show episodes
 
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join Rob & Kennedy for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketi ...
 
The ultimate online business podcast that delivers trainings most consultants charge thousands for, with proven strategies to grow and scale your business online. April Beach hosts the weekly podcast to help you design, launch and scale your business, with a rare behind the scenes look of what it really takes to build an impact brand for high profit, deep purpose, and lifestyle freedom. Each show delivers expert steps to build your service business including offer strategy, online marketing, ...
 
5 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reocc ...
 
Mastering the Podcaster Mindset is a podcast for indie podcasters that are looking to grow their show, build an audience, improve their podcasting craft, and monetize their podcast. Are you an indie podcaster? (FYI- Indie podcaster means you are an independent podcaster working on your own or with a very small team and no corporate or network financing to produce your show.) We will give you, the indie podcaster, the tools you need to maximize your creativity and breakthrough mindset barrier ...
 
Being and embodying what makes you 'Wildly You' is smack in the middle of the extremes of the 'perfect rule follower' and being a 'rebel without a cause'. We know that rules are necessary to avoid chaos, but we also know that we must make our own rules. Aligned rules. Host, Sydney DeLucchi, Clarity + Pivot Coach (EQ + NLP cert) is here to help you reclaim + redefine your wild growth strategy. The only question is, are you ready to get wild? Follow on IG: @wildlyyoupod wildlyyoupod.com join t ...
 
Have you ever wondered about what other SaaS companies are doing to grow their business? What channels are they experimenting with? Where are they finding traction? Welcome to How To SaaS — the go-to podcast for growing your cloud software company. Hosted by growth strategist Shiv Narayanan, Founder of How To SaaS and the CMO of Wild Apricot — the #1 membership software for small associations and nonprofits. Each week will bring you interviews with founders, CEOs and growth leaders who have ...
 
Marketing Your Business is a podcast dedicated to all things marketing. It’s a behind the scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales and a business that gives you (the business owner) more freedom in your everyday life. Each episode will be short, punchy and packed with takeaways to help you get what you have, in front of a lot more people. It’s about leveraging your marketing to build a business that is high in profit, low in stress and ...
 
She Mentors is mentoring community for purpose-driven women. Each month our members take part in The Mentor Hour and share knowledge, skills and experiences to help each other succeed. It's about giving AND receiving mentorship.Our podcast showcases some of the incredible talent we have inside the membership, including business owners, career coaches, mindset mentors, leadership experts, diversity and inclusion advocates, plus many more.We love to celebrate women throughout their entire jour ...
 
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show series
 
Have you considered starting with a one-thing of the month subscription? You should. Why do I say that? Well, my one-thing of the month subscription is easier to manage and more profitable than my fully curated subscription box. And my one-thing of the month subscription has almost double the number of subscribers as my larger, more expensive box. …
 
Want to know how to increase the open rate of your emails? We talked about open rates before. And you'll probably already know that we believe they're wrong. But regardless of what the data says (and whether it's right or wrong), you still want people to open your emails. So how do you do that? Here you go. You're welcome! SOME EPISODE HIGHLIGHTS: …
 
Disqualifying clients is an important part of business growth. This concept comes from the idea that concentrating your sales and marketing on only the most qualified leads is a more successful way to increase sales. But how do you disqualify clients and find the perfect people you’re called to serve? That’s what we’re covering in today’s show. Thi…
 
“Don’t bring that stale inventory into 2023!” - Sarah Williams Inventory is one of the biggest challenges product-based businesses face. Too much, not enough… and what happens if it doesn’t sell? Now, during this buying season, is the perfect time to liquidate any old or stale inventory you have sitting on your shelves. One of my favorite ways to m…
 
Want to find out how League member Aiden O'Sullivan made over $10,000 using our price increase email template? That's right - Aidan, who is an entertainer magician by trade and also supports other entertainers, implemented our Price Hike campaign and made £9,000 in just a few days. Want to know how email marketing changed his business and his life?…
 
