Best People.ai Podcasts (2023)

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The Stack

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Mastering B2B Engagement: Hyper-Personalization and Multi-threading with Mariana Cogan of People.ai 38:09

17d ago38:09

38:09

In this episode, Mariana Cogan, CMO of People.ai, shares her unique tactics for tracking conversions, understanding digital journeys, and using tools like Hotjar and UserTesting.com to create a highly personalized, multithreaded experience. She emphasizes that multithreading deals involving engaging multiple organizational stakeholders can signific…

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The Stack

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Drive Revenue by Maximizing Exposure and B2B Touchpoint Value with Juliette Kopecky, CMO of LinkSquares 30:40

1d ago30:40

30:40

LinkSquares takes a personal approach to B2B marketing. Their intense and memorable event strategy doesn't just stop at the top of the funnel. Instead, they're pushing boundaries by maximizing the value of each touchpoint, ensuring a seamless journey for potential clients. In this episode, Dan McGaw talks with Juliette Kopecky, CMO at LinkSquares, …

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The Stack

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Boost B2B Pipeline ROI by Building a Trustworthy Community with Ronen Shetelboim, VP of Marketing at Tessian 30:29

9d ago30:29

30:29

Field marketing isn't about hosting numerous events; it's about fostering a community. Ronen's perspective is refreshingly different. He believes in the transformative power of field marketing, not only as an event-driven strategy but as a tool for community-building. In this episode, Ronen breaks down why traditional SaaS marketing methods aren't …

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The Stack

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Playbook for Scaling Real-Time Personalization with Mario D’Agostino, VP at FanDuel 34:15

1M ago34:15

34:15

On Today’s Show: In today's digital landscape, personalized user experiences are desirable and necessary. Mario D'Agostino, VP of Product and Product Analytics at FanDuel, is a seasoned veteran in the tech industry who understands the value of leveraging real-time data and probability algorithms to create personalized user experiences. FanDuel is t…

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The Stack

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RevOps: A Genuine Force or Rebranded SalesOps? With Ahmed Chowdhury (Data.ai), Darrell Alfonso (Indeed) and Deven Pearson (McGaw) 40:11

1M ago40:11

40:11

RevOps has been getting a lot of hype recently. The 2023 LinkedIn Jobs on the Rise Report, even called RevOps, is the fastest-growing career opportunity in the US. But what’s with the traction for a seemingly unexplored and mysterious role? Is it just another fad? Or is the speed of the bandwagon warranted? We invited Ahmed Chowdhury, Sr. Director …

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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast

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The Rise of SaaS MarTech with Briana Belisle, Executive Vice President of Marketing at Field Nation 17:19

10M ago17:19

17:19

Back in 2015, organizations had eight SaaS applications on average. By 2021, that number has increased to 110 applications. And for companies with more than 10,000 employees, it can be up to 447 applications. In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Briana Belisle, Executive Vice President of Marketing …

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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast

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Aligning Marketing, Sales, and Customer Success for Building a Successful Content Pipeline with Ali Jawin, Vice President of Global Marketing at The RepTrak Company 26:50

10M ago26:50

26:50

In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Ali Jawin, Vice President of Global Marketing at The RepTrak Company, joins Mariana Cogan to share why building a successful pipeline engine is a team sport between marketing, sales, and customer success. Ali's expertise includes growth marketing, marketing autom…

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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast

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How to Breathe Life Into Dormant Pipelines with Jill Rowley, GTM Advisor & LP at Stage 2 Capital 21:07

10M ago21:07

21:07

In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Jill Rowley, GTM Advisor & LP at Stage 2 Capital, joins Mariana Cogan to discuss why every company has to deal with twenty-five to fifty percent of dormant future quarter pipelines and how marketing and sales professionals can address this challenge. Jill has spe…

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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast

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How to Reduce Your Customer Churn Rate and Improve Customer Retention with Tara Pawlak, Head of Marketing at GetAccept 18:07

10M ago18:07

18:07

On average, in large enterprise sales, when a rep leaves a company, the accounts stall for 93+ days before a new one re-engages with that client. In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tara Pawlak, Head of Marketing at GetAccept, joins Mariana Cogan to share actionable insights and practices to lower …

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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast

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Sales Angle: A Winning Sales Methodology for a Healthy Pipeline with Tom Lloyd, VP of Marketing at SEDNA 20:21

