Best Onlinetrafficgeneration podcasts we could find (Updated May 2019)
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eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
 
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I just got back from a trip to the Amazon HQ in Seattle. Chris Tyler, our Director of Amazon Services, and I were there visiting with our Amazon DSP reps (more on DSP in a minute). We recently found out we were the fastest growing agency in 2018 in terms of DSP spend. We got to preview new audience targeting options, discuss new ad options comi ...…
 
My guest today is John Li, co-founder of Pickfu. John is a really sharp dude, with a very unique service. A service that started as a side project and became a standalone business sort of on accident…more on that in the episode. Pickfu is a consumer feedback tool that allows you to get real customer feedback in minutes. This has driven insights ...…
 
Steve Chou is an eCommerce podcast host, eCommerce store owner, and former microprocessor designer. In fact, the microprocessor running the phone in your hand was likely designed by Steve’s team. All of that to say, Steve is a pretty smart dude. I recently saw Steve in San Diego at Social Media Marketing World where we were both speaking. We ha ...…
 
My guest on this show is a legend in the eCommerce space. He’s the founder of the Shopify Agency, Ethercycle. He’s the host of the wildly popular Unofficial Shopify Podcast. And, he’s just an overall really smart dude. When most ecommerce companies consider conversion rate optimization they usually immediately think of split testing, multivaria ...…
 
Video ads on YouTube, Facebook and Instagram continue to rank among the best performing ads right now for ecommerce companies. The difference between a great video and an OK video is HUGE. To really scale on any of those platforms though, you have to know how to craft a video that converts. Enter Andrew Eckblad. Andrew Eckblad was killing it wi ...…
 
There probably isn’t a more consistent rule in business or in life like the 80/20 rule. Usually, 80% or more of your results and success come from just 20% of your efforts. I’m all about finding the 20% of activities, changes, etc. to focus on to deliver the biggest impact. In this episode, I bring back my business partner Chris Brewer to outli ...…
 
Ross Beyeler knows a thing or two about ecommerce sites that convert. He’s built a few sites that I really love. Charley Hustle (mostly because I’m a huge Chiefs Fan and KU Jayhawks fan), Bottle Keeper, Johnny Cupcakes, Assoline and more. We get into several key design, UX and conversion rate optimization topics and examples including: Home pag ...…
 
Tom Wang is a true Amazon success story. He builds a very successful brand on Amazon after a pretty big crash and burn experience. Literally a “burn” experience as his first venture was in hoverboards. In this episode we breakdown Tom’s success and talk about what is relevant for growth on Amazon in 2019. We tackle Tom’s advice for some pretty ...…
 
Matt Ward built an Amazon business from nothing with a goal of selling it for $1million in 12 months. His goal once the sale was final was to work on stuff that mattered more to him….He reached his goal of selling his company and now he’s running a podcast and writing books on some pretty interesting topics. He’s had the privilege of interviewi ...…
 
The Cyber Five (Thanksgiving - Cyber Monday) this year broke all kinds of records and was an interesting departure from years past in several ways. In this episode I welcome back to the podcast my business partner, Chris Brewer. We look at this holiday shopping season from a few different perspectives. We talk in general terms about how our cli ...…
 
If you’re like me then you’re not overly familiar with affiliate marketing. It is a bit of a mystery for a lot of us marketers and ecomm entrepreneurs. However it does have some huge positives: Scalable: Once you attract the right affiliates and have the right offer, you can go from 0 to thousands of orders in no time. Predictable - As you know ...…
 
Recently I had a chance to catch up with my friend and fellow entrepreneur, Dave Woodward. Dave is the Chief Business Development Officer at ClickFunnels. He’s a motivator, a marketing mastermind, and an all around awesome guy. I first met Dave in 2009 or so when my business partner, Chris Brewer, and I were partnering with Russell Brunson (Co- ...…
 
