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Best Mike Cuevas podcasts we could find (updated January 2020)
Best Mike Cuevas podcasts we could find
Updated January 2020
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The Real Estate Marketing Dude is a podcast for real estate agents that focuses strictly on real estate lead generation strategies that fall within 3 categories of real estate marketing. We will discuss various topics of real estate marketing including Referral Marketing, Transactional Marketing, and Cold Marketing.
 
Next Level Loan Officers brings you in-depth conversations with the top mortgage team leaders, executives and branch managers in the country. We also feature mastermind sessions with influential coaches, consultants, experts and speakers. All so you can build the right team, systems and technology to scale your mortgage team to a hundred million without losing your YOU.
 
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In this episode Kenneth and Sean are joined by Michelle Berman and she shares 5 Instagram tips loan officers can use to build and grow their business. [00:00:15] - Introduction of the episode [00:03:12] - Michelle’s background [00:06:32] - Tip 1 - Identify who your ideal client is and know your elevator pitch [00:10:32] - Tip 2 - Value series, 12 m…
 
How many active buyer leads do you have right now? Would you like to have 43? You CAN attract that kind of business by creating the right kind of video content for YouTube. And we re not talking paid ads. We re talking lead gen from organic search. Jesse Dau and Jackson Wilkey are the real estate professionals and social media influencers behind Yo…
 
The episode is about Keir’s life and the adversity he faced. When no one would hire him into a “normal” job, Keir was left with no choice but to create his own income. And that’s exactly what he did…in a really big way. Keir Weimer is an internationally recognized, luxury real estate broker and President of the Keir Weimer Team of Sotheby’s Interna…
 
Are you running your real estate business? Or being run by it? Attraction-based relationship marketing allows agents to attract clients instead of chasing them. To build relationships instead of buying leads. To play golf instead of calling expireds. Danny Batsalkin is the premiere real estate coach behind DSCVR Real Estate Network, a platform that…
 
On this episode of the Next Level Loan Officers Podcast, AIME's Anthony Casa joins us to talk about his focus of putting originators and customers first in the mortgage industry. Anthony takes us through his journey from nothing to success, to losing everything and building it back up again. Anthony shares how the ups and downs has shaped his view …
 
On this episode of the Next Level Loan Officers Podcast, Sean Zalmanoff, Kellen Vaughan, Shane Kidwell, and Jason Frazier discuss the Year in Review and the outlook for 2020. The NLLO team also talk about upcoming events, company growth, and the forces within the industry that we are fighting against. Also just a quick teaser on the massive changes…
 
Real estate is a people’s business, so for the best results, we need to build long-lasting relationships that encourage repeat business. How do client appreciation events help build relationships, and how big should our events be? Can referral partners impact our relationships with clients? On this episode, Janell Schmittling, managing broker at Ho…
 
If you re not creating consistent content to market your real estate business, you are leaving money on the table. And what s the best way to build connection with potential clients and position yourself as an authority? Video, video, video. Krista Mashore has been in the top 1% of realtors nationwide for the last 18 years, selling more than 1,700 …
 
Facebook is a social platform, but YouTube ads for real estate is better. People go there to see what s going on and catch up with friends and family. YouTube, on the other hand, is a search engine. It s intent-based, and people go there to be entertained or educated. So, what does this mean for us? How can we use YouTube ads to reach an audience t…
 
For longevity in the mortgage industry, our clients and referral partners have to be aware of us. How can we become more well-known in the industry? How can we approach new referral partnerships, and how do we know when we have enough partners? On this episode, branch manager at Nations Lending and host of the What Are You Made Of? podcast, Mike Ci…
 
Do you use your personal Facebook page to market your sphere of influence? Did you know that only 1 in 5 of your contacts will see any given post? But don t give up on the platform just yet. You can reach the majority of your database on a regular basis by creating a dedicated Facebook group. Jen Burns is a solo agent out of Baton Rouge, Louisiana,…
 
If you re willing to design a real estate brand that s way, way outside the box, you re going to repel some folks. When I started the Dude brand, I was accused of being unprofessional. And The Mortgage Geek got the same kind of hate early on. But if you re willing to stick with it, stay true to yourself, and continue creating media around your bran…
 
So, you want to break into the luxury real estate market, but you don t come from money. How do you build a sphere of high-net-worth individuals (HNWI)? How do you market yourself as a high-end agent? And what kind of video content can you create to target that niche? Brian Loebker is an accomplished real estate professional with Michael Saunders &…
 
Many loan officers feel the need to close as many deals as possible within a short period, but doing so could actually be doing us more harm than good. Should we be spending more time building trust with clients, or is it ever a good idea to seek short-term successes? Are we putting ourselves at an advantage by giving our clients the wrong advice i…
 
