On Georgian's Impact Podcast, we get into the latest tech trends and how they impact growth-stage software companies. Jon talks with folks from around the tech ecosystem at the intersection of business and technology.
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The Ecwid E-commerce Show is an e-commerce podcast that will help e-commerce store owners all the way from their first sale to their first million dollars. We will interview store owners, experts, technology partners and everyone in between to deliver helpful advice to help you grow your business.
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We all get a few chuckles when autocorrect gets something wrong, but there's a lot of time-saving and face-saving value with autocorrect. But do we trust autocorrect? Yeah. We do, even with its errors. Maybe you can use ChatGPT to improve your productivity. Ask it to a cool question and maybe get a decent answer. That's fine. After all, it's just b…
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How to Choose the Best Domain Name for an Online Store
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In this podcast episode, hosts Jesse and RichE dive deep into the crucial process of selecting the perfect domain name for your online presence. Tune in to the podcast as they discuss an exciting new Ecwid feature that allows you to get your dream domain name right from the Ecwid admin. Why a Domain Name Is Important A strong domain name is crucial…
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Sometimes it’s hard to know where to start when it comes to generative AI. It’s not too hyperbolic to say that many different aspects of a business have the potential to be affected by this new technology. Today, we’re going to talk about something that’s behind the scenes for most people, although hopefully not this audience. It’s coding. On this …
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The nitty-gritty of fine-tuning a GenAI model
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We’ve all heard about how generative AI is changing almost every aspect of a business. If you crack open the door and peer in on the AI teams. You’ll see them playing with models and, no, we’re not talking about planes and trains. We’re talking about providing the correct inputs necessary to drive desired outputs in an AI model. On this episode of …
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Multichannel Selling Explained: Expanding to Big & Niche Marketplaces
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Selling online is no longer limited to just your own website. The landscape has evolved, and now it's crucial to have a presence on various platforms, including marketplaces and social media. To shed light on this topic, we have invited a special guest, Mayon from Channable, who is an expert in the field of multichannel selling. Streamline Product …
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Customer Service Tools Every Business Needs: Multi-Channel Support, Proactive Chats & More
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In today's fiercely competitive business landscape, delivering exceptional customer service is absolutely crucial for achieving success. That's why we had a chat with Kaia Madalińska from Text (formerly LiveChat) to get some valuable insights into the latest features in the customer service industry that help business owners deliver top-notch custo…
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How Georgian's AI team supports companies in adopting GenAI
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Generative AI is redefining businesses with its capacity to write text, generate code, execute tasks, create images, and more. Gen AI is fundamentally changing how companies have to build their products. This is the first in a series of podcasts featuring our AI team, where they share their experiences on the generative AI work they've already done…
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How AI Transforms the Advertising Industry
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In this podcast episode, our show hosts Jesse and RichE interview Ricardo Lasa, CEO and co-founder of Kliken, a marketing solutions provider for ecommerce stores. Ricardo discusses the exciting advancements in AI technology and how it is transforming the advertising industry. How AI Transforms Advertising Ricardo explains that AI has traditionally …
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From Offer to Conversion: Expert Strategies for Black Friday and Cyber Monday
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Joining us today is Jim Huffman, a renowned expert in the field and CEO of GrowthHit, a growth marketing consultancy specializing in direct-to-consumer (DTC) brands. Jim also hosts the popular podcast "If I Was Starting Today" and has written the Amazon best-seller, The Growth Marketer's Playbook, a book that even dethroned Seth Godin from the #1 s…
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Adapting teams to GenAI with Marketing AI Institute's Paul Roetzer
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On this episode of the Georgian Impact podcast, we are talking to a guest we last had in 2020. Back in 2020, we were talking about AI and marketing and how to use things like automation tools to make our jobs easier. Now in 2023, generative AI tools are basically the biggest topic of conversation right now. So, we're here to break that down with Pa…
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How AI Can Help You with Your Ecommerce Store
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Join us on the latest episode of the Ecwid Ecommerce Show as we dive deep into the sizzling topic of utilizing AI for businesses. Our special guest, Matt Wolfe from Future Tools, shares invaluable insights. Getting the Best Results with Prompts Matt shares his perspective on prompt engineering when using AI in ecommerce. The goal is to make these t…
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Retaining Customers with a Smart Loyalty Program
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In a new episode of the Ecwid Ecommerce Show, we talk to Brent Spicer of Marsello, a loyalty, SMS, and email marketing platform for business owners. Tune in to the podcast to learn how unlocking customer data can help you create a smart loyalty program that automates your marketing efforts. Unlocking Customer Data & Automating Campaigns Marsello st…
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An introduction to generative AI with NVIDIA’s Mahan Salehi
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On this episode of the Georgian Impact podcast, we’ll be breaking down the technologies that make up generative AI and how it works. From Large Language Models (LLMs) to deep learning, this podcast will help you understand how AI has evolved to get us to this point with GenAI and what he’s excited about in the space. Mahan Salehi, AI and LLM produc…
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Why Georgian launched a Product-led Purpose thesis
