show episodes
 
The Shoney Show by Neil 'Shoney' Mac is a daily podcast featuring the tried and tested strategies proven to grow coaching businesses online. Social media, email marketing and ads strategies that get clients shared daily - plus mindset, interviews and more. Subscribe to never miss an episode.
 
Perpetual Traffic is a semiweekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. The show is produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media b ...
 
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show series
 
In this episode of Perpetual Traffic, Kasim and Ralph explore the topic of AI and machine learning in advertising. They stress the need for training AI to make it a powerful tool for automating tasks in advertising. The importance of personal branding and being cautious when using AI is also discussed. Additionally, the dangers of AI if it's not us…
 
Two things that coaches want - a growing coaching business and flexibility whilst they do it. Today we talk about the 5 steps that allow you to Get your custom built 6 week game plan now (free today): https://www.neilshoney.com/6weeks Apply For The Private Coaching Opportunity and work on your ads with us from plan to launch to scale: https://neils…
 
In this episode of the Perpetual Traffic Podcast, Ralph and Kasim share a case study from the personal injury law space, focusing on the last four months of 2022. They explain how building your own name and maintaining a high quality score can lead to lower costs than competitors. They also highlight the potential payoffs that individuals may not b…
 
Most coaches focus on just one and miss out on all kinds of revenue inside their business... Get your custom built 6 week game plan - including your advertising roadmap (free today): https://www.neilshoney.com/6weeks Apply For The Private Coaching Opportunity and work on your ads with us from plan to launch to scale (last chance 2022 prices): https…
 
On today's episode of the Perpetual Traffic Podcast, Ralph Burns and Kasim Aslam delve into the realm of personal injury law, exploring the latest trends and strategies for success. They introduce a cutting-edge SAS application called Content Fries, which automates the process of repurposing content, making it easy to distribute bite-sized pieces o…
 
In this episode of the Customer Acquisition Show, Landon and Nick discuss the impact that chat GPT (Generative Pre-trained Transformer) could have on marketing and customer acquisition. They explore the various ways in which chat GPT can be utilized, such as generating content, debugging code, conducting research, summarizing data, and even creatin…
 
Most coaches focus on just one and miss out on all kinds of revenue inside their business... Get your custom built 6 week game plan to come out the gates flying in 2023 (free today): https://www.neilshoney.com/6weeks Apply For The Private Coaching Opportunity (last chance 2022 prices): https://neilshoney.com/privatecoaching Access 24 templates + bo…
 
On this episode of the Perpetual Traffic, the hosts delve into the secrets of building a high-performing team. They explore the importance of hiring peak performers and leveraging automation and delegation to create a culture of excellence. The hosts highlight the benefits of hiring an executive assistant as a key strategy for accessing a growth tr…
 
Having the perfect content structure saves you bags of time, brain energy and ensures that your content actually creates new clients in your coaching business... Get your custom built 6 week game plan to come out the gates flying in 2023 (free today): https://www.neilshoney.com/6weeks Access 24 templates + bonuses in 'Plug & Play Marketing' now: ht…
 
How important is the first contact with a potential client? What do you say, and how do you instantly build trust, rapport, and credibility? On today's episode, Ralph and Kasim continue their discussion breaking down a really cool case study involving a local chiropractor where the team hit some pretty ridiculous numbers. A 105% increase in convers…
 
There's seven super spike offer choices that we have - but there's one that's perfect to release before the end of January! Let's detail every part... Get your custom built 6 week game plan to come out the gates flying in 2023 (free today): https://www.neilshoney.com/6weeks Apply For The Private Coaching Opportunity (last chance 2022 prices): https…
 
Get ready to boost your business with this exciting case study! We're featuring a chiropractic practice that experienced an incredible 300% increase in incoming calls using a full funnel traffic approach. From building patient case studies on YouTube to implementing re-marketing strategies, we'll show you how to drive more traffic to your website. …
 
Everyone wan't to do the 'typical' January offer - but 99.9% of coaches will not use this one. And yet, it may be your biggest opportunity to grow at the least amount of effort... Get your custom built 6 week game plan to end the year with a bang and come out the gates flying in 2023 (free today): https://www.neilshoney.com/6weeks Apply For The Pri…
 
You know that building your Instagram following will help your business, but how does advertising really work on this platform? In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at Tier 11, to talk about Instagram ads. “Instagram…
 
Facebook ads can be one of the most incredible growth tools for coaches - but most are taught the expensive route to nothing. Today we'll run you through the 2023 opportunity - and 7 step process to nail your ads this year! Get your custom built 6 week game plan to end the year with a bang and come out the gates flying in 2023 (free today): https:/…
 
It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s ne…
 
The opportunity to double/triple a coaching business' best ever month is here - not just January but February and March are huge months for action taking in this space! Here's 5 key action-steps to maxmise your January onboarding (might do these every month!) Get your custom built 6 week game plan to end the year with a bang and come out the gates …
 
In 2023, video content will be more important than ever for marketers. Consumers are increasingly engaging with online experiences such as webinars, online challenges, Ask Me Anything sessions, and community events. This shift to experiential advertising has been accelerated by the pandemic and is now becoming the norm. To make the most of this tre…
 
How can you ensure the time, money, and effort you put into your advertising strategy pays off? Simple - meet your customers where they are. On today's episode, Ralph Burns continues the discussion on the Customer Acquisition Framework (CaAMP) with Tom Meridith from Tier11. The duo tries to answer the most important question in marketing: what does…
 
Want a framework you can use to get more customers and increase their lifetime value - without hurting your marketing budget? On today's episode, Ralph Burns sits down with Tom Meridith from Tier11 to break down the Customer Acquisition Framework (CaAMP). Tom shares how they use the 5 levels of customer awareness to ensure the effort they put into …
 
How much money should you give Google or Facebook during the "learning" phase, and how long should this phase last? On today's episode, Ralph and Kasim dive deeper into an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that mo…
 
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