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There are two ways to get 3 points in basketball. Personal Update: I haven’t been publishing here as much lately I’ve been focused more on my songwriting. I’ll explain more later, but here’s the result of my work so far: A series of live performances of works in progress, stripped down with all the little imperfections intact. I want it to be human…
 
If you spam me, you don’t have a right to a response. Stop contacting me. Stop following up multiple times. Episode 202 is for you, Successive Spam Scammers. Show Notes / Links from the Episode How it started: I Love Your Blog Post (Episode 201) My project about consuming, sharing, and producing better media: Consider the Source https://patreon.com…
 
The Web is filled with sucky, self-serving strategies, but here’s one of my least favorites. Episode 201 is for you, Web Scammers and Click Farmers. Show Notes / Links from the Episode If you really love me, show your support: https://patreon.com/mboezi Lie to me on Twitter, LinkedIn, email, or spam me in the comments Published August 9, 2021 by Mi…
 
The Digital Representation of You is how we show up on the Web. How can we make sure that it’s what we intend it to be? Our best ideas deserve the best chance of making a connection creating positive change depends on it. Episode 200 is my thanks to you. Show Notes / Links from the Episode If you’re new to the show, here’s a starting point playlist…
 
There are 3 different quiz types you can use in marketing, depending on what you want to achieve and what will benefit the user too. Let’s look at how to design each quiz to serve both purposes. Each of these three quizzes has their own application which one you use depends on your goals. Listen to Episode 199 here or in your preferred pod player. …
 
The starting posture of the Web is “who cares.” We have to recognize: We are not exceptional. We do not deserve attention. We have to earn it. And the algorithms are working against us. Understanding this fully allows us to go in with a strategy so that we can actually get something out of our marketing efforts. Listen to Episode 198 here or in you…
 
A quiz gets people talking about themselves. It puts them in “learning mode” or “discovery mode.” Like anything in content marketing, the quiz has to be well-designed, well-constructed, and well-presented in order to be effective. Let’s work backwards to create a really well-designed quiz. Listen to Episode 197 here or in your preferred pod player.…
 
Scroll through LinkedIn, and it’s cringe after cringe. A never-ending stack of performative, self-aggrandizing humble brags. I know you’re excited about your current job, project, or mission but is it coming off the wrong way? Is the Digital Representation of You the YOU that you want to project? Let’s audit my feed in Episode 196. Show Notes / Lin…
 
Why do good companies succumb to the siren song of short-term self-interest? Show me that you’re in it for the long game… or are today’s numbers all that matter? It’s a choice, and it shows what you think of us. Episode 195 is Fitbit’s unforced error. Show Notes / Links from the Episode This is why we need to Stop Mimicking What Marketers Do Fitbit…
 
It may sound counterintuitive, but the primary goal of a marketing quiz is not to generate leads. It’s to serve the user first and foremost, and help them solve a problem or see an issue more clearly. Listen to Episode 194 here or in your preferred pod player. Show Notes / Links from the Episode My preferred quizzing app: Interact (affiliate link) …
 
Marketing is more than just creating awareness. It's about listening. Following up on last week's episode about listening using the Ambient Awareness Test, let's talk about using quizzes to learn more about your customers and build their trust in the process. Listen to Episode 193 here or in your preferred pod player. Show Notes / Links from the Ep…
 
Marketing starts with listening. The Ambient Awareness Test is a method I use to make sure that I’m doing enough listening. I invite you to try it out for yourself in Episode 192 listen to it here or in your preferred pod player. Show Notes / Links from the Episode My new project: Consider the Source https://patreon.com/mboezi Put me to the test: H…
 
We have the tendency to mimic what we see others doing on social, blogs, podcasts, and videos. We think, “it must work” because hey, “that person seems successful.” This is a trap though, and can lead us into presenting ourselves in an inauthentic way. Tired Web clichés, sure but also worse than that: Doing actual damage to your brand. Listen to Ep…
 
Finding the right media fit is just as important as the content we produce and share. Miss the mark, and it’s one-and-done – an opportunity squandered. Let’s do a quick audit in Episode 190. Show Notes / Links from the Episode My new project: Consider the Source https://patreon.com/mboezi My podcast: https://controlmousemedia.com/podcast My Substac…
 
Click to listen Jessica Valenti changed my mind about cancel culture. How? By speaking with clarity and empathy. This serves as a great example of what I’ve been exploring lately in my new project, Consider the Source. This episode is available exclusively as part of this new project: Listen to it here. Wait, why? Marketing is about experimenting, …
 
