MindFire (David Rosendahl public
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This is where we bring you the best tips, tactics, and strategies for using OptiChannel marketing & sales to grow your own business and boost leads and sales for your Customers too. From the top sales & marketing minds across agencies, print services providers, and enterprise marketers, you’ll hear what’s working -- and not working -- so you can be on the cutting edge without having to empty your wallet in the process.
 
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In this session, our panelists break it all down and discuss what is needed to leverage best-in-class 3D Print manufacturing processes with these five considerations:1] Why it is imperative to write an effective proposal to convince the required executives and the technical team that new 3D print technology is a worthy investment. The need to justi…
 
Direct Mail is under attack. Whether paper or envelope shortages, increasing pressure to demonstrate ROI, or digital ads stealing more of the marketing budget, there’s no escaping the uncomfortable reality most mailers and their clients face.And yet, a growing number of leading Direct Mailers have learned to employ an unusual and differentiated Dir…
 
What you’ll learn…In this session, our panelists break it all down and discuss:1] Why now IS the right time to invest in additive manufacturing and reshore your supply chain (in the face of a looming recession).2] Surefire ways to find and land profitable opportunities, assess cost-effectiveness, and prove the value of AM.3] The best ways to avoid …
 
Is a recession coming?How can our business survive the rising costs?Should we change our marketing and sales strategies?What should we be doing right now?In this webinar, our business experts discussed the looming recession’s impact on business and the counterintuitive strategies innovative business leaders use to grow during a recession. Hear from…
 
During this webinar, our panel reviewed innovative strategies, tactics, and programs necessary to deliver the results you want and need for the second half of 2022.Such as:NEW OptiChannel Marketing Solutions you may not be aware of and why they are essential in today’s world.NEW Customer Loyalty Strategies for Growth and Success.Customer Acquisitio…
 
Remember. one thing is certain about the recession, economic downturn, or whatever you want to call our current crisis: As print leaders, we need to take action NOW to ensure our companies, people, and clients continue to grow.I remember the last recession. We could have lost our business. But instead, it was a time of profound growth and learning.…
 
Trade Show Marketing - from Sinking to Shining!Here at MindFire we have a motto that we live by in order to ensure that we maximize the ROI we get from exhibiting at a conference: “we believe we’ve won or lost by the time we get to a show based on the amount of pre-scheduled qualified meetings we’ve set and locked for our team.”Truth be told, we ca…
 
In this episode, we cover the trials and tribulations businesses have endured the past two years and how to overcome it all, with guest panelists Joanne Gore, President of Joanne Gore Communications, Andrew Ettinger, Owner & CEO of The Best Postcards and Mike Robinson, Director of Business Development at Summit Direct Mail.RESOURCES MENTIONED IN TH…
 
In this interview, Warren Werrbit and Dave Rosendahl discuss the secret on how to increase your social presence. The results may surprise you but if you're struggling to leave a digital footprint on social platforms then this episode is for you. You don't want to miss it!! They cover topics such as: - Finding the right modality for your company - H…
 
Join Andrew Ettinger, Louis Hobaica, Tom Casey, and Josh Kelly as they talk about some of the most critical issues they are facing in the industry. Which includes: - Supply Chain Issues - Increased Gas Prices - How to retain key people If you doing Direct Mail or are looking to break into the market you will be hearing some very valuable insight as…
 
Join Andrew Ettinger, Louis Hobaica, Tom Casey, and Josh Kelly as they talk about their process of getting mailers ready for the season, and why they are important, Marketing is key to consistent business and growth...RESOURCES MENTIONED IN THE EPISODEJoin the Texting Community:Text Dave at: 1 (949) 506-5835Or click this link: bit.ly/DaveRosendahlV…
 
Andrew Ettinger & Joy Abdullah (Founder, Humanizing Business)Joy (his real name) Abdullah is the Founder of Humanizing Business, a strategic marketing consultancy located in Kuala Lumpur, Malaysia.Connect with him on LinkedIn here or via email here.In this interview, The Best Postcards CEO Andrew Ettinger interviews him to gain insights into how br…
 
There have been a lot of myths about 3D printing over the years. While some have said that 3D would do everything, it is not true that it 100% replaces injection molding or CNC.Now, you might wonder what the actual use cases for 3D printing are and how you can leverage them and get maximum results?I'm glad you asked!After years of exploring the pot…
 