People don’t talk about licensing. In fact, it’s a secret weapon that most companies don’t tap in to. However, licensing when done properly can be the catalyst to higher profit than you ever dreamed possible. And there’s no catch! In fact, the business model of licensing your content, course, or program is quite simple. This week we’re continuing o…
 
Many "experts" will tell you that you need thousands of downloads before you can even think of monetizing your podcast. We respectfully disagree. Giant download numbers were never anything we found we needed to have our podcast start making us money. New podcasters and podcasters with smaller shows just need to be creative. We like focusing on thes…
 
I’m so excited to have Katie Eney of The Literary Book Club back on the podcast. I invited her back so she could bring us up to date on the big things that have been happening in her subscription box businesses. Katie’s quarterly luxury box, The Literary Book Club, focuses on collectible editions of classic books and wrapped page-numbered gifts tha…
 
How do you run a business with profit? Because let's face it - a business is there to make you money. And yet, there's so much 'advice' out there that we think is probably holding you back from making a profit. Basically, you've been lied to. And we're here to expose these lies and tell you exactly what's stopping you from making money in your busi…
 
If you’re an established entrepreneurs with a proven programs, courses, or content, and you’re looking to grow exponentially, then this episode is for you. By creating content to license you can demonstrate thought leadership in your space, increase credibility across your audience, expand your business to B2B or create a dual business model. This …
 
I’m so excited to have Launch Your Box member Julie Harkin of the Pilot Wives Club on the podcast! Julie is an experienced, successful subscription box owner who decided to find out if something I say all the time is true, “The riches are in the niches.” Pilot Wives Club wasn’t Julie’s first subscription box. She had a tea towel subscription and 10…
 
Can small business owners become awesome Pinterest marketers? Can you use Pinterest to bring more people into your world to increase the efficacy of your email marketing? And can you grow your email list through Pinterest? Meagan Williamson spills the beans about how to leverage Pinterest as a marketing platform and shares some super simple and qui…
 
If you’ve been spinning your wheels or struggling to get noticed, you’re not alone. In today’s fast paced world of online leaders, it’s not a surprise when new and established businesses struggle to get traction. So… how do you become known in world where every one is an “expert” and you’re too busy in the grind to toot your own horn to stand out. …
 
“More emails equals more sales!” - Sarah Williams We’re more than halfway through the 4th quarter. For product sellers, it’s the busiest time of the year. It’s also our best chance to make some serious revenue. You’re probably feeling tired and maybe even overwhelmed. I’m tired, too. Rest when you can and then get to work. There are some things you…
 
Is there a template for an email marketing campaign that will guarantee you don't keep going around in circles but instead successfully move your readers towards the ultimate goal of buying from you? Yep, there is. And it's the one we use in all our email campaigns. Not just the ones we use ourselves, but the ones we teach all our members inside Th…
 
This is part 2 of a 2 part interview. Continuing our conversation with Gordon Firemark. Entertainment lawyer, Podcast law expert, and one of the best voices in the industry. Gordon has been a podcaster for more than a decade and is known as The Podcast Lawyer. We ask him 3 big podcast legal questions: Q1- Do you need a guest release? Q2- Podcasts a…
 
Every year for the last five years I’ve sold a Holiday Gift Box. This year was no different. What was different was that my Holiday Gift Box sold out in only four days! And it brought $20,000 in extra revenue into my business. Should you offer a Holiday Gift Box to your audience? Yes! If you already have a subscription box, you should absolutely of…
 
Did you ever set up an email marketing campaign and forget to write the email? Or sent the wrong email to the wrong people? We've made loads of email marketing mistakes in our time, and today's guest Chris Davis from Automation Bridge shares his. Having trained internationally, Chris has a collective portfolio of $200 million raised for startups an…
 
