Best Msom Podcasts (2024)

1
TMW Case Study #004 | Building a better data foundation by HP 38:14

1h ago38:14

38:14

From third-party to first-party: Building a better data foundation What do you think of when I say “tech start-up?” Those words probably conjure up thoughts of a small team working out of the founder’s garage somewhere in Palo Alto, Sunnyvale, or Cupertino. The reason that image springs to mind is because that is how a bunch of the biggest and most…

1
TMW Case Study #001 | Scaling Martech QA with computer vision and robots 1:26:14

8M ago1:26:14

1:26:14

Welcome to our very first TMW case study! Kicking off this series, we’re featuring Rappi, the Latin American super-app that connects consumers with merchants that sell a wide variety of products, and drivers that can bring those products to their doorstep. The three-sided business is not only a logistical challenge, but also a Martech challenge. Ra…

1
Making Sense of Martech Special Announcement 3:46

10M ago3:46

3:46

Making Sense of Martech's very own Juan Mendoza on looking ahead to the rest of 2024

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#66 | Tim Mason & Sarah Jarvis on the case for Omnichannel 1:12:40

11M ago1:12:40

1:12:40

A conversation with Tim Mason & Sarah Jarvis from Eagle Eye. In this episode we’re joined by Tim Mason and Sarah Jarvis . Tim is the CEO of Eagle Eye, a leading loyalty and personalization platform and a top 10 TMW 100 global innovator. Tim has spent more than 30 years building loyalty strategies in retail, including working as the Deputy CEO and C…

1
#65 | Rohit Maheswaran on the shifting sands of attribution 49:14

11M ago49:14

49:14

A conversation with Rohit Maheswaran. In this episode we’re joined by Rohit Maheswaran, the co-founder and Chief Product Officer of Lifesight a marketing measurement platform offering a suite of attribution, MMM (Mixed Media Modelling), and incrementality tools. We tackle the shifting sands of attribution and how marketers are using different model…

1
#64 | Cory Munchbach on the life of a Martech CEO 1:05:47

12M ago1:05:47

1:05:47

A conversation with Cory Munchbach. In this episode we’re joined by Cory Munchbach. Cory is the CEO of BlueConic, a leading Customer Data Platform. In this episode we talk about Cory’s recent journey to becoming the CEO of the company, what it really looks like to lead the vision and strategy of a private equity backed company, growing and scaling …

1
#63 | Chris Baker on the promise and peril of Generative AI for marketing 1:01:18

12M ago1:01:18

1:01:18

A conversation with Chris Baker. In this episode we’re joined by Chris Baker. Chris is the founder of Totem, a brand strategy, marketing, data and innovation consultancy with a focus on the Chinese market. Totem helps global brands break into China and Asia and works with marketing leadership on digital and brand strategy. In a recent presentation …

1
#62 | Lauren Maffeo on designing data governance for good 1:03:01

1y ago1:03:01

1:03:01

A conversation with Lauren Maffeo. In this episode we’re joined by Lauren Maffeo. Lauren is an award-winning service designer working full-time at Steampunk where she serves the U.S. federal government. She is a founding editor of Springer’s AI and Ethics Journal and an adjunct lecturer of Interaction Design at The George Washington University. Lau…

1
#61 | Ari Paparo on the fool’s errand of media 1:15:42

1y ago1:15:42

1:15:42

A conversation with Ari Paparo. In this episode we’re joined by Ari Paparo the famous host of the very popular Marketecture Podcast and the CEO and founder of LaunchScience, a newly launched (pardon the pun) startup in the category of process management for GTM and product teams. Prior to these two new ventures, Ari founded and exited Adtech platfo…

1
#60 | Juan Mendoza talks with Kerry Guard on The Digital Marketing Rennaissance 1:07:48

1y ago1:07:48

1:07:48

A collaboration with Kerry Guard. In this episode, we’ve got something different for you the MSOM audience with our very own Juan Mendoza being interviewed by Kerry Guard from tea time with tech marketing leaders! In this episode, we cover things ranging from audience capture through to building a media company. What you do with an audience and the…

