Best Petchy Podcasts (2024)

1
You're invited to the Brand values, not bland values! roundtable 13:24

7M ago13:24

13:24

This episode is dedicated to telling you about something really cool I’m doing in October — a free event that's all about embracing the power of values in your business. So, grab your favourite bevvie, get comfy, and tune in to hear what this is all about. Episode links: The Brand values, not bland values! roundtable Eli Trier…

1
Creating a positive + profitable community culture w/ Jennifer Battle 49:53

8M ago49:53

49:53

My friend Jennifer shares all her best tips for building thriving and engaged communities — you really don’t want to miss this! In the world of online business, it seems like everyone has a community — whether it's paid or it's free — tied to their brand, which isn't really surprising at all, considering it's a pretty effective way of encouraging d…

1
Celebrate being a slow-motion success story w/ Laura Robinson 53:13

11M ago53:13

53:13

Welcome to another episode of Brand it! — where today I am joined by Laura Robinson of Worditude. Laura is a marketing mentor for people who sell their expertise online as 1:1 services, courses, memberships and programmes. She has business, marketing and copywriting qualifications up the wazoo, and she especially loves to apply her 20+ years of exp…

1
My Authority Magazine interview! 30:54

11M ago30:54

30:54

I recently had the pleasure of being interviewed for Authority Magazine’s series about how to create a trusted, believable, and beloved brand. (Also: can we take a moment to acknowledge that for all of about ten minutes I got to share screen real-estate with Seth Godin?!) So in case you missed it, or you prefer to listen rather than read, I’ve reco…

1
Don't be intimidated by Linkedin w/ Petra Fisher 42:17

12M ago42:17

42:17

A bit of a rare occurrence today: I don’t often have a guest return to the podcast for a second interview. In fact, I think it’s only happened once before! But when my friend Petra Fisher messaged me to say basically: “Hey, I had a ball when I was a guest last time — my focus has shifted a bit now and I talk even more about values and purpose, woul…

1
Branding vs. design vs. marketing — a quick guide 14:45

12M ago14:45

14:45

—Oh, you’re so creative, can you just whip up this [pretty design] for me? —If you can just play around with some sketches, it probably won’t take you long! —You work in marketing, right? —I need someone to draw this for me, and I know you’re into artsy stuff so… The other day, as I was chatting with a potential client, it dawned on me that; to som…

1
Niching from within w/ Rachael Cumberland-Dodd 41:11

1y ago41:11

41:11

For this episode, I am joined by Rachael Cumberland-Dodd, an ex-corporate marketer turned niche-whisperer. She loves helping do-good business owners get to the heart of what they do, why they do it, and for whom, so they can market their mission with more ease, and less urgh! Today, I’ve invited Rachael to share a conversation with me on a topic th…

1
Human is the only move left w/ Rachel Allen 46:24

1y ago46:24

46:24

In this episode, I have the pleasure of introducing you to Rachel Allen. Rachel is the owner of Bolt from the Blue Copywriting, where she and her team make words make money. She loves mixing the neuroscience of communication with the art of great writing to create the words and strategies that make it possible for businesses to take the cap off the…

1
Real is rare: let's reclaim authenticity 19:25

1y ago19:25

19:25

Authenticity. It’s unfortunately become a bit of a buzzword in the branding world, and that is a pet peeve of mine! Because so many companies have been misusing authenticity as a marketing gimmick to appeal to people’s yearning for something genuine, trustworthy, sincere products and experiences, “authentic” no longer carries the same meaning as it…

1
Are you building a shallow brand? 18:26

1y ago18:26

18:26

In this episode I want to dig deeper into a topic I emailed my list about a couple of weeks back, and I want to challenge you to ask yourself: are you falling into the trap of building a shallow brand? I want to make it clear: I’m not implying that you, as a person, are shallow! Firstly: I don’t think you’d be listening to this podcast if you were,…

1
The importance of a human approach to branding in 2023 and beyond 13:57

1y ago13:57

13:57

With all the recent talk about artificial intelligence I thought it would be fun to “invite” ChatGPT to be my guest for a podcast episode about the importance of a human approach to branding in 2023 and beyond. I hope you appreciate the irony of the topic as much as I do 😆 Anyways: I asked ChatGPT to script an episode, and dropped a few questions i…

1
Strategy first: why foundations matter w/ Kelsey Gilbert-Kreiling 55:12

1+ y ago55:12

55:12

It should come as no surprise to regular listeners that I take a very strategy-driven approach with my work. A little while back I connected with today’s guest, and as we chatted it soon became apparent that the “strategy first” approach is something we share, and that we both implement in our respective professions. Today, you’ll hear us chat abou…