11M ago20:21

20:21

Description: In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tom Lloyd, VP of Marketing at SEDNA, joins Art Harding to discuss why every company has to deal with twenty-five to fifty percent of dormant future quarter pipelines and how marketing and sales leaders can address this challenge. Tom is a marketing l…

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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast

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Marketing Angle: Beating Mediocre Engagement Rates with James McArthur, CEO of CROO 20:06

11M ago20:06

20:06

Description: In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, James McArthur, CEO of CROO, joins Mariana Cogan to understand why on average, sixty to seventy percent of accounts within a territory have little to no engagement and how RevOps can tackle that challenge. James is a Revenue Operations Architect with…

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The Stack

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How to Build Your Marketing Stack in 2023 with Jon Miller, CMO of Demandbase and Adam Greco, Product evangelist for Amplitude 45:52

12M ago45:52

45:52

2023 will be a fascinating time for marketing and tech, and you may be wondering how to build and optimize your stack. In this episode, Join Dan McGaw and industry leaders Jon Miller, CMO of Demandbase, and Adam Greco, Product evangelist for Amplitude, as they discuss the most important tech stack trends you must consider to win big and boost reven…

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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast

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Sales Angle: Beating Mediocre Engagement Rates with Andrew Johnston, Director of Sales at Scale AI 20:55

12M ago20:55

20:55

Description: In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Andrew Johnston, Director of Sales at Scale AI, joins Art Harding to understand why on average, sixty to seventy percent of accounts within a territory don’t have healthy engagement and how sales reps can turn things around to tackle this challenge. …

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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast

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Marketing Angle: The Three Steps of Reactivating and Accelerating Dormant Pipelines with Monique Elliott, SVP of Global Marketing at Schneider Electric 13:58

12M ago13:58

13:58

Monique has spent the last twenty-two years in B2B marketing, working for multiple large global industrial manufacturers. She has experience across various segments and markets, including financial services, power industries, metals, mining, CPG, energies, and chemicals. They cover: 👉 [00:47 - 02:50] Monique’s background and expertise 👉 [02:50 - 06…

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The Stack

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Happy Holidays! We're taking a break. 2:36

1y ago2:36

2:36

The Stack team is taking a break to spend time with our friends and family over the holiday season. We’ll be back in late January with more episodes all about killer marketing strategies and the tools making them possible. In the meantime, check out the details for our upcoming live recording! Webinar: How to Build Your Marketing Stack in 2023.…

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The Stack

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How Partnerships Saved HubSpot with Scott Brinker, VP of Platform and Ecosystem 36:49

1y ago36:49

36:49

“Building an ecosystem is hard,” says Scott, VP of Platform and Ecosystem at HubSpot, “You got to think bigger than just the marketplace.” In this episode, Scott and Dan dive deep into the inner workings of HubSpot’s partner strategies, how they have led them to create a dominant MarTech platform, and the tech stack they use to achieve their goals.…

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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast

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Sales Angle: How Sales and Marketing Alignment Increase Revenue by Forty Percent with Mike Wolber, Chief Revenue Officer at Rent Dynamics 16:22

1y ago16:22

16:22

Mike is a professional technology, business process, relationship building, and sales enthusiast, passionate about solving business challenges by connecting customers to the right solution. Before Rent Dynamics, he held several roles at G5 and Nike. Mike is also the host of Modern Multifamily Podcast, where he interviews experts in the multifamily …

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The Stack

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Leveraging B2B community for next-level growth with Jack Foster, VP of Marketing at WorkRamp 33:50

1y ago33:50

33:50

B2B communities are hot right now and for a good reason. Having a loyal group of people rallied around your business is a crazy useful resource for growth. Investing in community and learning is how Jack Foster, VP of Marketing at WorkRamp, is driving next-level growth. Being a part of an LMS platform means that Jack understands the value of both c…

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The Stack

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Innovation at the "Leading Edge" of D2C and B2B with David Zucker, CMO of Purdue Farms 39:42

1y ago39:42

39:42

Despite being over 100 years old, Perdue Farms is still a beacon for the future of B2B and D2C business. Their e-commerce game is insanely impressive. From building out partner integrations that allow customers browsing recipes on their site to export the ingredients list into a cart at their local partner outlets, to partnering with Samsung to sel…

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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast

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Marketing Angle: Knowing Your Customer and Building Trust with Peter Vescuso, Chief Marketing Officer at Dragos 15:53

1y ago15:53

15:53

Peter is a B2B Marketing executive passionate about digital and content marketing and known for building brands and marketing organizations that deliver superior results. In his Chief Marketing Officer role, Peter leads the marketing strategy and operations in partnership with the sales team. They cover: 👉 [05:40 - 07:38] Getting to know your custo…