1
#59 | Eric Seufert: Everything is an Ad network 56:59

1y ago56:59

56:59

A conversation with Eric Seufert. In this episode, I’m joined by Eric Seufert to talk about his thesis-slash-catch phrase “everything is an ad network.” Eric is a successful entrepreneur, investor and media founder who is focused on the intersection of mobile apps and Adtech. Eric worked a number of Adtech roles in Europe which led him to founding …

1
#58 | Gareth Noonan the rise of the B2B Adtech paradigm 49:24

1y ago49:24

49:24

A conversation with Gareth Noonan. In this episode we’re joined by a leader in the world of B2B adtech and martech, someone whose expertise has truly left an indelible mark, Gareth Noonan. Gareth Noonan is an accomplished General Manager at Demandbase, recognized for spearheading international cross-functional teams in Sales, CX, and Operations. Wi…

1
#57 | Bobby Tichy & Michael Burton on hyper specializing in the stack 59:58

1y ago59:58

59:58

In this episode, we’re joined by Bobby Tichy and Michael Burton, co-founders at Stitch. Both Bobby and Michael are well-respected within the martech industry, bringing a unique perspective to customer engagement, CX, tech stacks, and the martech industry overall. Bobby Tichy is a veteran of two of the most well-respected brands in martech, Marketo …

1
#56 | Michaela Aguilar on the Martech buying problem and the role of education 59:02

1+ y ago59:02

59:02

In this episode we have Michaela Aguilar. Michaela is the head of business partnerships and ecosystems at Acoustic, a customer engagement platform company. Most recently Michaela has been leading a new Martech course with ADMA here in Australia called the Marketing Technology Certificate. Michaela also works as a Mentor at not for profit group Wome…

1
#55 | Josh Manion on Data Assurance and privacy-positive tech in Martech & Adtech 41:51

1+ y ago41:51

41:51

A conversation with Josh Manion. In this episode we have Josh Manion joining us. Josh is the CEO of Vault JS, and previously worked as the founder of Ensighten, and the CEO Stratigent, both successful companies in the analytics, Adtech and data management space. Vault JS offers an advanced AI solution that continually scans data collection technolo…

1
#54 | Adam Furness on the resurgence of affiliate marketing, and doing content partnerships at scale 45:59

1+ y ago45:59

45:59

A conversation with Adam Furness. In this episode I have Adam Furness joining me. Adam is the Asia Pacific managing director for Impact.com, a platform for managing partnerships, content collaborations, and affiliate marketing. Impact is one of the few platforms solely focused on Partnership Automation Technology, by helping businesses grow through…

1
#53 | Alexandra Theriault on intersection of martech & adtech and the role of first-party data in a post third-party-cookie world 1:08:12

1+ y ago1:08:12

1:08:12

A conversation with Alexandra Theriault. In this episode, we have Alexandra Theriault, the chief growth officer at Adtech company Lotame. Alexandra has been working with Lotame for more than 15 years, playing several key roles in the company as it has grown into an international Adtech player. Lotame plays a key role in advertising and increasingly…

1
#52 | Rajan Kumar on why companies fail to get the most out of Martech 1:01:44

1+ y ago1:01:44

1:01:44

A conversation with Rajan Kumar. In this episode, we have Rajan Kumar, CEO and cofounder of The Lumery. He’s an unusual guest because not too long ago Raj was my boss! It’s a pleasure to have Raj on to talk about their latest research entitled Stacks on Stacks on Stacks - The Voices of Martech. Raj has pioneered a unique approach to MarTech consult…

1
#51 | Shoshana Wodinsky on the perils of privacy in a world of ad networks 47:07

1+ y ago47:07

47:07

A conversation with Shoshana Wodinsky. In this episode, I’m joined by Shoshana Wodinsky, a technology researcher and former investigative reporter doing some of the best investigative journalism in the space of Adtech, privacy and online surveillance. Shoshana is the investigative director for consulting firm Web X Ray. Shoshana has had her work ci…

1
#50 | Roger Dunn on the rise of retail media and navigating the trade-offs between ads and experience with online commerce 57:28

