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Brainfluence

Roger Dooley

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Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
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Welcome to Marketing Deep Dive, the podcast where AI hosts bring marketing education to life. In each 10-minute episode, we tackle one marketing topic, breaking down complex concepts into engaging and easy-to-understand discussions. Perfect for marketing professionals, entrepreneurs, and enthusiasts, this show provides actionable insights, real-world examples, and lively conversations to help you stay ahead in the ever-evolving world of marketing. Whether it's SEO, branding, digital ads, or ...
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Kristies Talk

Kristies Lab

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In this motivational podcast series fully powered by KristiesLab, Christina Khater and her team will take you beyond the lines on self-improvement strategies, the puzzle of motivation, leadership and the journey to self discovery. She and her team will share practical secrets of their entrepreneurial journey, life lessons and setbacks. They will be unlocking secrets of creating moments and experiences, leading teams and collaborating for the greater collective good in a 7-min inspirational talk.
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Ventures from the Valley is a podcast that focuses on all things business and investment, discussing the hottest topics with industry experts and thought leaders. This is the show you want to listen to if you want to grow your investment portfolio. Get ready to dive head-first into Silicon Valley with our amazing hosts: Victor, Ratan and Tom - and learn the true ins and outs of Venture Capitals, with some expert tips along the way! This show is brought to you by R136 Ventures.
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Branch-Out: THE Digital Media & Marketing Podcast

Evin Charles Anderson & Tatiana Ivan

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Branch-Out: The Digital Media & Marketing Podcast Everything you need to tell your and your company's story in order to engage, empower & educate! Tatiana and Evin dive into all subjects that will assist you in telling your story and increasing your audience engagement. They also bring in thought-leaders, entrepreneurs and trailblazers that are changing how we market and use digital media. Such interviews include Dave Gerhardt (Tech in Boston and Drift), Dan Shure (EvolvingSEO, MOZ, Experts ...
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JetSet

JetSetFly (Josh King Madrid)

