show episodes
 
Tech for Non-Techies helps Business Leaders have great careers in the Digital Age. Listen to learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today. Hear interviews with entrepreneurs, investors, digital transformation leaders and Big Tech executives about how tech products and profits get made. Tech for Non-Techies is for: - Leaders in corporates going through digital transformation - Non-technical founders - Professionals ...
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Rob Proctor;s Thursday Early Evening Show What hasn't Rob done .... from Record Shop Manager and Record Company Sales Rep to Car Windscreen Salesman.....from Business Analyst to Driving Instructor! Right from early years at home in Croydon when he'd tune his Dad's Grundig Yachtboy to Radio Caroline and BigL and incurr his Dad's wrath every morning when he'd have to re-tune to the Light Programme, Rob has had a love affair with music and radio. After leaving (being asked to leave!) University ...
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show series
 
Rob Proctor - 18th April 2024 - Album Channel Robert Palmer - I Didn't Mean To Turn You On Amon Düül II - Archangel Thunderbird Happy Mondays - Sunshine and Love Dr. Project Point Blank - Last pain Kinks - Sittin' On My Sofa Noel Gallagher's High Flying Birds - Holy Mountain Squeeze - Is That Love? STONE - My Thoughts Go Pink Floyd - Astronomy Domi…
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In this episode, you will learn what leadership means in the Digital Age, and 3 things you can do to become a Digital Leader today. Listen to learn: Why being a leader isn't just being a visionary What it means to lead in the Digital Age How to learn about the frontier trends in your industry Resources mentioned in this episode: Choosing Leadership…
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Rob Proctor - 11th April 2024 - Album Channel The Knack - My Sharona Beaux Gris Gris - Oh Yeah! Fleetwood Mac - Little Lies Suzy Quatro - 48 Crash Katzenjammer - Shepherd's Song Nick Lowe - They Called It Rock Georgia Satellites - Railroad Steel The Charlie Daniels Band - The Devil Went Down To Georgia Rob Tognoni - Outback The Ramones - Rockaway B…
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Cybersecurity risk is a business risk. If there is a data leak, customers and investors aren't going to be happy. But, as more and more of our services are online, cybersecurity problems are now just part of business life. In this episode, you will hear a pragmatic approach for how to think about cybersecurity, and what you can do to increase it at…
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Rob Proctor - 4th April 2024 - Album Channel Spooky Tooth - Wildfire Canned Heat - So Sad (The World's In A Tangle) The Eagles - Those Shoes Gary Moore - Wild Frontier Jadis - Touch Razorlight - Golden Touch Deep Purple - Wring That Neck Heary - If Looks Could Kill Queen - Dragon Attack The Diceman - Living the Dream The HU - Yuve Yuve Yu The Allma…
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While most of us agree that innovation is a “good thing,” we don’t actually agree on what it is, or how to do it. Listen to this episode to understand what innovation really is, and why you're already an effective innovator. In this episode, you will learn: The two things every company must focus on What innovation is Six pathways to innovation How…
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Rob Proctor - 28th March 2024 - Album Channel Reunion - Life Is A Rock (But The Radio Rolled Me) Andy Fairweather Low - Got Me A Party Dire Straits - Money For Nothing Ian Dury - Profoundly In Love With Pandora Ocean Colour Scene - The Circle Charlie Dore - Pilot Of The Airwaves Alan Hull - Numbers (Travelling Band) Royal Republic - Lazerlove OneRe…
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Did you know that 90% of the internet depends on free licenses from open source software? But what happens when those licenses stop being free? Listen to this episode to find out. You will learn from Paula Paul, Founder and Distinguished Engineer at Greyshore, who also serves also serves on the board of the OpenJS Foundation Key takeaways: Open sou…
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Today, start-ups are seen as the hotbed of innovation and corporates are dismissed as laggards. But, when large companies innovate successfully, they have a huge impact. They have the resources and the built-in customer base to scale quickly. In this episode you will learn how corporate innovation differs from what happens in start-ups, and how to …
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The Post Office scandal led to 900 wrongful convictions and four suicides. It is now known as the worst miscarriage of justice in British history. It happened because Post Office leadership did not know how to deal with glitchy software. In this episode, you’ll learn how not to repeat their mistakes. Listen to learn: What happened during the UK Pos…
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If you want to work with tech clients and venture capitalists, you need to know how they think. This is how you become a great strategic advisor. If that’s what you want to be, this podcast episode is for you. Listen to learn: The core difference between the lawyer and the tech innovator mindset How tech companies measure success and why this is di…
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There are plenty of articles about digital transformation. But big change can only be successful if the individuals in the organisation are also enthusiastic and knowledgeable about it. Structural change without individual change does not work. In this episode, you will learn how asset management CEO Musi Skosana approached digital transformation a…
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Large Language Models and Generative AI are going to have the biggest impact on word heavy industries. This means that the legal industry is on the brink of major changes. This will affect how lawyers work, what clients expect and the future profits of the industry. In this episode, you will learn from Damien Riehl: lawyer, musician, and software d…
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Hype about generative AI is everywhere, but much simpler AI models have already changed entire industries. By learning about how AI has already changed business, we can make predictions about what's next. In this episode you will learn key lessons from Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World. Y…
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10 years ago Silicon Valley venture capitalist Aileen Lee coined the term "unicorn" to describe a young company valued at over $1 billion. Back in 2013, there were just 39 unicorns in the US, and Lee's team researched what they did and who ran them. This list informed much of how we thought of successful tech start-ups. The updated unicorn list has…