1+ y ago57:28

57:28

A conversation with Roger Dunn. In this episode, we are joined by Roger Dunn. Roger is a consultant in retail media space and recently worked as Head of Retail Media for Australia & New Zealand at Criteo, where he helped retailers setup & scale their own retail media networks, as well as forming partnerships and broader up-skilling of agencies. Rog…

1
#49 | Jay Sanderson on Composable CDP and DXP, AI and new interfaces for building CX, and leading edge personalisation 1:02:51

1+ y ago1:02:51

1:02:51

A conversation with Jay Sanderson. In this episode I’m joined by Jay Sanderson. He’s the senior manager of product marketing for Progress digital experience. Progress enables customers to develop the applications and experiences they need, deploy where and how they want and manage it all safely and securely. Hundreds of thousands of enterprises, in…

1
#48 | Michelle Songy on the problem with PR, building a media marketplace and getting publicity 1:01:37

1+ y ago1:01:37

1:01:37

A conversation with Michelle Songy. In this episode, I’m joined by Michelle Songy. Michelle is a startup founder, company executive and innovator in the space of media and technology. Michelle is the founder and CEO of Press Hook one of the first media relations platforms that connects media to brands and publicists at scale. Prior to founding Pres…

1
#47 | Jana Marle-Zizkova on women in Martech, product vs movement building, skills shortages and technical leadership 59:22

1+ y ago59:22

59:22

A conversation with Jana Marle-Zizkova. In this episode, I’m joined by Jana Marle-Zizkova, an avid data and diversity advocate, CEO of Customer Data Platform Meiro and the co-founder of She loves Data, a global non-for-profit. Since 2016 over 15,000 women have attended 200+ free data & tech workshops, certification programs, and webinars. She Loves…

1
#46 | Tom Goodwin on progress and pessimism in marketing and technology 1:10:09

1+ y ago1:10:09

1:10:09

A conversation with Tom Goodwin. In this episode we have Tom Goodwin joining us. If you work in marketing, advertising or tech he probably needs no introduction. Tom is an international keynote speaker, the author of Digital Darwinism, the co-founder of consultancy ALL WE HAVE IS NOW, a TV presenter, and a regular contributor for The Guardian, Tech…

1
#45| Myles Younger on the convergence of Adtech and Martech 1:00:34

1+ y ago1:00:34

1:00:34

A conversation with Myles Younger. In this episode, we have Myles Younger. Myles is the Head of Innovation & Insights at U of Digital, an AdTech focused education firm. Prior to joining U of Digital. Myles’ nearly 20 year career in advertising has spanned every facet of the business, from his time in client-side marketing, to his experience as an a…

1
#44| Ross Candido on the social stack and the evolution of social listening 59:37

1+ y ago59:37

59:37

A conversation with Ross Candido. Today I’m joined by Ross Candido. Ross is the VP of ANZ and SEA at Meltwater a leading media monitoring & social analytics platform. Meltwater offers a suite of solutions that spans media, social, consumer, and sales intelligence. By analysing ~1 billion pieces of content each day and transforming them into vital i…

1
#43| Bryan Williams on partnership strategy, platform ecosystems and the problem of monopolies 48:07

1+ y ago48:07

48:07

A conversation with Bryan Williams. In this episode, I’m joined by Bryan Williams. Bryan is the founder of the newly formed firm Hockey Stick Advisory. An experienced operator in the platform ecosystem space, Bryan played a key role in building out Xero’s partnerships and application ecosystems as the former director of Ecosystem and Apps. Bryan ha…

1
#42 | Juan Baron on data clean rooms, the privacy paradox, data and trust, and cryptography in advertising 52:04

1+ y ago52:04

52:04

A conversation with Juan Baron. In this episode, I am joined by another Juan…. Juan Baron! Juan is the Director of Business Development and Strategy for media and advertising at Decentriq. Decentriq calls itself The “Switzerland” of data that is coincidentally also headquartered in Switzerland..... Founded in 2018, the company is inventing novel te…

1
#041 | Josh Alvernia on conversion APIs, climate change, and building for privacy 1:01:33

