Best Laura Correnti Podcasts (2024)

1
What We’re Watching in 2022 with Axios’ Sara Fischer 35:13

2y ago35:13

35:13

Longtime friend of Adlandia and reporter behind Axios’ Media Trends weekly newsletter, Sara Fischer stops by to talk all the things we should be watching as 2022. Sara takes us through the growing interest and investment in local media, further consolidation of media x tech, innovation in audio, and keeping your edge in a competitive content market…

1
Marketing & Comms Talent Goes Flexible with Lara Vandenberg 38:21

2y ago38:21

38:21

Lara Vandenberg, CEO & Founder of Publicist.co (and sister product Operator) comes by Adlandia to talk about how she’s building the infrastructure for marketing and communications experts to go independent. She talks about how the need for marketing comms talent is only growing, how she’s digitizing the typically analog networking process through a…

1
A Web3 Primer with Jarrod Dicker 1:16:18

2+ y ago1:16:18

1:16:18

Jarrod Dicker, the former Commercial VP of Washington Post and CEO of Po.et, is back on Adlandia in his new role as General Partner at TCG (The Chernin Group). Jarrod talks through the fundamentals of Web3, if and where brands should be hopping in, who on the client-side should be leading the charge, and his thoughts on legacy media co-existing wit…

1
Marketing for Longevity, Not Leasing, with Michaella Solar-March 1:00:24

2+ y ago1:00:24

1:00:24

Former CMO of Tishman Speyer and newly appointed CMO of Moelis Australia Hospitality Management, Michaella Solar-March joins us for a conversation around community x physical spaces x commerce. Michaella talks to us about innovating legacy real estate asset, Rockefeller Center - turning it into an experience that echoes authentic New York. She shar…

1
Getting Specific with Monica Padman of Armchair Expert 53:01

2+ y ago53:01

53:01

Monica Padman, Co-creator, Co-host and Producer of the ever-expanding Armchair Expert podcast umbrella joins us in Adlandia. Monica talks about why relatability is key and opens unexpected introductions. Monica also explains how creating a safe space for their guests allows the shows to explore vulnerable topics and how her work as an improv actor …

1
Building and Scaling Niche with Morning Brew 55:15

2+ y ago55:15

55:15

Alex Lieberman (Executive Chairman) and Austin Rief (CEO) of Morning Brew drop by Adlandia to talk about their newsletter’s college campus start and future roadmap to serve their 3MM+ subscribers. Hear how they are finding product market fit, building and scaling niche audiences, and creating horizontal extensions for IP franchises including commer…

1
You Said, We Did with Dara Treseder 41:42

3y ago41:42

41:42

On this episode we're catching up with Peloton's SVP of Global Marketing and Communications, Dara Tresder, to talk all things Peloton - from brand access to programming to influence and beyond. Dara gives us insight into Peloton's data-driven "you said, we did" approach to supporting members as well as a look into the brand's communications framewo…

1
Are we there yet? The Audio Expanse with Steve Wilson 51:48

3y ago51:48

51:48

In his podcast debut, Steve Wilson, a staple name in podcasting, stops by Adlandia to talk about where podcasts are going next, creating scripted fiction in audio, the opportunities that exist for brands in the space, and why he is excited about his new role as Chief Strategy Officer at podcast studio, QCODE. Plus Alexa and Laura talk about innovat…

1
Beyond Brand Purpose with Alain Sylvain 37:06

3y ago37:06

37:06

This week we have another independent agency feature with Founder and CEO, Alain Sylvain, of Sylvain - a strategy consultancy focusing on brand and product. Alain walks us through becoming a B-corp, the evolution of brand purpose to brand responsibility, not getting caught in becoming the everything agency and much more. We also get nerdy on media …

1
Intentional Words with Rakia Reynolds 36:09

3y ago36:09

36:09

Adlandia, we continue to highlight independent agencies and founders. In this episode you’ll meet Rakia Reynolds, Executive Officer & Founder of multimedia strategic communications agency. Skai Blue Media focuses on supporting people, product, and places and is working with some of the biggest brands and talent in the industry. Rakia shares her tho…