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The Stack

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480% Growth in 12 months - with Dan Waldschmidt, CRO at Panzura 42:09

1y ago42:09

42:09

Efficiency, effort, and details. Those are the three things that Dan Waldschmidt has focused on to drive Panzura to over 480% growth in just the past year. Dan is rocketing Panzura to insane heights by making careful decisions and getting the most from his team and tools. One way he’s doing that is by creating seamless connectivity with an all-in-o…

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The Stack

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Optimize your DTC ROAS via constant testing Manbir Sodhia, VP of Growth Marketing at ŌURA 38:33

1y ago38:33

38:33

Why would you spend more when you can spend less for better results? That’s the question Manbir Sodhia is constantly asking himself. As the VP of Growth Marketing at Ōura, his goal is never to stop improving his ROAS, which he does by treating every campaign like an experiment. Manbir is constantly running various forms of tests. He’s got standard …

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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast

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Sales Angle: How to Win Over Your Buyers Through Digital Selling with Liz Christo, Partner and GTM Advisor at Stage 2 Capital 17:39

1y ago17:39

17:39

Over the last few years, we have observed a significant digital transformation and modernization of sales, marketing, and services. One of the specific stats is the increasing number of buyers that prefer to engage with sellers digitally versus in-person. So why do we see that shift towards digital? In this episode of Hidden in Plain Sight: The Ent…

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The Stack

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Quarterly Themes to Boost Your B2B Pipeline with Grant Johnson, CMO at Emburse 32:31

1y ago32:31

32:31

Generating meaningful prospects for your pipeline doesn’t come through shotgun marketing. It comes through smart strategies and full-team alignment. That’s why Grant Johnson is so big on quarterly themes. Grant is the CMO at Emburse. He’s all about meaningfully speeding up his pipeline velocity, and making smart choices to leave time for the best p…

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The Stack

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Getting your B2B Messaging Right to Win with Peep Laja, CEO of Wynter 26:10

1y ago26:10

26:10

How do you build a reputation as a new company if what you’re offering has never been done before? This is a feat Peep Laja, CEO and Founder of Wynter had to overcome when he brought Wynter to market. For him, a lot of it comes down to messaging and tracking where that messaging is working. In the early stages of tracking that data, Peep says “qual…

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The Stack

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Delivering D2C Value the Zappos Way with Aaron Magness, CMO at Thistle 33:02

1y ago33:02

33:02

When Tony Hsieh led Zappos to game-changing online success, he did it by putting the customer experience first. The story of the retailer is a marketing legend, and Aaron Magness was part of that. Aaron is the CMO at Thistle. He also spent 3 and half years with Zappos, where he learned the advantages and skills involved in making the customer exper…

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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast

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Sales Angle: Why People Buy From People with Kathy Chou, Senior Vice President of SaaS Engineering at Nutanix 20:17

1y ago20:17

20:17

In the first episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Kathy Chou, Senior Vice President of SaaS Engineering at Nutanix, joins Art Harding to discuss how salespeople can ensure a great customer experience. Kathy has over twenty years of experience in sales, strategy, and operations. She currently works in three …

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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast

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Marketing Angle: Why People Buy From People with Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL 22:33

1y ago22:33

22:33

A statistic shows that: 86% of sales professionals have lost or stalled a deal in the last twelve months based on decision-makers changing roles. What does that mean for your sales process? In this episode of Hidden in Plain Sight, Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL, joins Mariana Cogan to identify the re…

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The Stack

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Multi-threading B2B Sales with value, not hacks with Norullah Sharifi, VP of Sales Development at Sendoso 38:40

1y ago38:40

38:40

If you had one tactic that would drive 3X more results would you do it? Of course. But what if the caveat was an increased risk of losing those deals? Norullah Sharifi has found the answer on how to drive those 3X results without upping your risk factor. Multi-threading. For successful multi-threading, Norullah, VP of Sales Development at Sendoso, …

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The Stack

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Strategy over Tech with Chris Walker, CEO of Refine Labs 29:30

1y ago29:30

29:30

The tech stack is essential to any business in our modern age, but just introducing tools to your workflow isn’t going to immediately solve problems. Your tech stack is only as good as the strategy to implement it. Chris Walker is the CEO of Refine Labs, a go-to market strategy firm that works with B2B SaaS companies to drive their demand engine. C…