Interested in better email campaigns, more persuasive product detail pages and more irresistible videos? Maybe you need to start incorporating a little humor. By now we’ve all seen a Harmon Brother’s video (Think Poo Pourri and Squatty Potty) and we’ve seen the magical effect those videos can have when launching a product….Or maybe you recall t ...…
 
If you want an inside look at Amazon you’d be hard pressed to find a better person to talk to than James Thomson co-founder of Buy Box Experts and the wildly popular Prosper Show. In this episode we get into the details of what sellers on Amazon should be thinking and doing right now on a variety of important topics including: Sales Tax! This c ...…
 
The best eCommerce companies I know are on a quest to constantly improve conversion rates. Every lift in conversion rates means more money for product development, or traffic to grow your brand or just more money for your pocket. On this episode I interview Jon MacDonald, CEO of the Good. Jon and team have worked on Conversion rate optimization ...…
 
In recent years SEO has lost its luster as a “hot” traffic source. Panda and Penguin updates have made it all but impossible to “game the system” and trick Google into ranking your site. That said, organic traffic can still be insanely powerful for your brand. SEO can help drive relevant traffic at nearly every stage of the shopping funnel - he ...…
 
This episode is a treat both in terms of topic and guest. I have my long-time business partner Chris Brewer on to talk about the most important topic of the year for most eCommerce companies - Holiday Sales. For most eComm companies the Holiday season will determine whether you have a good year or a not so good year. For some companies every da ...…
 
There are two critical ways Patent Law impacts online merchants: Making sure you protect your unique products and intellectual property (IP) Making sure you don’t infringe on someone else’s patents My guest for this episode is Patent Attorney, Rich Goldstein. Rich is a wealth of knowledge on patent law and has carved out a niche in the eCommerc ...…
 
I’m convinced that the most successful eCommerce companies in the years to come will be those who build a brand. Building a community, telling a brand story that resonates, building products that people are passionate about, differentiating from the competition - all are part of what it asked to build a successful brand. Companies that just lea ...…
 
Whether you’re planning to sell your eCommerce business in 1 year or 3 years or never, the information in this podcast is pure eCommerce gold. Regardless of your exit plans, it’s important to know how to make your business more valuable now. My guest for this episode is Joe Valley, Director of Brokerage Services at Quiet Light Brokerage. Joe is ...…
 
The company with the best data feeds wins. That’s maybe not the kind of comment you hear too often and it’s not going to be the headline for any motivational posters. But, there is some truth to it. On this episode my guest is Brian Roizen, Co-Founder and Chief Architect for Feedonomics, a full-service product feed platform. While it’s not alwa ...…
 
While I’ve spent most of my marketing career focused on driving traffic that converts, I know the importance of a good landing page and sales funnel. A few months ago I met The Lady Boss. Kaelin Poulin and her husband Brandon when I spoke at an event in Atlanta. I was struck by how good they’ve been at building funnels, building community, and ...…
 
When I first met Charlie Youakim the CEO and co-founder or Sezzle I was surprised by a few things he told me: Millennials prefer to pay with debit cards Only 1 in 3 millennials have credit cards Not having credit cards impacts the way millennials shop online and most don’t like the hassle of applying for a card. Some regulations put into place ...…
 
While exit pops, lead magnets, page takeovers are not necessarily new, I love the approach that Lindsey and her team at Hello Bar take to improve online conversions. I met Lindsey through a good friend of mine and was immediately impressed with her approach. She’s strategic in her use of conversion tools. Many merchants just sort of throw tools ...…
 
f you aren’t using YouTube at least for remarketing - you’re missing out. With over 1 Billion monthly users and average session durations of over 40 min. (longer than what most people spend on Facebook in a day) YouTube has the attention of your prospects and customers. Not only does YouTube have your prospects and customers eyes and ears, they ...…
 