1
The Power of Connection with Jolie Hunt 38:43

3y ago38:43

38:43

This week kicks off a few new upcoming episodes spotlighting Founders and CEOs of independent agencies in the marketing/comms world. First up, the formidable Jolie Hunt, Founder and CEO of Hunt & Gather. Hunt & Gather is a marketing and communications agency with a special ability to connect influential people and brands through all sorts of experi…

1
The Future of Work is (We Are) Rosie with Stephanie Nadi Olson 1:02:12

3+ y ago1:02:12

1:02:12

We have a packed show ADLANDIA! First up, Stephanie Nadi Olson, Founder and CEO of We Are Rosie and AdAge's 2020 Creativity Awards Visionary/Founder of the Year, joins us on the mic. A success story still in the making, Stephanie imagined an inclusive marketing/advertising industry, and in just over 2.5 years built We Are Rosie - a flexible, divers…

1
The Hitmaker Formula with Bob Pittman 1:07:02

3+ y ago1:07:02

1:07:02

Get out your notebooks, Adlandia. Bob Pittman, Chairman and CEO of iHeartMedia, joins us for a masterclass in marketing, sharing anecdotes and examples of how he's built hit brand after hit brand from MTV to AOL to Six Flags and more. Bob breaks down his thoughts on the balance of "Math & Magic" (also the name of his own podcast), placing bets, cre…

1
In a Marketing World that is Known 54:36

3+ y ago54:36

54:36

With creative agencies buying up data shops and data shops buying up creative agencies, the advertising/marketing industry is in a constant struggle over gut vs. science. And while we all continue to debate the answer, Kern Schireson (Chairman & CEO) and Ross Martin (President and CXO) created Known to put creative, strategy and data science on the…

1
MVPs & Mindfulness on Election Day 2020 50:54

3+ y ago50:54

50:54

It’s here! November 3, 2020. Election Day. On today's episode we catch up with Christian Tom, Head of Digital Partnerships for Biden for President, to learn about his experience on the campaign. Christian shares examples and insights about creating minimum viable products (MVPs), the balance of data versus gut, how the campaign leveraged digital pa…

1
Speed Over Perfection with Lisa Sherman 39:26

3+ y ago39:26

39:26

Lisa Sherman, President and CEO of the Ad Council, drops by to share best practices on how to lead during a crisis. Lisa talks through how the Ad Council prioritizes speed over perfection in getting out public safety messaging during the early days of the COVID-19 crisis, and how the organization pivoted to open-source briefs to bring ideas to life…

1
ADLANDIA Returns with Malcolm Gladwell 39:59

3+ y ago39:59

39:59

Adlandia returns on it’s new home on the iHeartPodcast Network with special guest Malcolm Gladwell. Laura and Alexa are back on the mic to share their plans for the future of the show including new feature segments & partnerships. Plus an interview with Malcolm Gladwell, New York Times bestselling author, co-founder of Pushkin Industries, and podca…

1
Entrepreneur #EEEEEATS: Lessons in Building (The) Infatuation 42:02

5y ago42:02

42:02

We'd rate this one 5 stars: on this episode we're sitting down with the authentic, creative, and hysterical founders of The Infatuation, Chris Stang and Andrew Steinthal, for a masterclass on entrepreneurship. We learn what it takes to build a business like theirs, how they decided to become co-founders, and what growth looks like while staying tru…

1
Take Back the Customer: Social Commerce in 2019 34:25

5+ y ago34:25

34:25

Who better to kick off 2019 than Rachel Tipograph, Founder and CEO of social commerce platform, MikMak, and 2x guest on Adlandia. Rachel calls in to talk about what’s driving MikMak’s incredible growth (up 350%!) with clients including Bose, L'Oreal, P&G, T-Mobile, Under Armour, Unilever and more. Rachel explains how to stop forfeiting your custome…

