show episodes
 
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
 
The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will hel ...
 
Life is complicated, but we love simple answers. AI and robotics are changing the nature of work. Emojis change the way we write. Fossil Fuels were once the engine of progress, now we're in a race to change how we power the planet. We're constantly trying to save ourselves...from ourselves. This Anthro Life brings you smart conversations with humanity’s top makers and minds to make sense of it all. We dig into our creative potential through design, culture, and technology. Change your perspe ...
 
We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to the specialized attributes of product marketing that become the difference between stratospheric success stories and costly product failure. Laurier Mandin is founder and CEO of Graphos Product; Andreas Schwabe is Director of Media Services. As the leaders of an international product marketing agency, ...
 
The Rainmaking Podcast will help you to get more business, better business, and all the business from your clients. This podcast is for professional services firms, law firms, and professional sales people. Discover the secrets of the world's leading experts in client development, business development, sales, closing, prospecting, networking, negotiation, influence, motivation, and achievement. www.therainmakingpodcast.com
 
We bring together conversion rate optimization experts, website owners and optimization software developers to discuss optimization strategies that work. Hosted by Francis Teo. Send your questions or feedback to feedback@conversionspodcast.com.
 
Branch-Out: The Digital Media & Marketing Podcast Everything you need to tell your and your company's story in order to engage, empower & educate! Tatiana and Evin dive into all subjects that will assist you in telling your story and increasing your audience engagement. They also bring in thought-leaders, entrepreneurs and trailblazers that are changing how we market and use digital media. Such interviews include Dave Gerhardt (Tech in Boston and Drift), Dan Shure (EvolvingSEO, MOZ, Experts ...
 
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show series
 
Ever wondered why McDonalds logo is red and yellow? Or why watches in ads are always set at 10:10? Or why some stores seem to be always on sale? Wonder no more. Host Tim Reid chats with neuromarketing expert Professor Prince Ghuman who explains how marketing reshapes your brain. Scary stuff! See omnystudio.com/listener for privacy information.…
 
Cedar Anderson crashed the Indiegogo site multiple times when running a crowdfunding campaign for his disruptive beekeeping innovation called Flow Hive. He's now a multi-millionaire and is keen to see others do the same. Listen in as host Tim Reid chats with him in his bees uit keeping closet! See omnystudio.com/listener for privacy information.…
 
Laura Leopard is Founder and CEO of Leopard Solutions, the largest and most accurate law firm data platform serving the legal industry with actionable intelligence and insights on over 4,200 law firms worldwide and 7,000 US corporate legal departments. Leopard Solutions is the most in-depth and accurate law firm data platform offering actionable in…
 
The UK has an incredible science landscape, but in the wake of Brexit how do we keep our world-class status and not lose access to all the amazing networks and technologies we’ve built in the EU? After all, collaboration and teamwork have been fundamental to the amazing scientific discoveries we benefit from. In this episode I’m joined by Mike Gals…
 
Wayne Turmel is co-founder of the Remote Leadership Institute and co-author of The Long-Distance Teammate: Stay Engaged and Connected While Working Anywhere. He has spent the last two decades obsessed with how people communicate at work, and his work has helped organizations on four continents develop the communication skills needed to lead people,…
 
Little more than a year ago, food and fun seemed to be the future of bricks-and-mortar retail. But today, chains like Punch Bowl Social are in bankruptcy. What happens when social gathering becomes public enemy number one? For Joshua Rossmeisl, Founder & CEO of AMP Up1 Hospitality, a year of distancing gave his team the time to develop a new concep…
 
Boundy has grown businesses in a variety of industries by virtue of his relentless focus on uncovering customer value and delivering high-value results.While at W.L. Gore & Associates, Mark began weaving a focus on customer value into Miller Heiman’s complex selling methodologies. This combination grew one of that company’s most competition-threate…
 
Annie Duke is an author, speaker, and consultant in the decision-making space. She was awarded a National Science Foundation Fellowship to study Cognitive Psychology at the University of Pennsylvania, and—when she was close to completing her Ph.D.—put that on hold to become a poker professional. Annie won more than $4 million dollars in tournaments…
 
Do you really know your own brain? In this episode of Coffee with a Neuroscientist, host Shonte Jovan Taylor talks with OptiMind Institute graduate, consultant, coach, and successful speaker Alycia Huston about how her time in the OptiMind Institute changed her career, her ability to support her coaching clients, and even her family life. For Alyci…
 
Zebras are a perfect analogy to describe purpose driven businesses. Purpose and profit may seem like they’re at opposite ends of the spectrum, but for real change as a business it’s essential to balance them both equally. In this episode I’m joined by Jess MacIntyre and Natalie Moores, the founders of marketing communications agency Mac and Moore. …
 
Colin Bryar was Jeff Bezos’s shadow (AKA right hand man) inside of Amazon. In this revealing chat, he explains to host Tim Reid Amazon’s process of working backwards, in which every new idea starts with the customer front and centre. Notebook at the ready! See omnystudio.com/listener for privacy information.…
 
When Minnesota golf courses were forced to close at the start of the coronavirus pandemic, Joel Livingood was already preparing for the next step. It's what he's done since taking over as GM at Interlachen Country Club in Edina, MN in 2017. With solid financial footing and a steady hand, Livingood led his team and membership through one of the most…
 
