Michael Helbling public
[search 0]

Download the App!

show episodes
 
T
The Analytics Power Hour

1
The Analytics Power Hour

Michael Helbling, Tim Wilson, and Moe Kiss

Unsubscribe
Unsubscribe
Monthly+
 
Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show.Ready any business magazine and you will find an article saying something along the lines of “Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice.”In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson a ...
 
Loading …
show series
 
Mistakes happen. In healthy work environments, not only is that fact acknowledged, it’s recognized as an opportunity to learn. That’s something JD Long has been thinking about quite a bit over the past few years, and he joined the show for a chat about psychological safety: what it is, why it’s important, and different techniques for engendering it…
 
We did it! Another year in the books, and 2021 was a bit of a ride. As we do every year, on this episode we reflect a little bit on the podcast and then a lot on the industry: what the major themes of 2021 were, and what we think might be coming in 2022. Google Analytics 4, 3rd party cookies, remote work and Zoom meetings, and even the metaverse! P…
 
Some would say that, given the breadth and depth of data that is available to businesses these days, a surefire path to business value is to load up a department with smart data scientists, task them with developing a solid machine learning strategy, and then execute that strategy. The people who’ve said that might take issue with this episode. Cas…
 
It’s a podcast episode. That’s WHAT it is. But… WHY should you listen to it? Exactly. Or, perhaps, that’s exactly WHY! Are you confused? You won’t be after checking out our discussion with Jenni Bruckman about the vast and varied world of qualitative research and how it is the perfect partner to quantitative data. Give it a listen, and then let us …
 
Hey there, mister. That’s a mighty nice multi-touch attribution model you’re using there. It would be a shame to see it get mixed up with a media model. Or… would it? What happens if you think about media mix models as a tool that can be combined with experimentation to responsibly measure the incrementality of your marketing (while also still find…
 
What does neuroscience have to do with the work of the analyst? It turns out that neuroplasticity is to the modern analyst what plastics were to Benjamin Braddock, and it all comes down to Hebb’s Law. Or, put another way, successfully working with peers and stakeholders can take some focused effort, some feedback, and some practice, and that’s what…
 
One of our KPIs for the show is to keep the Topic Repeat Rate (TRR) below 1.2%. From carefully monitoring our show dashboard, we had an actionable insight: we could finally revisit episode #002. Conveniently, the topic of that show was dashboards, which explains the self-referential stemwinder of a description of this episode. That show was “a long…
 
What is a system without empathy? What is a show summary without an attempt to overly distill the discussion to the point of sounding like nonsense? On this episode, Hilary Parker (who you may know from the Not So Standard Deviations podcast or elsewhere) joined us to discuss what we can learn from the design process (as in: actual designers) when …
 
Stop for a minute and think about the highest stakes campaign or test you’ve ever run. Were you nervous? Now, instead, imagine that you’re on an aircraft carrier with a few thousand people on board whose safety you are responsible for, and your team is about to watch 40,000 tons of ordnance detonate (in an environmentally friendly way) right next t…
 
As analysts, it can be easy to get so focused on the data that we lose sight of the imperative that we answer meaningful questions (aka: validating relevant hypotheses). On this episode, we sat down with Wil Reynolds, co-founder and accidental lead generator for SEER Interactive, for a discussion that turned out to be about curiosity and the power …
 
Loading …

Quick Reference Guide

Copyright 2022 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login