1
Content Marketing as a Service 30:57

5+ y ago30:57

30:57

We’re talking all things content marketing on our last episode of 2018 with Citia Founder & CEO, Linda Holliday. Linda talks with us about the paradigm shift from advertising to content, the (invisible) role technology should play for marketers, pursuing a new infrastructure and designing for entirely new spaces. Hear why she thinks B2B advertisers…

1
A New York (Mag) State of Mind 24:04

5+ y ago24:04

24:04

The CUT, Grub Street, Intelligencer, Vulture, The Strategist and the list goes on - New York Media, one of the few privately owned media companies, has created a network of largely digital brands, all starting with the beloved and mainstay legacy publication, New York Magazine. Pam Wasserstein, CEO of New York Media, stops by to talk about how bran…

1
A Thanksgiving Special Served up with Sara Fischer 24:12

5+ y ago24:12

24:12

Happy Thanksgiving, ADLANDIA! We're back with a Q4 serving of the latest ad industry headlines with Axios media reporter, Sara Fischer. There's much to talk about: the latest planning and buying decisions around scaled digital platforms like Facebook, automated advertising on traditional platforms, new ways to test creative, the collapse of the lin…

1
TLDR: Communications [and courage] in 2018 21:13

5+ y ago21:13

21:13

Deirdre Latour, former GE Chief Communications Officer, reputation consultant and host of podcast FlackU!, visits us to talk about brand and executive communications in 2018. On this episode we talk about the relationship between corporate communications and marketing, and how that manifests in culture. Deirdre shares insights on why brands should …

1
Start with the Headline 22:04

5+ y ago22:04

22:04

On this episode we're talking PR and communications with Kimry Blackwelder, Sr. Director of Global PR and Social at Cole Haan. We discuss the importance of integrating comms and marketing from the beginning, or concept phase, of ideas and planning, and it’s impact on our obsession with generating earned value. We learn how the PR industry has evolv…

1
The Now & Next in Podcasting 27:32

5+ y ago27:32

27:32

Podcasting, we’re still figuring it all out. Nick Quah - founder of podcast newsletter, HotPod - calls in to talk about the current state of the industry. On this episode we're decoupling podcasting from audio, talking about the advertising model (host reads, programmatic and more), discussing formats and why 2014-2018 was an interesting in-between…

1
Breaking Down the Blockchain 32:48

5+ y ago32:48

32:48

Returning guest Jarrod Dicker, now CEO of, po.et, a blockchain company for creators, visits us to talk all things blockchain. In this episode, we get an education on what it is, why we need it and some provocative use cases for how it may just be the thing that upends the media industry. We debate the meaning of premium and who gets to define it, a…

1
The Agency of Others 29:48

5+ y ago29:48

29:48

When the existing system isn’t working, reinvent it. That’s what this week’s guest, Cindy Gallop, industry renegade, stops by the studio to talk about and tells us her philosophy on radical simplicity. With an unwavering perspective, A + L talk with Cindy about how to live and work your values (regardless of brand, business or individual) to fully …

1
A Supreme Collaboration: Media and Local Culture 15:20

5+ y ago15:20

15:20

Many New Yorkers stopped what they were doing (us included) when they heard brand phenomenon Supreme wrapped the NY Post with their logo, making a bold, but simple statement. Fascinated with consumer reaction and the clear message around the power of print, L + A sat with the co-leads of Post Studios for a convo about how this NY-based brand collab…

1
Sink or Swim: An Agency Model Revolution 30:44

5+ y ago30:44

30:44

Who better to learn about the shifting demands and challenges for ad agencies than from an agency sherpa? Nancy Hill, former CEO and President of the 4As, agency veteran, and Founder of Media Sherpas, shares insights on talent, structuring engagements more like a design firm and the shift in the agency culture that will prepare us for the next crea…

1
Data Back, Insights Forward 28:50

5+ y ago28:50

28:50

We've all been chasing ways of measuring and understanding consumer sentiment - but have we been doing it right? That's what Knotch CEO and Co-founder, Anda Gansca, questioned as she started her company. Founded in Silicon Valley and pivoting to support brands, Knotch focuses on tracking consumer feelings via content marketing in real time. Anda sc…