Rich Bontrager should be dead at least three times, and yet he has defied the odds medically since birth, through a severe fire accident, liver failure, and transplant in 2017. "Trigger," as he is known, has enjoyed a 30-year career as a sports broadcaster, talk-show host, and now keynote speaker, despite being born with a horrible stutter. With hi…
 
Raja Rajamannar is one of the world’s top marketers, and he’s in a better position to spot trends and anticipate change than just about anyone else. Chief Marketing & Communications Officer for Mastercard, as well as president of the company’s healthcare business, Raja is also president of the World Federation of Advertisers. He has been named one …
 
Four Pillars Gin founder Stu Gregor shares with host Tim Reid how he’s managed to be awarded the world’s best gin not once but twice … in fact, two years in a row! See omnystudio.com/listener for privacy information.By LiSTNR
 
Steve Bell is a senior consultant at LawVision. A pioneer of law firm sales and marketing, in 2001 he created the legal profession’s first sales function at Womble Carlyle and continued to lead the team for 18 years. He was a longtime leader and was elected as Chair of Lex Mundi’s Marketing and Business Development Committee. Prior to his successfu…
 
Kevin Oakes is the is CEO and co-founder of i4cp, the Institute for Corporate Productivity, a top research firm that discovers the people practices of high-performance organizations. Previously, Kevin was CEO of the first company created by Microsoft co-founder Paul Allen, as well as President of SumTotal Systems, one of the world’s largest provide…
 
Take a walk with anthropologist and consultant Grant McCracken and host Adam Gamwell, as they discuss Grant's new book The New Honor Code: A Simple Plan for Raising Our Standards and Restoring Our Good Names and dig into Grant's uncanny ability to excavate and weave together (American) culture, media, and storytelling, and pull out provocative insi…
 
What if you didn’t have to suppress any part of yourself to succeed? In this episode of Coffee with a Neuroscientist, host Shonte Jovan Taylor talks with her inspiration and mentor Marie Forleo, founder of B-School and New York Times bestselling author, about just that. Marie shares her story of starting her own business as a life coach in the earl…
 
At the start of the Coronavirus pandemic in 2020, private clubs, like most businesses were cast into a future of uncertainty. One role that proved to be critical at Bethesda Country Club is that of the membership director. Kris Butterfield, Director of Membership Marketing and Communications expanded her responsibilities in ways she never would hav…
 
At their core, both business and politics want to bring value to their customers whether it’s consumers or the public. So keeping the government up to date about new innovations and the effects of policy change on the economy is essential in delivering good public service. In this episode I’m joined by Jimmy McLoughlin, who was a special advisor on…
 
Cheese Therapy founders Sam Penny and Helen Shadforth have single-handedly saved Australia’s artisan cheese making industry from going under following bushfires, drought, economic turmoil and now COVID-19. Host Tim Reid finds out how they did it. See omnystudio.com/listener for privacy information.By LiSTNR
 
Picking up an online order can be the fastest and easiest way to buy something. Or it can be a huge pain. Carlos Aragon with Ipsos talks about how the spike in demand for online orders has been experienced by consumers. How retailers are doing a good job and where they could be doing better. James Cook is the director of retail research in the Amer…
 
Ari Galper is the world's most sought after trust-based selling authority and has been featured in CEO Magazine, SkyNews, Forbes, INC Magazine and the Australian Financial Review. As trust rises to the top of business leaders' agendas, Ari's mission is to share his unique approach to creating deep trust in how people sell, so the dreaded act of "ch…
 
Adam Alter is a professor of marketing and the Stansky Teaching Excellence Faculty Fellow at New York University’s Stern School of Business, as well as an affiliated professor of social psychology in NYU’s psychology department. In 2020, he was voted Professor of the Year by the student body and faculty at NYU's Stern School of Business. Also the N…
 
Consumer decision making is very complex and based on a lot of emotions, some are preconceived while others can be unplanned and spontaneous - This is where understanding the consumer mindset through neuromarketing becomes key In this episode, Ram Jalan, helps us understand a few interesting concepts of neuromarketing, as we cover topics like: Mart…
 
Cross-border retail watcher Charlotte Elstob says that a retail recovery is seen in vastly different stages depending upon where in the world one looks. In the U.K., much of retail is in hibernation. But in many parts of China a recovery is in full swing. Meanwhile, in Aspen, CO, RH will invest $105 million to create a collection of lifestyle exper…
 
Mike Lejeune has a passion for developing tomorrow’s leaders. Mike delivers keynote addresses, workshops, courses and retreats designed to enhance leadership effectiveness, emotional intelligence, culture shaping and communications.With over 25 years as a leader in the executive search industry, Mike served as President of Stevenson & Company, one …
 
Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand and culture transformation group. He has been named one of the “World’s 100 Most Influential People” by Time magazine, and for three years running, Thinkers50 has selected Martin to be among the world’s top 50 business thinkers. He is also a high-profile sp…
 
In January 2021 armed rioters stormed the US Capitol in a harrowing and politically fomented insurrection. It was an apex of years of divisive and condemnable rhetoric and fear-mongering used to stoke insecurities and desperate action. How do we ensure this never happens again? Or how do we dismantle the social structures that feed hate, fear, and …
 
Neuromarketing delves into the subconscious to see how brands are received by consumers. It gives marketers a way to “see” how effective their communication is and what types of things people respond to. Neuro-Insight is one of the companies specialising in neuromarketing, and in this episode I’ll be joined by their UK CEO Shazia Ginai. Shazia has …
 
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