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If you want to prepare for AI disruption, learn from the music industry. The music industry was the first to be dragged through digital disruption in the early 2000s. Fortunes were made, and lost, as CDs gave way to streaming. Lessons from the music industry are perfect to help you understand how to adapt to today's AI revolution. In this episode, …
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The Design Thinking market is growing and Logitech's ex CEO Bracken Darrell credits it with increasing shareholder returns 10 times. But, Design Lead Caoimhe Kelly believes Design Thinking doesn't fully encompass what a designer does. She says that to invent a new product or launch a venture, a 5 step design process from a business book isn't enoug…
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The Design Thinking market is predicted to grow 5x more than the US economy in 2024. This is because C Suite decision makers are choosing to buy design thinking and innovation services. Listen to this episode to learn how to make the most of this trend for your careeer, whether you're a corporate leader, a start-up founder, a strategic advisor or a…
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Digital transformation and AI are going to continue being a top priority for most CEOs this year. But, 70% of these expensive projects fail to meet their goals, according to McKinsey. Listen to this episode to learn what will continue hampering digital transformation efforts in 2024, and what you can do to succeed instead, both as a company and as …
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We are still at the beginning of the AI revolution, but in 2024 some of the world's oldest and richest industries are going to get disrupted by it. Listen to this episode to learn: The difference between Generative AI vs Large Language Models Why generative AI could get you sued Which industries generative AI and LLMs will disrupt in 2024 and why H…
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In this episode, you will get four suggestions for shows about Big Tech, AI, billionaire founders and white collar criminals. Sophia Matveeva's top entertainment suggestions that will teach you: How Facebook was created What happens to founding teams when companies get successful How to convince powerful investors to fund you when you have nothing …
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Design methodologies help businesses make more money and build products users love. Learn how this works from industrial designer and YouTube star John Mauriello. In this episode you will learn: What industrial design is Why design thinking helps companies succeed What a user interview should be like (and why founders are really bad at them) Why te…
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The app economy is projected to grow 4x faster than the US economy. This means opportunities for innovators, investors and the professional services that support the app ecosystem. Listen to this episode to learn the fundamental differences between the Apple App Store and the Android ecosystems, so you can capture this multi-billion dollar opportun…
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“A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem” - Don Norman. Don Norman was Apple's first user experience architect and is revered for his expertise in design, usability engineering, and cognitive science. Listen to this episode to learn the most important lessons from his best known book…
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Here are Sophia Matveeva's top four podcast picks to help you learn how tech is changing business and the economy. This is a selection of the most jargon-free shows, where the hosts don't assume you've worked at AWS for a decade. --- Join the Tech for Non-Techies membership and succeed in the Digital Age. Tech for Non-Techies clients Reach senior l…
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Before the advent of the iPhone, Logitech was a boring but successful company, making $2 billion per year. They made functional but ugly computer mice at affordable prices. But when the world moved from PC to mobile, its revenues tanked and its future looked bleak. The board knew they had to make a radical change, and hired Bracken Darrell as its C…
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A top MBA can be the best investment you make in your career. BUT most business schools haven't adapted to the Digital Age, despite pressure from employers & students. Listen to this episode if you have an MBA, are considering one, or work at a business school. You will learn: What's missing in most business school curricula Why transitioning into …
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In just the first half of 2023, the Sweat with Kayla app recorded over $77 million in revenue. Without an engaged community, this success would not have been possible. A well managed community can help a business grow revenue, attract new customers and create a product that users love. Learn how smart tech companies embed communities into their bus…
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Gamification helped Dropbox grow its user base by 3900% in 15 months. This is why Business Leaders must know what gamification engines are & how to use them. Listen to this episode to learn: What gamification is Why Duolingo must use gamification, but why for LinkedIn it's just a nice to have Case studies for how companies have used it to grow reve…
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Tech companies have changed the stock market and the economy. But, to be a Smart Money investor, what do you really need to know about tech? Listen to this interview with Richard Kramer to find out. Richard is a renowned stock market analyst and founder of Arete Research, an independent equity research firm, which works with over 250 global tech in…
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A great product attracts users, grows revenue and whets investor appetite. But what makes a great product? A good team and a smart process. Listen to this short episode to see what a good product management process looks like. You will learn: What specialists need to be involved in a product team The biggest reason why the products that get release…
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If you want to transition career from a traditional industry, or a stuffy company, to a fast growing business, this episode is for you. “The business strategies employed by highly successful start-ups and the career strategies employed by highly successful individuals are strikingly similar,” said Reid Hoffman, co-founder of LinkedIn in his book th…
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ChatGPT has popularized deep tech, but most people don't really know what it is or how it differs from standard software innovation. Don't be most people. This episode will demystify deep tech investing and show you why smart VCs never really take any technological risk (even in the most frontier tech industries). Learn from James Wang, Partner at …