1
OMG! It's a rebrand! 11:08

1+ y ago11:08

11:08

OK, so this is exciting! And terrifying. But mostly exciting. When you're a brand designer, one of the hardest damn things in the whole world is working on your own brand! And yet, that is exactly what I've been doing for the past few months. I'm 42 today, and this is my gift to myself: a bolder, braver, and more edgy iteration of my brand. I'll be…

1
The Brand values, not bland values experience w/ Stephanie Graham 50:11

1+ y ago50:11

50:11

“I have done many values exercises but found absolute clarity in embracing your challenge.” That was the response from Stephanie Graham, after taking part in my Brand values, not bland values! challenge. In this episode, we get to hear how Stephanie worked through the mini course, and the difference it made in how she approaches her brand values. S…

1
Stand out by being yourself w/ Maddie Peschong 46:54

1+ y ago46:54

46:54

Do I have a treat of a conversation for you today? Yes, yes I do! In this episode, I have the pleasure of speaking with Maddie Peschong — a branding photographer and coach who is obsessed with teaching creative entrepreneurs how to build a profitable business by being themselves. If you’ve been listening to this podcast, or following me on social f…

1
The building blocks of trust 8:46

1+ y ago8:46

8:46

What makes us trust a brand? I know, hard to put your finger on, isn’t it? It somehow feels so… subjective and intangible. Yet, trust is one of the key ingredients in building a successful brand. If people don’t trust you, they won’t buy from you. But how do you build that trust? Last week I learned something that I wanted to share with you. I atte…

1
Position yourself as a pioneer — even as an introvert w/ Suzi Gray 52:28

1+ y ago52:28

52:28

Tune in as I chat with Suzi Gray, an online business mentor who likes her humour served dry. You can already tell this is going to be a good one, right? Suzi works with quietly ambitious coaches, consultants and creatives who want to position themselves as pioneers in their industry and radically redefine success for themselves. She's also a new mu…

1
You can't rush quality 16:19

1+ y ago16:19

16:19

You can’t rush quality. In this episode, I talk about the current obsession with instant gratification, and why it’s not a great approach to take when building a brand. I see it all the time, across all industries: people are chasing after results, and they want them NOW. “I need a full rebrand, and a full visual identity system, and some branded t…

1
Brand it! spotlight with Lynn Dutrow 34:48

1+ y ago34:48

34:48

I'm kicking autumn off with a special client spotlight episode to highlight my Brand it! Group programme. For those of you who are new around here, Brand it! is an intimate group experience where I help you go from confusion to brand clarity → in just 12 weeks, as you discover and define your brand’s unique purpose and personality, find the confide…

1
Email Mastery - relationship-building emails that power your business growth w/ Eman Ismail 44:55

2y ago44:55

44:55

In this episode, we’re going to be diving into the topic of… emails! And I have invited a guest on, who is just the perfect person to teach us a thing or two about using email to boost your brand! Eman Ismail is the person to call when you want to make money from your emails. As an email conversion strategist and copywriter, she helps 6-figure (and…

1
BTS: Going back to custom proposals 12:17

2y ago12:17

12:17

Today’s episode is brought to you by throat lozenges and cough mixture, and you can probably hear why! I’ve come down with a nasty cold, so to spare my voice this episode will be short and sweet. It’s another behind the scenes episode today, where I’ll be talking about why I went back to custom proposals, when “everyone” says you need to productise…

1
3 ways to support your productivity – without the hustle w/ Jenna Hellberg 36:29

2y ago36:29

36:29

I dunno about you, but I’ve been feeling overwhelmed lately. Take the daily grind of juggling running a business with family commitments, add all the expectations to show up everywhere, be on every platform, say yes to everything… top it with the stress that builds up during a couple of years of global pandemic, and add in a war, political polarisa…

1
Behind the scenes: pickles & panic 16:07

2y ago16:07

16:07

Welcome to another behind-the-scenes episode, where I share a glimpse behind the curtain of my own business. I’m firmly on team #keepingitreal, and I’m sick of only hearing the success stories, and nothing about the hiccups, and that’s why I want to share about some of the less glamourous things that happen in a business. In this episode I pull bac…

1
Creating high-yield media for your business w/ Christine Baird 56:25

2y ago56:25

56:25

In this episode I’m joined by Christine Baird – a media producer who teaches small business owners how to use podcasting and YouTube to attract their dream customers. After six years in corporate sales, Christine did a career 180 and has been working in podcasting, event production, and influencer branding since 2014. She worked on Lewis Howes’ bra…

1
Behind the scenes: testing, tweaking – and figuring sh*t out 22:59

2y ago22:59

22:59

Welcome to the first in a behind-the-scenes series I cooked up whilst laying on my sofa feeling a bit blah because I woke up to snow and my period. You can already tell I’m going to be such an effin’ ray of sunshine today, right? Today I want to talk about my word of the year for 2022, and how that’s affected my plans and my offer suite. I want to …

