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Finding Fearless is an exploration of human-centric leadership and a celebration of ambition. Join host Madeline Reeves, CEO of Fearless Foundry, as she digs deep to learn from the lived experiences of underestimated entrepreneurs, innovators, creators, and fearless founders. Every episode presents an opportunity to learn from their successes—and struggles—while building a company on their own terms. Finding Fearless is produced by Fearless Foundry, a creative consultancy focused on advancin ...
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Creative Friction

Madeline Reeves, Jeff Meade

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Creative Friction is a podcast for creatives and agency owners seeking honest and practical guidance on how to grow their business. You've attended your fair share of marketing conferences, ordered business books that remain unread on your kindle, and put in the hustle, only to find lackluster results. Now is the time to lean in to REAL advice from REAL agency owners, creatives, and leaders who have already walked the path you’re on. From AI and its impact on the future of creative work, to ...
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In this episode Madeline talks to Meredith Fennessy Witts, founder of Le Chéile, about one of the most important and ignored topics while building businesses: Financial Fluency. They cover topics such as the accidental path to becoming an entrepreneur, the importance of community and mentorship, financial fluency for business owners, and the challe…
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In this episode, Madeline converses with an absolute badass, Martha Shaughnessy of the The Key PR, discussing her unconventional path to becoming a founder, her experiences navigating the tech industry as a woman, and managing work-life integration as a mom. Martha's background in cultural anthropology and sports shaped her unique perspective on te…
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In this episode, Madeline chats with McKenna Haz, the founder of Seaav, a sustainability-focused activewear brand, born from McKenna's passion for the ocean and sustainability. Growing up on Vancouver Island, Canada, McKenna was motivated by the Fukushima earthquake's environmental impact to take action. She launched Seaav from her college dorm, co…
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In Today’s episode, Madeline is in conversation with Belinda Ephraim, the founder of Katalyst Point Advisors. Belinda shares her personal journey into entrepreneurship, starting from her early days in Nigeria. Her experiences working as a senior analyst with a wealth advisor during the AOL & Time Warner Merger intrigued her about the potential of m…
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In today’s episode, Madeline converses with Podge, a Notion consultant, Fractional COO, and the founder of Small Business Co-Pilot. Podge narrates how her journey as a founder, is informed by the awareness of her ancestors' struggle for rights and freedoms she now enjoys, and how she's motivated and humbled by the privilege to live and work in the …
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On this week’s episode, Madeline chats with Dr. Gertrude Lyons, Founder & CEO of Rewrite The Mother Code, about tapping into innate our feminine power, both personally and in our roles as leaders. Known for her work in women's leadership development, relationship satisfaction, and parenting, Dr. Lyons talks about her journey that led her to focus o…
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In this episode, Madeline chats with Becky Mollenkamp, an accountability coach and powerhouse feminist community builder. Together, they deep dive into the realms of ethical business practices, feminist entrepreneurship, and personal growth. In this episode, Becky shares her transformational journey from journalism to business mindset coaching afte…
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In this episode, Madeline talks to Anna N’Jie-Konte, a passionate and experienced financial advisor, about her thoughts on money and life. Anna, a New Yorker with immigrant roots, shares openly about the impact her family and her childhood had on defining her own money stories and her decision to pursue a career in wealth management. Anna tells us …
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In the closing episode of the fourth season of 'Finding Fearless,' host Madeline Reeves reflects on the transformative conversations she's had with underestimated entrepreneurs, creators and innovators and how their stories of personal growth and using businesses as a tool for change have influenced her own journey. She discusses the importance of …
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This week on the podcast, Jyotsna Ramachandran shares her journey from childhood to becoming a business owner. She describes how her desire for entrepreneurship was planted at a young age when she noticed the difference between her father's job and her friends' parents who were entrepreneurs. She dives into the world of online book publishing, init…
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In the dynamic world of entrepreneurship, success stories often start with an unexpected twist of fate. Maddy Reeves welcomes Emma Tessler, founder and CEO of Ninety Five Media, to the podcast to discuss her journey and insights into building a thriving virtual team. Emma's agency specializes in digital marketing strategies for scaling brands, help…
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In this captivating episode, Dr. Kiona engages in a profound conversation with Madeline, shedding light on the intricacies of ethical travel. Drawing from her unique upbringing in Hawaii, Dr. Kiona emphasizes the importance of embracing cultural diversity and understanding the nuances of each travel destination. She underscores the value of active …
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In this episode, financial expert Stephanie Xenos shares insights on financial independence. Stephanie's personal journey from financial instability to early retirement at 32 serves as inspiration. She highlights the pivotal role of beliefs and mindset in shaping financial decisions, emphasizing that hidden beliefs can either empower or hinder our …
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In the world of fitness, where the pursuit of an idealized body often takes center stage, Kelsey Ellis emerges as a beacon of change. Her journey from competitive athlete to body-positive fitness expert is a testament to her unwavering commitment to empower individuals to embrace their bodies and redefine what it means to be well. In this episode o…
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In this episode of Finding Fearless, we are joined by Dr. Elise Rigney, a Chiropractor, wellness expert, and entrepreneur. Elise shares her personal journey from hitting an all-time low point with her mental and physical health to finding healing and self-discovery. After unexpectedly losing her father, she reflects on her childhood and the challen…