Tracey Wallace has a unique perspective on eCommerce. As Editor-in-Chief at BigCommerce she has the distinct privilege of rubbing shoulders with the top eCommerce brands on the BigCommerce platform. And the BigCommerce is home to some pretty impressive eCommerce stores such as Skullcandy, Cargill, Sharp, Camelbak and more…. In this podcast we t ...…
 
Even if you’re on another platform you have to pay attention to what Shopify is up to. Now with over 500,000 stores using the platform, when Shopify makes a shift the whole industry feels it. I wanted to know the latest and greatest from Shopify so I invited on the King of Shopify himself, Kurt Elster on to the podcast. In this episode we dig i ...…
 
To scale an ecommerce business you can’t be a one-trick pony when it comes to traffic generation. Pushing past 7 figures into 8 figures and beyond requires a focus on reaching customers at every stage of the shopping funnel. Having a “hodge podge” mix of campaigns won’t cut it either. You need a team of campaigns that attract customers at diffe ...…
 
I know what you're thinking…Ross and Rachel?!? From Friends? Well, no, but this is even better (for your business). It’s really Ross Johnson and Rachel Bell of Trill Media. One of the topics that I'm super interested in is influencer marketing. What was made popular by the Kardashians is actually something that's been around forever - endorseme ...…
 
Even if you're not a numbers person, you need to understand the math behind your marketing. The good news is that this is not nearly as complex as it seems. This does NOT mean you need to be a math wiz kid, or a coder, or a master of analytics. But you do need to know the story your data is telling you. Chris Mercer (known mostly as Mercer) is ...…
 
For most marketers, Facebook Messenger is the ultimate black box. What is it really? How are customers using it? What's a marketer to do with it? These are a few of the many important questions that marketers may have a hard time answering. The temptation for some marketers is to treat Messenger marketing like they would email marketing. Big mi ...…
 
I've been looking forward to this interview for months. I met Bryant Garvin at Ezra Firestone's Blue Ribbon Mastermind in Nashville back in January. Hearing the details of how Bryant and team leveraged YouTube (as well as other channels) to achieve massive scale at incredible speed blew me away. I knew immediately I wanted to have him on the po ...…
 
Today I’m excited to welcome back my business partner and the co-founder of OMG Commerce - Chris Brewer. Chris Brewer is a seasoned entrepreneur who’s successfully started and sold multiple businesses in the advertising and marketing space. In 2010 he and I started OMG Commerce. Since then we’ve consulted with, partnered with and provided agenc ...…
 
Amazon truly is a jungle. Legitimate competitors are chomping at your heels vying for your rankings and clicks. Unscrupulous and even fraudulent competitors are wreaking havoc and forcing a “race to the bottom” with product prices. In this episode I interview John Bullard Sr. John has a unique perspective on Amazon. First off, he’s a successful ...…
 
Logan Christopher doesn’t do anything halfway. He’s one entrepreneur you likely wouldn’t want to challenge in a test of strength. Logan is thin but deceptively strong. He’s deadlifted 505 lbs, rack pulled 1,000 lbs. In his spare time, he juggles flaming kettlebells and pulls fire trucks with his hair. Not making this up. Check out the details a ...…
 
Today we take a deep dive into Amazon from two unique perspectives - from that of a very successful seller and that of an Amazon Ad Specialist. As we close out 2017 we do so with two record sales days under our belts. Black Friday and Cyber Monday both set online sales records. Amazon was a big driver of that online growth. All signs point to c ...…
 
Few people know Facebook advertising like Ralph Burns and his team at Dominate Web Media. In this interview we take a look at the latest features, strategies and tactics working for eCommerce merchants on Facebook. This episode is rich in content and contains some real Facebook gold. Here’s a look at what we cover: - Top misconceptions regardin ...…
 
In 2009 Chegg was one of the leaders in the online college textbook market. They offered college students the ability to rent textbooks online for a fraction of what they could pay at the campus bookstore. Word of mouth from delighted students and strong online marketing efforts fueled rapid growth…Then they had an unwelcome competitor enter th ...…
 
