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It is 6x cheaper to keep an old customer than it is to win a new one. Despite this, the average DTC brand devotes 80% of their marketing spend to new customer acquisition whilst stores are haemorrhaging retained revenue through high churn and inflexible subscriptions models. ‍ Why is this? And what can be done to solve the retention rubix cube? To …
 
Trinity Mouzon Wofford went from making Golde product by hand to launching in Target stores this year. We discuss the founder's early challenges, and the strategies they used to grow the brand. Trinity also covers Golde's omnichannel approach with major retailer distribution and a DTC site, before touching on their emphasis on community. We round o…
 
Franky Athill shares how Patch Plants disrupted the gardening industry with an eCommerce model. We dive into the brand’s early challenges and marketing tactics, before discussing how the brand educated their audience to buy plants online. Franky also talks retention strategies, the operational difficulties of selling live plants, and Patch’s plans …
 
Emmett Shine joined us on the podcast to talk brand building in DTC. He shares how Gin Lane helped some of the world’s biggest direct players deliver game changing storytelling and community plays. We also dive into the motivation behind his new venture Pattern Brands, which began with the launch of cookware merchant Equal Parts. Emmett explains ho…
 
Depop founder Simon Beckerman joins us to discuss how he turned an offline magazine into an app-based marketplace with 18 million users. We cover the early inspiration behind Depop, it’s pivot online and the challenges that came with scaling. Simon explains how a simple marketing flywheel was critical in bringing a young audience to the platform, a…
 
This week’s episode features Dan Murray-Serter to discuss the rise of Heights - a brain health supplement merchant that built from a single email newsletter into a multi-channel consumer brand. Dan first shares how he hit upon the early inspiration behind Heights through his own experience of mental health. We then take a look at how the product it…
 
This week Huron’s Matt Mullenax tells us how he challenged the female dominated skincare industry with premium but affordable bathroom alternatives for men. Matt explains how personal experience of poor skin health led him to create a brand that provides consistent value and an empathetic service to its customers. He is an evangelist for a test and…
 
Ilana joins us on the podcast to discuss the development of Dripkit - an innovative coffee brewer selling single serve on-the-go drip coffee. We first explore the inspiration behind Dripkit and its early product development phase. Ilana then details how the brand successfully launched with the help of a Kickstarter campaign], valuable partnerships …
 
Jesse offers valuable insights on the use of paid social in DTC. He then reveals the biggest challenge he faced building Hubble and tells us what he wishes he knew when he started the business. We also tackled how to effectively use marketing agencies for DTC and discuss inventory financing.By Blueprint
 
We chat to Jess from Frank Body to discuss how the company used Instagram to launch a global coffee-based skincare brand from a DTC channel. Jess shares her experience of founding a business whilst doing a full time job, and the $200 million first year sales explosion which subsequently followed. We take a look at how Frank Body diversified its acq…
 
In this in depth and thoroughly insightful chat Moiz Ali discusses how he built and exited two rapid growth DTC businesses - craft spirit vendor Crackers and natural deodorant provider Native. He explores the positives and negatives of being a sole founder and the differing approaches he’s taken to raising capital in the past. We then look at the i…
 
Damian started Form to challenge the traditionally body-building led performance nutrition category after he struggled to find brands that shared the same plant-based, environmentally conscious, and lifestyle-led values he held. Damian shares the challenges he's had to overcome and the logic behind every step of building Form, through the early day…
 
Today's episode is with Cody Levine, co-founder of Twice. Cody co-founded Twice with his brother Julian. In their research, they realised 100 million Americans don't brush their teeth twice a day which is why they've developed two products for their customers, one for the morning and one for the evening. Twice is on a mission to close the gap betwe…
 
Today's episode is with Nik Sharma, Nik is an omnipresent figure in the DTC ecosystem. He is the founder of Sharma Brands, investing and advising multiple DTC companies like Judy or Twice toothpaste. We sat down with Nik to discuss his strategies and thinking when working with brands, how vital eCommerce is right now and how brands should use SMS.…
 
The sexual wellness industry hasn't changed in more than 100 years. This is why Eva Goicochea decided to build Maude, a sexual wellness DTC company disrupting an industry where legacy brands have dominated for years. Eva tells us about the challenges of building a company in the sex industry, how building relationships and communities have helped h…
 
These last few weeks, we've seen panic-buying and hoarding leading to empty shelves and a toilet paper shortage - so how does that look for a DTC toilet paper brand? In today's episode, we sat down with Derin Oyekan, co-founder of Reel, a DTC brand that provides sustainable bamboo paper products delivered straight to your door. We talked about how …
 
Today's episode is with Hugh Thomas, co-founder and CEO of Ugly Drinks. Originally from the UK, Ugly Drinks is a flavoured sparkling water company that has now expanded to the US. We sat down with Hugh to discuss their focus and strategy on DTC, their expansion to the states, and how they've placed community at the heart of everything they do.…
 
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