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Since our inception, Georgian has identified new trends that we believe will change the way companies do business. This kind of thinking resulted in our thesis areas like Applied AI, Conversational AI and Trust. In this episode of the Georgian Impact Podcast, we talk to Sonia Lagourgue, Georgian’s Head of Purpose & ESG and Emily Walsh, Lead Investo…
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Is Email Dead? Debunking Email Marketing Myths
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Join us in our latest podcast episode with email marketing guru Amandine Liepmann to discover the secrets of successful email marketing. Amandine Liepmann runs an email marketing agency ListBurst and sells pre-made templates for businesses. As a top 1% email marketer on Upwork, Amandine's insights and strategies are invaluable resources for busines…
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Building a Business While Helping Fight Food Insecurity
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On this episode of the Ecwid Ecommerce Show, we have a conversation with Liz Abunaw, the founder of the Forty Acres Fresh Market. What Forty Acres Fresh Market is All About Forty Acres Fresh Market is a grocery retailer that combats health and economic inequity by increasing access to affordable fresh food in underserved communities. Currently oper…
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Reach Shoppers All Over the Web with OpenWeb Ads
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In this episode of the Ecwid Ecommerce Show, we sit down with Ricardo Lasa, CEO of Kliken, to explore the exciting new advertising tool. What Is Kliken? Kliken is a marketing platform designed to help you reach more customers and increase sales by leveraging organic product listings and paid search campaigns across various platforms. With Kliken, y…
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Grow Your Audience Collaborating with Other Brands
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In this episode, Jesse Ness and Richard Otey dive into collaborating with other business owners. Find out how to look for possible collaborations, how to connect with other businesses, and what you can do if you don’t have a significant audience yet. Why Collaborate with Other Businesses? Collaborations are a great way to expand one's reach to pote…
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How to Expand to Online Marketplaces as a Small Business Owner
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Running an online store is a great way to grow revenue and reach more customers. But expanding to online marketplaces can give you access to even more potential customers and increase sales. In this podcast, we'll explore the advice of Ben Jones from Codisto on how to maximize success when expanding to services like Amazon, eBay, and Walmart. Why Y…
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How purpose is a business differentiator: the Fiix story
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In this episode of the Georgian Impact Podcast about the importance of purpose within a company, we talk to James Novak. The former CEO of Fiix Software — now a Rockwell Automation Company — explains the company’s journey of discovering its maintenance management solution could go beyond its utility and tackle real problems like climate change. Thr…
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OpenWeb’s Tiffany Xingyu Wang on making publishers sustainable with first-party data
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In this episode of the Georgian Impact Podcast, we talk to Tiffany Xingyu Wang, OpenWeb’s first-ever Chief Marketing Officer. With a mission to “save online conversations,” OpenWeb wants to improve the quality of conversations online while enabling conversation-based advertising, which allows brands to connect with their most active audiences. Thro…
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How to make blockchain interoperability more secure with Hyperlane's Jon Kol
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In our first-ever episode of Bridging Web3, we’re talking about interoperability with Jon Kol from Hyperlane. Hyperlane allows developers to connect their apps across blockchains and are dedicated to interchain singularity. Our goal is to understand the building blocks to make Web3 more usable and drive adoption, and to understand the real-world op…
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Advertising on Facebook with Advantage+ Shopping Campaigns
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Join our new episode on the Ecwid Ecommerce Show as hosts Jesse and Rich dive into the new advertising tool by Facebook, Advantage+ shopping campaigns. They also share some tips to make it perform above and beyond, so take notes! What Are Facebook Advantage+ Shopping Campaigns? You might remember we talked about Google's Performance Max in one of o…
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Why Direct Mail Is Far From Dead–and How You Can Use It in Your Marketing
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Given today’s oversaturated nature of digital advertising, business owners need to explore new ways of marketing their products and services… Or not so new. We invited David Fink of Postie to be a guest on our podcast and discuss the possibilities of direct mail marketing. Direct Mail for Marketing Marketing is an omnichannel game. When you use dif…
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In this episode of the Georgian Impact podcast, we’re talking to Francois Chaubard, CEO of Focal Systems. Focal Systems leverages AI and cameras to automate many steps in the retail delivery supply chain.By Georgian
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Podcast with GS1 US: More Than Just a Barcode
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In this episode of the Ecwid Ecommerce Show, we meet with Shane Morris and Megan Baumer from GS1 US. GS1 US is the official issuer and administrator of the UPC barcode, which is the cornerstone of the global supply chain. Listen to our podcast to learn more about barcodes and the differences between product identifiers such as UPC and GTIN. You’ll …
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Advertising Smart on Facebook and Google with Kliken
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In this episode, we talk to Ricardo Lasa, the CEO of Kliken. It is an automated Google Shopping and Facebook Ads technology that takes marketing to the next level. When linked with Ecwid by Lightspeed, Kliken provides automated Facebook Ads and Google Shopping right from the admin panel. Ricardo shares the latest Kliken updates for Facebook Ads and…
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Commercializing AI with Vector Institute’s Cameron Schuler
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In this episode on commercializing AI, we speak with Cameron Schuler, a key contributor to AI's game-changing prominence. Cameron is the Chief Commercialization Officer at the Vector Institute and is dedicated to advancing the transformative field of AI.By Georgian
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