2y ago1:01:33

1:01:33

‌ A conversation with Josh Alvernia. In this episode, I am joined by Joshua Alvernia, the CEO, and co-founder of Clue. Clue is a leading data and media partner for search, social, and programmatic advertising. They help marketers interpret and transform their data into growth. Clue is a digital-native company with empowered, remote staff located ar…

1
#040 | Amanda Natividad on the power of audience research, zero-click content, and finding yourself in content creation 51:10

2y ago51:10

51:10

A conversation with Amanda Natividad. In this episode I am joined by Amanda Natividad, VP of marketing for SparkToro, a SaaS marketing company that helps people do audience research, or find out what content their audience is consuming and where they spend time online. Amanda has a long and storied career in marketing recently heading up B2B conten…

1
#039 | Martech throughout culture 59:12

2y ago59:12

59:12

A conversation with AJ Rollsy. In this episode, I’m joined by AJ Rollsy. AJ is the founder of CORE marketing method and the founder of Healthpoint Research. AJ is an entrepreneur who over the last two decades has helped multinational corporations launch and grow brands, driving multiple billions of dollars in sales across 50+ national markets. AJ r…

1
#038 | Understanding Performance Marketing 1:05:52

2y ago1:05:52

1:05:52

A conversation with Sabri Suby. In this episode I am joined by Sabri Suby who calls himself the “Lord of the Internet.” He’s the founder of King Kong an Australian based digital advertising agency and the author of “Sell Like Crazy.” King Kong has generated more than $1.3 billion in reported revenue for their clients and is one of the fastest growi…

1
#037 | Debating Reverse ETL 57:13

2y ago57:13

57:13

A conversation with Tejas Manohar & Michael Katz. In this episode I am joined by Tejas Manohar, the CEO of Hightouch Data and Michael Katz the CEO of mParticle. Over the past few years, a new category of customer data platforms has emerged called reverse ETL - data activation, enrichment, and analytics that runs on data on top of the data warehouse…

1
#036 | Building Competitive Intelligence 45:20

2y ago45:20

45:20

A conversation with Andy McCotter-Bicknell. In this episode I am joined by Andy McCotter-Bicknell, the head of competitive intelligence at Click-Up, content creator and founder of the competitive playbook - an online course that helps companies to build competitor intelligence programs from scratch. We talk about the emerging field of competitive r…

1
#035 | Why you don't need Martech 44:54

2y ago44:54

44:54

A conversation with John James. In this episode I’m joined by John James. John is the host of the Champagne Strategy podcast, marketing, and technology consultant, and startup entrepreneur. John started working for global ad agencies then went client side, to government (B2G), B2B, B2C. Worked at digital agencies in Melbourne for half a decade in a…

1
#034 | Building the CDP category 59:16

2y ago59:16

59:16

A conversation with Kazuki Ohta & Mike Anderson. In this episode I am joined by Kazuki Ohta (co-founder and CEO of Treasure Data) and Mike Anderson (the CTO and founder of Tealium) for a round table discussion to discuss the perspectives on the outlook of the CDP industry, how they're building it and the growing challenges around data, privacy, reg…

1
#033 | Martech in Asia 43:43

2y ago43:43

43:43

A conversation with Neil Halliday Neil Halliday is the event director for APAC at Big Data and AI World, focusing on Data, AI, and Martech. During Neil’s time, he has built the most successful data-focused event and conference series in APAC and an entire ecosystem around data, Martech, CX, digital transformation, AI/ML, diversity & inclusion, to d…

1
#032 | B2B media empires 45:30

2y ago45:30

45:30

A conversation with Michael Adams & Melissa McCready. In this episode I’m joined by Michael Adams and Melissa McCready. Michael is the General Manager and Melissa is the content chair at OpsStars - an online community, media and events company servicing revenue and marketing operations practitioners. Previous to OpsStars, Michael has worked across …

1
#031 | The privacy winter 59:50

2+ y ago59:50

59:50

A conversation with Chris Brinkworth & Vishal Repaka. In this episode, I’m joined by Chris Brinkworth and Vishal Repaka from Civic Data. In Australia, Civic Data is helping leading brands to collect, organize, analyze and activate data for Privacy First Marketing and Communications initiatives, in line with current and future Australian Privacy Pri…