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In this episode of Finding Fearless, we are joined by Michelle Goodloe, a licensed clinical social worker, author, and wellbeing strategist. Michelle shares her personal story and discusses her work in burnout recovery and self-care. This compelling conversation explores the current state of fatigue in our society and the importance of addressing i…
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In this episode of Finding Fearless, Madeline welcomes guest Rachel Pereyra to discuss the importance of building solid operational foundations. Rachel is the founder of Mastermind Business Services, an agency that provides operations consulting and execution support for women-owned agencies and social impact nonprofits. With her proven framework, …
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In this episode of Finding Fearless, Madeline interviews Emily Rasmussen, founder of Grapevine, a crowd-granting platform. With over 10 years of experience in financing for impact, nonprofit, and social enterprise leadership, Emily shares her diverse background and how it led her to create Grapevine. From her time as a professional ballet dancer to…
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In this episode of Creative Friction, Madeline and Jeff discuss the struggles that many agencies are facing in terms of generating new customers and the slow process of closing deals. They attribute this to the current economic climate and clients' hesitation to spend money on marketing. They also highlight the challenges faced by tech-related agen…
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In this episode of Creative Friction, we welcome Ryan Paul Gibson. Ryan shares his background in B2B sales and marketing, specifically in the franchise industry, where research played a crucial role. He shares his hands-on approach to gathering customer insights and how it influenced his marketing strategies, business development, and operations. T…
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In this episode of Finding Fearless, Madeline sits down with Chloe Mason, a single mom, fitness model, actress, and author. Chloe shares her journey of overcoming adversity, including anxiety, depression, racism, poverty, and addiction. She discusses her role as a mother and her passion for empowering women and representing queer women of color. Tu…
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Running your own business can be a long and lonely road. As you reach out for community, you may be flooded by posts talking about “hustle culture”, “always earning”, and other popular philosophies around working that glamorize working yourself into the ground. As enticing as it can be to surround yourself with this kind of messaging, it’s not a li…
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In this episode of Creative Friction, Madeline and Jeff dive into the topic of Pride Month and the increasing corporatization and monetization of the LGBTQ+ community. They discuss the performative marketing strategies employed by brands during this time and the pushback from queer individuals. Join the conversation as they explore the challenges f…
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In this episode, Madeline and Jeff speak with Maribel Lara of the Sasha Group, discussing how to effectively support small business clients in developing their online presence through social media. We talk about the daily routine and week-to-week tasks involved in work, and challenges faced by clients who expect the agency to handle everything. Mar…
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In today’s episode, we speak with Tanmeet Sethi, a board-certified Integrative Family Medicine physician and Clinical Associate Professor at the University of Washington School of Medicine. She shares her experiences in the US Healthcare system as a healer and medical practitioner. Tanmeet shares her perspective on balancing Eastern & Western philo…
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In today’s episode, we speak with D Fritz and Meg Wells of River & Root Photography. D Fritz (they/them) is R&R’s founder and primary artist, and Meg is (they/them/she/her), R&R’s operations lead and second photographer. Together, their mission is to provide the LGBTQ+ community with the wedding and elopement photography they deserve. They also are…
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Understanding yourself, being confident in yourself, and recognizing what makes you unique can be one of the most powerful tools in the world. When you develop a strong sense of confidence, you can impact everyone around you, both in your professional and personal life. In today’s episode, we are joined by transgender parent and author Trystan Rees…
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If you grew up in America, you’re accustomed to entrepreneurial success stories left and right. You knew that if you worked hard and buckled down, you would be given your opportunities. But this isn’t the experience many people who grow up outside of the United States face. Carrying unique insight and culture outside of the common lens, entrepreneu…
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Many creatives wish to control their own destiny, to strike out on their own and start their own business. In theory, this often sounds like a dream scenario, but in reality, most people are scared to leave their day job in pursuit of something new. However, for the few that do take the leap forward and stick with it long term, we’ve found that the…
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Welcome back to Finding Fearless! This week we have Dana Marie Roquemore on to talk about building a business around heart and passion. Dana Marie Roquemore is a Social Entrepreneur who went from being a stylist for fashion shows, personal wardrobe consultant, and event planner, to being the creator of an innovative community concept that took Orla…
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TW: Violence against Black bodies, racism towards POC, and transphobia Welcome back to Finding Fearless! We have an incredibly educational and thoughtful conversation for you this week. We have the AMAZING Alyssa Hall of @arleadership on to talk about anti-racism in the workplace. Alyssa Hall is an African-American/Cuban woman and a life coach. Upo…
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Welcome back to Finding Fearless! This week we have Cate Luzio of @weareluminary on to talk about what happens when women come together to support and fund each other without ulterior motives. This episode was originally streamed live on LinkedIn and is available! Cate brings to the table all of her insight from her background in banking, as well a…