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The Stack

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Building a Modern Data Stack to Drive Growth with Scott Edmonds, CRO at Syncari 31:34

1y ago31:34

31:34

Building a modern data stack is a must-have for fast-growing companies that care about the customer experience. And you can’t build a modern data stack without having a good RevOps team to support it. Scott Edmonds, Chief Revenue Officer at Syncari, a data automation platform all about getting your tools in sync, joins us for this episode. Scott is…

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The Stack

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Building a Product Marketing Gold Standard Through Collaboration with Aygun Suleymanova, VP of Product Marketing at Datadog 39:23

1y ago39:23

39:23

In 2016, Datadog was in the top ten of Deloitte’s Fast 500 List which ranks the fastest-growing companies in North America. The cloud monitoring and analytics platform exploded onto the market and has continued to make its presence known. Aygun Suleymanova joined the team in January 2022 as the VP of Product Marketing to expand on that growth. She’…

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The Stack

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Interactive Marketing and Driving Conversions With Alessandra Colaci, VP of Marketing at Mailshake 39:47

1+ y ago39:47

39:47

Alessandra Colaci joined Mailshake as VP of Marketing in 2020. For two years now, she’s been leading with an approach to keep things simple and smart. For Mailshake, keeping things simple is important. As a sales outreach tool, they’re in a crowded market, so their strategy is to rise to the top with effective simplicity. They also have the advanta…

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The Stack

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Unraveling the Mysteries of Product Analytics and Product-Led Growth with Justin Bauer, VP at Amplitude 41:46

1+ y ago41:46

41:46

Amplitude is a product intelligence, a.k.a product analytics platform. Founded in 2012, the company has grown to be one of the leading platforms of its kind. That’s largely in part because of their product-led growth strategy. A strategy that works uniquely well given what its platform is. In this engaging podcast episode, we plunge headfirst into …

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The Stack

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Scaling Up Your Stack with Horacio Zambrano, CMO at Secret Double Octopus 39:37

1+ y ago39:37

39:37

Secret Double Octopus was founded in 2015. The company jumped onto the growing demand for enterprise-level passwordless authentication. In 2020 they raised $15 million in the Series B funding round, and by 2021, they were named best in class for their category by the AITE Group. Their growth has been fast, so in 2021 they also brought on Horacio Za…

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The Stack

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Making Community the Center of Your Stack with Jane Stecyk, SVP of Marketing at Mighty Networks 38:55

1+ y ago38:55

38:55

Mighty Networks is home to over one million online communities. That means their tool is helping nearly one million brands and companies utilize community marketing to grow and drive revenue. At the heart of Mighty’s growth is their own tool. They’ve focused on speed to learning to grow their client success. It also means building a stack that work…

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The Stack

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Leading your team to a killer stack with Andrew Davies, CMO at Paddle 36:44

1+ y ago36:44

36:44

Paddle’s work to offload tax agony from SaaS companies hasn’t gone unnoticed. They’ve earned over 3000 clients globally and have stacked up some impressive revenue processed numbers. Their CMO Andrew Davies is looking to continue building their brand up as a must-have payment solution. Andrew loves tools, but he also knows he’s not always the best …

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The Stack

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Creating Unforgettable Stack Experiences with Kyle Lacy, SVP of Marketing at Seismic 38:41

1+ y ago38:41

38:41

In August of 2021, Seismic made a big move and acquired Lessonly for $170 million dollars. Lessonly was and continues to be a teaching and enablement service, now operating under the Seismic umbrella. One of the big gains Seismic got from that acquisition was perhaps Kyle Lacy himself, who had formerly been the CMO of Lessonly. Kyle believes strong…

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The Stack

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Connecting B2B and D2C Stacks with Spud Rule, Director of Marketing at ClickBank 32:01

1+ y ago32:01

32:01

ClickBank has been around since 1998 and serves over 6 million clients worldwide. In its nearly 25 years existence, they’ve honed in on what tools and strategies make its platform a success. Spud Rule is overseeing these strategies. He’s spent over a decade in marketing, founding his own company and working with major brands such as Cabela’s. Now h…

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The Stack

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Maximizing ABM and Dynamic Ad Efforts without Cookies with Jon Miller, CMO of Demandbase 44:17

1+ y ago44:17

44:17

Jon Miller doesn’t believe in the marketing-generated pipeline. He says every sale, no matter the origin, has been touched by marketing. Jon brings that philosophy to his role as CMO of Demandbase. Demandbase is a martech giant that offers a suite of account-based marketing tools. Jon’s emphasis on the marketing strategy demands an impressive stack…