“Record everything!” - Betsy Goodman I’m so excited to have Launch Your Box member Betsy Goodman of B Goods Lettering back on the podcast! Betsy was here just about a year ago when she was in the middle of launching her subscription box. A lot has changed since then and Betsy is here today to teach all of us - including me - about one simple thing …
 
Have you ever done an email marketing audit? Want to find out what to check and what data to collect to improve your email marketing? Because (spoiler alert) what you think you should be doing is probably not what is going to move the needle the most for you! Ready to take some notes? SOME EPISODE HIGHLIGHTS: (0:09) Want to make your sales from you…
 
I’m so excited to have Launch Your Box member Jane Wild of Jane’s Agenda join me to share her subscription box journey and to talk about what she did to bust through when she hit a plateau with her subscription. Jane wasn’t always a subscription box owner or even an entrepreneur. In 2013, she found herself busier than ever with a demanding corporat…
 
Entertainment lawyer, Podcast law expert, and one of the best voices in the industry, Gordon Firemark is known as The Podcast Lawyer. Gordon shares with us the biggest mistake new podcasters make and gives us sound legal advice for avoiding this mistake. This is Part 1 of a 2 part interview Our takeaways: Gordon realized there wasn’t much informati…
 
Do you think you have a small email list? How can you have a successful and profitable launch when you don't have as many subscribers on your list as you'd like to have? This week we're talking to Gemma Bonham-Carter about how to build a pre-launch email list (and have a BIG launch!) Are you ready to find out how to get massive results no matter wh…
 
I’m so excited to have Launch Your Box member Nicola Bird of The Floral Project join me all the way from the UK for today’s episode to share her subscription box journey and the story of her recent, wildly successful live launch. An entrepreneur for more than 20 years and a lifelong lover of flowers, Nicola started The Floral Project in order to br…
 
Trying to get super good at email marketing and build your email marketing list and your business? This week we’re jumping on the latest TikTok trend (because we're cool like that) with an episode called “Tell me you’re a member of The League without telling me you’re a member of The League”, which is a tongue-in-cheek way for us to highlight some …
 
As the expression goes, “hindsight is 2020.” We’ve learned a lot in the past few years about how to pivot, but has it informed what your association is doing to plan ahead? In this week’s episode of the Membership IQ, I share a valuable exercise that has helped countless organization leaders improve their overall vision. You’ll learn how, with a fe…
 
You’ve curated a beautiful subscription box. Your website is nearly ready. But there’s one decision holding you back from actually launching. And it’s all about shipping. Should you offer free shipping or charge for shipping? Of course, “free shipping” isn’t free. If you offer free shipping to your customers, you will adjust the prices of the items…
 
Do you use a single customer avatar in your business? Today we're sharing what we really think about customer avatars, why they don't work, and what you want to use instead. If you think (or have been led to believe) that customer avatars are the end-all and be-all, you seriously need to find out about this instead! SOME EPISODE HIGHLIGHTS: (0:16) …
 
Happy International Podcasting Day! Today Tiphany & David reflect on how podcasting has dramatically changed their lives in this past year! From learning new things about each other, quitting the day job, starting a media production company, speaking on the Keynote stage at Podfest expo, and landing a TED Talk...everything has changed for us! How h…
 
I’m so excited to have Dana Bowling of Show Up on Video join me today to talk about practical strategies to create content in a way that is doable and effective as well as ways to conquer feelings around showing up on video. Dana brings her background as a casting director and acting coach to her current business where she helps ambitious entrepren…
 
Do you believe that marketing is storytelling? What does comedy have to do with email marketing? Can it teach us something we can use in our email marketing to deepen the connection with our audience? Copy Chief Kevin Rogers blows our minds with his unique formula for sharing your origin story in 60 seconds or less. Warning: if you're not into havi…
 
Have you ever wondered what it would be like to sit around a table, geeking out about your business with other people who just “get it?” Have you dreamed of digging in and talking about the parts of being an entrepreneur that are hard? And the parts that are amazing? And all the in-between parts, too? It is incredibly valuable to spend time with li…
 
