Best Mobileapps podcasts we could find (Updated February 2019)
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Content Strategy & Digital Publishing
 
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Kronda Adair helps mission-driven businesses succeed online. Helping her clients authentically share their expertise as digital content is a key part of this mission.Kronda and I talked about: her evolution from web developer to a full-service, results-oriented marketing agency her stealthy approach to eliciting content from her clients her new ...…
 
Jenn Marie helps small businesses share their authentic selves online. She focuses on personality-driven content marketing that helps her clients start conversations with their customers and prospects.Jenn and I talked about: how her diverse business background prepared her for internet marketing work how her work in experiential marketing info ...…
 
John Sechrest helps startups tell their stories. By managing the narrative around their startup idea, founders can improve their odds of raising money, attracting the right talent, and - most importantly - connecting with the right customers.John and I talked about: the importance in of startup founders telling an effective story and living it ...…
 
Andrea Zoellner is passionate about making the web more accessible and usable. With clear UX copywriting and a single-minded focus on the user, she helps people succeed online.Andrea and I talked about: her passion for making the web more accessible her path to UX copywriting via communications and journalism her definition of UX copywriting: t ...…
 
When the field of SEO emerged in the late 1990s, Heather Lloyd-Martin was one of the first writers to focus on search engines. She's still at it 20 years later - writing, coaching, training, and consulting on SEO copywriting.Heather and I talked about: her background in SEO, dating back to before the introduction of Google how much she enjoys t ...…
 
Kate Saul and Andre Francisco work at 18F, an internal government agency that helps other federal agencies improve their digital services, including web content.Soon after the agency's founding they discovered that they would benefit from having a reference guide - the 18F Content Guide - for both their organization and their clients.We talked ...…
 
Shelley Keith is a digital strategist with Modern Tribe. Her pragmatic approach to content governance aligns stakeholders on the "why" behind content decisions and uses techniques like "guerrilla governance" to get the content outcomes that executives demand.Shelley and I talked about: her work on the web since 1994 and her role at Modern Tribe ...…
 
Simon Thompson runs an agency in Melbourne, Australia, that focuses on helping B2B businesses add podcasts to their content marketing mix.Simon and I talked about: his transition from print media to digital his work doing content marketing for big brands in an agency setting his transition to running his own agency why he focuses on podcasting ...…
 
Malaika Carpenter is a solo content strategist in Philadelphia. Working on her own with non-content-focused clients has shown her the importance of having a clearly articulated, replicable content-strategy process.Malaika and I talked about: her work at SayCred Media Group helping clients get clear on their "why" her background as a pharmaceuti ...…
 
Jamie Schmid is a content enthusiast. She has been building websites since the late 1990s. Over that time, she has honed processes that result in websites that give both internal and external users rich, intuitive content experiences.Jamie and I talked about: her evolution from illustrator to website developer how Karen McGrane inspired her at ...…
 
David Dylan Thomas studies human behavior to develop better content strategies. His cognitive-bias hacks help you tame counter-productive thought processes to create less biased content experiences.David and I talked about: his evolution from filmmaker to content strategist the introduction of content strategy as a discipline at Think Company h ...…
 
Joe Welinske creates content strategies and other crafted communication as a UX practitioner, teacher, and event organizer.Joe is super-thoughtful about the role of content in helping people use technology. We had a great conversation about his journey from old-school technical communicator to leading-edge UX practitioner.We talked about: Joe's ...…
 
For nearly 40 years, Jared Spool has been helping publishers and software developers create better experiences for their users. Along the way, he has also helped companies apply UX design principles to the process of creating content for their customers.Jared is one of the best-known and most widely cited practitioners and educators in the UX f ...…
 
Jason Preston & Steve Broback co-founded the Dent Conference, an annual gathering and a year-round community of innovators looking to make a dent in the universe.Jason and Steve launched the event with focus on content and programming. But they quickly realized that the event was really the centerpiece of an ongoing, year-round community they h ...…
 
Gerry McGovern helps customers complete their most important tasks when they arrive at a website. His proven process routinely results in the removal of as much as 90% of the content on a website. This requires content managers to shift their mindset from a simple production model to an ongoing customer-centric "eternal beta." Gerry and I talke ...…
 
Sarah Richards created the field of content design as she revamped GOV.UK's web presence. From a messy amalgam of hundreds of government websites, she created a user-focused "storefront" where UK citizens could get their most common questions answered.Always focused on her users' needs, Sarah developed an approach and methodologies that can hel ...…
 
Todd Bishop and his colleagues at GeekWire have strategically blended business journalism with leading-edge media business practices to create a regional tech publication with worldwide readership.Todd is convinced that content marketers and other content strategists could benefit from bringing a journalistic approach to their content. With a r ...…
 
Laura Porto Stockwell has developed a strategy process that connects the dots between business goals, brand aspirations, market opportunities, and user needs. The intersection of those elements, she says, "Is where the magic happens."Laura applies her strategic approach to both top-level digital strategies and to content strategies for her clie ...…
 
Anika Anand loves engaging with her readers, not just giving them "fly-by content." She constantly asks, "What do we want people to do with what we're making?"Anika and her colleagues at The Evergrey and Whereby.us are pioneering a new kind of interactive journalism, always aiming to engage with their readers, and to encourage them to engage wi ...…
 