Every other month, we gather leaders from the home services industry to share what’s working in marketing, sales, and leadership. The session is a private, invite-only session hosted by The Best Postcards (www.thebestpostcards.com). Designed to help home services companies market and sell more effectively, employing direct mail and other strategies…
 
Hosted by Tim Rounds, Director of National Accounts at Konica Minolta Business Solutions US – join us to learn how to Generate More Leads & Revenue For Your Print Business through an OptiChannel Marketing strategy for Print Service Providers.You will also hear as David Rosendahl, President and Co-Founder of MindFire, Inc. explains why having an Opt…
 
In this episode, hear WhatTheyThink's Eric Vessels as he speaks with Andrew Ettinger of The Best Postcards. As one of the fastest-growing print companies in the US, learn about the sales process Andrew and his team use, as well as Andrew's personal "origin story," going from an $800,000 per year salary to losing everything before landing on his fee…
 
In our third session, we cover a variety of aspects related to the building of OptiChannel campaigns, including: - How do you go from a Client’s objective to an executable OptiChannel plan? - What does it take to build an OptiChannel campaign? What types of skills are needed? - How do you keep a Client engaged when the first touch doesn’t deliver t…
 
From Homeless to Millionaire. Brian Golod interviews Andrew Ettinger,who tells his amazing life story. Find out how the CEO of The Best Postcardslost his way and fought back to success as a business owner, and as a man.RESOURCES MENTIONED IN THE EPISODEJoin the Texting Community:Text Dave at: 1 (949) 506-5835Or click this link: bit.ly/DaveRosendahl…
 
Hey OptiChannel Community! Seen live by over 300 people, this session took place on October 8, 2021. One of the keys to any business process is the Marketing and Sales that leads to production. Adding OptiChannel services to your offering requires a different perspective on the process, who sells it, and compensation. Learn along with Kevin Thomas …
 
Well, we just finished another info-packed Mastermind with owners and leaders from a number of Home Services companies! The invitation-only session was lively and educational, and now available to you as a video and podcast!The Best Postcards (www.thebestpostcards.com) “Mastermind” discusses industry trends and ways to drive leads and grow sales.Le…
 
Printers and Agencies return to Industry Trade Shows. What are the five things you should be ready for? Much has changed, but the value is still there. Are you excited to see people again? This is still a great way to get your message out!RESOURCES MENTIONED IN THE EPISODEJoin the Texting Community:Text Dave at: 1 (949) 506-5835Or click this link: …
 
Our community is always looking for ways to effectively Staff, Market, Sell, and Produce OptiChannel campaigns for themselves and their clients. As a result, there is a hunger for authentic, hands-on advice from real-world practitioners. EPISODE ONE - HOW TO STAFF FOR OPTICHANNELWhat are the skill sets necessary for staff when a printer or Agency i…
 
Pixels and Ink Series: About Facebook ContentWelcome to the third episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order.In these Podcasts, we talk about what ty…
 
Pixels and Ink Series: About Facebook ContentWelcome to the second episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order.In these Podcasts, we talk about what t…
 
Pixels and Ink Series: About Facebook ContentWelcome to the first episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order.In these Podcasts, we talk about what ty…
 
In this exclusive live event, our guest was Mary Ann Geers, SVP of Corporate Strategy at GPA (Mary Ann on LinkedIn). Her company provides substrates to the printing industry in Digital, Offset, & Flexo press technologies.Listen to this informative interview as we probe Mary Ann’s views on:The unusual trends she’s noticed in the print market over th…
 
This past week the Northeast Florida PCC hosted its annual Technology Shootout, and Dave was invited to speak at the event to share how OptiChannel helps companies grow brand, generate leads, and drive sales. Listen in as he describes the day-to-day application of this new process, and how it drove 112% revenue growth and 33% more clients for MindF…
 
We just wrapped up another info-packed Mastermind with owners and leaders from a number of Home Services companies!Every month or so, we gather this private group in a “Mastermind” to discuss industry trends and new, creative ways to drive leads and grow sales.This month’s meeting was no different. From how to create shoulder season leads with an i…
 
Mike Robinson has helped grow Summit from 0 to $45 million by selling print, mail, fulfillment services, & OptiChannel marketing solutions.Mike has personally sold 100s of millions of personalized, OptiChannel-powered Direct Mail pieces.But how, exactly?That’s what we’re going to cover in this LIVE interview. Register now so you can learn:• The unu…
 