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Josh King “JetSet” Madrid, who goes by the pseudonyms “JetSet” and “JetSetFly” has gone from being a penniless university dropout to a top 10 chart-topping podcaster, author, millionaire tycoon, and internet celebrity entrepreneur with nearly 1 million followers. JetSet is an american internet celebrity, youtuber, Instagram influencer, author, entrepreneur, neuromarketer, NLP expert, film producer, millionaire dropout, podcast host and public speaker. He is also the host of another podcast k ...
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In this episode of Marketing Deep Dive, we delve into the fascinating world of neuromarketing, where neuroscience and marketing intersect to uncover how consumers think, feel, and decide. Neuromarketing leverages advanced techniques like fMRI, EEG, and biometrics to provide marketers with real-time insights into consumer behavior. We’ll explore the…
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In this episode of Kristie’s Talk, we delve into neuromarketing, the innovative field where neuroscience meets marketing. Learn how understanding subconscious consumer responses is transforming the way businesses connect with their audiences. From enhancing campaigns to predicting preferences, neuromarketing offers endless possibilities for marketi…
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Welcome to Ventures From The Valley. In this episode, host Victor Orlovski sits down with Mor Assia, Co-founder and Managing Partner of iAngels, to uncover the secrets behind one of Israel’s top venture capital success stories. From managing $500M in assets to reshaping Israeli VC, Mor shares her journey of balancing innovation, family, and the fut…
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In this episode of Marketing Deep Dive, we dive deep into the world of podcast marketing strategies, exploring how businesses can harness the power of podcasts to connect with their target audience. With over 500 million podcast episodes available today, podcasting has emerged as a powerful medium for brand building, storytelling, and audience enga…
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In this episode of Marketing Deep Dive, we dive into the fundamentals of A/B testing, an essential marketing tool that helps businesses optimize their campaigns by comparing two versions of content to determine which performs better. We'll cover what A/B testing is, its importance in improving conversion rates, reducing risks, and enhancing custome…
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In this episode of Marketing Deep Dive, we dive into the captivating world of viral content, breaking down what makes a post go from ordinary to extraordinary in the blink of an eye. We’ll explore the fine balance between strategic content creation and the role of luck in achieving viral status. What psychological and emotional triggers make people…
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In this episode of Ventures from the Valley, host Victor Orlovski sits down with Ilya Strebulaev, The David S. Lobel Professor of Private Equity and Professor of Finance at the Stanford Graduate School of Business. Together, they discuss: Why venture capital shows a clear indication of alpha What factors have made Silicon Valley the epicenter of ve…
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In today's fast-paced digital world, managing your brand's reputation has become more critical than ever. With the spread of social media, online reviews, and instant communication, information about your business can travel rapidly—both good and bad. This episode of Marketing Deep Dive dives deep into the importance of reputation management, explo…
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In this episode, Christina Khater uncovers The Lonely Road of Leadership: A CEO’s Truth. She explores the hidden struggles of leadership, loneliness, immense responsibility, and self-doubt, while offering insights on resilience, authenticity, and building a strong support network. A must-listen for leaders seeking connection and purpose.…
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In the latest episode of the Brainfluence podcast, I had the pleasure of sitting down with Lisa Lutoff-Perlo, then Vice Chairman of External Affairs at Royal Caribbean Group and former CEO of Celebrity Cruises. Since then, Lutoff-Perlo became Chairwoman of the Board of the Hornblower Group and serves on the Board of Directors for AutoNation, AHC Gr…
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Voice search is transforming the way consumers interact with technology and seek information. In this episode of Marketing Deep Dive, we dive deep into the world of voice search optimization, exploring its rapid growth driven by smart speakers, smartphones, and voice assistants like Alexa and Siri. Discover how voice search differs from text search…
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In today’s competitive digital landscape, building an effective landing page is key to converting visitors into leads and customers. Join us in today's episode of Marketing Deep Dive as we dive deep into the elements that make a landing page successful, from compelling headlines to clear calls-to-action (CTAs) and concise copy. We’ll explore types …
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In this episode of Marketing Deep Dive, we explore the world of marketing automation tools, helping you navigate the wide range of options available to find the right fit for your business. From HubSpot to Mailchimp, we break down the top platforms, their unique features, and how they can streamline your workflows, enhance personalization, and driv…
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In this episode of Marketing Deep Dive, we explore the transformative power of user-generated content (UGC) in modern marketing. Discover how UGC—ranging from social media posts and reviews to videos—offers brands a unique opportunity to foster authenticity and trust among consumers. We’ll dive deep into the psychology behind UGC, discussing its ro…
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In this episode of Marketing Deep Dive, we dive deep into the essentials of creating an effective content calendar, a vital tool for any marketer or content creator in today's digital age. We explore the foundational principles that make up a successful calendar, including its historical context and the myriad benefits it offers. Learn how to strea…
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In this episode of Ventures from the Valley, host Victor Orlovski sits down with Damián Scavo, CEO and CIO of Streetbeat. Together, they discuss: How AI is transforming personal and corporate financial decision-making The increasing dominance of algorithmic and HFT in financial markets Will professional traders survive the AI revolution? What the U…
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In this enlightening episode of Marketing Deep Dive, we delve into the world of influencer marketing, a dynamic strategy that has transformed the way brands connect with consumers. We explore the advantages of leveraging influencers for increased brand awareness, enhanced credibility, and targeted audience reach. However, we also tackle the downsid…
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Join world-renowned executive coach Marshall Goldsmith as he explores his groundbreaking AI venture - MarshallBot. After decades of coaching Fortune 500 CEOs and writing 40 bestselling books, Goldsmith is now democratizing his leadership wisdom through an AI that thinks and responds just like him. In this fascinating conversation, he shares insight…
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In this episode of Marketing Deep Dive, we explore the comprehensive features of Google Analytics 4 (GA4), the latest evolution of Google's powerful analytics platform. As businesses shift towards data-driven marketing strategies, understanding GA4 is crucial for optimizing user engagement and enhancing customer experiences. Join us as we discuss t…
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Discover the powerful strategies behind effective email marketing that increase engagement, build loyalty, and drive higher conversion rates. In this episode of Marketing Deep Dive, we cover the best practices every marketer should know—from creating compelling subject lines and segmenting your list to optimizing for mobile and analyzing key metric…