We do business with the people we know, like and trust. But what if you don t KNOW anyone? What if you re brand spanking new to an area, and you don t have a sphere of influence to market to? How do you break into a new market and build a database stat? Paige Schulte is a real estate agent and marketing strategist out of Gig Harbor, Washington. She…
 
For loan officers who are new to Instagram, the thought of publishing visual content can feel like an overwhelming challenge. How can we ease ourselves into using the platform, and create an audience for ourselves? What are Instagram Story ‘Highlights’, and why should we be using them? On this episode, social media guru, Megan Anderson, shares why …
 
Are you focused inward? Chasing money? Obsessed with the size of your next commission check? Benjamin Ross argues that opportunities come disguised as other people s problems, and if you grow your impact, business will come to you. In fact, the best way to attract clients is to follow your passion and make service a fundamental part of the work you…
 
What if you could travel four months of the year with your friends as part of your business plan? What if throwing an awesome party every few weeks WAS your marketing strategy? What if you could socialize your way to a successful real estate business? Known as The Social Realtor, Jimmy Rex leads the top team in Salt Lake County. He has built his bu…
 
You walk into a bar and see an attractive person. What do you say? Do you try to close immediately and propose a serious, intimate relationship right away? Of course not! So, why do real estate agents skip the rapport-building part of prospecting and jump straight to the sale? What if we stopped reciting scripts with our leads and started having re…
 
How much are you spending on portal leads? What if you invested that same kind of money in nurturing relationships with your past clients? What if you spent less time and energy on new customer acquisition and focused instead on providing exceptional customer service for your current clients? What if a gooey butter cake or a pair of branded sunglas…
 
When it comes to marketing ourselves, real estate agents and LOs often struggle with building authentic brands, creating good content, targeting the right audience and shiny object syndrome. What is the first step we need to take before doing any type of marketing activity? Why is it so important for us to niche down? How can we leverage video cont…
 
At the time of sale, 74% of people say they would use the same realtor again in the future. And yet, only 13% actually DO use the same agent the second time around. Why the discrepancy? It s because real estate agents don t bother to stay in touch with their sphere of influence! So, what strategies can you use to reach out on a regular basis and ge…
 
The image is a close-up of a guy in tighty-whities and a girl laughing. The text reads, Don t get caught with your pants down in the new real estate market! As you might imagine, this unique marketing campaign made then new agent Peter Lorimer stand out like a sore thumb, repelling people who thought it was offensive and attracting edgy creatives w…
 
It’s impossible to run a race without knowing where the finish line is. In relation to our business, we need to set up time frames to achieve our goals and pay attention to every step we take on the way to success. How can we plan our time more effectively? Why do we need to take stock of the victories and failures we live through each day? On this…
 
At some point in our lives, some of us have felt like we’re not the smartest people in the room. Does that mean we’re not destined to succeed? Are there ways we can develop our intelligence and get ahead in the game? On this episode, we explain why curiosity is as important for success as IQ. It’s vital to be curious in your business. -Kenneth Trav…
 
Nervous about competing with iBuyers? What if you could be like the iBuyer and offer clients the option to sell right now? The fact is, you CAN bring that kind of value to prospects when you have connections with local investors. And there is simply no better script for conversion than I ll buy your house. Andrew Greer is the CEO of Thomas Straffor…
 
We’re often warned to prepare for an impending recession, but sometimes the information we learn through the media isn’t an accurate reflection of the state of the market. How can we observe clues of an impending recession ourselves? Is it possible for us to keep winning in business when the market inevitably drops - or should we be preparing for t…
 
Our industry seems to be bombarded with changes from all sides; from new competitors to an inevitable shift in market conditions. Do we stand to benefit from any of these changes? How can we stay ahead of the curve and continue to see great results for years to come? On this episode, we share how to make the most of what’s to come. There’s never be…
 
Log onto Lab Coat Agents or Real Closers and you ll see long discussions about Facebook ads and Zillow leads. My question is, why do we spend so much time trying to figure out how to BUY leads when we could be ATTRACTING them? The vast majority of real estate business comes from referrals and past clients, and Jim Remley contends that relationship …
 
Think you ve got to pay to make it to the top of Google search results? The truth is, paid listings only account for 15% of traffic, while 85% comes from organic search results. And in a hyperlocal industry like real estate, you can leverage search engine optimization (SEO) to rank near the top and attract qualified leads to your site. Geoff Atkins…
 
Flamingo pool floats. Flamingo birthday cards. Flamingo party games and party favors. Tara Carter has designed her real estate brand around the bright pink birds, and it has paid off. When people in the South Florida market see flamingos, they think of Tara and then they tag her on social media to let her know! So, how do you develop a distinct per…
 
We understand the process of building relationships in real life, introducing ourselves first and then gradually strengthening the connection over time. But when it comes to digital marketing, we re pushy and impatient, expecting to convert with our first ads and abandoning relationships once the sale is made. What would it look like if we treated …
 
