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What's it like when you transition from a technology CMO to an agency CMO? Jon Russo, CMO of B2B Fusion, shares his experiences — plus insights into where B2B marketing is heading — on the latest edition of CMO Confessions. Follow Cheri on Twitter: @Cheri29 Follow Jon on Twitter: @B2BCMO Follow Jon on LinkedIn: Jon Russo Learn more about ON24: http…
 
What can marketers do to reduce uncertainty in uncertain times? They can start by working with sales to build a predictable pipeline. Check out this edition of CMO Confessions as Matt Heinz — who literally wrote the book on predictable pipeline — lays out how marketing teams can get in the right mindset for success. Sit back and relax, it’s another…
 
In this episode, Jen and Cheri Keith, Head of Strategy and Research at ON24, discuss how Jen’s career path led her from an advisory role to a CMO role at Swivel. The two also discuss the pros and cons of new marketing technology, like chatbots, what it’s like to transition to a startup from an advisory role, the role of responsiveness in creative s…
 
How does one make it in the B2B world? By staying on your toes. Tune in to the latest episode of CMO Confessions to learn what John Steinert, CMO of TechTarget, has to say about career navigation, keeping up with the latest why selling in MarTech is just so exciting. Sit back and relax, it’s another episode of CMO Confessions. Follow Cheri on Twitt…
 
What’s a CMO to do when their company gets acquired? Jay Gaines, former CMO of SiriusDecisions and Forrester, explains the process, the cultural shifts and how both marketing teams came to work together after a massive acquisition. Jay also dives into what he loves and hates about marketing today. Sit back and relax. It’s another edition of CMO Con…
 
What's the difference between marketing in the U.S. and marketing in the U.K.? How does agile marketing look like in one of the largest enterprises? In this week's edition of CMO Confessions, Joe Hyland sits down with Alison Orsi, CMO at IBM Europe, to discuss differences in marketing, approaches in adapting agile and Alison's path to becoming CMO.…
 
When you analyze data, do you have a question in mind first, or do you look for patterns to build from? Well, in this episode of CMO Confessions, Aprimo’s CMO, Ed Breault, states his case for the former. Tune into this episode to learn why marketers need to be uncomfortable to succeed and much more. Sit back and relax, it’s CMO Confessions. Follow …
 
What goes into a marketing career that lasts and how do you avoid the call of the latest shiny marketing fad? In this episode of CMO Confessions, David Fortino, Senior Vice President of Audience and Product at NetLine, shares his marketing journey with us and explains why getting to know the customer well is so critical to success. Sit back and rel…
 
Taking two great things and mixing them together makes for something great, right? Well, did for Adobe and Marketo. In this episode of CMO Confessions, Sarah Kennedy, Vice President at Adobe, shares her marketing journey with Joe Hyland, CMO of ON24, and her formula for making marketing great. Sit back and relax, it's CMO Confessions. Follow Market…
 
Sometimes, working on targeting your market can feel a bit like Goldilocks. This market is too big! This market is too small! Well, for this week's CMO Confessions, we go into why that targeting is so important with Jaime Romero, Global Head of Marketing and Customer Delivery at MRP. Sit back and relax, it’s CMO Confessions. Follow MRP on Twitter: …
 
If finance just gave your marketing department an extra million, you'd assume it was some kind of joke, right? Well, for this week's CMO Confessions guest, Jeff Perkins, that actually happened. Why? Because Jeff and his team proved that marketing can deliver and drive revenue. All they had to do was make the case. Check out this edition to learn mo…
 
Everyone loves BHAGs. Big. Hairy. Audacious. Goals. BHAGs are a great tool that can help your team discover its limits and realize where it can improve. No one knows this more than Scott Gainey, CMO at Cherwell Software. In this week's episode of CMO Confessions, Scott guides us through the basics of BHAGs, the use of data for developing goals and …
 