1
The Changing Face(s) of Cannes 32:37

6y ago32:37

32:37

There’s the expected tracks at Cannes and then there’s another track - where collaboration over competition is the spirit, where experimentation is the currency, and where the ones doing the work challenge convention by leveraging unique partners and new ways of thinking. They are meeting after-hours and seeking out new faces and ideas regardless o…

1
Summer of Media Mergers w/ Sara Fischer 27:26

6y ago27:26

27:26

Axios’ media star, Sara Fischer, calls in to give Adlandia a deep dive on the AT&T acquisition of Time Warner - now known as Warner Media - what you should know, the upsides for marketers, the things to watch for in other mergers, the future of programming mixes, and what happens to creativity when telco and tech companies are taking over content. …

1
Should curiosity be a new metric for leadership? 18:58

6y ago18:58

18:58

There’s a new wave in consultants, coaches and innovation gurus working with C-level leadership to hone their knowledge and skills around emerging topics and trends. And while we can learn the Mary Meeker - like insights - doesn’t it all come down to where curiosity meets action? Brad Grossman, founder of Zeitguide, sits down with Alexa and Laura t…

1
Innovation is Stuck Inside a Cube 38:57

6y ago38:57

38:57

The next great idea is sitting in your office's cubes (or row of open floor desks). Bold creativity, cultural insight and new ways of working are sitting within our organizations amongst junior level talent that isn't given a voice or platform in our decision-making meetings. Rarely are they tapped or encouraged to bring their side passions and hus…

1
Girlboss Gang: Creating IP with the Community 41:22

6y ago41:22

41:22

Adlandia talks to THE Girlboss, Sophia Amoruso, about her journey from ecomm entrepreneur to media founder as the head of her new venture, Girlboss Media. In a cross-coastal phone call, we learn about how coming from a non-media industry has given her an advantage to spot and fill a white space for an existing audience that is seriously passionate …

1
While you were Away: DTC Playbook 50:57

6y ago50:57

50:57

Jen Rubio, Co-founder of Away, jets in to the studio (and yes she did come toting bags on the way to her 50th flight of the year) to chat with Alexa and Laura on how brand is a crucial agent of growth in the business - - maybe even more than the physical product, focusing on the customer experience and relationship with data, investing in talent fo…

1
Broadly Speaking: Nothing Starts with No 35:28

6y ago35:28

35:28

We go to school this week with lady boss and publisher of Vice’s Broadly, Ari Wengroff, to have an enlightened conversation about what female-led content looks like, how it’s taking main stage, and how many brands still aren’t digging in despite lots of noise and proclamations. Ari talks about her first experiences at Vice and how she took “nothing…

1
Ditch the Pitch 34:14

6y ago34:14

34:14

Josh Sternberg, AdWeek’s tech editor, joins ADLANDIA for a spring break special (where Alexa searches for a signal while calling in from the desert of Arizona) to talk about the changing relationship between trade media & the ad industry's practitioners. Josh hits on why and how marketers should ditch the standard PR pitch to create a more meaningf…

1
Stuntin' on SXSW: How Westworld IRL Changed the Experiential Game 38:27

6y ago38:27

38:27

Howdy y'all! HBO's Westworld raised the bar on experiential marketing at SXSW 2018. Laura and Alexa sat down with the creators behind the project from HBO (Steven Cardwell, Director of Program Marketing) and Giant Spoon (Trevor Guthrie, Co-founder) to learn about the inspiration, strategy, collaboration, and details to bring this fantasy world IRL.…

1
Content or Commercial: Inside Content Studios 37:52

6y ago37:52

37:52

We're joined by our first creative this week, Otto Bell, Chief Creative Officer of Turner's Courageous Studio. It seems like every publisher has a "content studio" these days - what gives? We go there with Otto to learn what differentiates this commoditized offering, what marketers should be wary of and why he believes they're poised to become a cr…

