. We install something like Hotjar on every one of our client sites when optimizing. Tools like Hotjar are a part of what I call ‘the golden age of marketing’. These tools are continuall…
 
In this episode of LPO, we’re digging into agency management - how to leverage the relationship and how to think about the relationship. You’ll hear from Garrett Mehrguth (@gmehrguth), CEO of Directive Consulting, on why regardless of the research done, the pitch meeting is a tough time for the agency. That initial agency pitch meeting brings out b…
 
Key Takeaways: Exit Intent: Gain insights from Evan on exit intent in this week’s show. What Happens When a Site Bug Goes Unchecked: You’ll hear stories on the impact a site bug can have on your website - and we’re talking a $1.2 million impact. Tips on Conversation with Executives: Gain knowledge and tips from Evan on how to have conversations wit…
 
On this episode of LPO, host Brian Massey (@bmassey) is pulling in Joel Harvey (@JoelJHarvey) - Chief Operating Officer at Conversion Sciences - and they’re talking website redesigns. In this episode, the duo is going to tell you something that may surprise you. Website redesigns don’t have to be all or nothing. You don't have to push all your budg…
 
In this episode of Masters of Growth, Andre and I discussed the necessary ingredients to form effective optimization teams. We touched on the topic of people and processes, but also the difference between traditional and product organizations in terms of optimization success.Send us your questions using #mog on twitter or LinkedIn. Alternatively, y…
 
Here are the questions we discussed in this episode of Masters of Growth on which we had the pleasure to talk to the Nick So, Director of Optimization Strategy at WiderFunnel:1) What are ingredients of a successful optimization strategy?2) Common mistakes companies make along the process of starting an optimization programme?3) What keeps you up at…
 
Here are the questions we discussed in this episode of Masters of Growth on which we had the pleasure to talk to the prolific conversion consultant and speaker Michael Aagaard:1) What are the typical pitfalls that most optimizes have to overcome when implementing an optimization process?2) Why do you think that optimization is often ignored by the …
 
Here are the questions we discussed in this episode of Masters of Growth:1) What’s the difference between Growth Hacking and Conversion Optimization?2) What's will be the impact of new checkout technologies like Apple Pay, one-click or chatbot conversion funnels on the work of optimizers?3) What are the biggest misconceptions about the work of opti…
 
Welcome to the first (inofficial) episode of the Masters of Growth podcast powered by iridion.You will learn about why we're doing this show and who's behind it.Send us your questions using #mog on twitter or LinkedIn. Alternatively, you can visit our website iridion.com and use the intercom chat option on the lower right to talk to Tim directly fo…
 
Understanding Financial Modeling to Create Better User Experiences with Soren Ryherd as Tim Ash speaks to the founder of Working Planet about the need to better understand the value of your customer segments, and how that informs your CRO and what you should be willing to pay for traffic. He also explores how Soren was arrested for accidentally wan…
 
Segmentation and Smart Targeting as Tim Ash talks to Janet Driscoll Miller, the President and CEO of MarketingMojo, about creating personas, advanced targeting on Facebook and LinkedIn, and personalized content on your website to maximize conversions on mobile. Also find out about the Girl Scout’s plot to cover the world with their cookies… Janet D…
 
Tim Ash speaks with Qubit’s CEO about understanding your prospects and customers to discover your most valuable segments across all channels. Find out why the mobile phone is your personal identifier, why Las Vegas treats their whales so well, and how Graham got to be in five major release movies during his summer breaks..…
 
Analytics and Conversion as Tim Ash speaks with Associate Director of Digital Intelligence at Cardinal Path Nick Iyengar. Nick is responsible for helping his clients improve their profitability by building their analytics capabilities. He recently returned to Cardinal Path for his second tour of duty, having recently completed his MBA at the Univer…
 
Web Usability and Informal User Testing, how many people do you need for user testing and how flexible can you be for your selection as Tim Ash welcomes Karl Gilis, Co-Founder of AGConsult. Karl Gilis is co-founder and managing partner of AGConsult, Belgium’s leading web usability agency. AGConsult does research, organises seminars and gives advice…
 
Declare 2016 ep. 3 w/ Marc Allan Feldman LPO Communications Director Aaron Keith Harris interviews Marc Allan Feldman. Dr. Feldman is a candidate for the Libertarian Party presidential nomination, and is a member of the Libertarian Party of Ohio Central Committee.By Declare!: The Official Podcast of the Libertarian Party of Ohio
 
Download Here In this Episode Host Aaron Keith Harris has an intriguing conversation with Libertarian U.S. Senate hopeful John Fockler. They discuss issues with running for U.S. Senate and other governing roles as a Libertarian, problems with ResponsibleOhio, better solutions for marijuana legalization, and many other topics important to keeping th…
 
Talking Psychological Architectures for Conversion such as the ignorance of Online Marketers who are more focused on technology instead of the operating system as Tim Ash welcomes Brian Cugelman, Senior Scientist and Director at AlterSpark.Since 1997, Brian Cugelman, PhD has built an extensive career in social mobilization, digital engagement, and …
 
Download here Aaron interviews Tom Zawistowski of the Portage County Tea Party Topics include the corruption of the Kasich administration, the 2016 Republican presidential candidates, and possible alliances among the Tea Party, constitutional conservatives, and Libertarians.By Declare!: The Official Podcast of the Libertarian Party of Ohio
 
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