I’ve started a new project called “Consider the Source,” which is a natural extension of this podcast. In Episode 189, let’s begin to audit our relationship to media what we consume, what we share, and what we produce. Show Notes / Links from the Episode Consider the Source lives on Patreon, follow or join at any level: https://patreon.com/mboezi A…
 
Episode 188 is my “two birds” strategy to produce a podcast and create an audiobook simultaneously. Listen to it here or in your favorite pod player. With a little planning up front, you can generate an a new format you can sell for minimal ancillary effort. Show Notes Follow this 5-part series: Podcasting: A Strategy for Writers Video version: Ava…
 
After turning the page, it feels like relief. But now the clock is ticking. Who’s going to get out there first and control the messaging? The media, in all its forms, is going to pervert the process. My fear is that we are not ready for this that we won’t learn a single lesson from the past four years and that we’ll fall right back into the old hab…
 
Promoting your podcast requires a three-pronged channel strategy: Syndication, social, and email. Episode 186 shows how to make the process efficient so that you maintain enough stamina to produce a long-running show. Listen to it here or in your favorite pod player. Note: While this strategy is designed for writers in particular, the basics would …
 
To publish a podcast, you need two things: An audio host and a website. Episode 185 covers the basics of getting set up, including a proper launch strategy to take advantage of Apple’s “New & Noteworthy” category. Note: While this strategy is designed for writers in particular, the basics would work for any show. Show Notes / Links from the Episode…
 
If you’ve been thinking about starting a podcast, let’s design your show so you can “try it on.” In Episode 184, I lay out a potential show format, and go over the basic recording equipment you’ll need (hardware and software). Note: While this strategy is designed for writers in particular, the basics would work for any show. Show Notes / Links fro…
 
COVID-19 has forced us to get more serious about our online presence. Without the ability to gather in person as easily, we need to focus on creating new opportunities in the digital realm. Podcasting offers the ability to create a virtual “rolling book tour” to 1) find new readers and 2) create fans of you and your work. It’s simple to set up and …
 
Creating positive change is a marketing problem as much as anything. We need to be able to express our ideals with clarity and empathy, so that they are understood at an elemental level. In my lifetime, the left has been terrible at this and political battles are often lost before they even begin. That’s why it’s worth examining the phrase, Black L…
 
Turnout was supposed to be the solution, but it revealed that 70M people approve of the past 4 years and wanted more of it. Let’s not dwell on why that might be, but instead: How can we find a way to talk to one another with empathy? How can we use media to speak with clarity about our ideals? Show Notes / Links from the Episode The ad imperative i…
 
After 4 exhausting years, we get our turn at the podium. Collectively, we’ll speak. Hopefully, loud enough to be heard above the cheating. Tomorrow may not end with the final word, but we’ll begin to find out some answers about who we are as a people. I’m rooting for us all of us. Listen to Episode 180 here or in your preferred pod player. Show Not…
 
In reality, no one convinces anyone of anything. We come to decisions on our own. Listen to Episode 179 here or in your preferred pod player. Show Notes / Links from the Episode My Patreon community: patreon.com/mboezi Reach out to me on Twitter, LinkedIn, or in the comments below Published October 26, 2020 by Michael Boezi The post Don’t Take My A…
 
Your set of experiences makes you who you are. Here’s a reductive exercise as a self-check. Don’t be nervous, I’ll go first. Listen to Episode 178 here or in your preferred pod player. Show Notes / Links from the Episode My Patreon community: patreon.com/mboezi Reach out to me on Twitter, LinkedIn, or in the comments below Published October 19, 202…
 
Some of the biggest problems we face today could be solved with better marketing. I ask you to put aside what you think of as “marketing” for a moment, because we are losing ground. Show Notes / Links from the Episode My Patreon community: patreon.com/mboezi Reach out to me on Twitter, LinkedIn, or in the comments below Published October 5, 2020 by…
 
I’ve been doing some thinking. Here’s the result as it applies to this show. Listen to Episode 176 here or in your favorite pod player. Show Notes / Links from the Episode Examples of recent songwriting: Going Down Now and The Creeps My Patreon community: patreon.com/mboezi Reach out to me on Twitter, LinkedIn, or in the comments below Published Se…
 
I’m closing up shop for awhile. In Episode 175, I explain why. Show Notes / Links from the Episode Join me over on Patreon: patreon.com/mboezi Reach out to me on Twitter, LinkedIn, or book a session Beyond the basics in 20 lessons: Content Marketing 201 My video series with the band: The Social Distancing Sessions Don’t listen to my music here: mic…
 