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The Stack

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Standing Out in the Sea of Content with Erik Newton, VP of Marketing at Milestone Inc 39:40

1+ y ago39:40

39:40

Milestone has been around for almost 25 years now, but their age hasn’t slowed them down at all. They’ve been consecutively recognized as one of the fastest-growing companies in Silicon Valley. Like Milestone, VP of Marketing Erik Newton also has a deep history in the industry. In this episode, he joins to share his SEO and marketing strategies alo…

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The Stack

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Every Marketer's Tool is Martech with Justin Sharaf, VP of Marketing Operations at Collibra 36:20

1+ y ago36:20

36:20

This week we turn to a martech powerhouse to learn the best strategies for building a stack from the best. Collibra is a data intelligence leader with a multi-use platform that’s used around the globe. Justin Sharaf is their VP of Marketing Operations. He’s brought his rich experience to Collibra to help build a killer stack to drive revenue and no…

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The Stack

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Death of the Spreadsheet with Peter Mahoney, CEO of Plannuh 42:22

1+ y ago42:22

42:22

Plannuh is a marketing performance planning platform. It's a system for building, managing and optimizing marketing plans and it’s another SaaS tool that’s killing the spreadsheet. We catch up with CEO and Founder Peter Mahoney; he’s an absolute powerhouse marketer with incredible experience and knowledge on all things martech. He got his start at …

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The Stack

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Organic Content Marketing with Anne Fleshman, VP of Marketing at FlowHub 29:18

1+ y ago29:18

29:18

FlowHub is a cannabis retail management platform, offering point of sale software, compliance management and inventory tracking software. FlowHub has profited off record-breaking weed sales in recent years—hitting 25 billion in 2021. VP of Marketing Anne Fleshman is all about leveraging a content marketing strategy for FlowHub to drive organic grow…

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The Stack

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Building a Lean Stack with Martin Link, VP of Sales & Marketing at Monster Lead Group 30:42

1+ y ago30:42

30:42

Monster Lead Group is a data-driven direct mail company and developer of marketing & sales technology. They work with clients in financial services and the mortgage industry. Mail is likely not the first thing you think of as martech—but it can be extremely effective when combined with a killer tech stack. As VP of Sales and Marketing, Martin is fo…

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The Stack

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Optimizing a Mobile Tech Stack with Giulia Porter, VP of Marketing at Robokiller 35:00

1+ y ago35:00

35:00

Robokiller is a mobile app that blocks annoying spam calls and telemarketers. As VP of Marketing, Giulia Porter is all about creating an efficient mobile tech stack that drives revenue. Prior to Robokiller she was a customer success manager at HubSpot. She wants the martech world to give mobile more love. She advocates for tools like AppsFlyer, Lea…

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The Stack

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Customer Data: A Unified Taxonomy with Jared Gardner, VP of Demand at Sprinklr 32:29

1+ y ago32:29

32:29

This week, we uncover the tech stack that’s driving revenue for unified customer experience management platform Sprinklr. They use AI to create insight-driven strategies. They’re crushing it with revenues of over $400 million and growth of 10, 20, and even 30 percent in recent years. We caught up with Jared Gardner, VP of Demand to learn what tools…

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The Stack

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Building a Solid Foundation with Roland Smart, CMO of Product School 25:14

1+ y ago25:14

25:14

This week we uncover the tech stack that’s driving the growth of Product School. They’re the global leader in product management training and secured $25 million in investment in 2021. In our conversation with CMO Roland Smart, we learn that Product School is forecasting significant growth in the next few years. Roland’s currently focused on buildi…

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The Stack

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Keep the Stack Simple with Casey Armstrong, CMO of ShipBob 28:11

1+ y ago28:11

28:11

In this week’s episode we take a deep dive into the tech stack that’s behind the success of ShipBob, a global shipping fulfillment solution for Ecommerce, Direct To Consumer and B2B brands. We catch up with CMO Casey Armstrong to uncover what tools are driving the success of the company, currently valued at a billion dollars. Casey's advice for the…

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The Stack

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Introducing The Stack 1:20

1+ y ago1:20

1:20

If you want to nail your strategy, build a revenue machine and take your sales to the next level ⁠— it’s time to look at your tech stack. Each week host Dan McGaw, CEO and founder of McGaw.io takes us to the bleeding edge of the modern tech stack. He speaks with people who are killing it in product, ops, sales, marketing and beyond to uncover the t…

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