You know it s crucial to stay in front of your database and earn their business. And you know that creating content on social media is the best way to do that. But you may be at a loss when it comes to what kind of content to create. Here s the thing: You don t have to hit people over the head with your lock box to attract clients. In fact, people …
 
Ever had a friend or family member cheat on you with another real estate agent? If the people closest to you forget what you do for a living, you re obviously not marketing to your sphere on a consistent basis. And in a referral-based business, it s crucial that people remember you and what you do. But how do you stay in front of your database with…
 
Our experiences in childhood have the ability to shape us as adults. How can we recognize how our experiences affect us today? Which parts of our personalities should we be building upon, and which should we be receding from? On this episode, Derek Fertig shares how he turned his life around and how it positively affected his personal life at home …
 
We all know that video marketing is the future. We also know that boring shit doesn t get engagement. So, what types of videos WILL engage your sphere? Should you do listing videos? Community videos? Case studies? Just solds? Which ones help build your personal brand? And which ones generate leads? Rett Harmon is the co-broker owner of CENTURY 21 N…
 
The way to do business is to serve your clients at a high level. Let them talk about you. Let them tell your story, and just create content around the wins you re getting for your clients. Are you investing thousands of dollars in portal leads? How s that working out for you? If your business is at the mercy of a third-party you can t control, it s…
 
A significant percentage of business comes from past clients, so it’s important to give them 5-star service the first time around. What little details can make all the difference in a client’s experience? How often should you check in with your clients? When a lead comes in, you have to solidify the relationship quickly. -Marc Demetriou Three Thing…
 
Most agents are afraid of expireds. But if you believe in your ability to help and approach prospects with positive energy, people are receptive. With the right systems in place, chasing expireds is not that hard and not that scary. Borino is a real estate coach with 20-plus years of experience in marketing and training. Known as The Expired Guru, …
 
When something bad happens, it’s a normal reaction to worry about all the ways it may affect you. How can you overcome feelings of self pity? How can you continue to thrive in all aspects of your life? On this episode, Shane explains how a recent injury could have been his downfall, and shares the thought processes that kept him moving forward. If …
 
What kind of mindset do you need to do 52 sides in your first full year as an agent? To come back after a flood takes out 75% of your market? To lose 95 pounds? Any one of these accomplishments would be impressive on its own, but Brittiny Howard has achieved all three because she approaches each day with a positive attitude, asking herself, What ca…
 
Being a loan officer and being in the mortgage business is a long-term venture, and we need to know how to run a successful and sustainable business. When is the best time to pursue new business opportunities? How can we get agents to want to work with us more? When should we scale our business? In this episode, Sean Zalmanoff, Kenneth Travis and K…
 
If you want to resonate with prospects on video, storytelling is key. But how do you identify stories that fit your brand? How do you shape those stories to fit a particular audience? Can you learn to be your own publicist and pitch a story to local news outlets? Gigi Barnett is the founder of Story Sell Your Brand, a consulting firm that offers sm…
 
We typically talk about using video as a tool to generate attention and develop brand recognition. As a strategy for building relationships and staying in front of your sphere. But Karin Carr argues that if you re smart about optimizing content, video can also be an effective lead generation tool. In fact, she gets more than 70% of her business fro…
 
To get ahead in the mortgage industry, you need to be passionate about what you do. How can you fall in love with being a mortgage professional? What role should technology play in your journey to success? On this episode, Vice President at Cornerstone Home Lending, Kelly Zitlow, shares her success story and how you can cultivate a passion for your…
 
We hear so much about branding and building brands, but often only in vague terms. How are the two different? Which should you be focusing on to get your business to the next level? On this episode, Josh Pitts and Jason Frazier of Shred Media share how to build a brand effectively. Don’t create a front or a persona. Just be you, and you’ll attract …
 
I m too fat! I ll be boring! I m nervous! I don t look good! I won t know what to say! What s your excuse for not doing video? Whatever your objection, the fact is you are missing a BIG opportunity to nurture your database and attract more real estate business. Chris Hayes is the Training and Production Dude on the Real Estate Marketing Dude team. …
 
You re scrolling through social media when you see a talking head video of yet another realtor in front of a white board doing a mind-numbing market update. Do you click to watch? What about a video of a shirtless realtor who s outside in freezing weather (temperatures of 18°!), tossing water in the air to see it freeze? To generate attention and e…
 
Most agents are hesitant to hire a virtual assistant because we don t want to spend the money. But how much time are you wasting on paperwork, prospecting and other non-money-making activities? If you could get that time back and use it to do the things that ONLY YOU can do, how many more sides might you close this year? What if you re LOSING money…
 
Technology has made it easier than ever before for consumers to find loan officers. With all the options available to prospective clients, how can you set yourself apart? When should you begin the process of approaching consumers, and how can you maintain great relationships with them throughout the process? On this episode, Andy Zemon of Waterston…
 
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