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In this episode, guest host Jackie Christensen talks about the benefits of rubrics with educational consultant Jonathan Martin and Dr. Caroline Kill, director of curriculum and pedagogy at The Barstow School. We also talk to Scott Daniel, director of technology at Barstow, about the strategies the school used to roll out the rubrics feature in Blac…
 
We may be in the early days of summer, but marketing expert Emily Cretella, Cursive Content, urges every school communications pro to start planning now for the fall. Emily is our guest on Episode 47 of Blackbaud’s Get Connected Podcast, and she’s here to share her top tips for getting the most of the summer planning.…
 
The architects of Berwick Academy's 225th celebration (Tracey Boucher, Director of Communications, and Stephanie Caswell, Director of The Berwick Fund and Leadership Giving) join us to break down their entire planning journey — from deciding on the main 225th themes to how they measured success! Have a big event coming up? Don't miss this episode!…
 
In this episode of Blackbaud K-12’s Get Connected Podcast, Greg Bamford, Head of School, Watershed School, joins us to talk about his free e-book, Small, Fast, and Warm-Blooded: Leadership in the Small Independent School, and the problems and opportunities with scale and embracing the advantages of being small.…
 
What impact should a head have on a school's fundraising strategy? How do they balance this responsibility and running day-to-day operations? For new Heads, how should they approach this task as they think about organizational leadership and long-term sustainability? Joining us to talk about this and much more on Blackbaud K-12’s Get Connected Podc…
 
Melissa Rekos, EVP of Digital Services at Carnegie Communications, joins me to talk retargeting. She has helped many colleges, universities, and private schools create and deliver successful retargeting campaigns making her an ideal person to break down this popular online marketing concept.By Daren Worcester
 
In episode 37, Daren Worcester, Blackbaud K-12's resident digital marketing expert, joins me to talk about why it’s critical to spend more time in GA. He’s here to help you focus your effort in Google Analytics, demystify reporting and give some advice on how GA can help schools who are prepping for a site redesign.…
 
I’m thrilled to welcome Dr. Brett Jacobsen to episode 36 of Blackbaud K-12’s Get Connected Podcast. He’s the head of Mount Vernon Presbyterian School in Atlanta, Georgia. Since assuming the leadership position at Mount Vernon, the school has redefined its brand position in the competitive Atlanta private school market and become a leading voice nat…
 
Competition to stand out online is fierce — the importance for schools to articulate their value and demonstrate fit is paramount when marketing to prospective families. Given you have 7-8 seconds to capture the user’s attention, is it ok to overwhelm prospective families with information that may not be relevant to their admission journey? In epis…
 
In episode 33 of Blackbaud K-12’s Get Connected Podcast, Susan Bearden, Director of Information Technology at Holy Trinity Episcopal Academy, joins me to talk about the challenges and opportunities that come with forming our next generation of digital citizens. Susan published a new book, Digital Citizenship: A Community-Based Approach, that dives …
 
More and more, school admission offices are being forced to anticipate and react to heightened expectations from parents. It only makes sense — for many families, a private school tuition is the biggest expenditure they make each year. They expect the value provided by the school to match their investment. But how can schools make sure they clearly…
 
In episode 30 of Blackbaud K-12?s Get Connected Podcast, TomSheppard, Dean of Admission and Financial Aid at The LawrencevilleSchool in Lawrenceville, NJ joins me to talk about the makeup ofthe perfect admission office in the 21st century.Tom wrote an article on admission staffing for SSATB, whichevolved into an infographic produced by NAIS, and he…
 
Have you heard? We recently publish a free e-book just for you, . Written by Scott Allenby, , and Hans Mundahl, , their guide establishes and explores the core principles of inbound, but it take it one step further and shows you how you can be tactical within your strategy. It takes theory and shows you how to put it into practice. Given their teac…
 
As someone who has worked with schools for more than 15 years, I’ve seen communication offices undergo some significant changes. From a single person office that may have been part of a development office, to a multi-person team with the director reporting to the head of school, there’s little doubt that marketing and communications have become a c…
 
Since it’s debut in mid-2013, hundreds of private schools have launched new websites on , our content management system. But what about the very first school to launch an onMessage site. Which school embraced the early adopter role? How has their site evolved over the past few years? The answer to first question? Rodeph Sholom School (New York, NY)…
 
Don’t look now, but millennials are growing up fast. So fast, in fact, that older end of the generation is beginning to research private school opportunities for their children. What does this mean for school marketers? How should they tailor their strategies to meet the unique needs of the millennial generation? In episode 26 of Blackbaud’s Get Co…
 
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