1
Getting into the data-ing game 29:23

6y ago29:23

29:23

Alexa and Laura find out that there’s a whole lot more in the business of love that we can all learn from, when they sit down with OkCupid CMO, Melissa Hobley. Hobley and her team have struck a match, balancing marketing with data insights to make true human connections based on spotting signals in behavior. Come to find out if dating apps are kill…

1
Playing for the Championship 35:27

6y ago35:27

35:27

Alexa and Laura talk to media & marketing executive turned entrepreneur Ross Martin, Founder & CEO of Blackbird, on building business based on leadership, the relationship between a company’s operating and belief system, and his "free agency" version of betting on leaders now to shape the future. Hear Ross’ view on how leaders of the future will be…

1
Sara Fischer, AXIOS media reporter, calls in from DC 28:33

6y ago28:33

28:33

Sara Fischer, AXIOS media reporter, calls in from DC to share her experience in translating prior ad sales skills into creating the hottest media trends eNL in the industry. Sara talks about how to cut through the noise by focusing on 5 key things, talking to everyone and just going with your gut. Plus she goes there on Facebook's changes being a p…

1
Infatuated with Unlikely Pairings 29:17

6+ y ago29:17

29:17

Welcome to 2018, ADLANDIA! Alexa and Laura kick off the new year with a conversation about unlikely partnerships and collaboration vs competition. This week's guest is Andrew Steinthal, Co-Founder of food discovery site, The Infatuation, who dishes building a brand and community from the ground up, their approach to partnerships and why trust is th…

1
GE Vice Chairwoman Beth Comstock joins Adlandia 41:05

6+ y ago41:05

41:05

ADLANDIA is closing out 2017 with a person who’s had a distinguished impact on the world of business and marketing (and Laura + Alexa), GE Vice Chairwoman Beth Comstock, as she gets ready to embark on her next chapter (her book "Imagine It Forward" drops Fall 2018). Beth talks about the common denominator of great leaders, how to quiet the inner vo…

1
Moving at the Speed of Culture 27:37

6+ y ago27:37

27:37

Piers Fawkes, Founder of PSFK stops by Adlandia to chat about how he got started as a trend spotter, where PSFK has evolved to and how today’s measurement doesn’t account for the work the industry is doing and where we’re headed. Plus, Laura and Alexa give an extra long rant on what’s inspiring them today and how they apply it to their everyday. Le…

1
EXCLUSIVE: Why It's Time for Change with Linda Yaccarino 43:59

6+ y ago43:59

43:59

Linda Yaccarino, Chair(wo)man of Ad Sales and Client Partnerships at NBCUniversal comes by ADLANDIA to give listeners an exclusive on the eve of the highly anticipated "State of the Industry Forum" closed event on Nov. 28 with industry leaders. Hear why she decided the time is now to act on the "lighting in the a bottle" moment to initiate change a…

1
Mobile Collapsed the Marketing Funnel, now what? 31:57

6+ y ago31:57

31:57

Alexa and Laura are joined by another #girlboss who is changing the face of retail and eCommerce, Rachel Tipograph, Founder & CEO of MikMak. Rachel downloads on why she is betting her career on commerce through social video, why click attribution makes no sense, what CMOs should give a f$@! about right now (and fire their creative agencies) and how…

1
Experience: The New Retail Transaction 24:06

6+ y ago24:06

24:06

Adlandia goes bi-coastal talking to Amanda Latifi, CEO & Co-founder of start-up biz Hafta Have, a responsive sms technology that connects the in-store buying experience to the shopper. The ladies talk all things retail, the relationship between transaction and experience and how now is the time for brick and mortars to put the power of buying back …

1
Golden Age of Audio (+ Sugar Monsters) 35:23

6+ y ago35:23

35:23

This week ADLANDIA hangs with audio veteran + Panoply's Chief Content Officer (aka our version of the #podfather), Andy Bowers. He chatted with Laura + Alexa about the rise of podcasting, experimenting with subscription models (insert kid's pod network: Pinna) and his thoughts on how tech unlocks the key to audio scale (but didn't think it would ta…

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