Everyone knows partner and channel management is important. But what about orchestration? Discover the building blocks of partner and channel enablement on this week’s episode of CMO Confessions as we sit down to chat with PayPal’s Global Head of Partnership Marketing, Penny Delgadillo Valencia. Sit back and relax, it’s another edition of CMO Confe…
 
What happens when you bring B2B and B2C marketers together? Well, on this week’s episode of CMO Confessions, we sit down with Hired’s Vice President of Marketing, Katrina Wong to find out. Sit back and relax, it’s another edition of CMO Confessions. Follow Hired on Twitter: @Hired_HQ Follow Katrina on Twitter: @KatchMeSocial Follow ON24 on Twitter:…
 
How would a software engineer approach marketing? What skills do today’s marketers need in a data-centric world? In this episode of CMO Confessions, Cradlepoint’s Todd Krautkremer explains how he approaches marketing with a software engineer’s perspective. Sit back and relax, it’s another edition of CMO Confessions. Follow Cradlepoint on Twitter: @…
 
What’s it like to build a spinoff company’s brand? What makes for an authentic marketing expert? In this episode of CMO Confessions, Joe Hyland discusses the elements of marketing with Lisa Jillson, Marketing Leader at Arity. Follow Arity on Twitter: @Arity Follow Lisa on Twitter: @jillson Follow ON24 on Twitter: @ON24 Learn more about ON24: https:…
 
Can marketing playbooks be one-size-fits-all? Are analysts actually worth the cost? In this episode of CMO Confessions, Joe Hyland talks marketing chops with Rishi Dave, CMO of Vonage. Tune in to learn what it takes to be a CMO. Follow Vonage on Twitter: @Vonage Follow Rishi on Twitter: @RishiPDave Follow ON24 on Twitter: @ON24 Learn more about ON2…
 
SurveyMonkey is on a mission to help its customers understand their customers. But how does the celebrated survey service understand its customers? This week, Joe Hyland, CMO of ON24, sits down with Leela Srinivasan to discuss marketing, data and getting to know your customer. It's another edition of CMO Confessions. Let’s chat. Twitter: @leelasrin…
 
Everyone needs to have a social media presence, right? What about blogs? Joe Hyland, CMO on ON24, sits down with Hunter Montgomery, CMO of Higher Logic, to discuss the difference between action that impacts and action that exists for itself. It's another edition of CMO Confessions. Let’s chat. Follow Hunter on Twitter: @jhmontgomeryjr Follow Hunter…
 
The best management style? One where your team shares the same values as you do. And Gil Levonai, CMO of Zerto knows not only how to identify those values, but assemble a team around them. In this week’s episode of CMO Confessions, Joe chats with Gil about his fascinating journey into marketing, his value-centric approach to work and ensuring every…
 
How is the MarTech explosion impacting marketing teams? Morningstar’s CMO, Rob Pinkerton, sits down with Joe Hyland, CMO of ON24, to discuss. It's another edition of CMO Confessions. Let’s chat. Follow Rob on Twitter: @rpinkerton Follow Rob on LinkedIn: https://www.linkedin.com/in/robpinkerton/ Follow ON24 on Twitter: @ON24 Learn more about ON24: h…
 
What does it take to be big in Japan? How will GDPR play out over the coming years? How can marketers stick to their gumption and strategy throughout rapid growth? We discuss with App Annie's Senior Vice President of Global Marketing, Geraldine Cruz. It's another edition of CMO Confessions. Let’s chat. Follow Geraldine on Twitter: @geraldinecruz Fo…
 
Are MQLs actually dead? If so, what takes their place? We discuss with SalesLoft’s CMO, Sydney Sloan. Tune into this episode of CMO Confessions and discover why marketers need to revisit how they measure success in a new digital era. It’s another edition of CMO Confessions. Let’s chat. Follow Sydney on Twitter: @sydsloan Follow Sydney on LinkedIn: …
 