Few people have mastered social media marketing like Michael Stelzner. Michael is the founder of Social Media Examiner, one of the most visited social media marketing websites on the planet. He’s also the host of the Social Media Marketing podcast. He started the podcast in 2012 and has since racked up over 12 million downloads. Michael and tea ...…
 
This is part of the "how I did it" series where we interview successful eCommerce entrepreneurs and dig into the tactics and strategies that propelled them ahead of the pack. This interview with Jared Mitchell, Co-Founder of Skincare by Alana, is a great example of building a community, testing everything, and diversifying traffic. Jared and Al ...…
 
This is Jeff Bezos’ world…we’re just living in it. Or at least, that’s how it feels for an eCommerce merchant. It’s hard to overstate the continued growth, innovation, and reach of Amazon. With 214 distribution centers and growing. Sales growing at 20-30% per year. Forays into apparel, electronics (Kindle and the Echo family of products), batte ...…
 
Going fast is fun. Just ask Ricky Bobby. "Hair on fire" type of growth in business can be a real rush. It can also be painful. In this episode, I interview JD Crouse the co-founder and Queso Grande (Big Cheese) of BolderBand.com - a trendy manufacturer and retailer of activewear headbands. Bolder Band grew from the kitchen table and dusty sewin ...…
 
If you want to up your eComm game then you have to be paying attention to leading eComm brands and eComm marketers. I just got back from speaking at the 2017 Content & Commerce Summit put on by Digital Marketer. I had the privilege of "sharing the stage" with top brands like Casper.com, Chegg.com, Racked.com, Fossil Watches and more! I got so m ...…
 
Shopify just reached the milestone of powering over 500,000 online stores. Today on the show I interview David Moellenkamp a self-proclaimed automation geek, former long-time employee of BlackBerry and now the Director of Product at Shopify Plus. One of the goals I have for the podcast is to interview and uncover what’s new and what’s next for ...…
 
While it's not a platform I'm intimately familiar with, Woo Commerce is gaining market share fast. By some estimates, it's approaching 30-40% of online shopping carts. Largely because Wordpress powers approximately 26% of the web. In this episode, we dive into Woo Commerce and some general conversion boosters for any site owner. Cody Landefeld ...…
 
Dubbed the "eCommerce Renegade" Chad Rubin is the author of the book Cheaper, Easier, Direct and is one of the top 250 Amazon Sellers in the world. With over 2 million sellers on Amazon worldwide, cracking the top 250 is no small task. But that's not Chad's only day job. He's also the CEO of Skubana, a multi-channel inventory management, and ER ...…
 
The story behind Xero Shoes is a crazy one. World-class sprinter over the age of 50 gets hurt, takes advice to start running barefoot and immediately sees improvements. Then goes on to design a prototype for a barefoot running sandal that would soon land him a spot on ABC's hit show Shark Tank. This episode is a ton of fun and is chock full of ...…
 
As you know, we are huge fans of YouTube ads. At OMG Commerce we run a lot of Shoppable TrueView campaigns - the joining of YouTube and Google Shopping (for more info on Shoppable TrueView check out Episode 10). Tom is the CEO of Viewability and a master of YouTube ads. He's built very profitable campaigns for marketing gurus like Neil Patel, F ...…
 
B2B eCommerce is poised to explode in the coming months. In fact, Forrester predicts that B2b eCommerce will be twice the size of B2C eCommerce by 2020. If you are a B2B company or if you're a service provider working with B2B companies, or if you just want to see how B2B will shape eCommerce - this episode is important to you. In this episode ...…
 
Facebook ad spend has skyrocketed in recent years to the point that Mark Zuckerberg announced recently that this year they may "run out" or ad space causing rates to go up (techcrunch article). For online merchants, it's often the number 2 or even number 1 traffic source with Google usually taking the other spot. Molly Pittman, VP of Marketing ...…
 
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