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In today’s crowded marketing landscape, storytelling has evolved from a powerful tool to a fundamental strategy that drives lasting consumer engagement. This episode of Marketing Deep Dive dives deep into the art of storytelling in marketing, revealing why a strong narrative can set your brand apart and forge emotional connections that convert. We’…
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In this episode of Ventures from the Valley, host Victor Orlovski sits down with Jim Kolchin, a serial entrepreneur and founder of iWallet. Together, they discuss: Early lessons in entrepreneurship from Jim’s Soviet days How Silicon Valley and successful exits sharpened Jim’s approach The shift from hardware to software and SaaS as scalable busines…
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In today’s fast-paced digital world, social media algorithms determine what we see, engage with, and ultimately, how content performs. This episode of Marketing Deep Dive unpacks the core workings of these powerful algorithms across major platforms like Facebook, Instagram, and TikTok. We’ll explore how algorithms rank posts, why some content goes …
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Here's a departure from the usual Brainfluence format: Are you ready for AI podcasts? Roger does a solo introduction and explanation of NotebookLM, and then turns the show over to two AI hosts, AI Greg and AI Eva, who talk about pricing psychology. Their discussion is based on the pricing section in Roger's book, Brainfluence. Show notes, videos, r…
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In today's competitive business landscape, attracting new customers can be five times more expensive than retaining current ones. That’s where customer loyalty programs come into play. In this episode of Marketing Deep Dive, we dive deep into the world of loyalty programs—exploring why they matter, how they boost customer retention, and the key str…
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In this episode of Marketing Deep Dive, we dive into the essentials of Search Engine Optimization (SEO) for small businesses. Discover how small business owners can compete online and drive more targeted traffic by optimizing their websites for search engines like Google. We'll cover on-page SEO techniques, backlink strategies, and the importance o…
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In this episode of Marketing Deep Dive, we explore the fascinating world of color psychology and its critical role in branding. Discover how colors influence consumer perceptions, emotions, and purchasing decisions, shaping the identity of some of the world's most successful brands. From the energetic allure of red to the calming trust of blue, we …
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Welcome to Marketing Deep Dive, the podcast that brings the world of marketing to life with dynamic, bite-sized episodes. Hosted by two AI-powered marketing enthusiasts, each 10-minute episode tackles a key marketing concept, transforming complex strategies into easy-to-understand discussions. Whether you're a seasoned professional, an entrepreneur…
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In this episode of Ventures from the Valley, our host Victor Orlovski is joined by Dr. Mohammad Rasouli, Founder and CEO at AIx2, and Philipp Reineke, Co-founder and COO at AIx2. Together they discuss: The competitive landscape of AI research The evolving role of AI in venture capital Future trends in AI Predictive capabilities The intersection of …
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Discover how the airline industry is transforming and how airlines are beginning to reverse a long decline in customer experience. In this wide ranging interview, customer experience expert Mario Matulich reveals the impact of new government regulations, AI advancements, and evolving call center strategies on your future travel experiences. Learn a…
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In this episode of Ventures from the Valley, our host, Victor Orlovski, is joined by Spencer Gerrol, Founder and CEO of SPARK Neuro, a company on a mission to transform the future of brain health. Spencer has dedicated his career to translating theoretical science into real-world applications using biometric technologies. Join us as we dive into Sp…
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In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, including his latest, "The Illusion of Choice: 16.5 Psychological Biases …
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In this Brainfluence episode, we discuss some surprising customer experience findings from a Harvard Business Review study. Our guest, Mauro Carobene, VP and Global Head of Customer Interaction Suite at Tata Communications, sponsor of the study, joins me to share insights on how enterprises are managing and improving customer interactions today. Ma…
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In this episode of Ventures from the Valley, our host, Victor Orlovski, is joined by Michael Pechatnikov, Co-Founder and CTO of a Stealth Startup. Together, they touch on the following topics: Michael's entrepreneurial journey and experiences with starting and selling companies The realization that working and building companies is his passion Mich…
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In this episode of Krisies Talk, host Christina Khater delves into the world of guerrilla marketing, a cost-effective alternative to traditional marketing tactics. She highlights the importance of understanding your target audience and brainstorming creative ways to surprise and delight them. Christina provides examples of successful guerrilla mark…
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In this episode of Ventures from the Valley, our host Victor Orlovski is joined by Alex Mashrabov, founder and CEO of Higgsfield AI. Together they ask the big questions including: Can you run a GenAI business without VC Investment? Which is better, closed-loop models or open source? How can your business challenge an already-crowded market? Should …
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In this episode of Brainfluence, Roger Dooley sits down with Scott Rick, author of "Tightwads and Spendthrifts," to delve into the psychological forces that shape our spending behaviors. Are you a tightwad who feels pain with every purchase or a spendthrift who can't resist a good deal? Scott Rick explains how these financial tendencies are formed,…
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In this episode of Ventures from the Valley, our host Victor Orlovski is joined by Alex Freedland, co-founder and CEO of Mirantis. Together they discuss: Alex’s beginnings in America as a young soviet immigrant His business ventures, including Mirantis The threats and opportunities of Open Source technologies The future of Blockchain and Crypto Ale…
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In this episode of Brainfluence we dive into the psychological triggers that influence decisions with negotiation guru Keld Jensen. Keld brings a wealth of expertise with 25 books to his credit and a career advising top organizations worldwide. In this episode, we explore not only business negotiations but also everyday scenarios where negotiation …
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In this episode of Ventures from the Valley, our host Victor Orlovski is joined by serial entrepreneur-turned-investor Liad Agmon. Together, they discuss: The fascinating/ frightening rise of online personal data How LLMs are evolving marketing and data strategies The dangers AI can pose to humanity Transitioning from entrepreneur to investor Liad …
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In this episode, we explore how embracing diversity and fostering inclusivity is revolutionizing the marketing landscape. Through powerful case studies like Nike's "Dream Crazier" campaign and Coca-Cola's "Share a Coke" initiative, we showcase the transformative impact of authentic representation and meaningful engagement. From Saudi Aramco's "Incl…
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