1
#030 | The technology of attribution 56:42

2+ y ago56:42

56:42

A conversation with Praveen Das. In this episode, I’m joined by Praveen Das. Praveen is the co-founder and Chief Product Officer at Factors.ai, a B2B marketing attribution and analytics software company. Praveen has a long history in the analytics space, previously leading product at InMobi, a mobile advertising company. In this discussion, we unpa…

1
#029 | Evolving automated marketing 56:19

2+ y ago56:19

56:19

A conversation with Anu Shukla. In this episode, I’m joined by Anu Shukla. Anu is a serial entrepreneur with over 20 years of high-tech industry experience having created a billion dollars of enterprise value from Martech startups. She is the Founder and CEO of RewardsPay Inc. and the Co-founder and Executive Chair of Botco.ai. Formerly, she was th…

1
#028 | Podcasting about podcasting 1:00:36

2+ y ago1:00:36

1:00:36

A conversation with Benjamin Shapiro and Phil Gamache. Benjamin is the founder of I Hear Everything and a prolific podcast host who oversees three big tent podcasts; The Martech Podcast, Voices of Search, and the Revenue Generator Podcast along with a number of bespoke audio projects. Benjamin is a media entrepreneur who started his journey with Th…

1
#027 | The revenue bubble 48:07

2+ y ago48:07

48:07

A conversation with Darrell Alfonso. Darrell is an award-winning marketer and Martech professional. He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he helps empower thousands of marketers to build world-class customer experien…

1
#026 | The creativity crisis 51:33

2+ y ago51:33

51:33

A conversation with Cydney Sinclair. Today I’m joined by Cydney Sinclair. Cydney is the creative director at HBO max where she has built and led diverse teams of storytellers and designers to launch the streaming service. Cydney previously served as the Art director for Apple as one of the founding members of the Apple Music Brand and Marketing Des…

1
#025 | The state of SEO 46:27

2+ y ago46:27

46:27

A conversation with Vahe Arabian and Grant Shankster. In this episode, I’m joined by Vahe Arabian and Grant Shankster. Both SEO (search engine optimisation) experts in their own right. Vahe is the founder of the state of digital publishing which is a membership platform and consultancy which helps publishers grow digital media properties. Grant is …

1
#024 | Martech Day 32:50

2+ y ago32:50

32:50

A conversation with Frans Riemersma. In this episode, I’m joined by Frans Riemersma. He’s the founder of Martech Tribe a Europe-based advisory and research firm that tracks the developments of the marketing technology industry and builds tools for senior leaders to better evaluate and manage their investments. Frans has also contributed to digital …

1
#023 | The history of media disruption 1:00:52

2+ y ago1:00:52

1:00:52

In this episode, I’m joined by Tim Burrowes. He’s the former founder of Mumbrella, one of the most significant media organizations servicing the marketing and media industries in Australia. Tim’s also the founder of the recently launched Unmade, a popular newsletter that explores topics centered on technology and media. It’s based on his first book…

1
#022 | The state of Martech education 41:07

2+ y ago41:07

41:07

In this episode, I’m joined by Carlos Doughty. Carlos is the CEO and founder of the Martech Alliance, a global Martech education firm based in the UK. He’s was the 2020 Marketing Technology Business Leader of the Year in the United Kingdom and is an international speaker in the marketing technology industry. The Martech Alliance has trained compani…

1
#021 | Understanding open data 45:49

3y ago45:49

45:49

In this episode, I’m joined by Kevin Tate. Kevin is the Chief Revenue Officer of Clearbit, a B2B data enrichment, activation, and intelligence company. Clearbit is an interesting player in the data space in how they collect business data from over 200 sources to create over 350 million business profiles which then sales and marketers can tap into t…

1
#20 | The three horizons of Martech 59:17

3y ago59:17

59:17

In this episode, I’m joined by Scott Brinker. If you’ve been working in Martech for some time, Scott needs no introduction. Affectionately called “the godfather of Martech” Scott has been a pioneer in the Martech industry. Scott currently serves as the VP of platform ecosystem at HubSpot, editor at large at Chiefmartec, holds degrees in computer sc…

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