Curious how younger consumers perceive print? In this episode, Dave explores new surprising research about Generation Z and Millennials. Learn how they perceive direct mail, and how their digital “experience” plays a key role in how they perceive print. It may surprise you.If capturing the attention of younger consumers is important to you, don’t m…
 
Wondering how other printers & agencies manage to sell direct mail in today's digital world? In today's episode, we go behind the scenes of a successful and growing print company to understand their unique sales process. You'll learn how their direct mail sales process gets prospects to say "YES" -- and, how they prove the ROI of each mailing. If y…
 
Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients?How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer?Join me in this panel discussion with Joe Mano…
 
If your sales & marketing aren’t performing at the level you want, it’s likely you’re missing a key OptiChannel strategy. From the IPMA 2021 Virtual Conference, listen in on David Rosendahl’s keynote as he describes how inplants, commercial printers, agencies, and other B2B and B2C organizations are embracing OptiChannel to dramatically alter their…
 
Listen in on this private, invite-only mastermind, which I moderated for The Best Postcards (they're a high-growth print company). You'll hear what their CEO, Andrew Ettinger, and his team are doing to drive sales for the home services industry. You'll also hear how executives at these companies rely on the mail to make the phones ring and drive se…
 
Depression, anxiety, and all issues related to mental health are often ignored because of negative stigma. Having lost two family members to suicide, on top of the pressure of running a business, David shares a unique perspective on what it means to manage mental health and carry on the responsibilities of running an organization. Don't wait until …
 
If you need to know what "works" on LinkedIn right now, pay attention to these data:Over the last 5 months, my posts received:1,272,191 total views3.03% total engagement,55 average comments p/postThe market value of this free organic reach is: $67,629.67In this episode, you’ll learn what's working in terms of views, engagement, comments — and some …
 
If you’re thinking about scaling up the digital campaign services you offer clients, using channels like:Direct MailPersonalized URLs (“PURLs”)EmailSMSRingless VoicemailSocial MediaPersonalized Landing Pages / MicrositesThen watch this session now.After a decade of work with thousands of printers, agencies, and marketing services companies worldwid…
 
Walt Disney Gave A Masterclass in Content THAT ALMOST EVERYONE MISSED. Enjoy a Day at Disneyland with Dave and his family, and a truly unique perspective on what this controversial visionary accomplished.By MindFire (David Rosendahl)
 
Excited to share our latest interview w/ Mackenzi Leinders (Dir of Sales & Demand Gen), sharing how her org grew sales by 118%. The techniques are different and novel.Even more intriguing is that it happened during the height of the pandemic.We cover the process she and her team used to grow, despite spending LESS on advertising and without buying …
 
On the show today were:Rachel Davies, Creative Director @ Susan G. KomenMary Ann Geers, Senior Vice President of Corporate Strategy @ GPAJoseph Manos, Executive Vice President @ MindFireDuring the interview, I dug into Rachel’s:30% increase in revenue (by combining direct mail & digital in *this* way)“HOOK” method that drives meaningful engagement …
 
Is Direct Mail dead? Think again. This live panel discussion is for any:– Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients– Organization wanting to learn how market-leaders are beating Google, Facebook, and other digital channels using Direc…
 
Join me and Kushal Dutta, EVP of Product, as we cover several important updates, including new features like:Easy and powerful form-field branching (allows you to ask questions contextualized by the respondent’s previous answers)The new “Event Reminder Blueprint,” which helps you offer a valuable service to your clients (or even use yourself)A snea…
 
Until recently, when you bought something online, no sales tax was applied to your invoice because the businesses did not have a physical presence in your state (unless you live in Massachusetts).However, did you know this ended in June 2018 per a Supreme Court decision between South Dakota and Wayfair?The case is changing the entire sales tax land…
 
If you're up to date on the Pixels & Ink Podcast, you know that we're in the midst of a series that's teaching you how to turn your business into a lead generating machine. Last week's episode taught you secret #1 which was how to ethically repurpose the best performing content that other people have created and embed it with your own call to actio…
 
Have you or anyone on your team tried to create high performing, educational content, that resonates with your prospects? If so, you probably noticed that it's really hard, costs a ton of money, and takes a lot of time. Thankfully, we came up with a way for you to use other peoples content to generate leads for your company. Make sure to listen to …
 
This week on Pixels & Ink we kick off a brand new series where we'll be teaching you a brand new way to transform your organization into a Lead Generation Machine. You'll learn new tactics, technologies, and shortcuts that will allow you to ethically use other people's content for your own content marketing to drive consistent leads. We are so exci…
 
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