He didn't use the term then, but Andrew Himes was one of the web's first content strategists. Years before Bill Gates' famous "Internet Tidal Wave" memo, Andrew and his co-founders at the Microsoft Developer Network (MSDN) were working on a proprietary hypertext document system, code-named Blackbird.Then along came the web.Andrew and his collea ...…
 
David Fried integrates content strategy throughout his branding work at the digital agency EFM. Whether he's crafting a branding strategy from the ground up or executing a campaign for an existing brand, content is always a key element.David's BioDavid Fried is a strategist and creative director at EFM Agency in San Diego with over a decade of ...…
 
Russell Sparkman has been doing content marketing for almost 20 years. We talked about purpose-driven content marketing, how not to commit "random acts of content," and the neuroscience of storytelling.Russell's BioSince 2000, Russell Sparkman has been a practitioner and proponent of story-based, purpose-focused content marketing. Starting with ...…
 
Morten Rand-Hendriksen is a broadly accomplished web designer and educator. He is very active in the WordPress open-source project and is known there for his strong opinions on topics like the Gutenberg project. I also learned in this interview that he was originally trained as a philosopher and is currently working on an ethical framework for ...…
 
Natasha Banta McDermott began her content-strategy career in 1997 at Clement Mok's Studio Archetype. Mok, who had been the creative director at Apple in the 1980s, put content right alongside design in their clients' web projects, creating some really cool opportunities for Natasha and her content team.Natasha and I talked about content strateg ...…
 
Triskaidekaphobia is the fear of the number 13. I'm beginning to understand this fear.I had first scheduled a guest for episode number 13 several weeks ago. The day before we were going to talk, he contacted me to report that he had been clobbered by that flu that is making the rounds."No worries," I thought. "I'll just move my next interview u ...…
 
Melanie Seibert is a senior content strategist on the UX team at WillowTree, a mobile-focused agency that creates apps, chatbots, websites, and other digital products for some of the world’s best-known companies. She also teaches content-strategy courses both online and in real life.Melanie and I talked about both her work at WillowTree and her ...…
 
Warren Etheredge can help you find the stories you need to generate the content your customers crave.I talked with Warren about his Storyfinding method and about the art of conversation in general and interviewing in particular.Warren's BioWarren Etheredge is a Storyfinder who can, as he puts it, "mine narrative gold anywhere, from anyone," a s ...…
 
Journalism veteran Peter Herford talks about how little the management principles that underlie content strategy have changed since he began his career at CBS news in 1962.Peter's BioPeter Herford describes himself as a recovering journalist. He spent 27 years at CBS News and has had faculty appointments at the University of Chicago and the Gra ...…
 
Susan Walker uses a "30 Questions" method to test the accessibility and usability of the content they create at the Rutgers University Camden campus.I first saw Susan talk about her "30 Questions" method at WordCamp US in Nashville in December 2017. We talked a bit about her talk there, but I still had more questions, so I invited her on the sh ...…
 
Content research studies reveal which content performs best, garnering social-media shares and earning in-bound links. Few experts know as much about measuring the effectiveness of content as Eric Enge.Eric and I talked about research that can inform your content strategy for SEO, content marketing, and social media.The show notes below include ...…
 
SEO's have always been tactical about how they use content, but they have become increasingly strategic and content-driven as digital marketing has evolved.Rand Fishkin talks about "the SEO as content strategist" and much more, including empathy and teamwork, "10X Content," voice search, and his thoughts on this week's FCC decision to roll back ...…
 
Being more attentive to inclusion is helping Julie Copley and her colleagues at Pop improve their clients' websites.Julia Copley is a connections strategist at POP, a Seattle-based digital agency. She helps clients prepare for the future and incorporate emerging technology to their existing portfolios. Previous clients include Microsoft, Adobe, ...…
 
Sara Wachter-Boettcher talks about structuring content, and - more importantly - how to help people and organizations create and manage it.Sara Wachter-Boettcher runs Rare Union, a Philly-based content strategy and user experience consultancy. She is the author of Content Everywhere (2012, Rosenfeld Media) and the co-author, with Eric Meyer, of ...…
 
Duane Forrester talks about how voice search is revolutionizing content strategy and SEO.Duane Forrester is currently VP of Industry Insights at Yext. He previously served as the lead SEO for Microsoft’s MSN and then as the webmaster outreach lead for the Bing search engine. He has written on SEO and other marketing and technology subjects for ...…
 
Adam Fout is a "content sorcerer" with Blue Steele Solutions in Dallas, TX, where he develops content-marketing strategy and writes emails, blog posts, and other marketing content.VideoHere's the video version of my interview with Adam:https://www.youtube.com/watch?v=s2UBRVcgwaA&t
 
Paula Land comes to content strategy via a career in publishing and a ten-year stint at Microsoft where she managed millions of pages on the MSDN website. She currently operates a content strategy consultancy and offers a website content inventory tool.VideoHere's the video version of my interview with Paula:https://www.youtube.com/watch?v=9e49 ...…
 
Do we really need any more content? Hanson Hosein has some thoughts on this, and much more, in this premiere episode of the "Content Strategy Interviews" podcast.Hanson Hosein was a pioneering digital storyteller as an NBC war correspondent and as a freelance news producer. He is currently the Director of the Communication Leadership program at ...…
 
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