Is the grass actually greener on the B2C side? Monique Elliott, CMO of ABB Electrification Products, says no. B2B, it turns out, just has a confidence problem — one they can solve by tying themselves closer to their customers. Learn more in this latest episode of CMO Confessions. It’s another edition of CMO Confessions. Let’s chat. Follow Monique o…
 
What does it take to be customer centric? According to Kevin Cochrane, CMO of SAP Customer Experience, it’s sitting down and talking to customers — a lot. Tune into this episode of CMO Confessions to learn the ins-and-outs of good customer marketing, how political campaigns can inform marketing campaigns and why just chatting with customers is key …
 
How many Martech companies does it take to promote a product? You may not know the answer, but Scott Brinker has a good idea — and it's not more than 6,000 companies. The originator of the infamous Martech landscape supergraphic — and the VP of Platform Ecosystem at HubSpot, Chief of chiefmartec.com and Co-Founder of ion interactive and more — Scot…
 
In this week’s episode of CMO Confessions, Joe Hyland, CMO of ON24 talks shop with Jenn Steele, CMO of Madison Logic. Joe and Jenn discuss the state of the martech industry, what it’s like slapping together a leadership plan at a startup and how much, exactly, one like their big data. It’s another edition of CMO Confessions. Let’s chat. Follow Jenn…
 
How does the land down under do marketing? Is there a difference? In this episode of CMO Confessions, Joe Hyland talks marketing chops with the CMO of Simple, Sara Gonzalez. Tune in to learn the differences between APAC and AMER, B2B and B2C and American and Aussie coffee. Follow Simple on Twitter: @SimpleHQ Read Sara's eBook, "10 Things I Hate Abo…
 
Ever wonder what marketing would look like if you applied data-centric analysis a la sabermetrics? Wonder no more. In this episode of CMO Confessions, Sam Melnick, VP of marketing at Allocadia steps up to the plate to talk all things stat-centric and what marketers should look for in ROI measurement. Follow Sam on Twitter: @SamMelnick Learn more ab…
 
Do you have a data operations manager on your team? Should you have one? (Hint: you should and yes.) In this edition of CMO Confessions, Joe Hyland, CMO of ON24, discusses the elements of an ideal marketing team and what marketers ought to look forward to in the coming years with DemandGen’s founder and CEO, David Lewis.Follow David on Twitter: htt…
 
How can a marketing executive stand out in a crowded C-Suite? In this episode of CMO Confessions, Joe Hyland, CMO of ON24, chats with HubSpot’s CMO, Kipp Bodnar. Tune in to learn Kipp has to say about informing the C-Suite, how to go about writing a marketing book and why ketchup is the best condiment known to the world.Follow Kipp on Twitter: http…
 
Writing a marketing book? Are you sure you're doing it right? In this episode of CMO Confessions, Joe Hyland, CMO of ON24, chats with Yext's CMO, Jeff Rohrs. Tune in to learn Rohrs' secrets to book-writing, why you need to consider establishing "un-goals," and just how one moves from the legal field into the tech marketing field.Follow Jeffrey on T…
 
A lot of today are suffering from a critical mistake: they're entirely missing the post-sale game. Learn how you can step up to the plate as Joe Hyland, CMO of ON24, and Megan Heuer, Vice President of Research at SiriusDecisions, discuss what goes into a successful customer lifecycle, account-based marketing program and much, much more.Follow Megan…
 
Not all clients are created equal, but should they all get equal treatment? In this episode of CMO Confessions, Joe Hyland, CMO of ON24, chats with Heidi Bullock, CMO of Engagio, to discuss what makes great clients great and why having a good ideal customer profile for your organization is a beautiful thing.Follow Heidi on Twitter: https://twitter.…
 
What does it really mean to be a marketing leader in today's business world? What B2B marketing methods, strategies and tactics actually work and which don't? Wonder no more. Joe Hyland, CMO of ON24, explores these B2B marketing back-alleys with some of the B2B marketing industry's top leaders to suss what works, what doesn't and why.In this inaugu…
 
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