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If you want to run a start-up, get to the top of a corporate, get headhunted for board roles or become a Smart Money investor, joining an advisory board is a smart move. But, for advisors, boards can can also become a time drain and a risk to your reputation. For founders, advisory boards can be a source of deals, funding and support, or a costly d…
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Traditional industries, like banking, FMCG, and real estate have a fundamental difference to tech companies. If you do not understand this difference, or under-estimate it, you will not be able to thrive in digital transformation or work with tech start-ups. In this episode you will learn what this core difference is and why it matters through two …
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To succeed in the Digital Age, traditional business skills are no longer enough. Business Leaders need a new skillset: Digital Leadership. This doesn't mean learning to code or taking a Python course. (Thank God!) Instead, it means learning how to collaborate effectively with developers and data scientists, and aligning business goals with tech str…
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Listen to this episode to get Sophia Matveeva's recommendations to hone your digital mindset. In this episode, you'll hear the top lessons from each book and why they matter. The beginners' guide: Swipe to Unlock: The Insider’s Guide to Tech and Business Strategy Listen to this TFNT podcast interview with co-author Parth Detroja: 12 Introduction to…
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Is online tracking invasive? Or do cookies make our experience of the internet better? To answer this question, you need to understand how online tracking works and who makes money from it. In this episode, you'll learn from Keith Petri, CEO & Founder of Lockr, which helps consumers manage their data online. You will learn: What tracking cookies ar…
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How is generative AI different from standard AI? How can you tell lasting innovation from the hype? Listen to this episode to find out. You will learn from Jamie Cattell, Global Managing Partner, Enterprise Strategy at IBM Consulting. Before joining IMB, Jamie was a partner at McKinsey where he led McKinsey Digital. If you work in a corporate, sell…
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"You can design your work life as an employee or a business owner. Design thinking is for people like you, whether you receive the paycheck or sign the paycheck," Bill Burnett, Stanford School of Design. In this episode you will learn how to use Design Thinking to make decisions and move towards your goals. Listen to learn: How Sophia used prototyp…
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When should you innovate and when should you honour tradition? The luxury industry answers this question all the time. Luxury businesses like Louis Vuitton have been around since the 1800s, but have found a way to thrive in the Digital Age. In this episode, you will learn how they've done it so you can apply their lessons to yourself. You will lear…
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Avinash Godkhindi went from banking to leading Zaggle, a fintech company, towards an IPO. This episode is perfect for founders, fintech investors and business leaders who want to transition into tech. In this episode you will learn: What business leaders need to know about tech to thrive in fintech How the recent drop in tech start-up valuations ch…
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Smart dedicated professionals are great at creating value. This episode will help you capture it. Digital transformation and innovation projects are very likely to balloon beyond their original scope, leaving those leading them with more work, but the same compensation. This is why, this episode is especially useful for digital transformation and i…
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To have a successful business career today, you need to be data literate. This doesn't mean learning to code. Thank God! In this episode, you will hear from JeAnna Abbott, Professor of Artificial Intelligence, Data Science and Analytics at Texas A&M Mays College of Business. In this episode you will learn: What data science is How a baseball team u…
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Technology has disrupted power dynamics, and led otherwise smart and rational people to suspend disbelief, lose control and destroy value. To have a truly successful career, you need to understand power dynamics: when to hold on to control and when to cede it. In this episode, you will hear: How power dynamics affect equity splits for non-technical…
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Listen to this Office Hours session with Sophia Matveeva MBA. Questions covered in this episode: Should I do an MBA or a Computer Science degree? What's the difference between Product Management roles in deep tech vs standard businesses? What tech trends are the ones to watch right now? How do you transition into tech after 18 years in the automoti…
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Tech and advertising are intertwined: ads is where Big Tech makes most of its money. Learn about the biggest trends in tech from the Cannes Lions Festival of Creativity. You'll hear about developments and trends at Twitter, Meta and TikTok, as well as see what overhyped tech is behind us and what is yet to come. In this episode you will learn: Wher…
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According to McKinsey, 70% of digital transformations fail to meet their goals. And yet, these multi-million dollar projects remain a priority for every major CEO. In this episode, you'll learn from Matthew Domo about why these projects fail and what to focus on to make them succeed. (Clue: it's not the tech). Matt is one of the founders of Amazon …
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ChatGPT reached 100 million users in just 2 months after launch, and generative AI has already changed how many professionals do their jobs today. But, how has it already changed business and how will it impact the economy? In this episode, you will hear from Professor Avi Goldfarb, co-author of Power and Prediction: The Disruptive Economics of Art…
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There is no template for pricing apps or Software as a Service products, because each product is always a solution to a problem. Some problems are more important than others, and some are harder to solve. But, you can use frameworks to decide what price to launch and how to iterate. In this episode you will learn: What questions to answer to decide…
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