Content Marketing 201: Beyond the Basics In your online store, it’s hard to get a customer to complete the transaction. They dither, open a new tab, search elsewhere, or simply put off the decision. Creating some urgency can help, giving potential customers that little push they need to complete the purchase. In Episode 174, I cover all the strateg…
 
Content Marketing 201: Beyond the Basics How are the checkout completion rates for your online store? Do you have a good conversion rate, or too many “abandon cart” terminated transactions? Employing scarcity can help, giving potential customers that little push they need to complete the purchase. In Episode 173, I cover all the strategies you can …
 
Content Marketing 201: Beyond the Basics When a customer is ready to buy from you, is it easy to do so? Is your online store optimized and ready when they arrive? Can they find what they are looking for easily? Is the transaction simple and frictionless? If not, all your efforts are for naught. You’ve spent weeks, months, or even years building up …
 
Content Marketing 201: Beyond the Basics Free organic reach is a thing of the past. All the major social media platforms are pay-to-play now. Facebook and the other platforms make it very easy to run ads, with the promise of exposure to a targeted audience. Sounds great, right? You’ll find this to be an incredible waste of money unless you have a s…
 
What can we do as consumers to help support small businesses while the economy grinds to a halt? While the COVID-19 pandemic will be painful for all workers, none will feel it like small businesses do. The CDC is recommending a two-month halt to gatherings, among other guidelines.* Quoting Cathy Merrill in the Washington Post about the CDC’s order:…
 
This special episode is about coping with the coronavirus outbreak specifically for small businesses, solo businesses, freelancers, and creatives. I offer a few particular strategies that might help small businesses survive a prolonged downturn, and make an offer to help people directly with a free strategy session to get set up and running. Listen…
 
Content Marketing 201: Beyond the Basics Getting a following on Instagram, Facebook, YouTube, or Twitter seems to to be the whole point of social media, if you were to observe the way people use these platforms. I’d like to question that concept. In light of the fact that these platforms don’t work the way they once used to, we need to make adjustm…
 
Domain Renewal Scams have been around a long time, with various schemes such as Domain Slamming and the Domain Name Expiration Scam. But there’s a new one that I encountered last week that shows that scammers have upped their game. Episode 167 is about what to do if you are targeted by scammers. Listen here or in your favorite pod player. Show Note…
 
Content Marketing 201: Beyond the Basics Measurement is an important component of marketing. Without measurement, it’s merely a one-way spray of content, isn’t it? We can do better than that. By treating our marketing efforts like an experiment, we can set metrics, collect data (qualitative or quantitative), analyze the results, make adjustments, a…
 
Content Marketing 201: Beyond the Basics As we covered in the last episode, free organic reach is a thing of the past. So if social has changed, that means we need a new strategy for our social media interactions. In Episode 165, I cover two strategies to adapt to the new, more restrictive world of social: How to do an end-run around the algorithms…
 
Content Marketing 201: Beyond the Basics When social media gained wide usage among the general public, it was a godsend to marketers. You could reach a wide audience (for free!), build relationships with them, and gather a community of supporters. Those days are over. Like most media companies, social gave in to an ad-driven business model. The res…
 
In running a modern marketing program, it seems like it’s time to abandon a term that came straight out of the “desktop publishing” era. Especially for one of our most important activities: Email marketing. Let’s come up with a new term together. Listen to Episode 163 here or in your preferred pod player. Show Notes To send me your suggestions: Pos…
 
For many small businesses, a Facebook Page is the primary means of connecting with customers. If you have spent a lot of time and effort building an active following, you know how important it is to running your business. Now imagine that your Facebook Page has been hacked. Deactivated and deleted. Access to those customers taken away. No ability t…
 
Content Marketing 201: Beyond the Basics Good list hygiene is critical to effective email marketing. A clean email list not only helps you save money, but it also helps you increase your open rate and click rate. In Episode 161, I give an overview of proper list maintenance, including running re-engagement campaigns. Show Notes / Links from the Epi…
 
Content Marketing 201: Beyond the Basics Automation is key to today’s email marketing. In the last episode, I covered some basic automation strategies to get you started. Let’s take a look some more advanced techniques to help you build relationships, showcase your expertise, and most importantly work towards a transaction. There are two strategies…
 
Content Marketing 201: Beyond the Basics Building on the last episode about list segmentation, it’s time to start adding some simple automation to your email marketing strategy. We’ll do this very carefully, with a light touch and if done properly, it will help us build trust little by little with prospective customers. There are two types of basic…
 
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