show episodes
 
Discover the latest and greatest growth marketing tools and technology. Each week, join Nicholas Scalice from Earnworthy, as he interviews marketers, product creators, startup founders, marketing technologists, and more. During the interviews, Nicholas will unbox the marketing tools they make, market, and use. You’ll be sure to walk away with actionable insights, as well as a long list of new tools to add to your marketing stack.
 
Welcome to the Email Yogi Talk Radio - your guide to multi-channel enlightenment! Get the advice you need to know and understand consumer preferences, deliver at any channel, and carry out relevant targeted marketing strategy. The Email Yogi Talk Radio Show discusses the latest best practices of eMarketing to the new emerging technologies including social media interactions, mobile platforms, and multi-channel marketing. Popular segments - Service in Action and Panel of Peers - designed to h ...
 
Telefon, Fax, E-Mail, Instant Messenger, Wikipedia, Blogs, Twitter, Unconferences, Bloggercons... die Kanäle, über die Menschen kommunizieren, haben sich im Zuge der Digitalisierung unseres Alltags grundlegend gewandelt. Räumliche und zeitliche Grenzen stehen auf dem Prüfstand; traditionelle Kommunikationsprinzipien und tradierte Vermarktungsansätze erfahren eine Umkehrung; der Kunde bestimmt längst selbst, welche Informationen und Produkte seine Aufmerksamkeit verdienen. Wie kann nun mein U ...
 
In each episode of Confessions of a Marketer, Mark Reed-Edwards talked with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more shared their wisdom with Mark. With four seasons and more than 200 episodes, the show covered everything across the marketing landscape--from brand to product to privacy, and everything in between. The podcast became a must-listen for marketers around the world an ...
 
Selling Online Today is a podcast created for you, the small business owners and entrepreneurs who sell online via their eCommerce website, Amazon and Ebay all at the same time. If you are looking for inspiration, tips, tricks, advice on how to become a better seller then look no further. Each episode brings you a successful business owner talking about what he does, how he does it and what they recommend for those who are just thinking about or just beginning to sell online or who have begu ...
 
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show series
 
Last fall, Amazon imposed a limit of 200 units on new 3P sellers using its FBA service, in response to the pandemic’s effect on its sales volume and capacity. Amazon wanted to get ahead of storage issues before the holiday rush, and many sellers were forced to seek a 3PL partner instead. Recently, Amazon revoked the 200-unit limit and changed the w…
 
In this provocative episode, database management expert Theresa Kushner explains why she believes that the marketing profession as we know it today is obsolete. What does this mean for the future of the marketing discipline, and for organizations as a whole? Listen here to find out. About our Guest:Theresa Kushner Theresa Kushner turned her master’…
 
During the pandemic, we’ve all be watching with horror as stores close and shopping behavior has turned upside down. Amazon’s sales are up 40% in the last 12 months. What’s the future of retail, we have to ask? Join us for an engaging discussion with Paul Leinwand and Samrat Sharma from PriceWaterhouseCoopers’s as they discuss the future of consume…
 
Design thinking has been around a while, and it sounds alluring, but there’s still some confusion about what it means to marketers. Roger Mader sets us straight in this podcast, explaining the skills and tools of design thinking that apply to marketing practice, and how it can be used to improve marketing results. In short, he describes a process f…
 
Behavioral science is a relatively new field, with huge implications for marketing. Neuromarketing can actually help you develop more persuasive communications that will increase your response rates. Join Nancy Harhut, Chief Creative Officer at HBT Marketing, as she explains how she persuades her target audiences successfully, using the lessons of …
 
Learn about the power of guest posting (guest blogging) and why it's an important tool for marketers of all levels to utilize. Use it for brand recognition, building backlinks to your site, sharing your knowledge and expertise on certain topics, and increasing your trustworthiness in your business niche. Discover why it's valuable for freelancers a…
 
Chatbot technology in B2B is developing quickly beyond customer experience to becoming an important part of Top of Funnel (TOF) tactics. Join Koen de Witte, Managing Director at Leadfabric, and Drift's exclusive certified partner in Europe, to hear his insights around next-generation Chatbots in the sub-series, Marketing Horizons hosted by Ruth Ste…
 
2020 was a record year in ecommerce, and many retailers are now looking to keep the momentum going. Increasingly, many are turning to text messaging as a traffic and conversion driver. Recent studies have found consumers are almost twice as likely to prefer texts over any other form of communication, including email. Uncommon Goods has been doublin…
 
Healthcare is one of the largest industries and with so many options (as well as “Dr. Google”) it’s important for marketers to know the strategies to reach patients. Christopher Caserta, Vice President for Strategic Development at United States Medical Management, joins us to discuss how marketers are changing the healthcare industry, as well as ho…
 
Over the past year, we’ve seen brand loyalty erode as consumers toss labels aside in favor of the products they want, when they want them. A study last fall by Omnicom Media Group showed a pretty significant drop of those professing to be brand loyal, from 65% in March to 49% in November, with the pandemic, social issues and product pricing and ava…
 