1
The power of putting yourself out there w/ Eleanor Mayrhofer 48:00

2y ago48:00

48:00

Today’s episode is a juicy one, for sure! Especially if you, like me, feel a bit vulnerable about putting yourself out there. You know the feeling, you want to be seen and recognised and known for your expertise – but the thought of being visible is scary as heck, because with increased visibility comes the very real possibility of people not likin…

1
Stand out in your sales copy through deeper connections w/ Maya Šarić 47:52

2y ago47:52

47:52

NOTE: This episode was recorded before the horrific events we see unfold in Ukraine right now, with the ongoing Russian invasion, and all the fear, suffering and loss of lives that war inevitably brings. I feel helpless, sad, scared and angry. I want to make it clear that I stand with the brave people of Ukraine – and I also stand with the thousand…

1
Embrace the word NO to build a brand on your terms 16:46

2y ago16:46

16:46

A few weeks ago I did a post on Instagram, where I dropped a bit of a truth bomb [aka, "what I wish someone had told me when I started my biz"] – and it was about how if you want to build a brand on your terms, you have to get comfortable with the word NO. Nope. Nah. No thanks. Not today. Hell no. No. When I polled my insta peeps about whether to d…

1
Using a simple website to convert high-ticket clients w/ Samantha Mabe 38:47

2y ago38:47

38:47

Raise your hand if you’ve ever put off sharing about your thing, whether it’s your regular services or a new offering you’ve created, because it feels like your website isn’t quiiiite complete yet. If you can regognise yourself in the above, you’re going to love this episode! Samantha Mabe, creative director and designer of Lemon and the Sea, helps…

1
2021 year in review + plans for 2022 21:07

2+ y ago21:07

21:07

Happy not-so-new-anymore year! Yes, I know I’m a bit late with my year in review episode, but I couldn’t keep you waiting any longer for that brilliant conversation I shared with Eli Trier in my last episode. Besides, the usual excitement over the blank slate and new possibilities a new year brings… just hasn’t been there for me this time round. Th…

1
What is it about community? w/ Eli Trier 48:44

2+ y ago48:44

48:44

Our topic today is community – and as someone who has quite literally built, and is still building, a business through authentic relationships with other humans, I’ve experienced first hand how important community is from a branding perspective. And that’s why I want to introduce you to the amazing human who is my guest today. Eli Trier lives in th…

1
Business as a relationship w/ Chantelle Andercastle 53:13

2+ y ago53:13

53:13

Today I’m joined by Chantelle Andercastle, a service based business strategist, web designer and creator of the Aligned Action approach. Since 2018, she has taught entrepreneurs how to get past where they’re stuck or where they’ve settled and help them grow into confident business owners who make conscious decisions and take meaningful action so th…

1
Introducing: v2.0 of the Brand it! framework 28:52

2+ y ago28:52

28:52

It’s been a while since my last solo episode, but this week I wanted to tell you about something I am really proud of, something that has been in the works for quite some time, and a couple of weeks back it was finally ready: v2.0 of my Brand it! Framework. Previously, you could buy a workbook that took you through my framework, but that is changin…

1
Rebranding – the humane way! w/ Sarah Santacroce 50:26

2+ y ago50:26

50:26

If you’re a business owner who wants to build your brand on your terms, and you’ve had enough of hustle culture and sleazy marketing (and since you’re listening to this podcast I have a hunch that’s the case) I think you’re really going to like the conversation you’re about to hear. Today’s guest is Sarah Santacroce, who describes herself as a “Hip…

1
7 questions your home page needs to answer w/ Cassie Paton 44:13

2+ y ago44:13

44:13

today’s guest is Cassie Paton – a copywriter who creates potent stories for gutsy entrepreneurs. She’s the founder of Mettle & Tonic, where she helps service providers whose messaging is bland, out-of-date, or spineless write website and email marketing copy that’s punchy, powerful, and persuasive so they can attract more dream clients and run busi…

1
Selling without selling your soul w/ Erika Tebbens 56:08

2+ y ago56:08

56:08

I am soooo excited about this episode you’re about to hear! I know I say this every time, but this is an episode I’ve been looking forward to – maybe even a little bit more than usual. Can I even say that without offending any of my other guests? Ah well, I just did. Because today, my dear listeners, today I have the pleasure of introducing you to …

1
Experiences you provide are part of your brand w/ Jana Krizanova 38:51

2+ y ago38:51

38:51

My guest today is Jana Krizanova; a Customer Journey Strategist. She predominantly works with coaches, consultants and mentors, helping them to clean up their customer journeys to ensure a world-class experience for their group programme participants, so they get transformed from one-time customers into repeat clients and brand ambassadors. I’m so …