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Welcome to Season 4 of Finding Fearless! We took a little break, and are so excited to share this season with you. We have some PHENOMENAL guests lined up. This week we have the CEO of @bloodygoodperiod, Rachel Grocott, on to talk about menstrual marketing and the honest truth of menstrual care. Bloody Good Period is a non-profit organization that …
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Welcome back to Creative Friction! This week we were joined by Dominique Broadway to talk about how to use event based and experiential marketing as a way to grow your brand and create community. Dominique Broadway, is a provocative, financial literacy trailblazer on a mission to make wealth attainable for anyone. As an award-winning personal finan…
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Welcome back to Creative Friction! This week we chatted about the importance of hiring slow and firing quick. Layoffs are happening all over the place, folks are looking for side work, and agencies are likely going to be in high demand in the coming months, which means you may need to grow your team to support growing work loads. One of the common …
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Welcome back to Creative Friction! This week we chatted about why we’re celebrating Women’s History Month differently this year. When we started this show, we committed ourselves to honestly addressing vital topics that we didn’t see being addressed enough in the marketing space. This year in particular, Women’s History Month feels really heavy. Th…
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Welcome back to Creative Friction! This week we chatted about all things software audits! A software audit is helpful to review all the software being used in your marketing agency. The audit is designed to identify software overlap and determine which tools are still relevant to accomplish agency goals. In this episode we cover: - What to ask when…
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Welcome back to Creative Friction! This week we talk about the timely topic of the dos and don’ts of marketing during Black History Month. Every February, brands suddenly find they have something to say (or sell) related to Black History Month. It’s become common for brands to participate in Black History Month, but these efforts are often perceive…
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Welcome back to Creative Friction! This week, we’re here to talk about Artificial intelligence (AI) and how it might impact your creative business. AI has become a buzzword in the agency world, and some are worried about how it could harm the industry. We want to give you some advice on how to utilize AI to achieve maximum impact and efficiency. In…
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Welcome to Creative Friction! We are so excited to dive into this podcast journey with you all, and we couldn’t think of a better jumping off point than addressing client red flags. Clients are an integral part of agency work, but we want to make sure you are working with the right clients for your business. In this episode, we cover: - Why establi…
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Welcome back to Creative Friction! This week, we are tackling the beast of rescoping! Inflation is impacting every business. As creative operators, it’s crucial to ensure our work is properly priced and valued by our clients. These are the pillars of future profitability and prosperity - so let’s dive into it! In this episode, we cover: - Why profi…
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You read that right - the Finding Fearless podcast is officially trading microphones for beach balls. After a much-needed audit of my business, life, webinars, workshops, training sessions, podcast episodes, and many other pieces of content, we’ve decided that it’s time to take a step back and reevaluate so that we can deliver bigger and better val…
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Welcome back to Finding Fearless! This week we have Jo Marini on to talk about making sustainable changes from the ground up. Jo Marini is the founder of Mother Superior, a venture and social purpose foundry focused on redesigning venture capital. She’s also the co-founder of Mothership Materials, a biotech and skincare brand focused on transformin…
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Welcome back to Finding Fearless! Burnout is something that many female entrepreneurs experience at some point in their journey. This is why I’m so excited to speak to my guest today, Ariel Belgrave. Ariel is a wellness guru of tech and the burnout whisperer. She is also the CEO at Gym Hooky, a health and fitness coach, stress management expert, an…
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Welcome back to Finding Fearless! Madeline talks about the social media exodus that many people are experiencing, as well as sharing how her relationship with social media has changed in the last few years. Have you noticed a change in your relationship with social media? It seems as though digital detoxes and social media breaks have been more pop…
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Welcome back to Finding Fearless! This week we have Ellen Hockley on to talk about Ellen’s journey navigating birth, motherhood, and building her company at the same time. Ellen Hockley-Harrison is the founder and CEO of Evergreen Activewear, a Mission Driven Sustainable Maternity and Postpartum Activewear Brand made by moms for moms. Ellen Founded…
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Welcome back to Finding Fearless! This week we are sharing our first "Best Of" episode. We wanted to highlight the best of Finding Fearless and re-release some of our favorite episodes. So this week, we welcome back Kimberly Didrikson on to talk about the amazing ways she’s creating a path for women, parents, and her company. “We are watching histo…
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Welcome back to Finding Fearless! This week we have Xio Lugo on to talk about everything from design, to cultural anthropology, to what inspires our work. Xio is a soup-to-nuts visual designer in the Pacific Northwest. She works as the art director at a communications non-profit called Resource Media, where they provide creative and digital adverti…
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Welcome back to Finding Fearless! This week we have Caroline Flores on to talk about being a third generation entrepreneur, how Hi Hello is one of many creative ideas Carolina has had over the years, and the power of sustainability and functionality in a product based business. Carolina is a wife, mom of three and a multi passionate entrepreneur. S…
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Welcome back to Finding Fearless! In today’s episode, Madeline is talking about work-life integration. Most people like to use work-life balance or work-life harmony and honestly, she doesn't believe in that at all because it creates this fallacy. Instead, we should focus on integration which is more achievable and flexible. She shares why it’s imp…
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