Mixed reality is everything between AR to VR and in-between, evolving the consumer experience with virtual try ons, but where is mixed reality marketing going? Instagram and Snapchat have embraced AR and VR more than other platforms, people are virtually viewing houses, trying on lipstick, glasses and more and the outlook for mixed reality is brigh…
 
Last week Amazon spent $131 billion for a 19.5% share in Wilmington, OH based Air Transport Services Group (ATSG), which operates aircraft it leases. And many believe Amazon Logistics is looking to restart picking up and delivering non-Amazon volume from its shippers. On top of that is the other billions Amazon has invested in its fulfillment netwo…
 
Bringing a new product or service to the market can feel like a daunting task to some. If it is not promoted properly, you could miss out on an opportunity or lose money down the line. Join Alex Virden as she discusses what it takes in real life to bring a new product or service to market and how she combines creativity and innovation into her work…
 
As a big data expert and a lifelong fan of competitive sports, FanAI is the culmination of two of Johannes Waldstein's passions. A serial entrepreneur, he has founded four other startups that tackled marketplace issues surrounding data, mobile payments, and sports tech. As a Product Manager at dunnhumby, the world’s largest loyalty data sciences co…
 
They say men are from Mars, women are from Venus – but could they possibly both be from Earth? While there may not be as many women buying drills and crosscut saws at Home Depot these days, it appears that men and women have a lot more in common these days in terms of shopper preferences. For instance, a recent study by daVinci Payments found strik…
 
With the golden age of social media and digital marketing in full swing, the competition for consumers’ attention is fierce. To stay relevant, marketers must understand the changing needs and preferences of their audience and adapt their strategies accordingly. We’ll discuss the importance of innovating to keep your audience’s attention, how to eva…
 
This session focuses on the intersection of diversity in communications and newsrooms around the country and how the shifting demographics of the United States play a big role in this. When diversity is not prioritized we miss out on effectively convening our desired messages. Effective communications can impact policy decisions, brand perception, …
 
Personal brands aren't just for online lifestyle influencers. In fact, personal brands have been a key part of professional networking forever! And if you've ever met anyone, guess what: you've already got one. We'll discuss personal branding in the professional sphere, and how to take control of yours so that you're known and remembered for the ri…
 
With Amazon announcing that CEO Jeff Bezos is stepping down in Q3 from day-to-day management of the company he founded in 1994, what will change? Will the well-oiled flywheel continue to spin? With Andy Jassy, head of the wildly profitable Amazon Web Services, taking over the helm of the entire company, what can we expect? What about the fact that …
 
Omnicom Health Group is the largest healthcare marketing and communications network in the world, with more than a dozen companies and over 4,000 talented people specializing in every area of health. Our people come from every corner of science, medicine, marketing, and communications, partnering with clients—and connecting with each other— to achi…
 
On the latest episode, we have Chris Dickey, founder and CEO of Visably, in to talk about multi-channel marketing for search. We find out all about Visably and moving the goal line from “How do I improve my website’s ranking in search?” to “How do I improve my brand’s ranking in search?” Plus, we learn why brand-owned websites are at such a disadva…
 
On this episode, we continue our two-part discussion about taking on a new role as a marketing leader. Joining me are Josh Martin and Auseh Britt. This time, we learn about the mentors Josh and Auseh turn to for advice--and we hear about the Slack communities Auseh uses actively. We also get a look at what the first 30-60 days were like in their ne…
 
On Amazon as anywhere consumers buy online, people often look first for the customer reviews section, for the most part assuming their veracity and relying on it as they weigh a purchasing decision. But as we all know, appearances can be deceiving. Amazon has had a problem for a while with the practice of “brushing” on its 3P marketplace, where uns…
 
Did your career and professional development take a back seat to the many demands and evolving priorities in 2020? What does the future of work look like for marcom professionals, and how can you adapt – and thrive – in this new environment? Whether you’re trying to land your next gig, expand your network or get serious about professional developme…
 
On this episode, we start a two-part discussion about taking on a new role as a marketing leader. Joining me are Josh Martin, Executive Vice President of Marketing at Decision Lens, and Auseh Britt, Vice President of Growth Marketing at Terminus. They both joined their companies in 2020. Josh has been on a few times before talking about product mar…
 
We have a bit of a change of pace for this episode. Back on episode 171, ten episodes ago in the long-ago days of early November, Leslie Zane and I were chatting as we got ready to record. And just as I hit the record button, she asked me a question. I’d heard it before, but never really answered it. So, here on this special episode, we share that …
 
We have a bit of a change of pace for this episode. Back on episode 171, ten episodes ago in the long-ago days of early November, Leslie Zane and I were chatting as we got ready to record. And just as I hit the record button, she asked me a question. I’d heard it before, but never really answered it. So, here on this special episode, we share th…
 
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