Want to know how to create clever subject lines for emails that will get you more clicks and sales? Then you need to find out about this advanced psychological strategy called compound curiosity. That's right - it's not just curiosity the way you may have been taught before. This will quite literally blow your mind! Ready to learn how to do it? SOM…
 
Want to know how to make the most of your email marketing? Then we've got something pretty special for you here. It's the 7 best email marketing strategies that shouldn't work but absolutely do. They're undervalued and probably even sound a little bit ludicrous. But if you want better results with your email marketing, you might want to try them ou…
 
“Hire the help.” - Tiffany Hill I’m so excited to have Launch Your Box member Tiffany Hill of Queen of My Castle Designs join me for today’s episode to share her journey from Registered Nurse to successful subscription box owner. A dedicated RN, Tiffany started painting door hangers as a hobby more than a decade ago. What started as something to sa…
 
As an association leader, advocating for your organization is one of your top priorities. What many associations don’t realize is that advocacy as we once knew it may not be as effective anymore. Young people today are approaching problems as social entrepreneurs, building a following through grassroots activism, social media, and online platforms.…
 
Launch Your Box member Amanda Stucky of Mandy Lynn Plans joined me for today’s episode to catch us up on what’s been happening since her last visit almost exactly one year ago. You might remember Amanda from episode 33 where we talked about audience building and the incredible response she had to her launch despite having a small audience of only 6…
 
So you haven't been emailing your list for a while. You've fallen off the email marketing wagon and now you're wondering about the best way to get back onto it. With every day that passes, the thought of starting again fills you with even more dread. But there's a way to do it - emailing your list after a while doesn't have to be scary. And today w…
 
Deidre Tshien is a successful entrepreneur who has started several businesses, including a dessert bar, a burger restaurant, and a coaching business. She is also the founder of Capsho, a program that generates AI-generated show notes. Tshien's businesses have been successful, but she has also faced challenges, including an employee stealing from he…
 
“If you’ve been thinking about starting a podcast, now is the perfect time.” - Sarah Heeter. My podcast editor, Sarah Heeter, joined me for today’s episode to talk about all things podcast. We talked about the benefits of podcasting and why starting a niche-specific podcast could be a valuable part of your audience-building strategy. Sarah knows a …
 
What do stage entertainment and email marketing have in common? As you may know, we are both from an entertainment background. Rob is a comedy hypnotist and Kennedy is a psychological mind reader (or mentalist). That means we spend a big chunk of our lives on stages using psychology to make people do certain things, to perform and entertain an audi…
 
“Listen to your people.” - Damon Oates Damon Oates of DecoExchange joined me for today’s episode. Damon serves people who make and sell decorative wreaths, so his customers are themselves businesspeople. Damon started a subscription box several years ago and hated it. He found it to be incredibly stressful and had difficulty planning the boxes and …
 
How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing, which is why today we're breaking things down and sharing the 9 psychological strategies that we successfully use in all our email marketing campaigns. Ready to discover all our best secre…
 
Many association leaders don’t realize it, but being mindful of your members’ experiences is the secret to growing your community. This week, I’m sharing five key ways that your association can curate a unique, memorable membership experience that will make your organization stand out in the marketplace, attracting members that will continually rei…
 
“Social media is a place to find our people, gather them up, and then focus only on them.” - Susan Bradley. My biz bestie Susan Bradley of The Social Sales Girls joined me for today’s episode to talk all things video view ads. Susan shared how using video and supplementing the organic reach you get with video with some ad dollars is the fastest, mo…
 
Do you have a flagship product - a core product or service that you focus on with your marketing and your messaging? Today we're sharing how you decide in what order to promote your products so you can simplify your business and your marketing and maximise your sales per subscriber. Sounds too good to be true? Well, it's a really simple trick, and …
 
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