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Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs. And now here is your host – the guy that built from scratch the largest privately-owned billboard company in Dallas/Ft. Worth – Frank Rolfe.
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We are “MENA’S OOH VOICE” Every outdoor advertising campaign, billboard, or digital screen (DOOH) in Egypt, or the Emirates, has a voice on our magazine platform.
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A podcast series behind the people, posters, and preposterous ideas that have changed the landscape of Out-of-Home advertising.
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being yourself
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1
Sina Cola Joins Ramadan 2025 Celebrations on Outdoor Advertising Billboards
1:34
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By INSITE Team
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1
Mohamed Mounir, Angham, Ruby, Mohamed El Sharnouby, Ramy Sabry and Mohamed Adawia Tell The Nile’s Story with Jirian on Cairo’s OOH
2:10
2:10
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1
IL Cazar Hints at West Cairo Expansion with Intriguing OOH Campaign
1:45
1:45
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1
Get Your Nestlé Pure Life Delivered To Your Doorstep Now on Cairo’s OOH
2:04
2:04
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1
Dubai Calendar Presents Nate Bargatze on Dubai’s DOOH Scene
1:27
1:27
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1
KITOPI x Talabat Collaboration for a Limited Time! Catch it on DOOH While It Lasts
1:23
1:23
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The difference between big companies and small players is that one never sees the opportunity and the other takes advantage of every opening. Yet sometimes the small player can start to act like a big company and completely ruin their advantage. In this Billboard Mastery podcast we’re going to review how never to have a “big company” attitude.…
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1
Nestlé’s Fitness Oat Biscuits Arrives on Cairo’s OOH Through an Enticing Die-Cut Campaign
2:15
2:15
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1
Salam Properties Reveal OOH Campaign Provides "The Peace of Belonging"
1:26
1:26
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By INSITE Team
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By INSITE Team
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1
Citi Developers Make a Power Play on Dubai’s Digital OOH
1:24
1:24
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1
Flavor-Packed Delicacy With Super Limo X TOBLERONE on UAE OOH Scene
1:01
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1
Khaled Mokhtar and inDrive to Offer Best Prices on Billboards
1:38
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1
Share Coca-Cola for Unforgettable Memories on D/OOH Billboards
2:17
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1
KFC’s Mix & Match Meal is Back on Cairo’s OOH Advertising Scene
1:44
1:44
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1
Get Two Delicious Large Pizzas From Domino’s With Matchless Prices on Dubai’s D/OOH
1:43
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1
Dubai's Green Heart Gets a New Star, Estrella by Nexus Developer
1:37
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1
KFC’s Dipping Sharing Box Tuneful on UAE's D/OOH
1:14
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Visuals: https://getbehindthebillboard.com/episode-88-hermeti-balarin Episode #88 features the charming, uber-talented Hermeti Balarin, joint CCO at W+K London. Hermeti works with his wife Ana, who was Behind the Billboard guest no. 9, which means the Balarin’s are our first ever married couple on the show 🎉 Hermeti & Ana started out at as interns …
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1
Oreo Makes an Intriguing Appearance on OOH, Diving Deep into This Generation’s Insights!
1:47
1:47
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1
Sunsilk, Easy Style & Deep Nourishment Across Cairo's OOH Feat. Hanen Al Mansour
1:29
1:29
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1
Bazooka, Cairo's Number One, According to Oka & Sheba on OOH!
1:50
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1
Moms Are in Good Hands Thanks to Mediclinic Baby OOH Campaign
1:09
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1
Hardee’s Frisco Philly Steak Serves Up on UAE’s OOH Spaces
1:19
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1
Longchamp Launches The Le Roseau Handbag on Dubai’s OOH Arena
2:01
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1
Tara Emad Shines in Guira Development’s New OOH Campaign Invading Cairo’s Streets
1:53
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1
Junction Business Complex Meets Personal with Business on Billboards
1:49
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1
El Araby, Quality and Warranty You Can Rely On!
1:34
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1
Steve Harvey Lights Up Dubai’s OOH Promoting Aldar’s Fahid Island
1:57
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1
Chanel Elevates DOOH Luxury with a Striking Coco Mademoiselle Comeback in Dubai
1:29
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1
McDonald’s Levels Up UAE Streets with Blockbuster Minecraft-Inspired Billboards
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1
MODON Ras El Hekma Where Blue Shores As Far The Eye Can See
1:48
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1
Man City Stars Represent Midea's World Class Home Appliances Line-up on D/OOH
0:22
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1
Soon, There's a New Way to Live on by El Gabry Developments
1:39
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1
A Glimpse of Glamour, Pasquale Bruni & Georgina Rodríguez Shine on Ahmed Seddiqi's DOOH
2:09
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1
Carrefour Ad Campaign Encourages People to Break Bread Together
2:12
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1
Robust ADIB Bonus Unveiled on Dubai's Out-of-Home Billboards
1:36
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1
Campaign The Nile is a Never-Ending Story! Jirian is Here to Tell the Story on OOH
2:07
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1
Billboards Reassure You if You're Late for Iftar, Xpeng Electric Vehicle Is Your Friend
2:23
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1
Tamer Hosny and Madinet Masr Rewrite Your Life's Scenario on Ad Campaign
2:22
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1
Benefit From Rewards and Promotions with Emcan Emarat on DOOH
1:35
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1
Sky Hills Astra DOOH Campaign Puts a Heart on the Landmark
1:51
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1
Billboards Announce the Location and Dates of HSE Expo 2025
1:23
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1
Rayhana Developments' Ray West Offers Commercial, Admin, and Medical Units on OOH
1:25
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1
Limitless Horizons by KFH Egypt Shows on OOH Ad Campaign
2:37
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1
Recipe Line Makes a Delicious Appearance on Billboards
1:18
1:18
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1
Cairo Capital Developments Launches Lakewest 4 OOH Campaign
1:39
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1
Welcome iPhone 16 PRO! Billboards Celebrate the Arrival of the New Star
1:35
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1
Dubai World Cup – a Spectacle of Speed, Glory, Announced Over Digital Screens
1:33
1:33
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1
Everyone’s Booking Flights. This DOOH Campaign by Make My Trip Wants to Know— Why Aren’t You?
1:42
1:42
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