1
Nurture authentic connections for a stronger brand 15:43

2+ y ago15:43

15:43

In today’s episode, by popular request over on Instagram, I’m diving further into a topic I emailed my list about earlier: connections and relations, and how they can help you grow your brand. If I had to pick the one thing that has made the biggest impact on my business and brand over these past 5+ years… it's connections, and the longer term rela…

1
Building an unshiny brand w/ Jo Casey 45:49

2+ y ago45:49

45:49

For this episode, I’m absolutely delighted to welcome Jo Casey to the show. Jo describes herself as an unshiny business coach, and she helps artisanal business owners (including coaches, makers, and healers) increase revenue without compromising their values or sacrificing their wellbeing. She’s the host of the Unshiny Podcast and creator of The Su…

1
[Summer Shorts] Three branding tips for the first six months of your business 12:34

2+ y ago12:34

12:34

Time for the third and final episode in my Summer Shorts mini series, and this one is for the new business owners out there, or even if you are just in the early planning stages of “possibly, maybe starting a business”. Today I’m tackling the runner-up question from the vote over on Instagram: Branding advice for the first 6 months of your business…

1
[Summer Shorts] What to do when people come to you for services you don't offer 10:05

2+ y ago10:05

10:05

Welcome to summer shorts – a series of short and snappy episodes, to give you actionable branding tips without taking up too much of your precious time in the sun – and in all honesty: so I can spend my summer break chillin’ rather than recording podcast episodes in random locations. So: grab your chilled beverage of choice, whip out the sunglasses…

1
[Summer Shorts] Five questions to ask yourself to instantly improve your brand strategy 9:29

2+ y ago9:29

9:29

Welcome to summer shorts – a series of short and snappy episodes, to give you actionable branding tips without taking up too much of your precious time in the sun – and in all honesty: so I can spend my summer break chillin’ rather than recording podcast episodes in random locations. So: grab your chilled beverage of choice, whip out the sunglasses…

1
Find a delicious signature angle to your industry w/ Mariana Peña 35:29

3y ago35:29

35:29

I have a super inspirational guest on for you today: Mariana Peña is an instructional designer for purpose-driven online business owners who want to develop a red-hot, unique-to-them signature service or certification program that feels like a true representation of them and transforms their clients on a deliciously and unusually deep level. In the…

1
When the unexpected happens - is your brand strong enough to support you? w/ Hollie Elliott 41:37

3y ago41:37

41:37

Hollie Elliott is a brand strategist and designer for 6 & 7 figure female entrepreneurs with 14 years industry experience. When she’s not working she’s spending time with her family and friends, walking her dog Lionel or baking cupcakes. Hollie joins me today for a conversation I think is incredibly important: is your brand strong enough to support…

1
How brand values can drive business growth w/ Samantha Summerfield 39:09

3y ago39:09

39:09

This week on Brand it! With Petchy, I’m joined by fellow brand strategist Samantha Summerfield, who describes herself as an idea generator, communicator and motivator. An ex-corporate girl turned entrepreneur, Samantha is now on a mission to help successful, female, service-based entrepreneurs who want to attract their ideal clients and level up th…

1
How to build a great brand as a consultant or coach w/ Aditi Jajal-Newey 55:16

3y ago55:16

55:16

Tune in as I'm joined by Aditi Jajal-Newey – a Brand Efficiency Strategist who works with successful, busy and overwhelmed coaches, consultants and service-business entrepreneurs who need to optimize their brand and draw in more clients. She uses a bold, unconventional approach to create a powerful brand core and a minimal yet effective marketing e…

1
What does it mean to be a purpose driven brand? 23:06

3y ago23:06

23:06

I’ve had some questions lately, and some really good conversations with clients and fellow business owners, about what it means to be a purpose driven brand. So I wanted to chat about this a bit in today’s episode, and give you some tips on how to get started. I also give you a real life and very relatable example of a brand that is brilliant at le…

1
How often should you refresh your brand? 18:13

3y ago18:13

18:13

In this episode, I respond to a question that was asked over on one of my Instagram posts. "About how often do you find is an average time between upleveling a brand? Or is it less about time and more about something else?" I want to point out before we start that in this episode we’re not talking about a full-on, all the bells and whistles rebrand…

1
Why one logo simply isn't enough! 24:03

3y ago24:03

24:03

I talk a lot about brand strategy on this show, and the elements of branding that you can’t see – today I thought I’d talk about something that’s a little more tangible: logos. ***Before we dive into this episode, I have a public service announcement! If you’re a regular listener, you probably know that I’ve been doing weekly episodes up until now …

1
How to "de-bro" your sales copy w/ Elli Runkles 44:04

3y ago44:04

44:04

In this episode I'm joined by Elli Runkles, for a conversation that might just shift the way you think about and approach writing sales pages. Elli Runkles is a sales copywriter and messaging strategist who works with values-driven entrepreneurs to turn their big ideas into empathy-filled, money-making sales copy. She’s helped hundreds of online bu…

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